Strategy 2025

Strategy 2025: We Care – We Shine – We Grow

In early 2020, we launched our Strategy 2025. Our business continues to be dedicated to making our customers’ lives easier and to strengthening their image through textile services. At the core of our business is our commitment to care for our people and our planet, based on the sustainable, circular-economy business model, with conceptualized operations in 24 countries. Although our service offering varies from country to country, our conceptualized operations ensure that we offer the same reliable and sustainable textile rental services to all our customers, while meeting the specific hygiene and safety requirements of different industries.

During the next five years, our quest is to become a forerunner in enabling our customers to become more sustainable with easy-to-use textile services, offered with passion and a human touch. We focus on deepening our understanding of the industries we serve. Truly understanding each of our customer’s specific needs empowers us to share our extensive sector-specific knowledge of global and local markets. Our customers will become more sustainable as we improve the sustainability of our own operations – including textile waste recycling. Being easy-to-use includes digitalizing our services for improved transparency, optimized textile volumes, and self-service for our customers. Long-term customer relationships, responsibility, enthusiasm and the joy of learning, and profitable growth are the values that guide all our customer relationships.

A challenging start

Our Strategy 2025 was put to the test almost immediately after it launched when the entire world was hit with the COVID-19 pandemic. The work to adjust our group strategy at the regional level was conducted in a rapidly changing environment, which tested the endurance and resilience of both our employees and our strategic choices. However, the future direction of the company proved to be the right one, resulting in new openings for us in a global marketplace that was experiencing a sudden, heightened need for hygienic, reliable, and transparent services.

Our strategy will come to life in every Lindströmers’ actions. The first year of the strategy has been about creating awareness of the choices made, and about encouraging all to act in implementing its different themes in their daily work. Cooperating across roles and countries for the good of our customers – with special emphasis on the sustainability of our services and products – has definitely gotten off to a good start.