Ecological washroom service improves efficiency

Say goodbye to dirty washrooms, unnecessary inspection rounds, and half used utilities with our environmentally-friendly washroom service. Our technology-based solution will help you in running your business smoothly by giving you the tools and data needed to improve efficiency. Live notifications will inform you of when you actually need to change paper or hand towels – saving you lots of time and unnecessary work.

The cornerstone of our ecological washroom service is the cotton towel rolls. One cotton towel roll is good for about 110 times drying your hands, and each roll can be washed as many as 100 times. Most people use at least two paper towels to dry their hands. With one cotton towel roll, you’re easily replacing an average of 22,000 paper towels!

Over 80% of our towel rolls consists 90% virgin cotton + 10% recycled cotton. The towels are repaired and recycled as industrial wipes or fibers for new products.

Looking for a washroom service in your country?
Why us

Benefits of our washroom service

Smart technology enables effortless cleanliness in your facilities
An easy solution that covers everything you need in your washrooms
Excellent customer experience and happier customers for your business
A washroom solution to meet your needs

Our washroom solution includes all the utilities you need and will help you maintain the cleanliness of your facilities. What is included in our service?

  • All equipment required for washrooms
    Our selection includes hand towel -, soap- and toilet paper dispensers, air fresheners, and other hygiene products.
  • Style with your own design
    Washroom products can be fully customised with colors or patterns of your choice.
  • Automatic stock control and restocking of consumables
    We will refill your stock with soap, toilet paper, and cotton towel according to your needs.
  • Smart dispensers help you to maintain cleanliness
    Our smart washroom solution measures the consumption of toilet paper and hand towels and sends live notifications to cleaners when these materials need to be changed.
Improve the customer experience with smart technology and design

We have added smart technology to our dispensers to ensure the best possible experience for your customers! Satisfied customers have been proven to increase their purchase value by 33% on their next visit*. The Smart Washroom solution ensures that your washroom facilities are always in flawless condition and stocked with supplies.

Surveys indicate that the cleanliness of washrooms affects the choice of shopping venue and 66% of shoppers say they recommend shopping venues on the basis of washroom cleanliness*. Our litter-free washroom solution will help you to maintain a high level of cleanliness, while avoiding unnecessary paper waste.

Our fully customisable dispensers will also enable you to stand out from the competition, strengthen your brand and improve your customer experience. You can style the dispensers in your facilities with colors and patterns of your choice.

*Based on a research done by Ediste Oy, 2015, and a study by Burke Institute, 2004, linking measures of customer satisfaction, value and loyalty to financial performance.

The environmentally-friendly option

Did you know that using cotton towel rolls is an ecological choice?

According to 2016 study cotton towel roll has been proven the most ecological alternative for drying hands:

  • produces up to95% less waste than paper hand towels*
  • requires up to 48% less energy*
  • has up to 29% lower global warming potential than virgin paper*

As per the study conducted by Öko-Institut published in 2006, the average laundry cycle of cotton towel rolls requires less energy than paper towel options. Energy consumption is around 2.5 times higher for the best paper towel option. Cotton towel rolls generate much less waste than paper towel options, since the waste generated by paper towel options is around 4-5 times higher than with cotton towel rolls.**

*Wirtex study/ETSA study 2016. The environmentally friendly approach to hand drying.  Sustainability study into cotton towels and paper. You can download the study here.
**Öko-Institut. Life-Cycle Analysis of hand-drying systems

Ensure cleanliness and hygiene

Cotton towel has proven to be a hygienic alternative for drying hands*. Our cotton towel dispensers ensure that each user receives a personal and hygienic towel portion. Cotton towel rolls do not transfer bacteria to the rest of the cotton roll after the used towel automatically rolls back inside the dispenser.

Cotton towel rolls cut back on paper waste and keep your washrooms spotless and litter-free. Our Smart Washroom Solution will help you to plan your resources better, prepare for rush hours, and focus on cleaning the areas where most visitors have been. Improved hygiene and cleanliness affect both your employees’ and customers’ well-being.

*Hjelt Institute. Microbiological testing of hygiene of cotton hand towel dispenser.

Easy and efficient service

Getting started with our washroom service is easy and effortless. No initial investment is needed. Our service includes all the products required for washrooms, from dispensers to consumables such as soap and toilet paper.

The Smart Washroom Solution eliminates routine activities such as reviewing dispenser levels and other unnecessary check-ups, which saves time and improves efficiency. The dispensers independently measure the consumption of hand towels and toilet paper, sending live notifications when the materials need to be replaced. This allows you to attend to the washrooms when actually needed and decreases the amount of paper waste, keeping your washroom spotless and litter-free.

Easy service saves your time

Our service ensures that enough refills of supplies, such as soap and paper, are always available. Easy service includes automatic stock control and restocking of consumables like soaps, toilet paper, and paper towels, according to your needs. Easy service automates inventory checks and reduces ordering and invoicing routines.

"We can operate in an environmentally friendly manner and use products in such a way that as few of them are wasted as possible. Cleaners have access to phones from which they can see how many products are consumed and when they need to be replaced."
Anniina Nieminen | Customer Manager, Linnan Kiinteistökehitys
Linnan Kiinteistökehitys

Carbon Footprint calculator for Cotton Towel Rolls

average working days
per month
per year
yearly handwashes
756 times
per user
22 680 times
for all users
co2 eq. emissions
8.5 g
per pair of hands dried
192.8 kg
total per year
The sources of the calculator data

Our carbon footprint calculations for the cotton towel rolls are based on the study conducted by Gaia Consulting. The goal for the study was to get a clear picture of the CO2 emissions and water usage throughout the entire supply chain and enable customers to make a more informed choice.

The carbon footprint of a towel roll (CO2 emissions over the life cycle*) was calculated in the so-called “roll of towels” at a screening level. The calculations were done using Simapro LCA software. Primary data is from 2022.

carbon dioxide equivalent or CO2 equivalent, abbreviated as CO2 eq is a metric measure used to compare the emissions from various greenhouse gases on the basis of their global-warming potential (GWP), by converting amounts of other gases to the equivalent amount of carbon dioxide with the same global warming potential. **

*The results include only the fossil CO2 emissions. Biogenic and land-use change emissions were not included. Also, the results do not include the CO2 emissions for the dispensers and other products of our Washroom Service’s collection.

Needs assessment, design and installment
We help you determine the need for various dispensers and supplies in your facilities, and to design the perfect look for your washroom with customised design dispensers. We acquire all the dispensers you need and install them correctly in your facilities. We guide your staff on how to use the Washroom app and dispensers.
Our service representative will provide you with clean and hygienic hand towel rolls on a regular basis and take used rolls to our laundry. Our laundry processes ensure that the hand towels are always hygienic.
Supply delivery and maintenance
When our service representative delivers clean hand towels, we make sure that you have enough hand sanitisers, soap, and toilet paper. We will also maintain the dispensers on your facilities when needed.
Recycling and disposal
We take care of recycling and the ecological disposal of discarded hand towel rolls and dispensers on your behalf. Most of our hand towel rolls are given a second lease of life as other products.

Our service pricing

  • Washroom service is easy to budget – there are no initial capital investments.
  • You only pay a small weekly rental fee for your dispensers, and only for the soaps and towels you consume.
  • The overall cost of our washroom service is easier on your pocket than managing laundry and logistics on your own.

Frequently asked questions

Are the cotton towels clean and hygienic?

We ensure the cleanliness and hygiene of our cotton towel rolls through the washing process in our laundries. Our dispensers always provide a personal, single-use, hygienic towel portion for each user. The used towel portion automatically rolls back into the dispenser, preventing re-use. Clean and used towels are kept separately inside the dispenser. Studies show that the cotton towel is a hygienic hand drying method (Hjelt Institute 2014).

Read more from the European textile service association webpages.

Are the cotton towels really a sustainable choice? Can it be environmentally-friendly, given that it is washed and transported between the laundry and customers?

A recent study commissioned by the Textile Service Trade Association (WIRTEX) shows that cotton towel is the most environmentally friendly option for drying hands. Read more.

We take care of the environmental impacts of our processes. We work continuously on energy and water consumption and are optimising our transportation.

Our cotton roll towel textiles are Öko-tex 100 certified. We have 40 years of experience and ensure that our high-quality cotton towel rolls withstand up to 100 washes giving approximately 10,000 individual hand dryings during its lifecycle. When a towel reaches the end of its lifecycle, we recycle or reuse the cotton material. For example, cotton rolls are recycled back to cotton fibers and then reused e.g. as second life cotton yarns.

How and where does the data move in your Smart washroom solution?

Data is gathered from the cotton towel or toilet paper dispenser’s sensors into a sensor network. It moves from the sensor network in encrypted form, via a GSM-network, into a cloud service. Collected data is not personal data. Lindström collects the roll consumption measurement data provided by the sensor.

The collected data is unidentified raw data in the cloud service managed by our partner. Devices are displayed anonymously within the cloud service and cannot be combined with customer information.

The data is transferred from our partner’s cloud service to our own, within which we manage the data. After that, the data is provided for the use of end users such as cleaning companies or shopping centres, via intended applications or user interfaces, such as cleaner’s mobile phone.

Who can obtain the data and what kind of data is collected?

Users, such as cleaners, cannot access the data in the cloud service, but use data provided via a mobile application created for cleaners. Cleaning staff use an application on their mobile phones. Only the cloud service administrator can access cloud service data.

At the moment we collect information for our customers on roll consumption, the refilling of the dispensers and of the busiest times in washrooms.

How does the Smart technology measure towel roll consumption?

A sensor in the dispenser continuously measures the consumption of the towel roll (or toilet paper roll). Information on the roll’s availability is gathered in a cloud service which is managed by Lindström. Information on the roll running out is transferred from the cloud service to the mobile phone of a cleaner, who can change the roll at the appropriate time. This enables anticipation of the cleaning need and helps to eliminate unnecessary inspection visits and the checking of dispenser levels. A study has found that washroom inspection rounds can be reduced by over 40%* through smart technology*. The service aims to quarantee the best possible user experience for washroom visitors.

*Based on a research by Ediste Oy conducted in the Jumbo shopping centre 2015.

How can Lindström help us in reaching our sustainability goals?

We aim to get more value from the existing products. We only order new batches of cotton roll towels and dispenser models when necessary, so there are no unused supplies in our customers’ stocks or capital tied up in the inventory. We promote reusability, which helps share the footprint by several users.
We maximise the textile lifespan by designing for a long life with durable materials, by repairing, and by reusing. This also goes for the washroom dispensers.
At the end of their lifecycle, our cotton roll towels are upcycled to continue their journey as different products or as raw material for various industries.
Lindström is among the pioneers in the textile industry, whose climate targets have been approved by the Science Based Targets initiative. We aim to cut our greenhouse gas emissions by 50% across the value chain by 2030 and ultimately achieve net-zero emissions by 2050. Our goal is that 30% of our new textiles purchased include recycled or biobased materials by 2025.