Developing new solutions in textile services for conserving natural resources

Reducing textile waste and conserving resources

Reducing textile waste and conserving resources

Reducing textile waste and conserving resources

Choose durable and repairable textiles to conserve raw materials.
Choose reusable textiles to minimise textile waste.
Minimise stocks and inventories to reduce textile waste

In most laundries, water is recycled by recovering it from the rinsing phases and using it again in the washing phase. In a few larger plants with more than one service line, washing and rinsing water of cleaner products is used to wash dirtier textiles.
We have installed heat recovery systems in many laundries to collect heat from wastewater and dryers. We also conduct energy audits and surveys to find energy-saving possibilities. Process control procedures make sure that our machines work properly and consume less water and energy.
Our automatic dosing system helps us to dispense exactly the desired amount of chemicals. The professional detergent suppliers provide us with the latest technology and environmentally sustainable processes and detergents.
Each laundry creates a yearly environmental program to set targets for resource usage and to find and plan actions for reductions. In addition, we have set a group-level benchmark value and share best practices between the laundries.
To further optimise the washing process, we collaborate with our partners, such as detergent suppliers and in industry-level workgroups of the European Textile Service Association.

Our waste hierarchy guides us in handling the eliminated textiles in order of priority.

Waste prevention is at the highest level of the hierarchy. When using materials and products efficiently and for a long time, we ultimately need fewer resources.


Manufacturing, transporting, and disposing of products requires resources. By minimising waste, we also reduce the use of resources. Durability can be ensured through good materials, test washes, user trials, and use of reinforcement patches in high-stress areas of garments.


The lack of recycling solutions is still a significant challenge where we constantly look for new solutions. Local markets are still in a different development phase regarding recycling solutions, and we must always weigh the benefits of recycling against the burden of transporting waste longer distances.


Already in the design phase, durability and recyclability is conisidered. Adjustable features, modular designs, and limited customisations increase the reusability of a garment. Collaborating with suppliers, recycling partners and customers helps us make the most of our textiles.


Regulators and authorities are setting requirements and supporting textile waste recycling. For instance, the European Union’s strategy for sustainable textiles requires textiles to be designed for circularity, promoting reusability and recyclability. This helps to drive the industry standards forward.


Repairing and cross-using textiles between laundries and customers helps us get more use out of existing textiles. Simultaneously, we avoid producing new garments. In 2023, we repaired more than 4.8 million pieces of textiles. The proportion of discarded workwear was 2.2 %.


Our goal is to be a forerunner in sustainable textiles. Proactively developing better solutions together with our partners is our responsibility, and we are always looking for more sustainable options for our business operations. This ultimately benefits both customers and our climate.

Minimising textile waste is a team effort, and we need to collaborate
Lack of recycling solutions is a challenge in conserving raw materials
Developing new solutions for conserving natural resources

A livable planet for future generations

We have a long history of increasing energy efficiency, optimising our customer deliveries, and reducing the overproduction of textiles, all of which impact our emissions. Committing to net-zero emissions was a natural next step on our journey towards more sustainable services. It supports the common target of preserving a livable planet for future generations.

Many of our customers share the same values and invest in improving their sustainability. Therefore, we believe it is also crucial to our business continuity to provide them with services that help them reduce their environmental burden.

Collaboration with stakeholders

Most of our greenhouse gas emissions are caused in the value chain. Therefore, it is important to engage our suppliers and partners. We encourage setting ambitious climate targets and acting towards them.

Our net-zero commitment drives our supplier collaboration and we discuss the topics with our customers and support their climate targets. From autumn 2022 to spring 2023, we took part in the SDG Ambition Accelerator programme, arranged by the United Nations Global Compact initiative in the Nordics. In this six-month learning journey with peer companies, we focused especially on Sustainable Development Goal 13, Climate Action, and how to ensure business transition towards a 1.5 °C pathway.

Our journey to greenhouse gas reductions
Recycling by product graph about recycling textiles
Choose durable and repairable textiles to conserve raw materials.

HoReCa workwear from recycled materials

Choose reusable textiles to minimise textile waste.

Winter workwear made out of plastic bottles

Minimise stocks and inventories to reduce textile waste

Upcycling old bedsheets to shopping bags

Interested in learning more?
Check out our 2023 sustainability report.