CEO review

The year 2020 was a challenge, to say the least. We started with a bang, by introducing the new Group Strategy 2025, excited to start the journey to become the most sustainable company in the industry. But then came COVID-19, and our world was turned upside down. The coronavirus pandemic plunged the entire world into a situation no one was prepared for. The challenging conditions it created have required a huge amount of adaptability from all of us, both at work and in private life. We serve a wide variety of industries and businesses, including many critical ones that keep society running during these times, such as food, pharma, and healthcare companies, which require consistently high standards from hygienic textile services.

We have done our best to keep our services running as normally as possible across all our locations despite the situation. As a company, we have also had to make difficult decisions that have required flexibility from our employees. While most office workers around the world started to work remotely, our laundry personnel didn’t have this option. I wish to express my gratitude to all Lindströmers for their contribution. Guaranteeing a safe working environment for them as well as for our customers has been the guiding principle of our We Care culture at this time.

The year has also presented opportunities for us. We were able to launch a totally new reusable face mask service to keep both our own people and our customers safe. In the autumn we made one of the company’s biggest acquisitions in China, which will boost our growth in the region. Both are just examples of the achievements our people have been able to make more or less virtually. People are resilient, and I feel that this whole experience has only made us stronger. While dealing with the pandemic, we’ve taken a leap forward in the digitalization of our operations and services, the quality of our customer experience has been further developed, and we’ve strengthened our business in many ways – all significant actions that lay the groundwork for our success in the years to come.