Ryan’s Professional Journey at Lindström: A Decade of Development and Contribution
Fom customer-facing sales to a consultative approach
Before joining Lindström, Ryan developed a solid grounding in customer‑facing sales roles within fast‑paced, service‑driven environments. Spending six to seven years in the waste sector, he became adept at building rapport quickly, maintaining momentum, and navigating the demands of a dynamic operational setting.
Transition to Lindström Through Strategic Acquisition
Ryan joined United Services in December 2016, working primarily in industrial wipes with hygiene services included in the portfolio. Following Lindström’s acquisition of United Services in April 2017, he transitioned to Lindstrom as part of the strategic expansion. This move enabled him to leverage his practical, results‑focused approach within a larger and more structured business environment.
Evolving Sales Capabilities at Lindström
Initially specialising in IWS, Ryan thrived in a fast‑moving sales environment where productivity and adaptability were essential. As the business evolved, so did his role, joining the High Value team and expanding into both IWS and WWS.
This shift required a more strategic and consultative sales approach, supporting complex portfolios and larger prospective accounts. With this came a stronger emphasis on structured planning, value‑based selling, and a disciplined approach to planning and organisation.
Developing Strategic Thinking, Patience, and Customer‑Centricity
Approaching his tenth year at Lindström in April, Ryan reflects on the professional growth the journey has provided. He highlights the importance of patience in longer sales cycles, along with a deeper focus on identifying customer challenges,finding solutions, demonstrating strategic value, and shaping a compelling vision for the customer.
“I’ve learned to be more structured in following the process to achieve the end result. I also plan more strategically in how I target focus sector customers.”
Ryan also emphasises the importance of empathy and cross‑functional collaboration—understanding customer needs and working closely with internal teams to deliver the right solution.
A Culture Built on Trust, Openness, and Ownership
Ask Ryan what he likes most about Lindström, and it comes back to the people. He describes a close-knit culture that is open and honest, with a strong level of trust. It is the kind of environment where you can pick up the phone to anyone and get things moving.
That trust links to how Ryan likes to work: with ownership and clear expectations. He values managers who empower people to deliver, as long as performance is there.
“As long as you meet your targets and KPIs, there’s no need to micro‑manage people.”
Life Beyond Work and Guidance for New Starters
Outside of work, Ryan enjoys socialising and spending time with friends and family. He also keeps active by going to the gym, playing golf when he can, and following football and other sports.
For someone new joining Lindström, Ryan says the biggest surprise is often the working style. Despite being a large company, it feels less corporate than people expect. The environment is relaxed, but you need to be self-motivated, take accountability, and make the most of the freedom you are given.
In Summary
Ryan’s career at Lindström reflects a journey of steady growth, increasing commercial responsibility, and alignment with a culture that values trust, empowerment, and performance. His experience demonstrates how the company supports long‑term career development while fostering an environment where individuals are encouraged to take responsibility and deliver meaningful results.
If you’re seeking a workplace built on support, accountability, and development, Lindström offers a strong foundation for building a lasting career.
Who: Ryan Farren
Role at Lindström: Area Sales Manager, Workwear and Industrial Wipers
Location: West-Midlands, UK
