Eat Right Jhola Launched on World Food Day

Lindström proudly announces its association with the Food Safety and Standards Authority of India (FSSAI), launching an innovative initiative to make India plastic-free. The event was commemorated on the World Food Day, 16th October 2019, and was honoured by special dignitaries hailing from India’s food safety and health industry.

Eat Right Jhola – A Step Towards Plastic-Free India

Plastic is regarded as the biggest hazard to mankind and the environment today. With the objective to save the world from plastic pollution, Lindström, in association with FSSAI, has launched ‘Eat Right Jhola’ – the returnable shopping bags that are perceived to revolutionise shopping experiences with sustainable development opportunities.

The Eat Right Jholas are made from 100% recyclable cotton fabric and are suitable to carry 8 kilograms of weight. These will be available at the check-out counters of our partner retail chain outlets at a nominal price. Once used, customers can return the Jholas and get new ones. The returned Jholas will be thoroughly washed and sanitized to ensure superior hygiene and safety, and longer shelf life. With this project, we strive to promote the use of recyclable and cotton shopping bags instead of plastic, making this world a healthy and safe place to live in.

Honourable Guests for the Event

The launch of Eat Right Jholas was acclaimed by honourable members, including Mr. Pawan Agarwal – CEO of FSSAI, Dr. K. Subramanian – Chief Economic Advisor of the Govt. of India, Dr. Harsh Vardhan – Honourable Minister for Health and Family Welfare, Mr. Arun Maira – ex-member of Planning Commission of India, and Shri Arun Singhal – Additional Secretary of Minister of Health and Family Welfare.

Say No to Plastic! Save India…Save World!