High-quality corporate clothing reflects the urban environment

Alepa is part of the HOK-Elanto Group and the largest corner shop chain in the metropolitan area. There are a total of 90 Alepas with the majority of them open Mon–Sat 7 am–11 pm and on Sundays 10 am–11pm. In addition, nine Alepa shops are open 24 h. The personnel of the Alepa chain totals 1,072.

Alepa’s need

Urban, youthful, trendy and distinctive. These are the characteristics of Alepa and the same was expected of Alepa’s new workwear in addition to good functionality. Workwear is a message of service, telling the customer ‘here is a person who can help you and answer questions’. The clothing must function in different shop duties both in cold and warm conditions as well as fit several body types. Alepa is a visible part of Helsinki cityscape, and the commission for new clothing reflected the current trends of corporate clothing design. In addition, Alepa had a strong will to improve the occupational well-being and motivation of the personnel with the help of the new clothing.

“Workwear became a part of who we are.”

Mari Vähävirta,

Shop Manager, Alepa


Versatility, youthfulness and an urban vibe were important starting points for Alepa. Small details and changes can have a significant impact on the comfort and functionality of the clothing. It is vital to see in what kind of environment the clothes will be worn and what kind of duties will be performed while wearing them. The new clothing collection comprises 10 garments and 2 accessories that the employee can combine to form an individual look to suit his/her personal taste and the mood of the day. Fans of more traditional clothing can opt for the dress shirt but change can be introduced by combining T shirts with long and short sleeves, different vests, hoodies and jackets. There is a combination for every taste and season.

Alepa also uses Lindström’s Mat Services.

“Our personnel are very excited and have immediately taken the clothing to their hearts. The new clothing is perky in an Alepa way, comfortable and good-looking,” says Shop Manager Mari Vähävirta of Alepa Kisahalli.