{"id":7832,"date":"2021-04-15T12:26:08","date_gmt":"2021-04-15T11:26:08","guid":{"rendered":"https:\/\/old.lindstromgroup.com\/uk\/?post_type=post&#038;p=7832"},"modified":"2025-10-16T12:12:57","modified_gmt":"2025-10-16T12:12:57","slug":"the-new-normal-for-retail-workers-after-re-opening","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/uk\/article\/the-new-normal-for-retail-workers-after-re-opening\/","title":{"rendered":"The &#8216;New Normal&#8217; For Retail Workers After Re-Opening"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As the national COVID-19 lockdown and restrictions are eased, and we try to return to some fashion of normal, businesses need to consider retail safety as retail reopening commences from the 12th of April.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All non-essential shops were forcibly closed in response to the last rise in Coronavirus cases. This closure period has changed the consumer&#8217;s shopping mindset and behaviours, as they moved from physical to digital (online) shopping. So, what does this mean for retail?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Safety Measures In Place<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Shop owners need to keep their staff and customers safe, beginning with completing a COVID-19 risk assessment and making reasonable adjustments. You should communicate ongoing safety measures and follow government-issued guidelines, which include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensuring staff wear face coverings when in customer-facing areas. This is a legal requirement in shops, supermarkets, banks, shopping centres, estate agents, and post offices. You must supply face coverings and Retail PPE for your staff, although they can wear their own mask if they prefer.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Helping staff manage social distancing with barriers, introducing back-to-back or side-to-side working, and creating staff teams, so the same people work with each other.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reducing crowding by managing queues and using floor markings.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adopting a limited entry approach to customer fitting rooms and closing multi-occupancy fitting rooms. You need to leave a few minutes between use, which can be achieved by alternating between two fitting rooms. When not in use, leave doors and curtains open, and make hand sanitiser available at entry and exit points.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Limiting customer handling of merchandise by introducing product rotation or cleaning.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Staggering collection times.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Providing hand sanitiser in washrooms.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cleaning more often.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Managing social distancing, which may include introducing one-way systems.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Providing adequate ventilation using doors, windows, vents, or fans.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensuring employees do not attend work if they have Coronavirus symptoms or have been in contact with a confirmed case.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We also know that Coronavirus can contaminate clothing, so using a retail workwear rental and laundering service is an excellent measure to introduce. Stylish retail clothing from <a href=\"https:\/\/lindstromgroup.com\/uk\/\">Lindstrom<\/a> is manufactured from the finest fabrics and materials and hygienically cleaned and replaced ahead of each shift.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can find out more about our <\/span><span style=\"font-weight: 400;\">retail <a href=\"https:\/\/lindstromgroup.com\/uk\/services\/industrial-workwear\/\">workwear rental<\/a><\/span><span style=\"font-weight: 400;\"> here.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Future Impact On Retail<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Physical retail was already experiencing a decline in many segments, as eCommerce was moving towards dominance. The closure of non-essential shops forced consumers to buy online, including items previously avoided in the online forum.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As shopping habits change, it will be vital for retailers to assess the relationship between online and offline and find ways to combine them effectively.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Physical retail will continue to be a strong ally of eCommerce, but its nature may need to change. Physical retail may need an experience-led and not transaction-led approach, focusing on creating engagement and building loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are sure to see positive trends in the economy following this period of COVID-recession. However, recessions always expose weaknesses in businesses and strategies, so companies will need to make changes and adapt if they are to remain on top.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To survive, retailers will need to consider the future and new shopping trends such as contactless shopping or appointment-only shopping, previously the designer labels&#8217; realm. There may also be a shift towards shorter and more flexible leases, helping businesses respond to changes rather than invest heavily in flagship stores.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the national COVID-19 lockdown and restrictions are eased, and we try to return to some fashion of normal, businesses need to consider retail safety&#8230;<\/p>\n","protected":false},"author":14,"featured_media":1650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"coauthors":[20],"class_list":["post-7832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The &#039;New Normal&#039; 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