{"id":4306,"date":"2019-08-07T14:17:09","date_gmt":"2019-08-07T13:17:09","guid":{"rendered":"https:\/\/old.lindstromgroup.com\/uk\/?post_type=post&#038;p=4306"},"modified":"2025-06-17T09:49:41","modified_gmt":"2025-06-17T09:49:41","slug":"taking-the-circular-economy-a-step-further","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/uk\/article\/taking-the-circular-economy-a-step-further\/","title":{"rendered":"Taking the circular economy a step further"},"content":{"rendered":"<p><strong>At Lindstr\u00f6m we want to change waste into value. Our basic business idea is strongly built on the basic principles of a circular economy, which is emphasised even more with one of our new products, the Binda apron.\u00a0<\/strong><\/p>\n<p>We are constantly looking for new ways of being more responsible in order\u00a0to reduce the negative impacts on the environment. With the circular economy being the backbone \u200b\u200bof our daily work, some sustainable innovations come naturally. Some are more farfetched, but somehow, they still work. When the lifecycle of a product is maximised, it\u2019s a bit easier to make the planet smile and be happy.\u00a0This one right here is one of those products.<\/p>\n<h2 class=\"customElement-NosteHeading2\">Apron\u00a0\u23e9\u00a0back\u00a0bag<\/h2>\n<p>Have you ever thought of turning your apron into a back bag? We neither, but this somehow happened. Without further prolonging, below you can see how\u00a0the\u00a0idea and product\u00a0actually works.\u00a0\u00a0\u200b<\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-4306-1\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/lindstromstg3.wpenginepowered.com\/uk\/wp-content\/uploads\/sites\/10\/2019\/08\/Apron-to-backbag-animation.mp4?_=1\" \/><a href=\"https:\/\/lindstromstg3.wpenginepowered.com\/uk\/wp-content\/uploads\/sites\/10\/2019\/08\/Apron-to-backbag-animation.mp4\">https:\/\/lindstromstg3.wpenginepowered.com\/uk\/wp-content\/uploads\/sites\/10\/2019\/08\/Apron-to-backbag-animation.mp4<\/a><\/video><\/div>\n<p>And that\u2019s the way it works. The apron comes in modern and always-stylish grey. Contrast stitching makes\u00a0sure that the details really pop, making the user stand out of the crowd.<\/p>\n<p>The trendy look does not rule out comfort. The ergonomic shoulder straps make sure that your back or neck won\u2019t start aching, no matter whether this beauty is in the form of an apron or a back bag.\u00a0No need to\u00a0compromise on looks or comfort.<\/p>\n<p>You like big pockets and cannot lie? These spacious pockets keep your belongings with you, and there are even separate compartments for pens in order to write your number on the receipt. Sustainability has never been so convenient.<\/p>\n<p>The apron is now available in three different sizes: S, M and L.\u00a0With this apron the user can\u00a0already\u00a0know\u00a0what\u2019s the next step for the\u00a0uniform during its journey within the circular economy.\u00a0Long and happy cycle ahead.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8764 size-thumbnail lazyloaded\" src=\"https:\/\/old.lindstromgroup.com\/old\/wp-content\/uploads\/2019\/08\/binda-pron-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><\/p>\n<p>\u200bWith us, more is less: more extended life cycles, less burden on our planet. Choose the circular economy way.\u00a0\u00a0\u200b<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Lindstr\u00f6m we want to change waste into value. Our basic business idea is strongly built on the basic principles of a circular economy, which&#8230;<\/p>\n","protected":false},"author":14,"featured_media":4312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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