{"id":2751,"date":"2018-01-17T07:22:58","date_gmt":"2018-01-17T07:22:58","guid":{"rendered":"https:\/\/old.lindstromgroup.com\/uk\/?p=2751"},"modified":"2025-10-16T10:36:30","modified_gmt":"2025-10-16T10:36:30","slug":"dressing-everyday-superheroes","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/","title":{"rendered":"Dressing everyday superheroes"},"content":{"rendered":"

We live in a world full of everyday superheroes. They don\u2019t wear shiny tights\u00a0or capes, they wear workwear. Not just any workwear though \u2014 they wear high-quality equipment that help ordinary people do extra-ordinary things. We are in the business of dressing everyday superheroes and this is a story of how quality workwear is made.<\/strong><\/p>\n

\"Facts<\/span>People are the most important asset of any business.\u00a0Making\u00a0people feel safe and comfortable, and ensuring the hygiene and safety standards<\/a> of their working environments, is our number one goal when designing workwear. Not everyone knows that we at Lindstr\u00f6m have an in-house product development and design team \u2013 a\u00a0team of experts who work in the field of workwear<\/a> every day deepening their understanding of our customers\u2019 work and industry specific requirements.<\/p>\n

\u201cThis is a key factor in how we differ from many of our competitors. Our workwear design is based on constant research, development, and cooperation with our customers. We interview several customers and have comprehensive test trials before new collections are launched,\u201d Head of Product Concept<\/span><\/strong> Taru Jokinen<\/strong> explains.<\/p>\n

Tiny details make the superhero work day flow<\/strong><\/p>\n

Let us look at one case in more detail. Our Multipro protective clothing<\/a> collection was launched in early 2017 resulting from tight cooperation between colleagues and customers in Sweden, Estonia, Czech Republic, Hungary, Latvia and Finland. However, the story of Multipro began already in 2015 with market analysis and\u00a0preliminary development project. And to be specific, our propeller-headed idea generators from our development team started scanning ideas, designs, and color trends\u00a0even before that.<\/p>\n

We constantly collect trend information concerning our focus industries and filter that to our designs. Close cooperation with our fabric suppliers provide us with the latest information on material development.\u00a0Sustainability<\/a> and workwear-related standards are\u00a0also major factors\u00a0in workwear developement.<\/p>\n

\u201cTight co-operation with customers already in an early phase of each project ensures that we make products that are comfortable to use and have all the tiny details in place that users need. Only people performing the job\u00a0can know what is needed. For example, where the pocket in a jacket is placed may have a huge effect on a flowing working experience during the day,\u201d says Project Manager Anne V\u00e4\u00e4ri.<\/strong><\/p>\n

An important driver during the design process is\u00a0making sure\u00a0that the workwear are also\u00a0suitable for our washing and maintenance processes \u2013 optimising the lifetime of garments is critical both for us and our customers.<\/p>\n

We manufacture clothing only based on need<\/strong><\/p>\n

After the initial design, next\u00a0step is to produce the actual test sample garments. Selection and purchase of fabrics play a big role in manufacture \u2013 our guiding principle is that we plan and manufacture products only based on need. This is also a way to minimize the amount of textile waste. Our professionals also make sure that fabrics\u00a0are used efficiently, resulting in minimum amount of cutting waste. In early 2017,\u00a0we opened our own Lindstr\u00f6m workwear factory in Latvia, allowing us to produce exact amounts of workwear fast and based on need.<\/p>\n

\"Workwear<\/p>\n

700 coffee cups later\u2026<\/strong><\/p>\n

6 months and 70 meetings later, we are not even half way the process of creating workwear.\u00a0At this point, it is time to roll up our sleeves and start working\u00a0on fittings and testing sample garments. A usual test project can take\u00a0up to\u00a0900 test washes both for the fabric, accessory and garment samples. With these test washings, we check how the fabrics and colors behave in our process, and ensure the quality level\u00a0for our\u00a0service. For certified protective clothing, the certification process can also include several garment quality tests made by accredited test laboratories.<\/p>\n

\u201c<\/span><\/strong>The point is that workwear is designed to be in circulation as long as possible, so it is important to test the garments in real laundry processes. Users\u00a0wear the clothes between the washes like in real life and give feedback. The products are then fine-tuned based on the feedback,\u201d Anne explains.<\/p>\n

Finally, 2 200 cups of coffee, 200 meetings, 500 sample garments, and 3500 emails and Skype calls later,\u00a0the new workwear selection is ready for production and sales. Of course, sales samples, photo shootings and other marketing material still need to be produced. We can proudly say to our customers: this workwear is developed for\u00a0your needs and tested by real users to fit the purpose it is designed for. With this specially made workwear you can be the everyday superhero you deserve to be.<\/p>\n

And one\u00a0has to\u00a0be a bit of a superhero to dress another superhero, don\u2019t you think?<\/p>\n","protected":false},"excerpt":{"rendered":"

We live in a world full of everyday superheroes. They don\u2019t wear shiny tights\u00a0or capes, they wear workwear. Not just any workwear though \u2014 they…<\/p>\n","protected":false},"author":14,"featured_media":2753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[15,48],"coauthors":[20],"class_list":["post-2751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-sustainability","tag-workwear"],"acf":[],"yoast_head":"\nDressing everyday superheroes - Lindstr\u00f6m UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dressing everyday superheroes - Lindstr\u00f6m UK\" \/>\n<meta property=\"og:description\" content=\"We live in a world full of everyday superheroes. They don\u2019t wear shiny tights\u00a0or capes, they wear workwear. Not just any workwear though \u2014 they...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/\" \/>\n<meta property=\"og:site_name\" content=\"Lindstr\u00f6m UK\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-17T07:22:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-16T10:36:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/10\/2018\/01\/How-quality-uniforms-are-made-by-Lindstrom-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lindstr\u00f6m Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lindstr\u00f6m Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/\"},\"author\":{\"name\":\"Lindstr\u00f6m Group\",\"@id\":\"https:\/\/lindstromgroup.com\/uk\/#\/schema\/person\/9111900e3f15be99cf4a104112bf0bc3\"},\"headline\":\"Dressing everyday superheroes\",\"datePublished\":\"2018-01-17T07:22:58+00:00\",\"dateModified\":\"2025-10-16T10:36:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/\"},\"wordCount\":758,\"publisher\":{\"@id\":\"https:\/\/lindstromgroup.com\/uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/10\/2018\/01\/How-quality-uniforms-are-made-by-Lindstrom-scaled-1.jpg\",\"keywords\":[\"#sustainability\",\"#workwear\"],\"articleSection\":[\"Article\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/\",\"url\":\"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/\",\"name\":\"Dressing everyday superheroes - Lindstr\u00f6m UK\",\"isPartOf\":{\"@id\":\"https:\/\/lindstromgroup.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/10\/2018\/01\/How-quality-uniforms-are-made-by-Lindstrom-scaled-1.jpg\",\"datePublished\":\"2018-01-17T07:22:58+00:00\",\"dateModified\":\"2025-10-16T10:36:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/#primaryimage\",\"url\":\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/10\/2018\/01\/How-quality-uniforms-are-made-by-Lindstrom-scaled-1.jpg\",\"contentUrl\":\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/10\/2018\/01\/How-quality-uniforms-are-made-by-Lindstrom-scaled-1.jpg\",\"width\":2048,\"height\":1152,\"caption\":\"How quality uniforms are made by Lindstrom\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lindstromgroup.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Article\",\"item\":\"https:\/\/lindstromgroup.com\/uk\/category\/article\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Dressing everyday superheroes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lindstromgroup.com\/uk\/#website\",\"url\":\"https:\/\/lindstromgroup.com\/uk\/\",\"name\":\"Lindstr\u00f6m UK\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/lindstromgroup.com\/uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lindstromgroup.com\/uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lindstromgroup.com\/uk\/#organization\",\"name\":\"Lindstr\u00f6m UK\",\"url\":\"https:\/\/lindstromgroup.com\/uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/lindstromgroup.com\/uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/10\/2023\/10\/Logo512.png\",\"contentUrl\":\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/10\/2023\/10\/Logo512.png\",\"width\":512,\"height\":109,\"caption\":\"Lindstr\u00f6m UK\"},\"image\":{\"@id\":\"https:\/\/lindstromgroup.com\/uk\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/lindstromgroup.com\/uk\/#\/schema\/person\/9111900e3f15be99cf4a104112bf0bc3\",\"name\":\"Lindstr\u00f6m Group\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/db72e9a46e0f7c5c437401114209c070c0ed0871f3f73ed82792b5cf14c95b5c?s=96&d=mm&r=g93dbf206f3a4403aba72a0da0a795367\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/db72e9a46e0f7c5c437401114209c070c0ed0871f3f73ed82792b5cf14c95b5c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/db72e9a46e0f7c5c437401114209c070c0ed0871f3f73ed82792b5cf14c95b5c?s=96&d=mm&r=g\",\"caption\":\"Lindstr\u00f6m Group\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dressing everyday superheroes - Lindstr\u00f6m UK","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"Dressing everyday superheroes - Lindstr\u00f6m UK","og_description":"We live in a world full of everyday superheroes. They don\u2019t wear shiny tights\u00a0or capes, they wear workwear. Not just any workwear though \u2014 they...","og_url":"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/","og_site_name":"Lindstr\u00f6m UK","article_published_time":"2018-01-17T07:22:58+00:00","article_modified_time":"2025-10-16T10:36:30+00:00","og_image":[{"width":2048,"height":1152,"url":"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/10\/2018\/01\/How-quality-uniforms-are-made-by-Lindstrom-scaled-1.jpg","type":"image\/jpeg"}],"author":"Lindstr\u00f6m Group","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lindstr\u00f6m Group","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/#article","isPartOf":{"@id":"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/"},"author":{"name":"Lindstr\u00f6m Group","@id":"https:\/\/lindstromgroup.com\/uk\/#\/schema\/person\/9111900e3f15be99cf4a104112bf0bc3"},"headline":"Dressing everyday superheroes","datePublished":"2018-01-17T07:22:58+00:00","dateModified":"2025-10-16T10:36:30+00:00","mainEntityOfPage":{"@id":"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/"},"wordCount":758,"publisher":{"@id":"https:\/\/lindstromgroup.com\/uk\/#organization"},"image":{"@id":"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/#primaryimage"},"thumbnailUrl":"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/10\/2018\/01\/How-quality-uniforms-are-made-by-Lindstrom-scaled-1.jpg","keywords":["#sustainability","#workwear"],"articleSection":["Article"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/","url":"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/","name":"Dressing everyday superheroes - Lindstr\u00f6m UK","isPartOf":{"@id":"https:\/\/lindstromgroup.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/#primaryimage"},"image":{"@id":"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/#primaryimage"},"thumbnailUrl":"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/10\/2018\/01\/How-quality-uniforms-are-made-by-Lindstrom-scaled-1.jpg","datePublished":"2018-01-17T07:22:58+00:00","dateModified":"2025-10-16T10:36:30+00:00","breadcrumb":{"@id":"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/#primaryimage","url":"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/10\/2018\/01\/How-quality-uniforms-are-made-by-Lindstrom-scaled-1.jpg","contentUrl":"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/10\/2018\/01\/How-quality-uniforms-are-made-by-Lindstrom-scaled-1.jpg","width":2048,"height":1152,"caption":"How quality uniforms are made by Lindstrom"},{"@type":"BreadcrumbList","@id":"https:\/\/lindstromgroup.com\/uk\/article\/dressing-everyday-superheroes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lindstromgroup.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Article","item":"https:\/\/lindstromgroup.com\/uk\/category\/article\/"},{"@type":"ListItem","position":3,"name":"Dressing everyday superheroes"}]},{"@type":"WebSite","@id":"https:\/\/lindstromgroup.com\/uk\/#website","url":"https:\/\/lindstromgroup.com\/uk\/","name":"Lindstr\u00f6m UK","description":"","publisher":{"@id":"https:\/\/lindstromgroup.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lindstromgroup.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/lindstromgroup.com\/uk\/#organization","name":"Lindstr\u00f6m UK","url":"https:\/\/lindstromgroup.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/lindstromgroup.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/10\/2023\/10\/Logo512.png","contentUrl":"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/10\/2023\/10\/Logo512.png","width":512,"height":109,"caption":"Lindstr\u00f6m UK"},"image":{"@id":"https:\/\/lindstromgroup.com\/uk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lindstromgroup.com\/uk\/#\/schema\/person\/9111900e3f15be99cf4a104112bf0bc3","name":"Lindstr\u00f6m Group","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/db72e9a46e0f7c5c437401114209c070c0ed0871f3f73ed82792b5cf14c95b5c?s=96&d=mm&r=g93dbf206f3a4403aba72a0da0a795367","url":"https:\/\/secure.gravatar.com\/avatar\/db72e9a46e0f7c5c437401114209c070c0ed0871f3f73ed82792b5cf14c95b5c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/db72e9a46e0f7c5c437401114209c070c0ed0871f3f73ed82792b5cf14c95b5c?s=96&d=mm&r=g","caption":"Lindstr\u00f6m Group"}}]}},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Lindstr\u00f6m UK","distributor_original_site_url":"https:\/\/lindstromgroup.com\/uk","push-errors":false,"_links":{"self":[{"href":"https:\/\/lindstromgroup.com\/uk\/wp-json\/wp\/v2\/posts\/2751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lindstromgroup.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lindstromgroup.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lindstromgroup.com\/uk\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/lindstromgroup.com\/uk\/wp-json\/wp\/v2\/comments?post=2751"}],"version-history":[{"count":0,"href":"https:\/\/lindstromgroup.com\/uk\/wp-json\/wp\/v2\/posts\/2751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lindstromgroup.com\/uk\/wp-json\/wp\/v2\/media\/2753"}],"wp:attachment":[{"href":"https:\/\/lindstromgroup.com\/uk\/wp-json\/wp\/v2\/media?parent=2751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lindstromgroup.com\/uk\/wp-json\/wp\/v2\/categories?post=2751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lindstromgroup.com\/uk\/wp-json\/wp\/v2\/tags?post=2751"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/lindstromgroup.com\/uk\/wp-json\/wp\/v2\/coauthors?post=2751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}