{"id":17615,"date":"2026-02-05T13:25:13","date_gmt":"2026-02-05T10:25:13","guid":{"rendered":"https:\/\/lindstromgroup.com\/tr\/?p=17615"},"modified":"2026-02-20T17:29:50","modified_gmt":"2026-02-20T14:29:50","slug":"is-kiyafeti-surdurebilirligi-arastirmasi","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/tr\/makaleler\/is-kiyafeti-surdurebilirligi-arastirmasi\/","title":{"rendered":"Ara\u015ft\u0131rma, s\u00fcrd\u00fcr\u00fclebilirlik fark\u0131ndal\u0131\u011f\u0131n\u0131n artt\u0131\u011f\u0131n\u0131 ancak i\u015f k\u0131yafetlerinde geli\u015fim alanlar\u0131 oldu\u011funu g\u00f6steriyor"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/group.lindstromgroup.com\/manufacturing-study-2025\">Avrupa genelinde ger\u00e7ekle\u015ftirilen yeni bir ara\u015ft\u0131rma,<\/a> imalat sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fanlar\u0131n s\u00fcrd\u00fcr\u00fclebilirli\u011fe giderek daha fazla \u00f6nem verdi\u011fini ortaya koyuyor. Ancak i\u015f k\u0131yafetlerinin y\u00f6netimine ili\u015fkin mevcut uygulamalar, bu artan beklentilerin gerisinde kal\u0131yor. \u0130\u015f k\u0131yafetlerinin kalitesi, onar\u0131m\u0131 ve geri d\u00f6n\u00fc\u015f\u00fcm\u00fc konusunda h\u00e2l\u00e2 \u00f6nemli geli\u015fim alanlar\u0131 bulunuyor.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">S\u00fcrd\u00fcr\u00fclebilirlik \u00f6nemli \u2014 ancak i\u015f k\u0131yafetleri yetersiz kal\u0131yor<\/h2>\n\n\n\n<p>Lindstr\u00f6m i\u00e7in lider pazar ara\u015ft\u0131rma \u015firketi <a href=\"https:\/\/norstat.co\/\">Norstat <\/a>taraf\u0131ndan y\u00fcr\u00fct\u00fclen <a href=\"https:\/\/group.lindstromgroup.com\/manufacturing-study-2025\">\u00e7al\u0131\u015fmada<\/a>, 11 Avrupa \u00fclkesinden 2.276 i\u015f k\u0131yafeti kullan\u0131c\u0131s\u0131 ile anket yap\u0131ld\u0131. Bulgulara g\u00f6re \u00e7al\u0131\u015fanlar\u0131n %80\u2019i, s\u00fcrd\u00fcr\u00fclebilirli\u011fi ki\u015fisel ya\u015famlar\u0131nda \u00f6nemli veya \u00e7ok \u00f6nemli buluyor. Ayr\u0131ca kat\u0131l\u0131mc\u0131lar\u0131n %58\u2019i, kulland\u0131klar\u0131 i\u015f k\u0131yafetlerinin s\u00fcrd\u00fcr\u00fclebilirli\u011fi hakk\u0131nda daha fazla bilgi edinmek istediklerini belirtti.<br><\/p>\n\n\n\n<p>Buna kar\u015f\u0131n ara\u015ft\u0131rma, i\u015f k\u0131yafetlerinde s\u00fcrd\u00fcr\u00fclebilirlik uygulamalar\u0131nda h\u00e2l\u00e2 bo\u015fluklar oldu\u011funu g\u00f6steriyor. \u0130\u015fverenlerin yar\u0131s\u0131ndan az\u0131 i\u015f k\u0131yafeti onar\u0131m hizmeti sunuyor. Bunun sonucunda hasar g\u00f6ren i\u015f k\u0131yafetleri ya \u00e7\u00f6pe at\u0131l\u0131yor (%30) ya da \u00e7al\u0131\u015fanlar taraf\u0131ndan bireysel olarak onar\u0131l\u0131yor (%22). \u00c7al\u0131\u015fanlar\u0131n %40\u2019\u0131ndan fazlas\u0131 ise kullan\u0131mdan \u00e7\u0131kan i\u015f k\u0131yafetlerine ne oldu\u011fu konusunda bilgi sahibi de\u011fil. Bilgisi olanlar aras\u0131nda ise neredeyse \u00fc\u00e7te biri, bu k\u0131yafetlerin d\u00fczenli depolama sahalar\u0131na g\u00f6nderildi\u011fini ifade ediyor.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cS\u00fcrd\u00fcr\u00fclebilir i\u015f k\u0131yafetlerinin temel gereklili\u011fi uzun \u00f6m\u00fcrl\u00fc olmalar\u0131d\u0131r. Bir giysi ne kadar uzun s\u00fcre kullan\u0131l\u0131rsa, \u00e7evresel etkisi o kadar azal\u0131r,\u201d diyor Lindstr\u00f6m S\u00fcrd\u00fcr\u00fclebilirlik Direkt\u00f6r\u00fc <a href=\"https:\/\/lindstromgroup.com\/staff\/ulla-luhtasela\/\"><strong>Ulla Luhtasela<\/strong>.<\/a><br>\u201cDayan\u0131kl\u0131l\u0131k, yeniden kullan\u0131labilirlik ve onar\u0131labilirlik, d\u00f6ng\u00fcselli\u011fi ger\u00e7ekten ilerletmek ve tekstil at\u0131klar\u0131n\u0131 azaltmak istiyorsak, tasar\u0131m a\u015famas\u0131ndan itibaren dikkate al\u0131nmal\u0131d\u0131r.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>D\u00fc\u015f\u00fck dayan\u0131kl\u0131l\u0131k, mevcut i\u015f k\u0131yafetlerine y\u00f6nelik en yayg\u0131n sorun olarak \u00f6ne \u00e7\u0131kt\u0131 ve kat\u0131l\u0131mc\u0131lar\u0131n %31\u2019i taraf\u0131ndan dile getirildi. Ayr\u0131ca \u00e7al\u0131\u015fanlar\u0131n %70\u2019i, i\u015f k\u0131yafetlerinin kullan\u0131m \u00f6mr\u00fcn\u00fc uzatman\u0131n en etkili yolunun daha y\u00fcksek kaliteli malzemelere yat\u0131r\u0131m yapmak oldu\u011funu belirtti.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>S\u00fcrd\u00fcr\u00fclebilirlik \u00e7al\u0131\u015fanlar i\u00e7in ne kadar \u00f6nemli?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"768\" height=\"531\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/28\/2026\/02\/Graph10-How-important-is-sustainability-to-you-in-your-personal-life-2-768x531.jpg-1.webp\" alt=\"\u0130\u015f k\u0131yafetlerinde s\u00fcrd\u00fcr\u00fclebilirlik\" class=\"wp-image-17618\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/28\/2026\/02\/Graph10-How-important-is-sustainability-to-you-in-your-personal-life-2-768x531.jpg-1.webp 768w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/28\/2026\/02\/Graph10-How-important-is-sustainability-to-you-in-your-personal-life-2-768x531.jpg-1-300x207.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Hasar g\u00f6rm\u00fc\u015f i\u015f k\u0131yafetlerine ne oluyor?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"768\" height=\"539\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/28\/2026\/02\/Graph11-If-your-workwear-is-damaged-what-happens-to-it-768x539.jpg-1.webp\" alt=\"Hasar g\u00f6rm\u00fc\u015f i\u015f k\u0131yafetlerine ne olur?\" class=\"wp-image-17619\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/28\/2026\/02\/Graph11-If-your-workwear-is-damaged-what-happens-to-it-768x539.jpg-1.webp 768w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/28\/2026\/02\/Graph11-If-your-workwear-is-damaged-what-happens-to-it-768x539.jpg-1-300x211.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00fcrkiye s\u00fcrd\u00fcr\u00fclebilir uygulamalarda \u00e7\u0131tay\u0131 y\u00fckseltiyor<br><\/h2>\n\n\n\n<p>Ara\u015ft\u0131rmaya kat\u0131lan \u00fclkeler aras\u0131nda T\u00fcrkiye, s\u00fcrd\u00fcr\u00fclebilirlik yakla\u015f\u0131m\u0131yla \u00f6ne \u00e7\u0131kt\u0131. T\u00fcrkiye\u2019de onar\u0131m hizmetleri olduk\u00e7a yayg\u0131n: \u00c7al\u0131\u015fanlar\u0131n yakla\u015f\u0131k %70\u2019i i\u015fverenlerinin giysi onar\u0131m hizmeti sundu\u011funu belirtti. Bu oran, Avrupa ortalamas\u0131 olan %48\u2019in olduk\u00e7a \u00fczerinde. Ayr\u0131ca T\u00fcrkiye\u2019de hasar g\u00f6ren i\u015f k\u0131yafetlerinin \u00e7\u00f6pe at\u0131ld\u0131\u011f\u0131n\u0131 s\u00f6yleyenlerin oran\u0131 yaln\u0131zca %7 iken, Avrupa genelinde bu oran %30.<br><\/p>\n\n\n\n<p>T\u00fcrk \u00e7al\u0131\u015fanlar, i\u015f k\u0131yafetlerinin kullan\u0131m \u00f6mr\u00fc sonras\u0131ndaki s\u00fcre\u00e7ler hakk\u0131nda da daha bilin\u00e7li. T\u00fcrkiye, en y\u00fcksek tekstil geri d\u00f6n\u00fc\u015f\u00fcm oran\u0131na sahip \u00fclke olarak \u00f6ne \u00e7\u0131kt\u0131: Genel kat\u0131l\u0131mc\u0131lar aras\u0131nda %56, k\u0131yafetlerin ak\u0131betini bilenler aras\u0131nda ise %66. Avrupa genelinde bu oranlar s\u0131ras\u0131yla %29 ve %51. Buna kar\u015f\u0131l\u0131k, tekstil geri d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn en az yayg\u0131n oldu\u011fu \u00fclkeler Balt\u0131k \u00fclkeleri oldu.<br><\/p>\n\n\n\n<p>\u201cBu sonu\u00e7lar, ulusal altyap\u0131y\u0131 da yans\u0131t\u0131yor olabilir. T\u00fcrkiye, k\u00f6kl\u00fc bir tekstil sekt\u00f6r\u00fcne sahip ve bu durum onar\u0131m ve geri d\u00f6n\u00fc\u015f\u00fcm gibi uygulamalar\u0131 destekliyor,\u201d diyor Luhtasela.<br><br>\u201cBir\u00e7ok Avrupa \u00fclkesi ise etkili tekstil geri d\u00f6n\u00fc\u015f\u00fcm \u00e7\u00f6z\u00fcmlerini geli\u015ftirme konusunda h\u00e2l\u00e2 erken a\u015famada.\u201d<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Hasar g\u00f6rm\u00fc\u015f i\u015f k\u0131yafetlerine ne olur?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/28\/2026\/02\/Graph13_If-your-workwear-is-damaged-what-happens-to-it-1536x896.jpg-1-1024x597.webp\" alt=\"Hasar g\u00f6rm\u00fc\u015f i\u015f k\u0131yafetlerine ne olur?\" class=\"wp-image-17620\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/28\/2026\/02\/Graph13_If-your-workwear-is-damaged-what-happens-to-it-1536x896.jpg-1-1024x597.webp 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/28\/2026\/02\/Graph13_If-your-workwear-is-damaged-what-happens-to-it-1536x896.jpg-1-300x175.webp 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/28\/2026\/02\/Graph13_If-your-workwear-is-damaged-what-happens-to-it-1536x896.jpg-1-768x448.webp 768w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/28\/2026\/02\/Graph13_If-your-workwear-is-damaged-what-happens-to-it-1536x896.jpg-1.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Geli\u015fim i\u00e7in artan bask\u0131<\/h2>\n\n\n\n<p>Hem Avrupa Birli\u011fi\u2019nden hem de \u00e7al\u0131\u015fanlardan gelen beklentilerin artmas\u0131yla birlikte, s\u00fcrd\u00fcr\u00fclebilir i\u015f k\u0131yafeti uygulamalar\u0131n\u0131 geli\u015ftirme bask\u0131s\u0131 da y\u00fckseliyor. Luhtasela\u2019ya g\u00f6re zaman eksikli\u011fi, fark\u0131ndal\u0131k yetersizli\u011fi ve pratik \u00e7\u00f6z\u00fcmlerin azl\u0131\u011f\u0131 h\u00e2l\u00e2 ba\u015fl\u0131ca engeller aras\u0131nda:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cHasar g\u00f6rm\u00fc\u015f bir giysiyi atmak, \u00e7o\u011fu zaman onar\u0131m veya geri d\u00f6n\u00fc\u015f\u00fcm i\u00e7in d\u0131\u015f i\u015f ortaklar\u0131yla s\u00fcreci organize etmekten daha h\u0131zl\u0131 oluyor. G\u00fcvenilir geri d\u00f6n\u00fc\u015f\u00fcm ortaklar\u0131n\u0131 bulmak, denetlemek ve onlarla \u00e7al\u0131\u015fmak zaman, uzmanl\u0131k ve kaynak gerektiriyor.\u201d<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Ara\u015ft\u0131rma hakk\u0131nda daha fazla bilgi<\/h3>\n\n\n\n<p><strong>Leena K\u00e4hk\u00f6nen<\/strong><br>External Communication Manager<br>+358 50 58 68 582<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ara\u015ft\u0131rma hakk\u0131nda<\/h2>\n\n\n\n<p><a href=\"https:\/\/group.lindstromgroup.com\/manufacturing-study-2025\">Ara\u015ft\u0131rma<\/a>, ba\u011f\u0131ms\u0131z Avrupa pazar ara\u015ft\u0131rma veri toplay\u0131c\u0131s\u0131 Norstat taraf\u0131ndan <strong>\u015eubat 2025<\/strong>\u2019te ger\u00e7ekle\u015ftirildi. \u00c7al\u0131\u015fma \u015fu 11 \u00fclkeyi kapsad\u0131: Bulgaristan, H\u0131rvatistan, \u00c7ek Cumhuriyeti, Estonya, Almanya, Macaristan, Letonya, Litvanya, Romanya, Slovakya ve T\u00fcrkiye.<\/p>\n\n\n\n<p>\u0130malat sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fan toplam <strong>2.276 i\u015f k\u0131yafeti kullan\u0131c\u0131s\u0131<\/strong> ara\u015ft\u0131rmaya kat\u0131ld\u0131. Kat\u0131l\u0131mc\u0131lar\u0131n \u00e7o\u011fu kadrolu \u00e7al\u0131\u015fanlardan olu\u015ftu (%79) ve kad\u0131n\u2013erkek da\u011f\u0131l\u0131m\u0131 e\u015fitti (%50 \u2013 %50).<\/p>\n\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avrupa genelinde ger\u00e7ekle\u015ftirilen yeni bir ara\u015ft\u0131rma, imalat sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fanlar\u0131n s\u00fcrd\u00fcr\u00fclebilirli\u011fe giderek daha fazla \u00f6nem verdi\u011fini ortaya koyuyor. Ancak i\u015f k\u0131yafetlerinin y\u00f6netimine ili\u015fkin mevcut uygulamalar, bu&#8230;<\/p>\n","protected":false},"author":14,"featured_media":17616,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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