{"id":17361,"date":"2022-12-28T16:34:00","date_gmt":"2022-12-28T13:34:00","guid":{"rendered":"https:\/\/lindstromgroup.com\/tr\/?p=17361"},"modified":"2025-05-30T14:54:40","modified_gmt":"2025-05-30T11:54:40","slug":"yerel-magazalarda-satislar-nasil-artirilir","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/tr\/makaleler\/yerel-magazalarda-satislar-nasil-artirilir\/","title":{"rendered":"Yerel Ma\u011fazalarda Sat\u0131\u015flar Nas\u0131l Art\u0131r\u0131l\u0131r?"},"content":{"rendered":"\n

Ge\u00e7ti\u011fimiz y\u0131llar, koronavir\u00fcs salg\u0131n\u0131 nedeniyle belki de t\u00fcm d\u00fcnyada sat\u0131n alma davran\u0131\u015flar\u0131nda devrim niteli\u011finde bir de\u011fi\u015fim getirdi. Salg\u0131n \u00f6nlemleri ve fiziksel ma\u011fazalar\u0131n ve di\u011fer kurulu\u015flar\u0131n kapanmas\u0131, ihtiya\u00e7lar\u0131m\u0131z\u0131 ve al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131 d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. <\/p>\n\n\n\n

Bir gecede online sat\u0131\u015flar artmaya ba\u015flad\u0131. Acil durum esnas\u0131nda, m\u00fc\u015fterilerin %37\u2019si normalden daha fazla online al\u0131\u015fveri\u015f yapt\u0131. Acil durum sona erdikten sonra da, acil durum \u00f6ncesine k\u0131yasla %21 daha fazla ki\u015fi e-ma\u011fazalardan al\u0131\u015fveri\u015f yapmaya devam ediyor. Hane halklar\u0131 de\u011fi\u015fti, al\u0131\u015fveri\u015f say\u0131s\u0131 de\u011fi\u015fti ve sat\u0131n al\u0131nan mallar\u0131n bile\u015fimi de\u011fi\u015fti.<\/p>\n\n\n\n

Al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131 Koronakriz \u00f6ncesi normaline d\u00f6necek mi?<\/h2>\n\n\n\n

D\u00fckkanlar yeniden a\u00e7\u0131ld\u0131 ve \u00f6zellikle k\u00fc\u00e7\u00fck i\u015fletme sahipleri, m\u00fc\u015fterilerinin geri d\u00f6n\u00fcp d\u00f6nmeyece\u011fini ya da al\u0131\u015fveri\u015f davran\u0131\u015f\u0131ndaki de\u011fi\u015fikliklerin kal\u0131c\u0131 olup olmayaca\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in endi\u015feyle bekliyor.<\/p>\n\n\n\n

M\u00fc\u015fterilerin fiziksel ma\u011fazalara geri d\u00f6n\u00fc\u015f\u00fc, ma\u011fazalar\u0131n riskli bir yer olmad\u0131\u011f\u0131n\u0131n defalarca teyit edilmesiyle destekleniyor. \u00c7ek Ticaret ve Turizm Birli\u011fi, ma\u011fazalarda SARS-CoV-2 vir\u00fcs\u00fcn\u00fcn yayg\u0131nl\u0131\u011f\u0131na ili\u015fkin ba\u011f\u0131ms\u0131z bir analiz ger\u00e7ekle\u015ftirdi.<\/p>\n\n\n\n

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M\u00fc\u015fterilerle y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fmenin pek \u00e7ok avantaj\u0131 var.<\/figcaption><\/figure>\n\n\n\n

Ge\u00e7en y\u0131l \u015eubat ay\u0131nda ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rmada, al\u0131nan 52 adet \u00f6rne\u011fin hi\u00e7birinde vir\u00fcs\u00fcn varl\u0131\u011f\u0131na rastlanmad\u0131. Bu arada, y\u00fcr\u00fcyen merdiven bantlar\u0131, asans\u00f6r d\u00fc\u011fmeleri, kasiyerlerin elleri ve al\u0131\u015fveri\u015f arabalar\u0131 gibi a\u00e7\u0131kta kalan alanlardan da \u00f6rnekler al\u0131nd\u0131.<\/p>\n\n\n\n

Ancak m\u00fc\u015fteri g\u00fcvenli\u011fi ve tesislerin g\u00f6r\u00fcn\u00fcr temizli\u011fi, evlerinin rahatl\u0131\u011f\u0131ndan sipari\u015f vermeye al\u0131\u015fan insanlar\u0131 ma\u011fazalara geri \u00e7ekebilecek tek \u015fey de\u011fil. Online al\u0131\u015fveri\u015fe k\u0131yasla daha fazla avantaj mevcut ve perakendeciler bunlara odaklanmal\u0131, m\u00fc\u015fterilerinin gereksinimlerini kar\u015f\u0131lamal\u0131d\u0131r.<\/p>\n\n\n\n

\"\"
\u0130nsan etkile\u015fimi al\u0131\u015fveri\u015f deneyiminin \u00f6nemli bir boyutu.<\/figcaption><\/figure>\n\n\n\n

\u0130nsanlarla etkile\u015fimden ho\u015flanan m\u00fc\u015fteriler i\u00e7in y\u00fcz y\u00fcze ileti\u015fim bir avantajd\u0131r. T\u00fcm al\u0131\u015fveri\u015fe insani bir boyut kazand\u0131r\u0131r. Yard\u0131msever bir sat\u0131\u015f g\u00f6revlisi m\u00fc\u015fteriye \u00fcr\u00fcn se\u00e7imi konusunda tavsiyelerde bulunabilir, etraf\u0131 gezdirebilir, deneme i\u00e7in yard\u0131mc\u0131 olabilir veya \u00fcr\u00fcn\u00fcn ma\u011fazada veya ba\u015fka bir \u015fubede stokta olup olmad\u0131\u011f\u0131n\u0131 kontrol edebilir. \u00d6zellikle daha pahal\u0131 \u00fcr\u00fcnlerde, m\u00fc\u015fteri \u00fcr\u00fcn\u00fcn hayal etti\u011fi gibi oldu\u011funu bizzat g\u00f6rmek ister ve ma\u011fazada ba\u015fka bir \u015fey de se\u00e7ebilir.<\/p>\n\n\n\n

Bir ba\u015fka avantaj da, fiziksel bir ma\u011fazadan sat\u0131n al\u0131nan \u00fcr\u00fcnlerin tesliminin de o ma\u011fazada yap\u0131lmas\u0131d\u0131r. Be\u011fenmedi\u011finiz bir \u00fcr\u00fcn\u00fc tedarik\u00e7iye geri postalamak zorunda de\u011filsiniz (internetten sat\u0131n ald\u0131\u011f\u0131n\u0131zda yapt\u0131\u011f\u0131n\u0131z gibi). Sat\u0131c\u0131yla birebir bir g\u00f6r\u00fc\u015fme, genellikle talebin i\u015fleme al\u0131nmas\u0131n\u0131 beklemek zorunda kalmadan, al\u0131\u015fveri\u015fin h\u0131zl\u0131ca sonu\u00e7land\u0131r\u0131lmas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n

Bir\u00e7ok ki\u015fi i\u00e7in, \u00f6deme yap\u0131ld\u0131ktan sonra \u00fcr\u00fcnlerin hemen teslim al\u0131nmas\u0131 ve hemen kullan\u0131labilmesi de bir art\u0131d\u0131r.<\/p>\n\n\n\n

M\u00fc\u015fteriler nas\u0131l geri kazan\u0131l\u0131r ve yenileri nas\u0131l \u00e7ekilir?<\/h2>\n\n\n\n

Perakendeciler benzer \u00fcr\u00fcnler satan ma\u011fazalarla rekabet etmek istiyorlarsa, kendilerini farkl\u0131la\u015ft\u0131rmalar\u0131, kalabal\u0131\u011f\u0131n aras\u0131ndan s\u0131yr\u0131lmalar\u0131 ve m\u00fc\u015fteri ili\u015fkilerini ve sadakatini g\u00fc\u00e7lendirmeleri gerekir. Uzmanlar \u00e7\u00f6z\u00fcm\u00fcn s\u0131cak, benzersiz ve tutarl\u0131 bir m\u00fc\u015fteri deneyimi yaratmak oldu\u011fu konusunda hemfikir. Ne de olsa g\u00fcn\u00fcm\u00fczde m\u00fc\u015fteriler, bir ma\u011fazaya ancak ho\u015f bir deneyim ya\u015fayacaklar\u0131ndan ve \u00fcr\u00fcnlere ula\u015fabileceklerinden emin olduklar\u0131nda gidiyor.<\/p>\n\n\n\n

Ba\u015far\u0131n\u0131n s\u0131rr\u0131 genellikle sizi m\u00fc\u015fterilerinizin g\u00f6z\u00fcnde farkl\u0131 k\u0131lan \u015feyin ne oldu\u011funu ke\u015ffetmekte ve fark\u0131n\u0131z\u0131 m\u00fc\u015fterilerin de\u011ferini hemen anlay\u0131p, alg\u0131layaca\u011f\u0131 \u015fekilde ifade etmekte yat\u0131yor.<\/p>\n\n\n\n

\"\"
Tek tip i\u015f k\u0131yafetlerini de (\u00fcniforma) i\u00e7eren tan\u0131nabilir bir kurumsal kimlik, m\u00fc\u015fterilerinizi etkilemenin basit bir yoludur.<\/figcaption><\/figure>\n\n\n\n

Daha sonra bu benzersiz g\u00f6r\u00fcn\u00fcm\u00fc sat\u0131\u015f yapmak ve m\u00fc\u015fteri \u00e7ekmek i\u00e7in kullanabilirsiniz. Ancak, bir ki\u015finin birka\u00e7 ad\u0131m \u00f6teden bile sat\u0131n alabilece\u011fi ayn\u0131 \u00fcr\u00fcnleri, ayn\u0131 yiyecekleri, ayn\u0131 ila\u00e7lar\u0131, ayn\u0131 cep telefonlar\u0131n\u0131 vb. satarken; kendinizi rakiplerinizden nas\u0131l \u00f6zellikle farkl\u0131la\u015ft\u0131r\u0131rs\u0131n\u0131z?<\/p>\n\n\n\n

\u015e\u0131k ve bak\u0131ml\u0131 bir g\u00f6r\u00fcn\u00fcmle bir bak\u0131\u015fta tan\u0131nabilir olun<\/h2>\n\n\n\n

Tek tip i\u015f k\u0131yafetini de (\u00fcniforma) i\u00e7eren, a\u00e7\u0131k\u00e7a tan\u0131mlanm\u0131\u015f ve tan\u0131nabilir bir kurumsal kimlik, m\u00fc\u015fterilerinizi etkilemenin basit bir yoludur. B\u00fcy\u00fck s\u00fcpermarketlerde ve zincirler ma\u011fazalarda \u00e7al\u0131\u015fanlar halihaz\u0131rda \u015firket renklerinde i\u015f k\u0131yafetleri giymektedir.<\/p>\n\n\n\n

Daha k\u00fc\u00e7\u00fck bir ma\u011fazan\u0131z varsa, ilham al\u0131n. M\u00fc\u015fterilere her zaman nerede olduklar\u0131n\u0131 ve onlara hizmet etmekten her zaman mutluluk duyuldu\u011funu hat\u0131rlatan; d\u00fczg\u00fcn i\u015f k\u0131yafetleri giymi\u015f, g\u00fcler y\u00fczl\u00fc bir sat\u0131\u015f eleman\u0131 g\u00f6rmek, tekrarlamak isteyecekleri bir deneyim yaratacakt\u0131r.<\/p>\n\n\n\n

\"\"
Nereden ba\u015flayaca\u011f\u0131n\u0131z\u0131 bilmiyor musunuz? Yol boyunca size yard\u0131mc\u0131 olmak i\u00e7in buraday\u0131z!<\/figcaption><\/figure>\n\n\n\n

Lindstr\u00f6m\u2019de, \u00e7al\u0131\u015fanlar\u0131n\u0131z \u2013 sat\u0131\u015f elemanlar\u0131, depo \u00e7al\u0131\u015fanlar\u0131, stok g\u00f6revlileri, kasiyerler, resepsiyonistler ve daha fazlas\u0131 \u2013 i\u00e7in d\u00fczg\u00fcn i\u015f k\u0131yafetleri temin etmeniz ad\u0131na yard\u0131mc\u0131 olabiliriz. \u00dcr\u00fcn yelpazemizden; herkesin kendini harika hissetmesini sa\u011flayacak uygun stillerde, \u015f\u0131k ve bak\u0131ml\u0131 k\u0131yafetlerden olu\u015fan bir koleksiyon olu\u015fturabilirsiniz.<\/p>\n\n\n\n

Standart \u00fcr\u00fcnlerimizden birini se\u00e7ebilirsiniz veya \u015firket renklerinizde, logonuz ve slogan\u0131n\u0131zla ve isteklerinize uygun di\u011fer aksesuarlarla \u015firketiniz i\u00e7in \u00f6zel olarak i\u015f k\u0131yafetleri tasarlayabiliriz.<\/p>\n\n\n\n

Ayn\u0131 zamanda pratik bir kullan\u0131ma da sahip olan bir di\u011fer kurumsal kimlik unsuru da giri\u015f temizlik paspaslar\u0131d\u0131r. Her g\u00fcn onlarca, y\u00fczlerce ki\u015finin ziyaret etti\u011fi ma\u011fazan\u0131z\u0131n ya da i\u015fletmenizin temiz kalmas\u0131na yard\u0131mc\u0131 olmakla kalmaz, ayn\u0131 zamanda m\u00fc\u015fterileri kar\u015f\u0131layabilir, onlar\u0131 bilgilendirebilir, nerede olduklar\u0131n\u0131 bilmelerini sa\u011flayabilirler. \u00d6zellikle \u015firket renklerinde, logolu veya sloganl\u0131 olarak \u00fcretilmi\u015f \u00f6zel tasar\u0131m giri\u015f paspaslar\u0131ndan bahsediyoruz.<\/p>\n\n\n\n

\"\"
Bizim yard\u0131m\u0131m\u0131zla \u00e7al\u0131\u015fanlar\u0131n\u0131z her zaman bir moda dergisinden f\u0131rlam\u0131\u015f gibi g\u00f6z\u00fckecek ve tesisiniz p\u0131r\u0131l p\u0131r\u0131l olacak.<\/figcaption><\/figure>\n\n\n\n

M\u00fc\u015fteriler ayn\u0131 zamanda personelin d\u00fczg\u00fcnl\u00fc\u011f\u00fcn\u00fc ve tesisin temizli\u011fini fark eder<\/h2>\n\n\n\n

D\u00fc\u015f\u00fcnecek olursan\u0131z; bilin\u00e7alt\u0131m\u0131zda, temiz ve kibar \u015firket k\u0131yafetleri i\u00e7erisindeki g\u00fcler y\u00fczl\u00fc personel taraf\u0131ndan kar\u015f\u0131land\u0131\u011f\u0131m\u0131z, ekipmanlar\u0131n \u015firket renkleriyle uyumlu oldu\u011fu ma\u011fazalar\u0131 se\u00e7ti\u011fimiz konusunda kesinlikle hemfikir olabiliriz.<\/p>\n\n\n\n

Eskisinden daha da \u00f6nemli hale gelen ve m\u00fc\u015fterilerin de biraz daha fazla fark etti\u011fi bir ba\u015fka konuysa hijyen kurallar\u0131na uyulmas\u0131 ve kapsaml\u0131 temizliktir. Bununla birlikte, t\u00fcm s\u00fcre\u00e7 boyunca kendi ba\u015f\u0131n\u0131za olmak zorunda de\u011filsiniz; i\u015f k\u0131yafetlerinin ve giri\u015f temizlik paspaslar\u0131n\u0131n y\u0131kanmas\u0131 ve temizlenmesi i\u015flerini, sizin i\u00e7in \u00fcstlenmekten memnuniyet duyuyoruz.<\/p>\n\n\n\n

Se\u00e7ti\u011finiz kuma\u015f \u00fcr\u00fcnlerini bizden kiralay\u0131n, kirli i\u015f k\u0131yafetlerinin veya paspaslar\u0131n toplanmas\u0131 ve temiz olanlarla de\u011fi\u015ftirilmesi i\u00e7in s\u00fcre aral\u0131klar\u0131n\u0131 se\u00e7in. \u00c7al\u0131\u015fanlar\u0131n\u0131z her zaman bir moda dergisinden f\u0131rlam\u0131\u015f gibi g\u00f6z\u00fckecek ve tesisiniz p\u0131r\u0131l p\u0131r\u0131l olacak.<\/p>\n\n\n\n

\u0130\u015f k\u0131yafeti kiralama hizmetimiz hakk\u0131nda daha fazla bilgi edinmek ister misiniz?<\/h2>\n\n\n\n

E-kitab\u0131m\u0131z\u0131 indirin ve kiralamak m\u0131 sat\u0131n almak m\u0131, end\u00fcstriyel y\u0131kama m\u0131 evde y\u0131kama m\u0131 gibi ve benzeri bir \u00e7ok sorunun yan\u0131t\u0131n\u0131 ke\u015ffedin.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n
\u00dccretsiz rehberinizi hemen indirin<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

\u0130\u015f K\u0131yafeti kiralama hizmetlerini daha ayr\u0131nt\u0131l\u0131 olarak g\u00f6r\u00fc\u015fmek ister misiniz? Bir teklif talebi b\u0131rak\u0131n veya bug\u00fcn sekt\u00f6r uzmanlar\u0131m\u0131zla ileti\u015fime <\/a>ge\u00e7in!<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00fckkanlar yeniden a\u00e7\u0131ld\u0131 ve \u00f6zellikle k\u00fc\u00e7\u00fck i\u015fletme sahipleri, m\u00fc\u015fterilerinin geri d\u00f6n\u00fcp d\u00f6nmeyece\u011fini g\u00f6rmek i\u00e7in endi\u015feyle bekliyor.<\/p>\n","protected":false},"author":14,"featured_media":17367,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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