{"id":17333,"date":"2021-06-11T21:27:00","date_gmt":"2021-06-11T18:27:00","guid":{"rendered":"https:\/\/lindstromgroup.com\/tr\/?p=17333"},"modified":"2025-05-30T15:05:15","modified_gmt":"2025-05-30T12:05:15","slug":"ilac-endustrisi-daha-isbirlikci-bir-gelecege-dogru-ilerliyor","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/tr\/makaleler\/ilac-endustrisi-daha-isbirlikci-bir-gelecege-dogru-ilerliyor\/","title":{"rendered":"\u0130la\u00e7 end\u00fcstrisi daha i\u015fbirlik\u00e7i bir gelece\u011fe do\u011fru ilerliyor"},"content":{"rendered":"\n

Daha verimli ve uyumlu uygulamalara y\u00f6nelik talepler artt\u0131k\u00e7a ila\u00e7 \u015firketleri de daha g\u00fc\u00e7l\u00fc networkler kurman\u0131n yollar\u0131n\u0131 ar\u0131yorlar. <\/strong><\/p>\n\n\n\n

2020 y\u0131l\u0131, ila\u00e7 end\u00fcstrisi i\u00e7in pek \u00e7ok engel olu\u015fturdu. McKinsey dan\u0131\u015fmanl\u0131k grubunun haz\u0131rlad\u0131\u011f\u0131 bir rapor<\/a>a g\u00f6re ila\u00e7 \u015firketleri, COVID-19 krizinde kurumsal olarak g\u00fc\u00e7l\u00fc bir diren\u00e7 g\u00f6sterdiler.<\/p>\n\n\n\n

\u015eirketler, belirsiz ko\u015fullar alt\u0131nda temel ila\u00e7lar\u0131n \u00fcretimini s\u00fcrd\u00fcrmeye \u00e7al\u0131\u015f\u0131rken ve bir\u00e7ok \u015firket de e\u015fi benzeri g\u00f6r\u00fclmemi\u015f bir h\u0131zda Korona vir\u00fcs a\u015f\u0131s\u0131 geli\u015ftirmek i\u00e7in yar\u0131\u015f\u0131rken i\u015fletmelerin de olabildi\u011fince sorunsuz \u00e7al\u0131\u015fmas\u0131 hayati \u00f6nem ta\u015f\u0131yor. G\u00fc\u00e7l\u00fc tedarik zincirleri, her zamankinden \u00e7ok daha \u00f6nemli hale geldi.<\/p>\n\n\n\n

Finlandiya, Hindistan, \u00c7in ve Rusya\u2019da ila\u00e7 end\u00fcstrisi i\u00e7in temizlik odas\u0131 hizmeti ve temel i\u015f giysileri hizmeti tedarik \u015firketi Lindstr\u00f6m\u2019\u00fcn Servis Y\u00f6netim Direkt\u00f6r\u00fc Taru Jokinen<\/strong> \u201cHizmetin kesintisiz olmas\u0131 gerekiyor\u201d diyor. Yukar\u0131da belirtilen \u00fclkelere ek olarak ila\u00e7 end\u00fcstrisi T\u00fcrkiye ve Slovenya\u2019da da odak noktas\u0131nda. \u201c\u0130la\u00e7 i\u00e7in hammadde ne kadar \u00f6nemliyse giysinin rol\u00fc de o kadar \u00f6nemli. Giysi olmazsa t\u00fcm imalat s\u00fcreci durur\u201d.<\/p>\n\n\n\n

D\u0131\u015f kaynak kullan\u0131m\u0131, daha az endi\u015felenecek \u015fey oldu\u011fu anlam\u0131na geliyor<\/h3>\n\n\n\n

\u201c\u015eirketler d\u0131\u015f kaynak kullan\u0131m hizmetleri aray\u0131\u015f\u0131nda oldu\u011fu zaman en temel endi\u015feleri, uygunluk ve veri b\u00fct\u00fcnl\u00fc\u011f\u00fc\u201d diyor Jokinen. \u0130la\u00e7 end\u00fcstrisi, d\u00fcnya \u00fczerinde en \u00e7ok reg\u00fcle edilen end\u00fcstrilerden biri ve gerekli \u015fartlara ayak uydurmak, zaman ve kaynak gerektiriyor.<\/p>\n\n\n\n

\u201cE\u011fer bir \u015firketin, sahay\u0131 takip eden ve bu do\u011frultuda s\u00fcre\u00e7leri proaktif olarak geli\u015ftiren \u00f6zel ve g\u00fcvenilir bir orta\u011f\u0131 varsa bu \u015firket i\u00e7in bir de\u011ferdir\u201d.<\/p>\n\n\n\n

T\u00fcm end\u00fcstride ge\u00e7erli olan Mevcut \u0130yi \u00dcretim Uygulamalar\u0131 (cGMP), \u00fcr\u00fcnlerin kalite standartlar\u0131na uygun olarak imal ve kontrol edilmesini sa\u011flar. Giysi s\u00f6z konusu oldu\u011funda ise t\u00fcm malzemelerin her zaman hesaba kat\u0131lmas\u0131 gerekti\u011fi anlam\u0131na gelir.<\/p>\n\n\n\n

\u201cGiysinin ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn tamam\u0131n\u0131 g\u00f6zden ge\u00e7irebilmemiz ve de\u011ferlendirebilmemiz gerekir. Lindstr\u00f6m olarak biz \u015firketlere kalem kalem denetim takibi yapabilmelerini sa\u011flayacak ak\u0131ll\u0131 dijital teknoloji sunuyoruz. Bu veriler bize giysilerin ne kadar s\u00fcreyle kullan\u0131lm\u0131\u015f oldu\u011funu, hizmet d\u00f6ng\u00fcm\u00fcz i\u00e7inde ne zaman ve nerelerde taramadan ge\u00e7ti\u011fini g\u00f6steriyor\u201d diye a\u00e7\u0131kl\u0131yor Jokinen<\/p>\n\n\n\n

Ancak bu s\u00fcre\u00e7te toplanan veriler, uygunluk s\u00fcre\u00e7lerinden daha fazlas\u0131 i\u00e7in kullan\u0131l\u0131yor. Hesaplan\u0131p analiz edildi\u011fi zaman hem Lindstr\u00f6m\u2019e hem de m\u00fc\u015fteriye \u00fcr\u00fcnlerin ak\u0131\u015flar\u0131 hakk\u0131nda pek \u00e7ok bilgi veriyor ve s\u00fcrecin nas\u0131l optimize edilebilece\u011fi konusunda ipu\u00e7lar\u0131 veriyor.<\/p>\n\n\n\n

\u201cAs\u0131l \u00f6nemli olan \u015fey, m\u00fc\u015fterinin endi\u015felenmesi gereken konulardan birinin eksilmi\u015f olmas\u0131. Kendi ana faaliyet alanlar\u0131na odaklanabilirler ve daima do\u011fru miktarda temiz, hijyenik ve g\u00fcvenli giysilerin kullan\u0131ld\u0131\u011f\u0131na dair m\u00fcsterih olabilirler\u201d.<\/p>\n\n\n\n

Etkili ve i\u015fbirlik\u00e7i bir gelece\u011fe do\u011fru<\/h3>\n\n\n\n

McKinsey raporuna<\/a> g\u00f6re ila\u00e7 end\u00fcstrisinin gelece\u011fi \u2013 ayn\u0131 zamanda COVID sonras\u0131 d\u00fcnyaya giri\u015fi \u2013 yeni teknolojiden en iyi \u015fekilde faydalanmaya ve network olu\u015fturmaya bak\u0131yor.<\/p>\n\n\n\n

\u201cBelirsiz zamanlarda y\u00f6n bulmak ve de\u011fi\u015fen ko\u015fullara ayak uydurabilmek i\u00e7in ekosistem d\u00fc\u015f\u00fcnce tarz\u0131na sahip olman\u0131z gerekiyor\u201d diye belirtiyor Jokinen. Ko\u015fullar her cephede ve her end\u00fcstride daha da s\u0131k\u0131la\u015f\u0131rken kimse her \u015feyle tek ba\u015f\u0131na ilgilenebilecek kadar kayna\u011fa sahip de\u011fil.<\/p>\n\n\n\n

\u201cDaha etkili ve s\u00fcrd\u00fcr\u00fclebilir bir \u015fekilde i\u015f yapman\u0131z gerekti\u011finde (madde 2 ile ba\u011flant\u0131l\u0131) bunu tek ba\u015f\u0131na yapamayaca\u011f\u0131n\u0131z a\u015fik\u00e2r. Fince de bir laf vard\u0131r: \u2018ly\u00f6d\u00e4 viisaat p\u00e4\u00e4t yhteen\u2019 yani ak\u0131ll\u0131 beyinleri bir araya getirmeli. Bu ba\u011flamda \u00f6nemli olan \u015fey do\u011fru orta\u011f\u0131 bulmakt\u0131r\u201d.<\/p>\n\n\n\n

\n
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\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Ortaklar, rekabet\u00e7i bir pazarda k\u00f6\u015feleri tutman\u0131z\u0131 sa\u011flar<\/h2>\n\n\n\n

\u015eu anda k\u00fcresel ila\u00e7 pazar\u0131n\u0131n kabaca be\u015fte biri Asya\u2019n\u0131n kontrol\u00fcnde. Lindstr\u00f6m\u2019\u00fcn Stratejik Pazarlama ve \u0130\u015f Geli\u015ftirme Direkt\u00f6r\u00fc Manas Kumar<\/strong>\u2019\u0131n da a\u00e7\u0131klad\u0131\u011f\u0131 gibi pazar i\u00e7inde baz\u0131 farklar bulunuyor.<\/p>\n\n\n\n

\u201cHindistan, jenerik ve d\u00fc\u015f\u00fck maliyetli, y\u00fcksek hacimli \u00fcr\u00fcn taleplerini kar\u015f\u0131lad\u0131\u011f\u0131ndan etkin maliyetli bir \u00e7\u00f6z\u00fcm daha \u00e7ok kabul g\u00f6r\u00fcyor. \u00c7in\u2019de ise ihracat pazar\u0131, y\u00fcksek de\u011ferli bir \u00fcr\u00fcn olan ve dolay\u0131s\u0131yla da ko\u015fullar\u0131n \u00e7ok daha s\u0131k\u0131 oldu\u011fu biyoteknoloji ve biyobenzer \u00fczerine odaklanm\u0131\u015f durumda.\u201d<\/p>\n\n\n\n

\u201cBu son derece rekabet\u00e7i pazarlarda hizmetlerin d\u0131\u015f kaynak kullan\u0131m\u0131 ile ger\u00e7ekle\u015ftirilmesi ila\u00e7 \u015firketlerinin kendi ana faaliyet dallar\u0131na odaklanmalar\u0131n\u0131 ve inovasyona y\u00f6nelmelerini sa\u011fl\u0131yor\u201d diyor Kumar. Lindstr\u00f6m\u2019\u00fcn Hindistan\u2019da 12, \u00c7in\u2019de 8 \u00e7ama\u015f\u0131r y\u0131kama tesisi var ve neredeyse t\u00fcm b\u00f6lgeye hizmet veriyor.<\/p>\n\n\n\n

\u201cBilindi\u011fi \u00fczere pek \u00e7ok \u015firket, kendi i\u00e7lerindeki \u00e7ama\u015f\u0131r y\u0131kama tesislerine g\u00fcveniyordu. \u015eimdilerde ise yeni ila\u00e7 tesisleri yap\u0131l\u0131rken tasar\u0131mlar\u0131na \u00e7ama\u015f\u0131r y\u0131kama tesisleri dahil bile edilmiyor\u201d.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Taru Jokinen\u00a0\u201cHizmetin kesintisiz olmas\u0131 gerekiyor\u201d diyor. \u201c\u0130la\u00e7 i\u00e7in hammadde ne kadar \u00f6nemliyse giysinin rol\u00fc de o kadar \u00f6nemli.\u201d<\/p>\n","protected":false},"author":14,"featured_media":16885,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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