Strategy 2030

Our vision and promise
We aim to be the trusted forerunner in circular textile services, provided with dedication. Trust requires transparency, and our customers can be sure we provide them with transparent solutions that fit their evolving needs. Our circular business model uses circular textiles towards an increasingly closed loop, making it easy for our customers to make sustainable choices.
Our development themes drive us towards growth
Customer dedication
Developing our sales and customer care capabilities to grow with both existing and new customers. By doing so, we aim to accelerate sales and improve customer retention and sales efficiency.

Service transparency
Developing service transparency as our competitive advantage to win our customers’ trust. Service transparency is also about renewing business processes and IT systems for efficiency, faster development, and smoother day-to-day work.

Sustainability champion
Developing our circular business model by reducing our emissions and improving water efficiency to offer more sustainable service to our customers. Sustainability champion is also about improving the diversity, equity, and inclusion at Lindström to make us an even better workplace.

Care in every thread
At the heart of our strategy is our “We Care” culture. This culture is reflected in everything we do, from how we interact with customers to how we work with each other. We approach every detail with care, ensuring the best experience in every encounter.
2X means doubling net sales by 2030
Our ambitious target is to double our annual net sales by 2030.
Our vision
By 2030, our aim is to be a trusted forerunner in circular textile services, provided with dedication. This vision for 2030 guides both our group and our regions to the future.


Learn the key factors behind our success on our journey to EcoVadis Platinum, from a collaborative approach to support from top leadership.

Lindström has acquired the Polish company HTS Rental Sp. z o.o, who provides workwear rental and washing services in Sierpc, Poland.