{"id":18840,"date":"2025-03-31T16:07:03","date_gmt":"2025-03-31T15:07:03","guid":{"rendered":"https:\/\/lindstromgroup.com\/sk\/?p=18840"},"modified":"2025-05-28T07:41:04","modified_gmt":"2025-05-28T06:41:04","slug":"udrzatelna-a-funkcna-znacka","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/","title":{"rendered":"Kam (ne)patr\u00ed firemn\u00e9 logo? Udr\u017eate\u013en\u00fd a funk\u010dn\u00fd branding nielen na pracovnom oble\u010den\u00ed"},"content":{"rendered":"\n<p><strong>Logo je z\u00e1kladn\u00fdm prvkom va\u0161ej firemnej identity. Dobre navrhnut\u00e9 logo odr\u00e1\u017ea odvetvie v\u00e1\u0161ho podnikania, hodnoty a jedine\u010dnos\u0165 va\u0161ej organiz\u00e1cie, je \u013eahko zapam\u00e4tate\u013en\u00e9 a odli\u0161uje v\u00e1s od konkurencie. Je to n\u00e1stroj na budovanie zna\u010dky, d\u00f4very a lojality z\u00e1kazn\u00edkov. Tvorba loga, ktor\u00e9 toto v\u0161etko sp\u013a\u0148a, je v\u0161ak len za\u010diatok. Mus\u00edte s n\u00edm toti\u017e strategicky a premyslene pracova\u0165.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Logo firmy sa mus\u00ed odr\u00e1\u017ea\u0165 vo v\u0161etk\u00fdch aspektoch vizu\u00e1lnej komunik\u00e1cie<\/h2>\n\n\n\n<p>Z\u00e1kladnou marketingovou lekciou je, \u017ee <strong>komunik\u00e1cia zna\u010dky mus\u00ed by\u0165 jednotn\u00e1<\/strong>. M\u00f4\u017ee sa to zda\u0165 jednoduch\u00e9, ale v praxi je to dos\u0165 zlo\u017eit\u00e9. Ka\u017ed\u00fd dobr\u00fd brand manager vie, \u017ee zna\u010dka sa k z\u00e1kazn\u00edkom neprihov\u00e1ra len z reklamy alebo obalu v\u00fdrobku. Ide o komplexn\u00fa sk\u00fasenos\u0165 z\u00e1kazn\u00edka, ktor\u00fd podvedome vn\u00edma v\u0161etko od ceruzky na recepcii a\u017e po \u0161n\u00farky na top\u00e1nkach predava\u010da. Aj zdanliv\u00e9 detaily tvoria sklada\u010dku va\u0161ej vizu\u00e1lnej identity alebo korpor\u00e1tneho dizajnu, a teda aj zna\u010dky.<\/p>\n\n\n\n<p>Aby ste p\u00f4sobili naozaj profesion\u00e1lne, definujte pravidl\u00e1 svojej firemnej vizu\u00e1lnej identity v <strong>grafickom manu\u00e1li<\/strong>. Okrem \u0161pecifik\u00e1cie farieb, p\u00edsma alebo rozmerov by mal obsahova\u0165 aj pravidl\u00e1 pre umiestnenie loga.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kam teda umiestni\u0165 firemn\u00e9 logo?<\/h3>\n\n\n\n<p>Umiestnenie loga mus\u00ed by\u0165:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>vizu\u00e1lne p\u00f4sobiv\u00e9, aby podporilo dobr\u00fd dojem a <a href=\"https:\/\/lindstromgroup.com\/sk\/article\/firemny-image-predava-budte-pre-zakaznikov-nezabudnutelni\/\">pozit\u00edvny imid\u017e<\/a><\/li>\n\n\n\n<li>marketingovo funk\u010dn\u00e9 na podporu va\u0161ej zna\u010dky<\/li>\n\n\n\n<li>praktick\u00e9, aby z\u00e1kazn\u00edkom pomohlo zorientova\u0165 sa<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Obaly v\u00fdrobkov, webov\u00e9 str\u00e1nky, newslettery, e-maily, let\u00e1ky alebo soci\u00e1lne siete &#8211; tam m\u00e1 logo svoju nezastupite\u013en\u00fa funkciu. Logo by v\u0161ak nemalo ch\u00fdba\u0165 ani na va\u0161ich kancel\u00e1rskych dokumentoch, firemn\u00fdch vozidl\u00e1ch, pracovnom oble\u010den\u00ed alebo napr\u00edklad pri vstupe do budovy. Skr\u00e1tka v\u0161ade tam, kde va\u0161a spolo\u010dnos\u0165 prich\u00e1dza do kontaktu s verejnos\u0165ou.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kedy sa naopak logo nehod\u00ed?<\/h3>\n\n\n\n<p>Aj v pr\u00edpade loga v\u0161ak plat\u00ed, \u017ee v\u0161etk\u00e9ho ve\u013ea \u0161kod\u00ed. Cie\u013eom brandingu nie je <strong>zahlti\u0165 z\u00e1kazn\u00edka prvkami va\u0161ej vizu\u00e1lnej komunik\u00e1cie<\/strong>. V\u017edy majte na pam\u00e4ti, \u017ee pr\u00edli\u0161 agres\u00edvny branding m\u00f4\u017ee p\u00f4sobi\u0165 nevkusne a z\u00e1kazn\u00edkov odradi\u0165.<\/p>\n\n\n\n<p>Neumiest\u0148ujte logo spolo\u010dnosti na miesta, kde by mohlo odv\u00e1dza\u0165 pozornos\u0165 od d\u00f4le\u017eit\u00fdch inform\u00e1ci\u00ed alebo kde by sa mohlo opotrebova\u0165 &#8211; o\u0161\u00fachan\u00e9 alebo \u0161pinav\u00e9 logo firmy je hor\u0161ie ako \u017eiadne logo. Zv\u00e1\u017ete aj <strong>environment\u00e1lny aspekt brandingu<\/strong>. Trval\u00fdm umiestnen\u00edm loga toti\u017e m\u00f4\u017eete obmedzi\u0165 mo\u017enos\u0165 op\u00e4tovn\u00e9ho pou\u017eitia dan\u00e9ho predmetu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Logo na pracovnom oble\u010den\u00ed pre lep\u0161\u00ed z\u00e1kazn\u00edcky z\u00e1\u017eitok<\/h2>\n\n\n\n<p>Pracovn\u00e9 odevy sa pri <a href=\"https:\/\/lindstromgroup.com\/sk\/article\/branding-a-image-firmy-podnikanie-zapamatatelnym\/\">budovan\u00ed zna\u010dky<\/a> \u010dasto prehliadaj\u00fa. Je to v\u0161ak chyba. S\u00fa to pr\u00e1ve va\u0161i zamestnanci, ktor\u00ed prich\u00e1dzaj\u00fa do kontaktu so z\u00e1kazn\u00edkmi a klientmi. Va\u0161i zamestnanci a ich oble\u010denie tak do zna\u010dnej miery ur\u010duj\u00fa prv\u00fd dojem z va\u0161ej firmy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mo\u017enosti brandingu na pracovn\u00fdch odevoch<\/h3>\n\n\n\n<p>Mo\u017enosti pou\u017eitia loga na oble\u010den\u00ed s\u00fa ve\u013emi \u0161irok\u00e9. Mo\u017eno ho <strong>umiestni\u0165 na ak\u00fdko\u013evek pracovn\u00fd odev<\/strong>, \u010di u\u017e ide o mont\u00e9rky, ko\u0161ele, tri\u010dk\u00e1 alebo bundy. M\u00f4\u017ee sa nach\u00e1dza\u0165 na hrudi, chrbte alebo ruk\u00e1voch. Logo na hrudi by malo by\u0165 men\u0161ie a je vhodn\u00e9 najm\u00e4 pre predajne alebo na komunik\u00e1ciu so z\u00e1kazn\u00edkmi. Na chrb\u00e1t je mo\u017en\u00e9 umiestni\u0165 aj v\u00e4\u010d\u0161ie logo, ktor\u00e9 je dobre vidite\u013en\u00e9 z dia\u013eky, preto je toto rie\u0161enie ob\u013e\u00faben\u00e9 napr\u00edklad na stavb\u00e1ch alebo v priemysle.<\/p>\n\n\n\n<p>Logo m\u00f4\u017ee by\u0165 aplikovan\u00e9 ako:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>v\u00fd\u0161ivka, ktor\u00e1 sa vy\u0161ije priamo na odev<\/li>\n\n\n\n<li>n\u00e1\u0161ivka na oble\u010denie, \u010do je samostatn\u00fd kus textilu, ktor\u00fd sa pri\u0161ije na odev<\/li>\n\n\n\n<li>na\u017eehlen\u00edm pomocou \u0161peci\u00e1lnej na\u017eeh\u013eovacej f\u00f3lie<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>V z\u00e1kazn\u00edckom servise alebo v showroomoch ocen\u00edte mo\u017enos\u0165 personalizovan\u00e9ho <strong>loga s menovkou zamestnanca<\/strong>, ktor\u00e9 u\u013eah\u010duje komunik\u00e1ciu so z\u00e1kazn\u00edkmi a podporuje d\u00f4veru. V tomto pr\u00edpade v\u0161ak odpor\u00fa\u010dame pou\u017e\u00edva\u0165 <strong>odn\u00edmate\u013en\u00e9 log\u00e1<\/strong>, aby mohli odevy n\u00e1sledne pou\u017e\u00edva\u0165 aj in\u00ed zamestnanci.<\/p>\n\n\n\n<p>Zorientova\u0165 sa vo v\u0161etk\u00fdch mo\u017enostiach a vybra\u0165 si spr\u00e1vne rie\u0161enie nemus\u00ed by\u0165 jednoduch\u00e9. Na\u0161i odborn\u00edci s\u00fa pripraven\u00ed prediskutova\u0165 va\u0161e o\u010dak\u00e1vania a vybra\u0165 pracovn\u00e9 oble\u010denie, ktor\u00e9 je nielen vkusn\u00e9, funk\u010dn\u00e9 a pohodln\u00e9, ale tie\u017e podporuje va\u0161u zna\u010dku.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2025\/03\/lindstrom-udrzitelny-a-funkcni-branding-032025-2.jpg\" alt=\"Pracovn\u00e9 odevy na mieru s logom va\u0161ej spolo\u010dnosti\" class=\"wp-image-18842\" style=\"width:600px\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2025\/03\/lindstrom-udrzitelny-a-funkcni-branding-032025-2.jpg 683w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2025\/03\/lindstrom-udrzitelny-a-funkcni-branding-032025-2-200x300.jpg 200w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\"><em>Pracovn\u00e9 odevy s logom a menovkou podporia va\u0161u zna\u010dku a d\u00f4veru z\u00e1kazn\u00edkov<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00e1\u0161 pr\u00edstup k udr\u017eate\u013enosti je tie\u017e s\u00fa\u010das\u0165ou va\u0161ej zna\u010dky<\/h3>\n\n\n\n<p>V\u00fdznam udr\u017eate\u013enosti a zodpovedn\u00e9ho pr\u00edstupu k \u017eivotn\u00e9mu prostrediu neust\u00e1le rastie. V\u00e1\u0161 proakt\u00edvny pr\u00edstup v tejto oblasti zv\u00fd\u0161i va\u0161u konkurencieschopnos\u0165 a posiln\u00ed v\u00e1\u0161 imid\u017e medzi z\u00e1kazn\u00edkmi a na trhu pr\u00e1ce. Preto si vyberte pracovn\u00e9 odevy od dod\u00e1vate\u013ea, ktor\u00fd sa zaviazal k <strong>ekologick\u00fdm aspektom v\u00fdroby a starostlivosti o textil<\/strong>.<\/p>\n\n\n\n<p>V Lindstr\u00f6m vyr\u00e1bame pracovn\u00e9 odevy z ekologick\u00fdch alebo recyklovan\u00fdch materi\u00e1lov. Ich pren\u00e1jmom maxim\u00e1lne predl\u017eujeme ich \u017eivotn\u00fd cyklus. Odevy perieme a opravujeme ekologicky \u0161etrn\u00fdm sp\u00f4sobom, aby vydr\u017eali \u010do najdlh\u0161ie. Po skon\u010den\u00ed ich \u017eivotn\u00e9ho cyklu ich premen\u00edme na nov\u00e9 textiln\u00e9 v\u00fdrobky. <strong>Udr\u017eate\u013enos\u0165 je skr\u00e1tka hlavn\u00fdm pilierom na\u0161ej firemnej filozofie<\/strong>, \u010doho d\u00f4kazom je aj prest\u00ed\u017ena <a href=\"https:\/\/lindstromgroup.com\/sk\/article\/skupina-lindstrom-ziskala-platinovu-medailu-ecovadis-za-vynikajuce-vysledky-v-oblasti-udrzatelnosti\/\">platinov\u00e1 medaila EcoVadis<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Roho\u017ee s logom firmy podporia va\u0161u zna\u010dku e\u0161te pred vstupom do budovy<\/h2>\n\n\n\n<p>Vstupn\u00e9 \u010distiace roho\u017ee s logom prin\u00e1\u0161aj\u00fa firme mno\u017estvo v\u00fdhod. Ich hlavn\u00fdm \u00fa\u010delom je udr\u017eiava\u0165 v priestore \u010distotu a bezpe\u010dnos\u0165 t\u00fdm, \u017ee obmedzuj\u00fa \u0161\u00edrenie ne\u010dist\u00f4t a vlhkosti. \u010cist\u00e9 a such\u00e9 priestory podporuj\u00fa pozit\u00edvne vn\u00edmanie va\u0161ej zna\u010dky.<\/p>\n\n\n\n<p>Roho\u017e je z\u00e1rove\u0148 ve\u013emi zauj\u00edmav\u00fdm <strong>reklamn\u00fdm priestorom<\/strong>, hoci sa mnoh\u00ed klienti ob\u00e1vaj\u00fa, \u017ee \u0161liapanie na logo by mohlo by\u0165 nevhodn\u00e9. Opak je v\u0161ak pravdou, vstup je miestom prv\u00e9ho kontaktu z\u00e1kazn\u00edka s va\u0161ou firmou a logo na roho\u017ei mu jasne a jednoducho povie, \u017ee je na spr\u00e1vnom mieste. Navy\u0161e posiln\u00ed pozit\u00edvny prv\u00fd dojem. Na roho\u017e m\u00f4\u017eete umiestni\u0165 aj ve\u013ek\u00e9 a dobre vidite\u013en\u00e9 logo bez toho, aby ste naru\u0161ili dizajn budovy. Va\u0161i z\u00e1kazn\u00edci s n\u00edm bud\u00fa prich\u00e1dza\u0165 do kontaktu opakovane, \u010do <strong>prispeje k lep\u0161ej zapam\u00e4tate\u013enosti va\u0161ej zna\u010dky<\/strong>. Logo na roho\u017ei jednoducho dod\u00e1 va\u0161ej firme osobitos\u0165 a uk\u00e1\u017ee, \u017ee v\u00e1m z\u00e1le\u017e\u00ed aj na detailoch.<\/p>\n\n\n\n<p>Roho\u017ee s va\u0161\u00edm logom m\u00f4\u017eete umiestni\u0165 aj v interi\u00e9ri, kde navy\u0161e podporia \u00fatulnos\u0165 &#8211; napr\u00edklad na recepcii alebo v showroome. M\u00f4\u017eete ich pou\u017ei\u0165 aj na vkusn\u00e9 a funk\u010dn\u00e9 ozna\u010denie jednotliv\u00fdch priestorov a navig\u00e1ciu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pren\u00e1jom ekologick\u00fdch \u010distiacich roho\u017e\u00ed Lindstr\u00f6m v\u00e1m u\u0161etr\u00ed starosti<\/h3>\n\n\n\n<p>Roho\u017ee nemus\u00edte kupova\u0165 a stara\u0165 sa o ich \u010distenie a v\u00fdmenu &#8211; s na\u0161ou slu\u017ebou pren\u00e1jmu budete ma\u0165 <strong>k dispoz\u00edcii v\u017edy dokonale \u010dist\u00e9 roho\u017ee<\/strong> bez ak\u00fdchko\u013evek starost\u00ed. Roho\u017ee pre v\u00e1s navrhneme, vyrob\u00edme a na\u0161i zamestnanci ich bud\u00fa v dohodnut\u00fdch intervaloch vymie\u0148a\u0165 za \u010dist\u00e9.<\/p>\n\n\n\n<p>Pren\u00e1jom roho\u017e\u00ed v\u00e1m tie\u017e poskytuje v\u00e4\u010d\u0161iu flexibilitu &#8211; <strong>mot\u00edvy na roho\u017eiach m\u00f4\u017eete obmie\u0148a\u0165<\/strong> pod\u013ea sez\u00f3ny, alebo na nich propagova\u0165 aktu\u00e1lne prebiehaj\u00facu akciu. Va\u0161ej fant\u00e1zii sa medze neklad\u00fa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V Lindstr\u00f6m pom\u00e1hame firm\u00e1m budova\u0165 zna\u010dku so zmyslom a re\u0161pektom k \u017eivotn\u00e9mu prostrediu<\/h2>\n\n\n\n<p>Kolekcie pracovn\u00fdch odevov Lindstr\u00f6m navrhuje n\u00e1\u0161 t\u00edm \u0161pecialistov, ktor\u00ed dbaj\u00fa nielen na bezpe\u010dnostn\u00e9 a hygienick\u00e9 normy, ale aj na najnov\u0161ie m\u00f3dne trendy. M\u00f4\u017eete sa spo\u013eahn\u00fa\u0165, \u017ee pre v\u00e1s navrhneme pracovn\u00e9 odevy a \u010distiace roho\u017ee, ktor\u00e9 bud\u00fa <strong>zodpoveda\u0165 va\u0161im individu\u00e1lnym potreb\u00e1m, estetick\u00fdm po\u017eiadavk\u00e1m a va\u0161ej zna\u010dke<\/strong>.<\/p>\n\n\n\n<p>V Lindstr\u00f6m vieme, ako sk\u013abi\u0165 firemn\u00fa identitu, funk\u010dnos\u0165 a udr\u017eate\u013enos\u0165. Pre konzult\u00e1ciu o brandingu pracovn\u00e9ho oble\u010denia a \u010distiacich roho\u017e\u00ed n\u00e1s nev\u00e1hajte kontaktova\u0165.<\/p>\n\n\n\n<div class=\"wp-block-columns has-grey-background-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2025\/03\/lindstrom-udrzitelny-a-funkcni-branding-032025-3.jpg\" alt=\"Pracovn\u00e9 odevy, ktor\u00e9 sp\u013a\u0148aj\u00fa bezpe\u010dnostn\u00e9 a hygienick\u00e9 normy\" class=\"wp-image-18843\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2025\/03\/lindstrom-udrzitelny-a-funkcni-branding-032025-3.jpg 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2025\/03\/lindstrom-udrzitelny-a-funkcni-branding-032025-3-300x200.jpg 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2025\/03\/lindstrom-udrzitelny-a-funkcni-branding-032025-3-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-purple-color has-text-color\"><strong>Pren\u00e1jom pracovn\u00e9ho oble\u010denia s logom<\/strong><\/h2>\n\n\n\n<p>Navrhneme v\u00e1m pracovn\u00e9 odevy na mieru pod\u013ea va\u0161ich individu\u00e1lnych potrieb a prid\u00e1me prvky va\u0161ej vizu\u00e1lnej identity.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-lead-font-size\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/lindstromgroup.com\/sk\/sluzby\/servis-pracovneho-oblecenia\/#kolekcie\">Kolekcia pracovn\u00fdch odevov<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Logo je z\u00e1kladn\u00fdm prvkom va\u0161ej firemnej identity. Dobre navrhnut\u00e9 logo odr\u00e1\u017ea odvetvie v\u00e1\u0161ho podnikania, hodnoty a jedine\u010dnos\u0165 va\u0161ej organiz\u00e1cie, je \u013eahko zapam\u00e4tate\u013en\u00e9 a odli\u0161uje v\u00e1s&#8230;<\/p>\n","protected":false},"author":14,"featured_media":18841,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[33],"coauthors":[20],"class_list":["post-18840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-pracovne-oblecenie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Udr\u017eate\u013en\u00e1 a funk\u010dn\u00e1 zna\u010dka - Lindstr\u00f6m Slovakia<\/title>\n<meta name=\"description\" content=\"Z\u00edskajte tipy, ako strategicky pou\u017e\u00edva\u0165 logo va\u0161ej spolo\u010dnosti na odevoch a roho\u017eiach. Posilnite svoju zna\u010dku udr\u017eate\u013ene v\u010faka premyslen\u00e9mu dizajnu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Udr\u017eate\u013en\u00e1 a funk\u010dn\u00e1 zna\u010dka - Lindstr\u00f6m Slovakia\" \/>\n<meta property=\"og:description\" content=\"Z\u00edskajte tipy, ako strategicky pou\u017e\u00edva\u0165 logo va\u0161ej spolo\u010dnosti na odevoch a roho\u017eiach. Posilnite svoju zna\u010dku udr\u017eate\u013ene v\u010faka premyslen\u00e9mu dizajnu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/\" \/>\n<meta property=\"og:site_name\" content=\"Lindstr\u00f6m Slovakia\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-31T15:07:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-28T06:41:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lindstrom-sites.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/03\/lindstrom-udrzitelny-a-funkcni-branding-032025-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lindstr\u00f6m Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lindstr\u00f6m Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 min\u00fat\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Lindstr\u00f6m Group\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/\"},\"author\":{\"name\":\"Lindstr\u00f6m Group\",\"@id\":\"https:\/\/lindstromgroup.com\/sk\/#\/schema\/person\/9111900e3f15be99cf4a104112bf0bc3\"},\"headline\":\"Kam (ne)patr\u00ed firemn\u00e9 logo? Udr\u017eate\u013en\u00fd a funk\u010dn\u00fd branding nielen na pracovnom oble\u010den\u00ed\",\"datePublished\":\"2025-03-31T15:07:03+00:00\",\"dateModified\":\"2025-05-28T06:41:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/\"},\"wordCount\":1472,\"publisher\":{\"@id\":\"https:\/\/lindstromgroup.com\/sk\/#organization\"},\"image\":{\"@id\":\"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2025\/03\/lindstrom-udrzitelny-a-funkcni-branding-032025-1.jpg\",\"keywords\":[\"#pracovn\u00e9 oble\u010denie\"],\"articleSection\":[\"\u010cl\u00e1nky\"],\"inLanguage\":\"sk-SK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/\",\"url\":\"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/\",\"name\":\"Udr\u017eate\u013en\u00e1 a funk\u010dn\u00e1 zna\u010dka - Lindstr\u00f6m Slovakia\",\"isPartOf\":{\"@id\":\"https:\/\/lindstromgroup.com\/sk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2025\/03\/lindstrom-udrzitelny-a-funkcni-branding-032025-1.jpg\",\"datePublished\":\"2025-03-31T15:07:03+00:00\",\"dateModified\":\"2025-05-28T06:41:04+00:00\",\"description\":\"Z\u00edskajte tipy, ako strategicky pou\u017e\u00edva\u0165 logo va\u0161ej spolo\u010dnosti na odevoch a roho\u017eiach. Posilnite svoju zna\u010dku udr\u017eate\u013ene v\u010faka premyslen\u00e9mu dizajnu.\",\"breadcrumb\":{\"@id\":\"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/#primaryimage\",\"url\":\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2025\/03\/lindstrom-udrzitelny-a-funkcni-branding-032025-1.jpg\",\"contentUrl\":\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2025\/03\/lindstrom-udrzitelny-a-funkcni-branding-032025-1.jpg\",\"width\":2048,\"height\":1536},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lindstromgroup.com\/sk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u010cl\u00e1nky\",\"item\":\"https:\/\/lindstromgroup.com\/sk\/category\/article\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Kam (ne)patr\u00ed firemn\u00e9 logo? Udr\u017eate\u013en\u00fd a funk\u010dn\u00fd branding nielen na pracovnom oble\u010den\u00ed\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lindstromgroup.com\/sk\/#website\",\"url\":\"https:\/\/lindstromgroup.com\/sk\/\",\"name\":\"Lindstr\u00f6m Slovakia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/lindstromgroup.com\/sk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lindstromgroup.com\/sk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lindstromgroup.com\/sk\/#organization\",\"name\":\"Lindstr\u00f6m Slovakia\",\"url\":\"https:\/\/lindstromgroup.com\/sk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/lindstromgroup.com\/sk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2023\/10\/Logo512.png\",\"contentUrl\":\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2023\/10\/Logo512.png\",\"width\":512,\"height\":109,\"caption\":\"Lindstr\u00f6m Slovakia\"},\"image\":{\"@id\":\"https:\/\/lindstromgroup.com\/sk\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/lindstromgroup.com\/sk\/#\/schema\/person\/9111900e3f15be99cf4a104112bf0bc3\",\"name\":\"Lindstr\u00f6m Group\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/db72e9a46e0f7c5c437401114209c070c0ed0871f3f73ed82792b5cf14c95b5c?s=96&d=mm&r=g93dbf206f3a4403aba72a0da0a795367\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/db72e9a46e0f7c5c437401114209c070c0ed0871f3f73ed82792b5cf14c95b5c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/db72e9a46e0f7c5c437401114209c070c0ed0871f3f73ed82792b5cf14c95b5c?s=96&d=mm&r=g\",\"caption\":\"Lindstr\u00f6m Group\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Udr\u017eate\u013en\u00e1 a funk\u010dn\u00e1 zna\u010dka - Lindstr\u00f6m Slovakia","description":"Z\u00edskajte tipy, ako strategicky pou\u017e\u00edva\u0165 logo va\u0161ej spolo\u010dnosti na odevoch a roho\u017eiach. Posilnite svoju zna\u010dku udr\u017eate\u013ene v\u010faka premyslen\u00e9mu dizajnu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"sk_SK","og_type":"article","og_title":"Udr\u017eate\u013en\u00e1 a funk\u010dn\u00e1 zna\u010dka - Lindstr\u00f6m Slovakia","og_description":"Z\u00edskajte tipy, ako strategicky pou\u017e\u00edva\u0165 logo va\u0161ej spolo\u010dnosti na odevoch a roho\u017eiach. Posilnite svoju zna\u010dku udr\u017eate\u013ene v\u010faka premyslen\u00e9mu dizajnu.","og_url":"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/","og_site_name":"Lindstr\u00f6m Slovakia","article_published_time":"2025-03-31T15:07:03+00:00","article_modified_time":"2025-05-28T06:41:04+00:00","og_image":[{"width":2048,"height":1536,"url":"https:\/\/lindstrom-sites.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/sites\/22\/2025\/03\/lindstrom-udrzitelny-a-funkcni-branding-032025-1.jpg","type":"image\/jpeg"}],"author":"Lindstr\u00f6m Group","twitter_card":"summary_large_image","twitter_misc":{"Autor":"Lindstr\u00f6m Group","Predpokladan\u00fd \u010das \u010d\u00edtania":"7 min\u00fat","Written by":"Lindstr\u00f6m Group"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/#article","isPartOf":{"@id":"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/"},"author":{"name":"Lindstr\u00f6m Group","@id":"https:\/\/lindstromgroup.com\/sk\/#\/schema\/person\/9111900e3f15be99cf4a104112bf0bc3"},"headline":"Kam (ne)patr\u00ed firemn\u00e9 logo? Udr\u017eate\u013en\u00fd a funk\u010dn\u00fd branding nielen na pracovnom oble\u010den\u00ed","datePublished":"2025-03-31T15:07:03+00:00","dateModified":"2025-05-28T06:41:04+00:00","mainEntityOfPage":{"@id":"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/"},"wordCount":1472,"publisher":{"@id":"https:\/\/lindstromgroup.com\/sk\/#organization"},"image":{"@id":"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/#primaryimage"},"thumbnailUrl":"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2025\/03\/lindstrom-udrzitelny-a-funkcni-branding-032025-1.jpg","keywords":["#pracovn\u00e9 oble\u010denie"],"articleSection":["\u010cl\u00e1nky"],"inLanguage":"sk-SK"},{"@type":"WebPage","@id":"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/","url":"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/","name":"Udr\u017eate\u013en\u00e1 a funk\u010dn\u00e1 zna\u010dka - Lindstr\u00f6m Slovakia","isPartOf":{"@id":"https:\/\/lindstromgroup.com\/sk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/#primaryimage"},"image":{"@id":"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/#primaryimage"},"thumbnailUrl":"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2025\/03\/lindstrom-udrzitelny-a-funkcni-branding-032025-1.jpg","datePublished":"2025-03-31T15:07:03+00:00","dateModified":"2025-05-28T06:41:04+00:00","description":"Z\u00edskajte tipy, ako strategicky pou\u017e\u00edva\u0165 logo va\u0161ej spolo\u010dnosti na odevoch a roho\u017eiach. Posilnite svoju zna\u010dku udr\u017eate\u013ene v\u010faka premyslen\u00e9mu dizajnu.","breadcrumb":{"@id":"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/#primaryimage","url":"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2025\/03\/lindstrom-udrzitelny-a-funkcni-branding-032025-1.jpg","contentUrl":"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2025\/03\/lindstrom-udrzitelny-a-funkcni-branding-032025-1.jpg","width":2048,"height":1536},{"@type":"BreadcrumbList","@id":"https:\/\/lindstromgroup.com\/sk\/article\/udrzatelna-a-funkcna-znacka\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lindstromgroup.com\/sk\/"},{"@type":"ListItem","position":2,"name":"\u010cl\u00e1nky","item":"https:\/\/lindstromgroup.com\/sk\/category\/article\/"},{"@type":"ListItem","position":3,"name":"Kam (ne)patr\u00ed firemn\u00e9 logo? Udr\u017eate\u013en\u00fd a funk\u010dn\u00fd branding nielen na pracovnom oble\u010den\u00ed"}]},{"@type":"WebSite","@id":"https:\/\/lindstromgroup.com\/sk\/#website","url":"https:\/\/lindstromgroup.com\/sk\/","name":"Lindstr\u00f6m Slovakia","description":"","publisher":{"@id":"https:\/\/lindstromgroup.com\/sk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lindstromgroup.com\/sk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Organization","@id":"https:\/\/lindstromgroup.com\/sk\/#organization","name":"Lindstr\u00f6m Slovakia","url":"https:\/\/lindstromgroup.com\/sk\/","logo":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/lindstromgroup.com\/sk\/#\/schema\/logo\/image\/","url":"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2023\/10\/Logo512.png","contentUrl":"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2023\/10\/Logo512.png","width":512,"height":109,"caption":"Lindstr\u00f6m Slovakia"},"image":{"@id":"https:\/\/lindstromgroup.com\/sk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lindstromgroup.com\/sk\/#\/schema\/person\/9111900e3f15be99cf4a104112bf0bc3","name":"Lindstr\u00f6m Group","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/secure.gravatar.com\/avatar\/db72e9a46e0f7c5c437401114209c070c0ed0871f3f73ed82792b5cf14c95b5c?s=96&d=mm&r=g93dbf206f3a4403aba72a0da0a795367","url":"https:\/\/secure.gravatar.com\/avatar\/db72e9a46e0f7c5c437401114209c070c0ed0871f3f73ed82792b5cf14c95b5c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/db72e9a46e0f7c5c437401114209c070c0ed0871f3f73ed82792b5cf14c95b5c?s=96&d=mm&r=g","caption":"Lindstr\u00f6m Group"}}]}},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Lindstr\u00f6m Slovakia","distributor_original_site_url":"https:\/\/lindstromgroup.com\/sk","push-errors":false,"_links":{"self":[{"href":"https:\/\/lindstromgroup.com\/sk\/wp-json\/wp\/v2\/posts\/18840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lindstromgroup.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lindstromgroup.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lindstromgroup.com\/sk\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/lindstromgroup.com\/sk\/wp-json\/wp\/v2\/comments?post=18840"}],"version-history":[{"count":0,"href":"https:\/\/lindstromgroup.com\/sk\/wp-json\/wp\/v2\/posts\/18840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lindstromgroup.com\/sk\/wp-json\/wp\/v2\/media\/18841"}],"wp:attachment":[{"href":"https:\/\/lindstromgroup.com\/sk\/wp-json\/wp\/v2\/media?parent=18840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lindstromgroup.com\/sk\/wp-json\/wp\/v2\/categories?post=18840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lindstromgroup.com\/sk\/wp-json\/wp\/v2\/tags?post=18840"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/lindstromgroup.com\/sk\/wp-json\/wp\/v2\/coauthors?post=18840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}