{"id":17582,"date":"2023-11-21T12:28:00","date_gmt":"2023-11-21T11:28:00","guid":{"rendered":"https:\/\/lindstromgroup.com\/sk\/?p=17582"},"modified":"2025-05-27T11:52:00","modified_gmt":"2025-05-27T10:52:00","slug":"nasa-spolupraca-so-socialnym-podnikom-dobrodilo-ziskala-1-miesto-v-sutazi-zlata-vazka","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/sk\/article\/nasa-spolupraca-so-socialnym-podnikom-dobrodilo-ziskala-1-miesto-v-sutazi-zlata-vazka\/","title":{"rendered":"Na\u0161a spolupr\u00e1ca so soci\u00e1lnym podnikom DobroD\u00edlo z\u00edskala 1. miesto v s\u00fa\u0165a\u017ei Zlat\u00e1 v\u00e1\u017eka"},"content":{"rendered":"\n

DobroD\u00edlo od za\u010diatku uva\u017eovalo o textilnej dielni, kde by sa \u0161ili zauj\u00edmav\u00e9 dar\u010deky. St\u00e1le v\u0161ak ch\u00fdbala vhodn\u00e1 pr\u00edle\u017eitos\u0165 a okolnosti na to, aby sa to zrealizovalo. A\u017e v\u010faka spolupr\u00e1ci s na\u0161ou spolo\u010dnos\u0165ou Lindstr\u00f6m sa t\u00e1to my\u0161lienka stala skuto\u010dnos\u0165ou.<\/strong><\/p>\n\n\n\n

Pri v\u00fdrobe a starostlivosti o pracovn\u00e9 odevy<\/strong> v spolo\u010dnosti Lindstr\u00f6m vznik\u00e1 ve\u013ek\u00e9 mno\u017estvo odpadu vo forme vyraden\u00fdch pracovn\u00fdch odevov. V DobroD\u00edle sa \u010das\u0165 t\u00fdchto text\u00edli\u00ed recykluje a vyr\u00e1baj\u00fa sa z nich nov\u00e9 v\u00fdrobky, ako s\u00fa podsed\u00e1ky, k\u013e\u00fa\u010denky, podlo\u017eky, hrejiv\u00e9 vank\u00fa\u0161iky a ko\u0161\u00ed\u010dky. Pred \u010dasom boli obe spolo\u010dnosti spolo\u010dne nominovan\u00e9 do s\u00fa\u0165a\u017ee Zlat\u00e1 v\u00e1\u017eka, n\u00e1rodnej ceny za soci\u00e1lne podnikanie<\/strong> v kateg\u00f3rii in\u0161pirat\u00edvna spolupr\u00e1ca.<\/p>\n\n\n\n

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Prevzatie ocenenia Zlat\u00e1 v\u00e1\u017eka v kateg\u00f3rii in\u0161pirat\u00edvna spolupr\u00e1ca. Foto: Daniel Hamern\u00edk<\/em><\/figcaption><\/figure>\n\n\n\n

Spolupr\u00e1ca s DobroD\u00edlo sa za\u010dala celkom nen\u00e1padne<\/h2>\n\n\n\n

Soci\u00e1lny podnik<\/strong> DobroD\u00edlo s.r.o.<\/a> sa hl\u00e1si ku koncepcii trojit\u00e9ho pr\u00ednosu – ekonomick\u00e9ho, soci\u00e1lneho a environment\u00e1lneho. Jeho aktivity sa zameriavaj\u00fa na problematiku zamestnanosti, soci\u00e1lnej inkl\u00fazie \u013eud\u00ed so zdravotn\u00fdm postihnut\u00edm a miestneho rozvoja. Zauj\u00edmav\u00fd pr\u00edbeh o tom, ako sa na\u0161e dve firmy prepojili, v\u00e1m porozpr\u00e1va na\u0161a marketingov\u00e1 mana\u017e\u00e9rka Zuzana Na\u0161incov\u00e1.<\/p>\n\n\n\n

„Moja kolegy\u0148a m\u00e1 sesternicu, ktor\u00e1 pracuje v neziskovej organiz\u00e1cii Dobromysl v Beroune (ktor\u00e1 vlastn\u00ed DobroD\u00edlo) a napadlo ju, \u017ee by sme im mohli da\u0165 jednorazov\u00fd sponzorsk\u00fd pr\u00edspevok na zdv\u00edhacie zariadenie pre le\u017eiacich pacientov. Napadlo ma, \u017ee by bolo lep\u0161ie vymyslie\u0165 nejak\u00fa stabiln\u00fa podporu, mo\u017eno men\u0161ou sumou, ale dlhodobo a po\u010das cel\u00e9ho roka.<\/em><\/p>\n\n\n\n

Poslala som im vyraden\u00e9 pracovn\u00e9 tri\u010dk\u00e1 s videon\u00e1vodom, ako tri\u010dko nastriha\u0165 na priadzu, a sp\u00fdtala som sa ich, \u010di by z neho dok\u00e1zali nie\u010do vyrobi\u0165. Niektor\u00e9 upcyklovan\u00e9 v\u00fdrobky<\/strong>, ktor\u00e9 by sme potom mohli pou\u017ei\u0165 ako propaga\u010dn\u00e9 predmety. Postupne vznikla cel\u00e1 kolekcia upcyklovan\u00fdch predmetov: k\u013e\u00fa\u010denky, ko\u0161\u00ed\u010dky, podlo\u017eky pod hrnce a poh\u00e1re, podsed\u00e1ky a \u010fal\u0161ie.<\/em><\/p>\n\n\n\n

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Obr\u00e1zok: K\u013e\u00fa\u010denka zo star\u00e9ho textilu<\/em><\/figcaption><\/figure>\n\n\n\n
\"\"
Obr\u00e1zok: Farebn\u00e9 o\u0161atky na drobnosti<\/em><\/figcaption><\/figure>\n\n\n\n

Na\u0161im z\u00e1kazn\u00edkom sme predstavili upcyklovan\u00fd Lindstr\u00f6m merch, ktor\u00fd mal ve\u013ek\u00fd \u00faspech. Na\u0161i z\u00e1kazn\u00edci boli ohromen\u00ed a ich dopyt po upcyklovan\u00fdch v\u00fdrobkoch z vyraden\u00fdch pracovn\u00fdch odevov st\u00e1le rastie.“<\/em><\/p>\n\n\n\n

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Obr\u00e1zok: Ocenenie a diplom Zlat\u00e1 v\u00e1\u017eka<\/em><\/figcaption><\/figure>\n\n\n\n

\u00da\u010das\u0165 v s\u00fa\u0165a\u017ei Zlat\u00e1 v\u00e1\u017eka<\/h2>\n\n\n\n

Soci\u00e1lny podnik<\/strong> DobroD\u00edlo sa prihl\u00e1sil do s\u00fa\u0165a\u017ee Zlat\u00e1 v\u00e1\u017eka<\/a> s projektom upcyklovan\u00fdch v\u00fdrobkov z vyraden\u00fdch pracovn\u00fdch odevov. Spolo\u010dne sme z\u00edskali 1. miesto v kateg\u00f3rii In\u0161pirat\u00edvna spolupr\u00e1ca<\/strong>. Prv\u00fd ro\u010dn\u00edk Zlatej v\u00e1\u017eky<\/a>, n\u00e1rodnej ceny za soci\u00e1lne podnikanie<\/strong>, vyhl\u00e1sila tento rok Deklar\u00e1cia zodpovedn\u00e9ho podnikania z.s. – iniciat\u00edva zastupuj\u00faca viac ako 100 soci\u00e1lnych podnikov v \u010ceskej republike spolu s gener\u00e1lnym partnerom \u010cSOB a Poslaneckou snemov\u0148ou. Cie\u013eom ocenenia je popularizova\u0165 t\u00e9mu zamestn\u00e1vania zdravotne postihnut\u00fdch ob\u010danov, pr\u00e1cu soci\u00e1lnych podnikov a prinies\u0165 in\u0161pir\u00e1ciu v oblasti spolupr\u00e1ce medzi soci\u00e1lnymi podnikmi, korpor\u00e1tnymi firmami, \u0161t\u00e1tnou spr\u00e1vou a samospr\u00e1vou.<\/p>\n\n\n\n

Na\u010dasovanie vzniku prv\u00e9ho ro\u010dn\u00edka Zlatej v\u00e1\u017eky nebolo n\u00e1hodn\u00e9. Ocenenia sa ude\u013eovali v \u010dase, ke\u010f sa pripravoval n\u00e1vrh z\u00e1kona o soci\u00e1lnom podnikan\u00ed<\/strong> na predlo\u017eenie vl\u00e1de. Soci\u00e1lne podniky sa v s\u00fa\u010dasnosti za\u010d\u00ednaj\u00fa profilova\u0165 ako modern\u00e1 a progres\u00edvna s\u00fa\u010das\u0165 chr\u00e1nen\u00e9ho trhu pr\u00e1ce. Zlat\u00e1 v\u00e1\u017eka vyzdvihuje najin\u0161pirat\u00edvnej\u0161ie z nich. \u0160ancu na v\u00ed\u0165azstvo mali jedine\u010dn\u00e9, \u00faspe\u0161n\u00e9 a in\u0161pirat\u00edvne pr\u00edbehy, ktor\u00e9 popularizuj\u00fa soci\u00e1lne podnikanie<\/strong>.<\/p>\n\n\n\n

Soci\u00e1lne podnikanie je modern\u00fd sp\u00f4sob podnikania na chr\u00e1nenom trhu pr\u00e1ce. Z pr\u00e1vneho h\u013eadiska funguje v Eur\u00f3pe a v mnoh\u00fdch in\u00fdch krajin\u00e1ch sveta u\u017e dlh\u0161\u00ed \u010das, ale \u010cesk\u00e1 republika je v tomto smere pomerne pozadu. Dlh\u00e9 roky tu neexistoval \u017eiadny legislat\u00edvny r\u00e1mec. V s\u00fa\u010dasnosti ministerstvo dokon\u010duje pr\u00e1ce na n\u00e1vrhu z\u00e1kona o soci\u00e1lnom podnikan\u00ed, ktor\u00fd by sa mal dosta\u0165 do Poslaneckej snemovne koncom roka.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Zodpovedn\u00e9 podnikanie v Lindstr\u00f6m<\/strong><\/h2>\n\n\n\n

Zodpovednos\u0165 a udr\u017eate\u013enos\u0165 s\u00fa z\u00e1kladn\u00fdmi piliermi n\u00e1\u0161ho podnikania. Zistite, \u010do rob\u00edme pre komunitu a \u017eivotn\u00e9 prostredie.<\/p>\n\n\n\n

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<\/p>\n<\/div>\n

\n
\n \n Pozrite si na\u0161u spr\u00e1vu o udr\u017eate\u013enosti
\n arrow_right_alt<\/span>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

\u010co prin\u00e1\u0161a spolupr\u00e1ca s DobroD\u00edlom na\u0161ej spolo\u010dnosti<\/h2>\n\n\n\n

Okrem dobr\u00e9ho pocitu z pomoci znev\u00fdhodnen\u00fdm \u013eu\u010fom m\u00e1 pre n\u00e1s spolupr\u00e1ca s Dobrod\u00edlom a upcykl\u00e1cia oble\u010denia tri hlavn\u00e9 pr\u00ednosy:<\/p>\n\n\n\n

    \n
  1. Zni\u017eujeme mno\u017estvo textiln\u00e9ho odpadu<\/a><\/strong>, kladieme d\u00f4raz na kvalitu na\u0161ich v\u00fdrobkov, ich recyklovate\u013enos\u0165, minimalizujeme a triedime odpad, db\u00e1me na udr\u017eate\u013en\u00fa v\u00fdrobu a spotrebu a efekt\u00edvne vyu\u017e\u00edvanie zdrojov vo v\u0161eobecnosti. Toto je o n\u00e1s zn\u00e1me u\u017e dlh\u0161\u00ed \u010das.<\/li>\n\n\n\n
  2. Ned\u00e1vno sme spolupr\u00e1cou so soci\u00e1lnym podnikom DobroD\u00edlo dosiahli, \u017ee znev\u00fdhodnen\u00ed \u013eudia maj\u00fa pr\u00e1cu<\/strong>, zar\u00e1baj\u00fa peniaze a m\u00f4\u017eu lep\u0161ie \u017ei\u0165 v majoritnej spolo\u010dnosti.<\/li>\n\n\n\n
  3. Vyzer\u00e1 to tak, \u017ee sme na za\u010diatku zav\u00e1dzania novej slu\u017eby pre na\u0161ich z\u00e1kazn\u00edkov, ktor\u00e1 im pon\u00fakne mo\u017enos\u0165 akt\u00edvne sa podie\u013ea\u0165 na zni\u017eovan\u00ed mno\u017estva odpadu z ich pracovn\u00fdch odevov<\/strong> a z\u00e1rove\u0148 pom\u00f4\u017ee vytvori\u0165 lep\u0161ie \u017eivotn\u00e9 podmienky pre \u013eud\u00ed znev\u00fdhodnen\u00fdch na trhu pr\u00e1ce.<\/li>\n<\/ol>\n\n\n\n

    Spolupr\u00e1cou so soci\u00e1lnymi podnikmi<\/strong> sa e\u0161te viac zapoj\u00edme do cirkul\u00e1rnej ekonomiky<\/a>. Okrem toho, \u017ee v\u00e1m pracovn\u00e9 odevy vyrob\u00edme presne na mieru v\u00e1\u0161mu odvetviu a profesion\u00e1lne ich udr\u017eiavame, DobroD\u00edlo v\u00e1m pon\u00fakne aj \u010fal\u0161ie upcyklovan\u00e9 text\u00edlie, ktor\u00e9 m\u00f4\u017eete vyu\u017ei\u0165 vo svojom pracovnom procese alebo ako u\u017eito\u010dn\u00e9 reklamn\u00e9 dar\u010deky.<\/p>\n","protected":false},"excerpt":{"rendered":"

    DobroD\u00edlo od za\u010diatku uva\u017eovalo o textilnej dielni, kde by sa \u0161ili zauj\u00edmav\u00e9 dar\u010deky. St\u00e1le v\u0161ak ch\u00fdbala vhodn\u00e1 pr\u00edle\u017eitos\u0165 a okolnosti na to, aby sa to…<\/p>\n","protected":false},"author":14,"featured_media":17583,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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