{"id":17536,"date":"2023-01-17T11:23:00","date_gmt":"2023-01-17T10:23:00","guid":{"rendered":"https:\/\/lindstromgroup.com\/sk\/?p=17536"},"modified":"2025-05-28T08:26:46","modified_gmt":"2025-05-28T07:26:46","slug":"ekologicke-spolocnosti","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/sk\/article\/ekologicke-spolocnosti\/","title":{"rendered":"Je super pracova\u0165 v ekologickej firme. Pracujete v takej aj vy?"},"content":{"rendered":"\n<p><strong>Mnoh\u00e9 spolo\u010dnosti si u\u017e ve\u013emi dobre uvedomuj\u00fa, ak\u00e9 je d\u00f4le\u017eit\u00e9 zauj\u00edma\u0165 sa o ekol\u00f3giu, udr\u017eate\u013enos\u0165 a ochranu \u017eivotn\u00e9ho prostredia. Sna\u017eia sa preto prisp\u00f4sobi\u0165 svoje produkty a slu\u017eby tak, aby boli pre z\u00e1kazn\u00edka atrakt\u00edvnej\u0161ie. \u013dudia u\u017e nechc\u00fa z\u00edska\u0165 iba tovar, ale napr\u00edklad aj vedomie, \u017ee sa spr\u00e1vaj\u00fa zodpovedne k na\u0161ej plan\u00e9te.<\/strong><\/p>\n\n\n\n<p>Pr\u00edstup t\u00fdchto <a href=\"https:\/\/lindstromgroup.com\/sk\/article\/preco-sa-stat-clenom-eko-klubu\/\">ekologick\u00fdch firiem<\/a> k produktom a slu\u017eb\u00e1m je v\u00fdrazne odli\u0161n\u00fd, ne\u017e je dnes e\u0161te st\u00e1le be\u017en\u00e9. Ekol\u00f3gia toti\u017e neznamen\u00e1 len to, \u017ee firma vyr\u00e1ba nie\u010do s ni\u017e\u0161ou uhl\u00edkovou stopou alebo sa \u00faplne vyhne fos\u00edlnym paliv\u00e1m.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2023\/01\/lindstrom-ekologicka-firma-dopady-firmy-na-zivotni-prostredi-1024x684-1.jpg\" alt=\"\" class=\"wp-image-18107\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2023\/01\/lindstrom-ekologicka-firma-dopady-firmy-na-zivotni-prostredi-1024x684-1.jpg 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2023\/01\/lindstrom-ekologicka-firma-dopady-firmy-na-zivotni-prostredi-1024x684-1-300x200.jpg 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2023\/01\/lindstrom-ekologicka-firma-dopady-firmy-na-zivotni-prostredi-1024x684-1-768x513.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Obr\u00e1zok: Mlad\u00fdm zamestnancom z\u00e1le\u017e\u00ed na dopadoch ich firmy na \u017eivotn\u00e9 prostredie.<\/em><\/figcaption><\/figure>\n\n\n\n<p>Pr\u00edkladom <strong>svetov\u00fdch ekologick\u00fdch firiem<\/strong> je napr\u00edklad v\u00fdrobca oble\u010denia Patagonia, vyu\u017e\u00edvaj\u00faci kvalitn\u00e9 materi\u00e1ly, ktor\u00e9 s\u00fa s\u00fa\u010dasne minim\u00e1lnou z\u00e1\u0165a\u017eou pre \u017eivotn\u00e9 prostredie. Ve\u013ek\u00e1 \u010das\u0165 surov\u00edn sa recykluje alebo sa pestuje organicky, aby sa <strong>zn\u00ed\u017eila ich ekologick\u00e1 stopa<\/strong>. Cie\u013eom spolo\u010dnosti Patagonia je by\u0165 do roku 2025 \u00faplne uhl\u00edkovo neutr\u00e1lny. Firma tie\u017e venuje 1% svojich tr\u017eieb na podporu ekologick\u00fdch organiz\u00e1ci\u00ed po celom svete, ktor\u00e9 sa sna\u017eia o obnovu lesov, b\u00faranie priehrad a ochranu ohrozen\u00fdch druhov.<\/p>\n\n\n\n        <div \n        id=\"cta-country-block_957a643264c132a69bac17254706c1de\" \n        class=\"cta-country\"\n    >\n        <div class=\"flex flex-col gap-5\" style=\"align-items: center\">\n                                        <div class=\"cta-text\"><p><br data-mce-bogus=\"1\"><\/p>\n<\/div>\n                        <div class=\"cta-button-container cta-button-container--row\">\n                                                                                        <div class=\"flex rounded-full h-10 min-w-[150px] mt-auto cta-button button-solid--blue\">\n                                <a \n                                    class=\"flex flex-grow !no-underline py-3 px-5 font-bold text-[15px]\/[21px] justify-center items-center gap-2 text-center border-2 rounded-full cta-button__inner\" \n                                    href=\"https:\/\/lindstromgroup.com\/sk\/article\/cirkularna-ekonomika-alebo-odpad-ako-hodnotny-zdroj-surovin\/\"\n                                    style=\"border-color: #003F72; background-color: #003F72; color: #FFFFFF;\"\n                                    target=\"_self\"\n                                >\n                                    Pre\u010d\u00edtajte si, ako sa staviame k cirkul\u00e1rnej ekonomike                                                                            <div class=\"flex justify-center items-center w-[35px] h-[35px] cta-button__inner-icon\">\n                                                                                                <span class=\"!text-[35px] material-symbols-outlined\" style=\"color: #FFFFFF\">arrow_right_alt<\/span>\n                                                                                    <\/div>\n                                                                    <\/a>\n                            <\/div>\n                                                                        <\/div>\n        <\/div>\n    <\/div>\n    \n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><br>Druh\u00fdm pr\u00edkladom je zn\u00e1ma technologick\u00e1 spolo\u010dnos\u0165 Apple, ktor\u00e1 vyu\u017e\u00edva 100% recyklovan\u00fd hlin\u00edk, sol\u00e1rne panely a v\u0161eobecne <strong>obnovite\u013en\u00e9 zdroje energie<\/strong> a \u010dist\u00fa elektrinu. Apple okrem toho spustil \u0161peci\u00e1lny program v\u00fdmeny star\u00e9ho zariadenia za nov\u00e9, a tak sa zbyto\u010dne neplytv\u00e1 zdrojmi a materi\u00e1lmi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010co znamen\u00e1 udr\u017eate\u013en\u00e9 podnikanie a spolo\u010densk\u00e1 zodpovednos\u0165 firiem<\/h2>\n\n\n\n<p>Koncept <a href=\"https:\/\/lindstromgroup.com\/sk\/article\/stavte-na-trvalo-udrzatelne-riesenia\/\">udr\u017eate\u013en\u00e9ho podnikania<\/a> m\u00e1 mnoho spolo\u010dn\u00e9ho s tzv. modelom <strong>spolo\u010denskej zodpovednosti firiem<\/strong> (Corporate social responsibility \u2013 CSR) a tieto pojmy niekedy \u013eudia pou\u017e\u00edvaj\u00fa v rovnakom v\u00fdzname. Rozdiel medzi nimi je v\u0161ak v \u010dase. Udr\u017eate\u013en\u00e9 podnikanie si kladie dlhodobej\u0161ie a cti\u017eiadostivej\u0161ie ciele, zatia\u013e \u010do CSR sa uspokoj\u00ed s kr\u00e1tkodob\u00fdmi \u00fa\u010dinkami.<\/p>\n\n\n\n<p>Udr\u017eate\u013en\u00e9 podnikanie tvoria tri z\u00e1kladn\u00e9 zlo\u017eky:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ekologick\u00e1<\/strong>: obnova pr\u00edrodn\u00e9ho bohatstva, \u0161etrenie zdrojov, energi\u00ed a vody, nakladanie s odpadmi a recykl\u00e1cia at\u010f.<\/li>\n\n\n\n<li><strong>Soci\u00e1lna<\/strong>: starostlivos\u0165 o \u013eudsk\u00e9 zdroje, uprednost\u0148ovanie lok\u00e1lnej pracovnej sily a znev\u00fdhodnen\u00fdch skup\u00edn obyvate\u013estva, d\u00f4raz na rovnak\u00e9 podmienky, rozmanitos\u0165, z\u00e1ujem o lok\u00e1lnu komunitu, zvy\u0161ovanie kvality \u017eivota, ponuka vzdel\u00e1vania a rozvoja, prorodinn\u00e1 firemn\u00e1 politika, firemn\u00e9 dobrovo\u013en\u00edctvo a darcovstvo.<\/li>\n\n\n\n<li><strong>Ekonomick\u00e1<\/strong>: \u0161etrenie finan\u010dn\u00fdch zdrojov, obmedzenie zbyto\u010dn\u00fdch v\u00fddavkov, invest\u00edcie do obnovy ekosyst\u00e9mov, ekologicky \u0161etrn\u00fdch zariaden\u00ed, v\u00fdrobkov a slu\u017eieb.<\/li>\n\n\n\n<li>\u00da\u010dinn\u00fdm prostriedkom udr\u017eate\u013en\u00e9ho podnikania je tie\u017e zapojenie vlastn\u00e9ho biznisu do <strong><a href=\"https:\/\/lindstromgroup.com\/sk\/article\/cirkularna-ekonomika-alebo-odpad-ako-hodnotny-zdroj-surovin\/\">cirkul\u00e1rnej ekonomiky<\/a><\/strong>. V jej r\u00e1mci sa d\u00f4sledne vyu\u017e\u00edvaj\u00fa recyklovan\u00e9 v\u00fdrobky a materi\u00e1ly na v\u00fdrobu in\u00fdch produktov a nevznikaj\u00fa tak zbyto\u010dn\u00e9 odpady. Uplat\u0148uje sa tu spolupr\u00e1ca medzi r\u00f4znymi priemyseln\u00fdmi odbormi spolu s udr\u017eate\u013enou v\u00fdrobou a spotrebou.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"674\" height=\"551\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2024\/05\/cirkularna_ekonomika.png\" alt=\"\" class=\"wp-image-17927\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2024\/05\/cirkularna_ekonomika.png 674w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2024\/05\/cirkularna_ekonomika-300x245.png 300w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><figcaption class=\"wp-element-caption\"><em>Obr\u00e1zok: Zapojenie podniku do cirkul\u00e1rnej ekonomiky.<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Udr\u017eate\u013en\u00e9 podnikanie ako konkuren\u010dn\u00e1 v\u00fdhoda<\/h3>\n\n\n\n<p>V\u00e4\u010d\u0161ina Slov\u00e1kov od firiem o\u010dak\u00e1va hlavne f\u00e9rov\u00e9 konanie a <strong>ochranu \u017eivotn\u00e9ho prostredia<\/strong>. Najviac je to vidie\u0165 u mlad\u0161ej gener\u00e1cie (tzv. mileni\u00e1lov), ktor\u00e1 sa zauj\u00edma o <strong>udr\u017eate\u013en\u00e9 a lok\u00e1lne v\u00fdrobky<\/strong>, kde a za ak\u00fdch podmienok boli produkty vyroben\u00e9 a ak\u00e9 l\u00e1tky obsahuj\u00fa. \u010co sa t\u00fdka firiem, v ktor\u00fdch pracuj\u00fa alebo o tom uva\u017euj\u00fa, zauj\u00edma ich, ako je firma zodpovedn\u00e1 a \u010di bude ma\u0165 ich pr\u00e1ca nejak\u00fd vy\u0161\u0161\u00ed zmysel.<\/p>\n\n\n\n<p>Viac ne\u017e 40 % firiem ako d\u00f4vody na udr\u017eate\u013enos\u0165 uv\u00e1dza snahu <strong>zv\u00fd\u0161i\u0165 svoju atraktivitu u z\u00e1kazn\u00edkov<\/strong>, obchodn\u00fdch partnerov i zamestnancov, zv\u00fd\u0161i\u0165 svoju konkurencieschopnos\u0165, kontrolova\u0165 n\u00e1klady a vysporiada\u0165 sa s prich\u00e1dzaj\u00facou legislat\u00edvou. Ka\u017ed\u00e1 tretia tuzemsk\u00e1 firma u\u017e v udr\u017eate\u013enosti vid\u00ed obchodn\u00e9 pr\u00edle\u017eitosti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lindstr\u00f6m je pr\u00edkladom udr\u017eate\u013en\u00e9ho podnikania<\/h2>\n\n\n\n<p>Na\u0161a firma si uvedomuje <strong>dopady svojho podnikania na \u017eivotn\u00e9 prostredie<\/strong>, preto sa u\u017e d\u00e1vno za\u010dlenila do syst\u00e9mu <a href=\"https:\/\/lindstromgroup.com\/sk\/article\/cirkularna-ekonomika-alebo-odpad-ako-hodnotny-zdroj-surovin\/\">cirkul\u00e1rnej ekonomiky<\/a>, a to najm\u00e4 prostredn\u00edctvom op\u00e4tovn\u00e9ho vyu\u017e\u00edvania a opravovania opotrebovan\u00fdch pracovn\u00fdch odevov a uprednost\u0148ovania <a href=\"https:\/\/lindstromgroup.com\/sk\/sluzby\/servis-pracovneho-oblecenia\/\">pren\u00e1jmu odevov<\/a> pred predajom.<\/p>\n\n\n\n        <div \n        id=\"cta-country-block_194f8a587be7e6b9b3da785d32d1cbc4\" \n        class=\"cta-country\"\n    >\n        <div class=\"flex flex-col gap-5\" style=\"align-items: center\">\n                                        <div class=\"cta-text\"><p><br data-mce-bogus=\"1\"><\/p>\n<\/div>\n                        <div class=\"cta-button-container cta-button-container--row\">\n                                                                                        <div class=\"flex rounded-full h-10 min-w-[150px] mt-auto cta-button button-solid--blue\">\n                                <a \n                                    class=\"flex flex-grow !no-underline py-3 px-5 font-bold text-[15px]\/[21px] justify-center items-center gap-2 text-center border-2 rounded-full cta-button__inner\" \n                                    href=\"https:\/\/lindstromgroup.com\/sk\/sluzby\/servis-pracovneho-oblecenia\/\"\n                                    style=\"border-color: #003F72; background-color: #003F72; color: #FFFFFF;\"\n                                    target=\"_self\"\n                                >\n                                    Prenajmite si u n\u00e1s firemn\u00e9 odevy a ich servis                                                                            <div class=\"flex justify-center items-center w-[35px] h-[35px] cta-button__inner-icon\">\n                                                                                                <span class=\"!text-[35px] material-symbols-outlined\" style=\"color: #FFFFFF\">arrow_right_alt<\/span>\n                                                                                    <\/div>\n                                                                    <\/a>\n                            <\/div>\n                                                                        <\/div>\n        <\/div>\n    <\/div>\n    \n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><br>Princ\u00edp pren\u00e1jmu pracovn\u00fdch odevov Lindstr\u00f6m spo\u010d\u00edva v tom, \u017ee na\u0161a firma pre svojich klientov <strong>navrhuje kolekcie pracovn\u00e9ho oble\u010denia<\/strong>, ktor\u00e9 presne zodpovedaj\u00fa <a href=\"https:\/\/lindstromgroup.com\/sk\/article\/oblecte-zamestnancov-nemocnice-tak-aby-ste-splnili-hygienicke-normy-vsetkym-pristalo\/\">hygienick\u00fdm a bezpe\u010dnostn\u00fdm norm\u00e1m<\/a> v danom odbore. Odevy sa pravidelne hygienicky \u010distia, per\u00fa a opravuj\u00fa tak, aby nekon\u010dili pred\u010dasne ako odpad na skl\u00e1dkach. Pokia\u013e u\u017e odev nemo\u017eno opravi\u0165, textil sa recykluje a vyr\u00e1baj\u00fa sa z neho nov\u00e9 produkty (napr. priemyseln\u00e9 utierky, roho\u017ee, vratn\u00e9 ta\u0161ky). V\u00fdsledkom je prakticky nulov\u00fd textiln\u00fd odpad (<strong>zero waste<\/strong>) a v\u00fdznamn\u00e9 \u00faspory energie v\u010faka hromadn\u00e9mu priemyseln\u00e9mu praniu.<\/p>\n\n\n\n<p>A to nie je z\u010faleka v\u0161etko, Lindstr\u00f6m spolupracuje s \u010fal\u0161\u00edmi firmami na v\u00fdvoji nov\u00fdch materi\u00e1lov (z morsk\u00fdch rias, \u0161krobu alebo celul\u00f3zy), na digitaliz\u00e1cii svojich procesov (napr. z\u00e1kazn\u00edcka aplik\u00e1cia eLindstr\u00f6m), <a href=\"https:\/\/lindstromgroup.com\/sk\/article\/ekologicka-vyroba-pracovneho-oblecenia\/\">f\u00e9rovo vyrobenom d\u00f4veryhodne certifikovanom textile<\/a> at\u010f.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2024\/04\/lindstrom-pracovni-odevy-ve-zdravotnictvi-rozhovor-042024-1.jpg\" alt=\"\" class=\"wp-image-17566\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2024\/04\/lindstrom-pracovni-odevy-ve-zdravotnictvi-rozhovor-042024-1.jpg 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2024\/04\/lindstrom-pracovni-odevy-ve-zdravotnictvi-rozhovor-042024-1-300x200.jpg 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2024\/04\/lindstrom-pracovni-odevy-ve-zdravotnictvi-rozhovor-042024-1-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Obr\u00e1zok: Slu\u0161iv\u00e9 a hygienicky \u010dist\u00e9 oble\u010denie pre zdravotn\u00edkov.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Konkr\u00e9tne dopady podnikania na soci\u00e1lnu oblas\u0165 a \u017eivotn\u00e9 prostredie<\/h2>\n\n\n\n<p>Firmy maj\u00fa v oblasti trvalo udr\u017eate\u013en\u00e9ho rozvoja ve\u013ek\u00fa zodpovednos\u0165 a pod\u013ea prieskumu, ktor\u00fd realizoval Zv\u00e4z priemyslu a dopravy na jar 2022, <a href=\"https:\/\/lindstromgroup.com\/sk\/udrzatelnost\/\">podniky u\u017e konkr\u00e9tne kroky realizuj\u00fa<\/a>. Na rozdiel od v\u0161eobecn\u00fdch formul\u00e1ci\u00ed, ktor\u00e9 uv\u00e1dzaj\u00fa teraz, by ich u\u017e mali <strong>dok\u00e1za\u0165 konkr\u00e9tne vy\u010d\u00edsli\u0165<\/strong>.<\/p>\n\n\n\n<p><strong>Zkratka ESG<\/strong> (anglick\u00e9 v\u00fdrazy Environmental, Social a Governing, teda okruhy zah\u0155\u0148aj\u00face \u017eivotn\u00e9 prostredie, soci\u00e1lnu oblas\u0165 a riadenie) ozna\u010duje nov\u00fd druh reportingu, ktor\u00fd sa od 1. janu\u00e1ra 2023 vz\u0165ahuje na ve\u013ek\u00e9 firmy s viac ako 250 zamestnancami, obratom vy\u0161\u0161\u00edm ako 50 mili\u00f3nov eur a aktivitou vy\u0161\u0161ou ako 43 mili\u00f3nov eur. A od 1. janu\u00e1ra 2026 sa povinnos\u0165 tohto reportingu bude vz\u0165ahova\u0165 aj na mal\u00e9 a stredn\u00e9 podniky.<\/p>\n\n\n\n<p>Soci\u00e1lna zodpovednos\u0165 sa vo vn\u00fatri organiz\u00e1cie prejavuje napr\u00edklad t\u00fdm, \u017ee sa firma zauj\u00edma o svojich zamestnancov a dodr\u017eiava z\u00e1konn\u00edk pr\u00e1ce. Navonok ide napr\u00edklad o vz\u0165ah ku klientovi, podporu neziskov\u00fdch organiz\u00e1ci\u00ed a \u00fa\u010das\u0165 na dobro\u010dinn\u00fdch projektoch. Soci\u00e1lna oblas\u0165 je definovan\u00e1 ako s\u00fahrn \u00farovne inovat\u00edvnosti, d\u00f4very, <strong>identifik\u00e1cie zamestnancov so spolo\u010dnos\u0165ou<\/strong>, spokojnosti a zodpovednosti vo firme. \u010c\u00edm je firma vit\u00e1lnej\u0161ia, t\u00fdm m\u00e1 men\u0161iu fluktu\u00e1ciu zamestnancov, je stabilnej\u0161ia a schopn\u00e1 ove\u013ea efekt\u00edvnej\u0161ie reagova\u0165 na zmeny.<\/p>\n\n\n\n<p>V\u00e4\u010d\u0161ina \u00fa\u010dastn\u00edkov v prieskume uviedla, \u017ee zavedenie environment\u00e1lnej a soci\u00e1lnej obchodnej strat\u00e9gie viedlo k lep\u0161ej spokojnosti z\u00e1kazn\u00edkov, lep\u0161ej povesti, vy\u0161\u0161ej efektivite a dokonca aj k <strong>zv\u00fd\u0161eniu podielu na trhu<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2024\/04\/Ecovadis-Gold-2023-medal-1-1024x1024.png\" alt=\"\" class=\"wp-image-16719\" style=\"aspect-ratio:1;object-fit:cover;width:300px\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2024\/04\/Ecovadis-Gold-2023-medal-1-1024x1024.png 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2024\/04\/Ecovadis-Gold-2023-medal-1-300x300.png 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2024\/04\/Ecovadis-Gold-2023-medal-1-150x150.png 150w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2024\/04\/Ecovadis-Gold-2023-medal-1-768x768.png 768w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2024\/04\/Ecovadis-Gold-2023-medal-1-1536x1536.png 1536w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/22\/2024\/04\/Ecovadis-Gold-2023-medal-1.png 1667w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Spolo\u010dnos\u0165 Lindstr\u00f6m z\u00edskala za svoj udr\u017eate\u013en\u00fd pr\u00edstup k podnikaniu zlat\u00fa EcoVadis medailu.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Pozor na greenwashing alebo ke\u010f je udr\u017eate\u013en\u00fd rozvoj iba marketingovou strat\u00e9giou<\/h2>\n\n\n\n<p>V\u00e4\u010d\u0161ie firmy sa k ekologick\u00fdm t\u00e9mam obvykle prikl\u00e1\u0148aj\u00fa predov\u0161etk\u00fdm kv\u00f4li imid\u017eu. D\u00f4vodom je, aby udr\u017eali krok so s\u00fa\u010dasn\u00fdm trendom a uk\u00e1zali, ako s\u00fa zodpovedn\u00e9. Bohu\u017eia\u013e, vo v\u00e4\u010d\u0161ine pr\u00edpadov z toho vznik\u00e1 tzv. greenwashing alebo <strong>neopodstatnen\u00e9 ozele\u0148ovanie svojho biznisu<\/strong>. Ve\u013ea firiem vs\u00e1dza na neznalos\u0165 z\u00e1kazn\u00edka a operuje s bezv\u00fdznamn\u00fdmi faktami. P\u00fd\u0161ia sa napr\u00edklad t\u00fdm, \u017ee v\u00fdrobok neobsahuje fre\u00f3ny alebo olovo, ktor\u00e9 s\u00fa u\u017e roky zak\u00e1zan\u00e9. Niektor\u00e9 produkty sa chv\u00e1lia certifik\u00e1ciami, ktor\u00e9 nie s\u00fa vierohodn\u00e9.<\/p>\n\n\n\n<p>A \u010do va\u0161a firma, zamysleli ste sa nad jej pr\u00ednosmi?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mnoh\u00e9 spolo\u010dnosti si u\u017e ve\u013emi dobre uvedomuj\u00fa, ak\u00e9 je d\u00f4le\u017eit\u00e9 zauj\u00edma\u0165 sa o ekol\u00f3giu, udr\u017eate\u013enos\u0165 a ochranu \u017eivotn\u00e9ho prostredia. Sna\u017eia sa preto prisp\u00f4sobi\u0165 svoje produkty&#8230;<\/p>\n","protected":false},"author":14,"featured_media":17537,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[33,49,51],"coauthors":[20],"class_list":["post-17536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-pracovne-oblecenie","tag-riadeniekvality","tag-udrzatelnost"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pracujete tie\u017e v ekologickej spolo\u010dnosti? - Lindstr\u00f6m<\/title>\n<meta name=\"description\" content=\"Spolo\u010dnosti si uvedomuj\u00fa d\u00f4le\u017eitos\u0165 ekol\u00f3gie, udr\u017eate\u013enosti a ochrany \u017eivotn\u00e9ho prostredia. 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