{"id":17502,"date":"2022-06-13T10:21:00","date_gmt":"2022-06-13T09:21:00","guid":{"rendered":"https:\/\/lindstromgroup.com\/sk\/?p=17502"},"modified":"2025-05-30T13:01:18","modified_gmt":"2025-05-30T12:01:18","slug":"zakaznici-v-retaile-dbaju-na-dizajn-rozhovor","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/sk\/article\/zakaznici-v-retaile-dbaju-na-dizajn-rozhovor\/","title":{"rendered":"\u201eZ\u00e1kazn\u00edci v retaile ve\u013emi dbaj\u00fa na dizajn,\u201c hovor\u00ed Roman Velick\u00fd"},"content":{"rendered":"\n

\u010co v\u0161etko m\u00e1te ako Key Account Manager v Lindstr\u00f6m na starosti?<\/h2>\n\n\n\n

Moja pr\u00e1ca spo\u010d\u00edva v starostlivosti o ve\u013ek\u00fdch z\u00e1kazn\u00edkov<\/strong>. Sna\u017e\u00edm sa o to, aby na\u0161i z\u00e1kazn\u00edci boli maxim\u00e1lne spokojn\u00ed a spolupr\u00e1ca bola dlhodob\u00e1 a efekt\u00edvna pre obe strany. Tak isto koordinujem komunik\u00e1ciu s moj\u00edmi z\u00e1kazn\u00edkmi a oddeleniami v r\u00e1mci na\u0161ej spolo\u010dnosti. Bez takejto koordin\u00e1cie a spolupr\u00e1ce, by sme \u017eelan\u00fd efekt a spokojnos\u0165 z\u00e1kazn\u00edkov nedosiahli<\/strong>.<\/p>\n\n\n\n

Z ak\u00fdch oblast\u00ed retailu s\u00fa Va\u0161i klienti naj\u010dastej\u0161ie?<\/h2>\n\n\n\n

V r\u00e1mci na\u0161ej spolo\u010dnosti m\u00e1me ve\u013ek\u00e9 mno\u017estvo z\u00e1kazn\u00edkov z retailu<\/a>. Ke\u010f\u017ee ja sa star\u00e1m len o ve\u013ek\u00fdch, s\u00fa to dva obchodn\u00e9 re\u0165azce<\/strong> a jedna sie\u0165 re\u0161taur\u00e1ci\u00ed. Ostatn\u00fdch z\u00e1kazn\u00edkov m\u00e1me aj z in\u00fdch oblast\u00ed.<\/p>\n\n\n\n

O ak\u00fdch najv\u00e4\u010d\u0161\u00edch retailov\u00fdch klientov sa star\u00e1te?<\/h2>\n\n\n\n

S\u00fa to spolo\u010dnosti Billa, Tesco a Eurest.<\/p>\n\n\n\n

Ako prebieha spolupr\u00e1ca s klientom vo f\u00e1ze v\u00fdberu oble\u010denia? M\u00e1te nejak\u00fd zoznam ot\u00e1zok, na ktor\u00e9 sa klienta sp\u00fdtate a pod\u013ea toho mu odporu\u010d\u00edte konkr\u00e9tne pracovn\u00e9 odevy?<\/h2>\n\n\n\n

Mojich aktu\u00e1lnych z\u00e1kazn\u00edkov som dostal do starostlivosti, ke\u010f u\u017e odevy mali vybran\u00e9 a spolupr\u00e1ca be\u017eala. V tejto dobe sa u\u017e ako odborn\u00edk na retail z\u00fa\u010dast\u0148ujem procesu v\u00fdberu oble\u010denia<\/strong> pri retailov\u00fdch klientoch od za\u010diatku. Tento proces je n\u00e1ro\u010dnej\u0161\u00ed a vstupuj\u00fa do\u0148 aj in\u00ed \u013eudia, \u010di u\u017e za na\u0161u spolo\u010dnos\u0165, alebo za z\u00e1kazn\u00edka. Ka\u017ed\u00fd v\u00fdber oble\u010denia pri vyjedn\u00e1van\u00ed s nov\u00fdm z\u00e1kazn\u00edkom je v podstate projekt, na ktorom sa spolupodie\u013ea cel\u00fd t\u00edm \u013eud\u00ed<\/strong>. Realizuje sa nieko\u013eko stretnut\u00ed, na ktor\u00fdch padne ve\u013ea ot\u00e1zok a odpoved\u00ed. V\u00fdsledkom je spr\u00e1vne a vhodn\u00e9 oble\u010denie<\/strong> pre konkr\u00e9tneho z\u00e1kazn\u00edka.<\/p>\n\n\n\n

Neexistuje zoznam ot\u00e1zok. Ka\u017ed\u00fd z\u00e1kazn\u00edk je in\u00fd a m\u00e1 in\u00e9 po\u017eiadavky a predstavy o pracovn\u00fdch odevoch svojich zamestnancov. Z\u00e1kladom je, samozrejme, splnenie normat\u00edvnych po\u017eiadaviek na bezpe\u010dnos\u0165 pr\u00e1ce<\/a><\/strong>, ako \u010dasto sa maj\u00fa zamestnanci prezlieka\u0165, pohodlie zamestnancov, aby pracovn\u00e9 oble\u010denie zamestnancom pristalo, radi ho nosili a dobre reprezentovali svojho zamestn\u00e1vate\u013ea.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Rad\u00edte klientom aj s dizajnom odevov v retaile?<\/h2>\n\n\n\n

\u00c1no. Tak ako som spom\u00ednal pracujeme v t\u00edme, kde navrhujeme spolu so z\u00e1kazn\u00edkom aj dizajn odevov<\/strong>. A s\u00fa z\u00e1kazn\u00edci, pri ktor\u00fdch vstupuj\u00fa do dizajnu odevov aj extern\u00ed dizajn\u00e9ri<\/strong>.<\/p>\n\n\n\n

Z\u00e1kazn\u00edci v retaile ve\u013emi dbaj\u00fa na dizajn<\/strong> a odl\u00ed\u0161enie svojich predajn\u00ed od konkurencie. Pracovn\u00e9 oble\u010denie teda \u010dasto po\u017eaduj\u00fa vo svojich firemn\u00fdch farb\u00e1ch a so svoj\u00edm logom. Unik\u00e1tny vzh\u013ead<\/strong> predajne \u010dasto rie\u0161ia nielen pracovn\u00fdmi odevmi, ale aj dizajnovou \u010distiacou roho\u017eou pri vchode<\/a>, ktor\u00fa pre ne zaist\u00edme spolu so servisnou slu\u017ebou jej \u00fadr\u017eby.<\/p>\n\n\n\n

Mysl\u00edte, \u017ee zdra\u017eovanie energi\u00ed m\u00f4\u017ee ma\u0165 vplyv na vylep\u0161ovanie imid\u017eu obchodn\u00edkov \u010do sa t\u00fdka vzh\u013eadu a odevov? Inak povedan\u00e9, p\u00f4jdu si \u013eudia rad\u0161ej zak\u00fapi\u0165 produkty tam, kde bud\u00fa obchodn\u00edci pekne upraven\u00ed aj napriek vy\u0161\u0161\u00edm cen\u00e1m?<\/h2>\n\n\n\n

Vzh\u013ead obchodn\u00edkov je d\u00f4le\u017eit\u00fd<\/strong> za ka\u017ed\u00fdch okolnost\u00ed. Jednotn\u00ed, upraven\u00ed a \u010dist\u00ed zamestnanci v obchode s\u00fa z\u00e1kladn\u00fd predpoklad, aby sa tam z\u00e1kazn\u00edci c\u00edtili dobre a radi sa vracali. A toto im na\u0161a spolo\u010dnos\u0165 vie splni\u0165.<\/p>\n\n\n\n

Mysl\u00edte, \u017ee pr\u00e1ve imid\u017e obchodn\u00edka m\u00f4\u017ee pom\u00f4c\u0165 k tomu, aby sa zo zna\u010dky stal lovebrand?<\/h2>\n\n\n\n

Ur\u010dite \u00e1no. Je to jeden z faktorov<\/strong>, ktor\u00fd m\u00e1 ur\u010dite vysok\u00fa v\u00e1hu. V\u00e4\u010d\u0161ina nakupuj\u00facich si predaj\u0148u vyber\u00e1 aj na z\u00e1klade vzh\u013eadu. Upraven\u00ed a \u010disto oble\u010den\u00ed zamestnanci, ktor\u00ed s\u00fa v pr\u00e1ci spokojn\u00ed a \u00fastretov\u00ed k z\u00e1kazn\u00edkom, je zna\u010dka ide\u00e1l<\/strong>. Do takejto predajne sa z\u00e1kazn\u00edci vracaj\u00fa opakovane.<\/p>\n\n\n\n

\u010co klienti naj\u010dastej\u0161ie \u2013 s oh\u013eadom na po\u017eadovan\u00fa kvalitu \u2013 vy\u017eaduj\u00fa a \u010do si na Va\u0161ej slu\u017ebe cenia<\/h2>\n\n\n\n

Retail je mo\u017eno \u0161pecifick\u00fd t\u00fdm, \u017ee ve\u013ea u\u017e\u00edvate\u013eov na\u0161ich odevov prich\u00e1dza priamo do kontaktu so z\u00e1kazn\u00edkom<\/strong>. Preto mus\u00ed by\u0165 kvalita, dizajn a \u010distota odevov na vysokej \u00farovni.<\/p>\n\n\n\n

To je to, \u010do musia na\u0161e odevy pri retaile na 100 % sp\u013a\u0148a\u0165. Z\u00e1kazn\u00edci si cenia n\u00e1\u0161 proakt\u00edvny pr\u00edstup<\/strong>, dostupnos\u0165 na\u0161ej z\u00e1kazn\u00edckej starostlivosti v ka\u017edom regi\u00f3ne Slovenska a r\u00fdchle reakcie na ich po\u017eiadavky.<\/p>\n\n\n\n

Firma Lindstr\u00f6m si zaklad\u00e1 na udr\u017eate\u013enosti v\u00fdroby, recykl\u00e1cii a ekologick\u00fdch postupoch \u010distenia pracovn\u00fdch odevov. Rezonuje tento aspekt medzi Va\u0161imi klientmi?<\/h2>\n\n\n\n

\u00c1no, tento aspekt rezonuje a je s\u00fa\u010das\u0165ou ka\u017edej na\u0161ej prezent\u00e1cie u z\u00e1kazn\u00edka \ud83d\ude0a. N\u00e1\u0161 servisn\u00fd koncept je zalo\u017een\u00fd na trvalej udr\u017eate\u013enosti<\/a> a \u010do najvy\u0161\u0161ej mo\u017enej miere ekologicky udr\u017eate\u013en\u00fdch rie\u0161en\u00ed.<\/p>\n\n\n\n

Z\u00e1kazn\u00edkom sa sna\u017e\u00edme navrhova\u0165 pracovn\u00fd odev<\/strong> s \u010do najdlh\u0161ou \u017eivotnos\u0165ou<\/a> a n\u00e1sledne db\u00e1me na to, aby 100 % na\u0161ich odevov po skon\u010den\u00ed \u017eivotnosti bolo recyklovan\u00fdch.<\/p>\n\n\n\n

Do roku 2035 m\u00e1me v pl\u00e1ne sta\u0165 sa uhl\u00edkovo neutr\u00e1lnou spolo\u010dnos\u0165ou<\/strong>. Je to ambici\u00f3zny cie\u013e, ale mysl\u00edm, \u017ee by sa n\u00e1m to mohlo podari\u0165.<\/p>\n\n\n\n

Zmenilo sa mno\u017estvo dopytov v \u010dase pred pand\u00e9miou a po nej?<\/h2>\n\n\n\n

Pand\u00e9mia n\u00e1m dala hlavne v\u00e4\u010d\u0161\u00ed d\u00f4raz na hygienu<\/a>. Toto na\u0161a spolo\u010dnos\u0165 zais\u0165uje na\u0161im z\u00e1kazn\u00edkom certifikovanou slu\u017ebou. Po\u010das pand\u00e9mie si z\u00e1kazn\u00edci v\u00e1\u017eili, \u017ee sme dok\u00e1zali nepretr\u017eite zais\u0165ova\u0165 slu\u017ebu<\/strong> a nemuseli h\u013eada\u0165 in\u00e9 rie\u0161enia. Teraz sa situ\u00e1cia upokojila, ale n\u00e1roky na hygienu zostali vy\u0161\u0161ie, ako boli pred pand\u00e9miou.<\/p>\n\n\n\n

Vn\u00edmate, \u017ee pand\u00e9mia zmenila n\u00e1kupn\u00e9 spr\u00e1vanie? \u010co to z V\u00e1\u0161ho poh\u013eadu m\u00f4\u017ee znamena\u0165 pre obchodn\u00edkov? Maj\u00fa po pand\u00e9mii in\u00e9 po\u017eiadavky na bezpe\u010dnos\u0165 a hygienu \u010do sa t\u00fdka odevov?<\/h2>\n\n\n\n

\u00c1no, n\u00e1roky na bezpe\u010dnos\u0165 a hygienu<\/strong> s\u00fa vy\u0161\u0161ie. Ale na\u0161a slu\u017eba je certifikovan\u00e1 a hygienick\u00e9 \u0161tandardy na\u0161im z\u00e1kazn\u00edkom zais\u0165ujeme dlhodobo vo vysokej kvalite. Na\u0161e postupy prania a su\u0161enia zabezpe\u010dia likvid\u00e1ciu takmer v\u0161etk\u00fdch mikroorganizmov z odevov<\/a>.<\/p>\n\n\n\n

Av\u0161ak t\u00e9ma hygieny a bezpe\u010dnosti je ur\u010dite ove\u013ea \u010dastej\u0161ie predmetom diskusi\u00ed so z\u00e1kazn\u00edkom. A je to, samozrejme, aj na\u0161a ve\u013ek\u00e1 konkuren\u010dn\u00e1 v\u00fdhoda.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u010co v\u0161etko m\u00e1te ako Key Account Manager v Lindstr\u00f6m na starosti? Moja pr\u00e1ca spo\u010d\u00edva v starostlivosti o ve\u013ek\u00fdch z\u00e1kazn\u00edkov. Sna\u017e\u00edm sa o to, aby na\u0161i…<\/p>\n","protected":false},"author":14,"featured_media":17503,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[58,33,29],"coauthors":[20],"class_list":["post-17502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-maloobchod","tag-pracovne-oblecenie","tag-zakaznici"],"acf":[],"yoast_head":"\n\u201eZ\u00e1kazn\u00edci v retaile ve\u013emi dbaj\u00fa na dizajn,\u201c hovor\u00ed Roman Velick\u00fd - Lindstr\u00f6m Slovakia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201eZ\u00e1kazn\u00edci v retaile ve\u013emi dbaj\u00fa na dizajn,\u201c hovor\u00ed Roman Velick\u00fd\" \/>\n<meta property=\"og:description\" content=\"\u010co v\u0161etko m\u00e1te ako Key Account Manager v Lindstr\u00f6m na starosti? 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