{"id":17332,"date":"2021-06-08T15:18:00","date_gmt":"2021-06-08T14:18:00","guid":{"rendered":"https:\/\/lindstromgroup.com\/sk\/?p=17332"},"modified":"2025-05-28T10:56:27","modified_gmt":"2025-05-28T09:56:27","slug":"ako-zvysit-predaje-v-obchodoch","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/sk\/article\/ako-zvysit-predaje-v-obchodoch\/","title":{"rendered":"Ako op\u00e4\u0165 zv\u00fd\u0161i\u0165 predaje v kamenn\u00fdch obchodoch?"},"content":{"rendered":"\n

Minul\u00fd rok priniesol kv\u00f4li koronav\u00edrusovej pand\u00e9mii revolu\u010dn\u00fa zmenu n\u00e1kupn\u00e9ho spr\u00e1vania sn\u00e1\u010f na celom svete. Protiepidemick\u00e9 opatrenia a uz\u00e1vierky kamenn\u00fdch obchodov<\/strong> a \u010fal\u0161\u00edch prev\u00e1dzok zmenili na\u0161e potreby a n\u00e1kupn\u00e9 zvyky. Zo d\u0148a na de\u0148 za\u010dali r\u00e1s\u0165 online predaje. Po\u010das n\u00fadzov\u00e9ho stavu nakupovalo na internete viac ako obvykle a\u017e 37% z\u00e1kazn\u00edkov. A po jeho skon\u010den\u00ed v e-shopoch nakupuje e\u0161te st\u00e1le o 21% viac \u013eud\u00ed ako pred mimoriadnymi opatreniami. Zmenil sa chod dom\u00e1cnost\u00ed, po\u010det n\u00e1kupov a zmenilo sa aj zlo\u017eenie nakupovan\u00e9ho tovaru.<\/p>\n\n\n\n

\"\"
Obr\u00e1zok: Mil\u00e1 a upraven\u00e1 predava\u010dka, kv\u00f4li ktorej sa z\u00e1kazn\u00edk r\u00e1d vracia.<\/em><\/figcaption><\/figure>\n\n\n\n

Vr\u00e1ti sa n\u00e1kupn\u00e9 spr\u00e1vanie k norm\u00e1lu pred koronakr\u00edzou?<\/h2>\n\n\n\n

Obchody u\u017e s\u00fa zase otvoren\u00e9<\/a> a majitelia hlavne t\u00fdch men\u0161\u00edch s nap\u00e4t\u00edm o\u010dak\u00e1vaj\u00fa, \u010di sa ich z\u00e1kazn\u00edci vr\u00e1tia, alebo bud\u00fa zmeny n\u00e1kupn\u00e9ho spr\u00e1vania trval\u00e9. N\u00e1vratu z\u00e1kazn\u00edkov do kamenn\u00fdch obchodov nahr\u00e1va opakovane potvrden\u00e1 skuto\u010dnos\u0165, \u017ee obchody nie s\u00fa rizikov\u00fdm miestom<\/strong>. Zv\u00e4z obchodu a cestovn\u00e9ho ruchu \u010cR vykonal nez\u00e1visl\u00fa anal\u00fdzu v\u00fdskytu v\u00edrusu SARS-CoV-2 v predajniach. Prieskum<\/a>, ktor\u00fd prebiehal tento rok vo febru\u00e1ri, nezaznamenal pr\u00edtomnos\u0165 v\u00edrusu v \u017eiadnom z 52 odobrat\u00fdch vzoriek. Stery pritom boli vykon\u00e1van\u00e9 z exponovan\u00fdch miest, ak\u00fdmi s\u00fa dr\u017eadl\u00e1 eskal\u00e1torov, tla\u010didl\u00e1 vo v\u00fd\u0165ahoch, ruky pokladn\u00edkov alebo n\u00e1kupn\u00e9 voz\u00edky.<\/p>\n\n\n\n

Bezpe\u010dnos\u0165 z\u00e1kazn\u00edkov a vidite\u013en\u00e1 \u010distota priestorov<\/strong> v\u0161ak nie je to jedin\u00e9, \u010do m\u00f4\u017ee znovu pritiahnu\u0165 \u013eud\u00ed do obchodov, ke\u010f u\u017e si zvykli objedn\u00e1va\u0165 tovar z pohodlia domova. V\u00fdhod oproti online n\u00e1kupom je viac. Obchodn\u00edci by sa na ne mali zamera\u0165 a vyjs\u0165 svojim z\u00e1kazn\u00edkom v \u00fastrety.<\/p>\n\n\n\n

Osobn\u00fd kontakt je v\u00fdhodou pre z\u00e1kazn\u00edkov<\/strong>, ktor\u00ed maj\u00fa radi komunik\u00e1ciu so \u017eiv\u00fdmi \u013eu\u010fmi. Cel\u00e9 jednanie m\u00e1 v\u010faka tomu \u013eudsk\u00fd rozmer. \u00dastretov\u00fd predava\u010d m\u00f4\u017ee z\u00e1kazn\u00edkovi poradi\u0165 s v\u00fdberom tovaru, predvedie mu ho, vysk\u00fa\u0161a alebo zist\u00ed, \u010di maj\u00fa tovar na sklade v predajni alebo na inej pobo\u010dke. Zvl\u00e1\u0161\u0165 u drah\u0161ieho tovaru sa z\u00e1kazn\u00edk r\u00e1d presved\u010d\u00ed na vlastn\u00e9 o\u010di, \u017ee v\u00fdrobok je tak\u00fd, ako si ho predstavoval a mo\u017eno si nakoniec v obchode vyberie nie\u010do in\u00e9.<\/p>\n\n\n\n

\u010eal\u0161ou v\u00fdhodou je, \u017ee tovar zak\u00fapen\u00fd v kamennej predajni sa v tejto predajni z\u00e1rove\u0148 reklamuje<\/strong>. Nemus\u00edte ho posiela\u0165 po\u0161tou dod\u00e1vate\u013eovi (ako pri n\u00e1kupe cez internet). Osobn\u00e9 jednanie s predajcom \u010dasto vedie k okam\u017eitej v\u00fdmene tovaru bez nutnosti \u010daka\u0165 na vybavenie reklam\u00e1cie.<\/p>\n\n\n\n

Pre mnoho \u013eud\u00ed je plusom aj okam\u017eit\u00e9 prevzatie tovaru po zaplaten\u00ed<\/strong> a mo\u017enos\u0165 ihne\u010f ho pou\u017e\u00edva\u0165.<\/p>\n\n\n\n

Ako z\u00edska\u0165 svojich z\u00e1kazn\u00edkov sp\u00e4\u0165 a pril\u00e1ka\u0165 nov\u00fdch?<\/h2>\n\n\n\n

Ak chc\u00fa maloobchodn\u00ed predajcovia obst\u00e1\u0165 v konkurencii predajn\u00ed s podobn\u00fdm tovarom, musia sa odl\u00ed\u0161i\u0165, vyst\u00fapi\u0165 z davu a posilni\u0165 vz\u0165ahy so z\u00e1kazn\u00edkmi a ich vernos\u0165. Odborn\u00edci sa zhoduj\u00fa na tom, \u017ee rie\u0161en\u00edm je vytvori\u0165 pr\u00edvetiv\u00fa, unik\u00e1tnu a konzistentn\u00fa z\u00e1kazn\u00edcku sk\u00fasenos\u0165<\/strong>. Z\u00e1kazn\u00edci sa toti\u017e dnes vyd\u00e1vaj\u00fa do obchodu len v pr\u00edpade, \u017ee si s\u00fa ist\u00ed pr\u00edjemn\u00fdm z\u00e1\u017eitkom a dostupnos\u0165ou tovaru.<\/p>\n\n\n\n

\"\"
Obr\u00e1zok: Pr\u00edjemn\u00e9 a \u010dist\u00e9 priestory poz\u00fdvaj\u00fa k n\u00e1v\u0161teve. Zdroj: Lindstr\u00f6mgroup.com <\/em><\/figcaption><\/figure>\n\n\n\n

K\u013e\u00fa\u010dom k \u00faspechu zvy\u010dajne b\u00fdva odhali\u0165, \u010d\u00edm sa m\u00f4\u017eete v o\u010diach z\u00e1kazn\u00edkov odl\u00ed\u0161i\u0165 pr\u00e1ve vy, a sformulova\u0165 va\u0161u inakos\u0165 tak, aby ju z\u00e1kazn\u00edk ihne\u010f pochopil a vn\u00edmal jej hodnotu. Potom m\u00f4\u017eete vyu\u017ei\u0165 t\u00fato unik\u00e1tnos\u0165 v predaji a na z\u00edskavanie z\u00e1kazn\u00edkov. Ako konkr\u00e9tne sa v\u0161ak odl\u00ed\u0161i\u0165 od konkurencie<\/strong>, ke\u010f pred\u00e1vate rovnak\u00fd tovar, tie ist\u00e9 potraviny, rovnak\u00e9 lieky, rovnak\u00e9 mobily at\u010f., ktor\u00e9 si \u010dlovek m\u00f4\u017ee k\u00fapi\u0165 aj o p\u00e1r metrov ved\u013ea?<\/p>\n\n\n\n

Bu\u010fte na prv\u00fd poh\u013ead identifikovate\u013en\u00ed v\u010faka reprezentat\u00edvnemu vzh\u013eadu<\/h2>\n\n\n\n

Celkom jednoduch\u00fdm sp\u00f4sobom, ako zap\u00f4sobi\u0165 na svojich z\u00e1kazn\u00edkov, je jasne definovan\u00e1 a rozpoznate\u013en\u00e1 firemn\u00e1 identita, ktorej s\u00fa\u010das\u0165ou je aj jednotn\u00e9 pracovn\u00e9 oble\u010denie<\/strong>. Vo ve\u013ek\u00fdch supermarketoch a re\u0165azcoch u\u017e maj\u00fa zamestnanci pracovn\u00e9 odevy vo firemn\u00fdch farb\u00e1ch. Ak m\u00e1te men\u0161\u00ed obchod, in\u0161pirujte sa. Poh\u013ead na pr\u00edjemn\u00fa predava\u010dku, oble\u010den\u00fa v elegantnom pracovnom oble\u010den\u00ed<\/a>, ktor\u00e9 z\u00e1kazn\u00edkom v\u017edy pripomenie, kde sa nach\u00e1dzaj\u00fa a kde ich v\u017edy radi obsl\u00fa\u017eia, v nich vyvol\u00e1 z\u00e1\u017eitky, ktor\u00e9 si bud\u00fa chcie\u0165 zopakova\u0165.<\/p>\n\n\n\n

V Lindstr\u00f6m v\u00e1m pom\u00f4\u017eeme vytvori\u0165 vzh\u013eadn\u00e9 firemn\u00e9 odevy<\/strong> pre va\u0161ich zamestnancov – predava\u010dov, predava\u010dky, skladn\u00edkov, skladn\u00ed\u010dky, pokladn\u00edkov, recep\u010dn\u00fdch a pod. Z na\u0161ej ponuky si m\u00f4\u017eete posklada\u0165 kolekciu reprezentat\u00edvneho oble\u010denia padn\u00facich strihov, v ktor\u00fdch sa ka\u017ed\u00fd bude c\u00edti\u0165 skvele. M\u00f4\u017eete si vybra\u0165 z na\u0161ej st\u00e1lej ponuky, alebo m\u00f4\u017eeme navrhn\u00fa\u0165 pracovn\u00e9 oble\u010denie priamo pre va\u0161u firmu<\/strong> vo firemn\u00fdch farb\u00e1ch, s logom, sloganom a \u010fal\u0161\u00edmi doplnkami pod\u013ea v\u00e1\u0161ho \u017eelania.<\/p>\n\n\n\n

\u010eal\u0161\u00edm prvkom firemnej identity, ktor\u00fd m\u00e1 aj praktick\u00e9 vyu\u017eitie, s\u00fa vstupn\u00e9 \u010distiace roho\u017ee<\/strong>. Nielen\u017ee pom\u00e1haj\u00fa udr\u017ea\u0165 \u010distotu vo va\u0161ej predajni alebo prev\u00e1dzke, ktor\u00fa denne nav\u0161t\u00edvia desiatky alebo stovky \u013eud\u00ed, ale z\u00e1rove\u0148 m\u00f4\u017eu z\u00e1kazn\u00edkov priv\u00edta\u0165, informova\u0165 a da\u0165 im vedie\u0165, kde sa nach\u00e1dzaj\u00fa. To sa bav\u00edme predov\u0161etk\u00fdm o dizajnov\u00fdch vstupn\u00fdch roho\u017eiach vyroben\u00fdch vo firemn\u00fdch farb\u00e1ch, s logom \u010di sloganom.<\/p>\n\n\n\n

\"\"
Obr\u00e1zok: Vstupn\u00e9 roho\u017ee l\u00e1kaj\u00fa z\u00e1kazn\u00edkov k n\u00e1v\u0161teve. Zdroj: Lindstr\u00f6mgroup.com<\/em><\/figcaption><\/figure>\n\n\n\n

Z\u00e1kazn\u00edci si v\u0161\u00edmaj\u00fa aj upravenos\u0165 zamestnancov a \u010distotu priestorov<\/h2>\n\n\n\n

Ke\u010f sa nad t\u00fdm zamysl\u00edte, ur\u010dite sa zhodneme na tom, \u017ee si podvedome vyber\u00e1me tak\u00e9 obchody, kde n\u00e1s v\u00edta usmievav\u00fd person\u00e1l v slu\u0161nom a \u010distom firemnom oble\u010den\u00ed, kde je zariadenie laden\u00e9 do firemn\u00fdch farieb. E\u0161te d\u00f4le\u017eitej\u0161ie ne\u017e predt\u00fdm je dodr\u017eiavanie hygienick\u00fdch pravidiel<\/a> a d\u00f4kladn\u00e9 upratovanie. To si teraz z\u00e1kazn\u00edci v\u0161\u00edmaj\u00fa \u010dastej\u0161ie. Nemus\u00edte v\u0161ak by\u0165 na cel\u00fd proces sami, radi prevezmeme starostlivos\u0165 o pranie a \u010distenie pracovn\u00fdch odevov<\/strong> a vstupn\u00fdch \u010distiacich roho\u017e\u00ed za v\u00e1s. Vybran\u00e9 text\u00edlie si od n\u00e1s prenajmete, dohovor\u00edte si intervaly odvozu \u0161pinav\u00fdch pracovn\u00fdch odevov alebo roho\u017e\u00ed a ich v\u00fdmenu za \u010dist\u00e9. Va\u0161i pracovn\u00edci bud\u00fa v\u017edy ako z magaz\u00ednu a va\u0161e priestory v plnom lesku.<\/p>\n","protected":false},"excerpt":{"rendered":"

Minul\u00fd rok priniesol kv\u00f4li koronav\u00edrusovej pand\u00e9mii revolu\u010dn\u00fa zmenu n\u00e1kupn\u00e9ho spr\u00e1vania sn\u00e1\u010f na celom svete. 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