{"id":17242,"date":"2019-12-16T10:24:00","date_gmt":"2019-12-16T09:24:00","guid":{"rendered":"https:\/\/lindstromgroup.com\/sk\/?p=17242"},"modified":"2025-05-28T11:21:19","modified_gmt":"2025-05-28T10:21:19","slug":"firemny-image-predava-budte-pre-zakaznikov-nezabudnutelni","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/sk\/article\/firemny-image-predava-budte-pre-zakaznikov-nezabudnutelni\/","title":{"rendered":"Firemn\u00fd image pred\u00e1va. Bu\u010fte pre z\u00e1kazn\u00edkov nezabudnute\u013en\u00ed"},"content":{"rendered":"\n<p><strong>300 tis\u00edc podnikate\u013eov a takmer 400 tis\u00edc \u017eivnostn\u00edkov. V takto vysokej konkurencii mus\u00ed obst\u00e1\u0165 ka\u017ed\u00e1 slovensk\u00e1 firma, ak chce uspie\u0165. Dobr\u00fd produkt alebo slu\u017eba u\u017e nesta\u010d\u00ed, rozhodovanie klientov ovplyv\u0148uje tie\u017e \u0161t\u00fdl va\u0161ej prezent\u00e1cie, \u010di\u017ee firemnej image. Ako sa z\u00e1kazn\u00edkom vry\u0165 do pam\u00e4ti?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Firemn\u00e1 identita mus\u00ed by\u0165 jasn\u00e1 a premyslen\u00e1<\/strong><\/h2>\n\n\n\n<p>Corporate identity, \u010di\u017ee firemn\u00e1 identita, je jedn\u00fdm zo z\u00e1kladn\u00fdch pilierov marketingovej komunik\u00e1cie. Jej budovanie vy\u017eaduje trpezlivos\u0165, vytrvalos\u0165 a neust\u00e1lu starostlivos\u0165. Kvalitn\u00e1 firemn\u00e1 identita by mala odr\u00e1\u017ea\u0165 <strong>va\u0161e sk\u00fasenosti a znalosti v odbore, hodnoty, va\u0161u odli\u0161nos\u0165 od konkurencie<\/strong> a mala by by\u0165 <strong>prisp\u00f4soben\u00e1 va\u0161ej cie\u013eovej skupine<\/strong>.<\/p>\n\n\n\n<p>Potenci\u00e1lni z\u00e1kazn\u00edci by jednoducho <strong>mali vedie\u0165 pre\u010do a ako rob\u00edte biznis.<\/strong> Napokon aj vy. Nep\u00fa\u0161\u0165ajte sa v\u0161ak do \u017eiadnych zlo\u017eit\u00fdch a pr\u00e1zdnych fr\u00e1z, ani do nekone\u010dn\u00e9ho zoznamu superlat\u00edvov. Dr\u017ete sa faktick\u00fdch inform\u00e1ci\u00ed a postavte podnikanie na hlb\u0161ej my\u0161lienke.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nikdy nepodce\u0148ujte prv\u00fd dojem<\/strong><\/h2>\n\n\n\n<p>D\u00f4le\u017eitou s\u00fa\u010das\u0165ou firemnej identity je <strong>firemn\u00fd design, teda jednotn\u00fd vizu\u00e1lny \u0161t\u00fdl spolo\u010dnosti.<\/strong> \u010co si pod t\u00fdm predstavi\u0165? Prakticky \u010doko\u013evek, \u010do s\u00favis\u00ed s vizu\u00e1lnou komunik\u00e1ciou firmy s okol\u00edm, \u010di u\u017e sa jedn\u00e1 o logo, vizitky, webov\u00e9 str\u00e1nky, reklamn\u00e9 predmety alebo tie\u017e jednotn\u00e9 pracovn\u00e9 odevy. Pod\u013ea prieskumu magaz\u00ednu Progressive Grocery a\u017e 91% nakupuj\u00facich si vyber\u00e1 obchod pod\u013ea jeho vzh\u013eadu.<\/p>\n\n\n\n<p>Firemn\u00fd design <strong>ovplyv\u0148uje prv\u00fd dojem z\u00e1kazn\u00edka a posil\u0148uje zapam\u00e4tate\u013enos\u0165 va\u0161ej zna\u010dky.<\/strong> Mali by ste sa preto sna\u017ei\u0165, aby bol v\u0161ade <strong>jednotn\u00fd a \u013eahko rozoznate\u013en\u00fd<\/strong>, aby si ho klient dok\u00e1zal jednoducho spoji\u0165 s va\u0161ou firmou. Nemus\u00edte nutne m\u00ed\u0148a\u0165 st\u00e1tis\u00edce, obvykle sta\u010d\u00ed stavi\u0165 na tie najd\u00f4le\u017eitej\u0161ie s\u00fa\u010dasti firemnej identity &#8211; jasn\u00e9 logo, preh\u013eadn\u00e9 internetov\u00e9 str\u00e1nky a vizitky a zapam\u00e4tate\u013en\u00e9 ozna\u010denie kancel\u00e1rie, predajne \u010di showroomu.<\/p>\n\n\n\n<p>Ak za vami <strong>klienti niekam doch\u00e1dzaj\u00fa, sna\u017ete sa prisp\u00f4sobi\u0165 dan\u00e9 priestory tak, aby pri odchode mali vryt\u00e9 do pam\u00e4te kde boli a \u010do tu zh\u00e1\u0148ali<\/strong>. T\u00edto mal\u00ed pomocn\u00edci, ktor\u00fdch logicky rozmiestnite v miestnostiach, v\u00e1m m\u00f4\u017eu pom\u00f4c\u0165 k tomu, aby si v\u00e1s klienti zapam\u00e4tali a uprednostnili. Praktickou a efekt\u00edvnou vo\u013ebou s\u00fa v tomto pr\u00edpade napr\u00edklad \u010distiace roho\u017ee s logom.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft\"><img decoding=\"async\" src=\"\/old\/wp-content\/uploads\/sites\/20\/2019\/12\/HotelGreenStar_ECO-designmatto_1-600x399.jpg\" alt=\"Dizajnov\u00e1 roho\u017e na mieru\" class=\"wp-image-4957\"\/><\/figure>\n\n\n\n<p><em>Kancel\u00e1rie, predajne \u010di showroomy prisp\u00f4sobujte tak, aby ste sa klientovi vryli do pam\u00e4ti.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pren\u00e1jom reklamn\u00fdch roho\u017e\u00ed sa oplat\u00ed<\/strong><\/h2>\n\n\n\n<p>Vstupn\u00e9 roho\u017ee a \u010distiace z\u00f3ny nie s\u00fa nijako neobvyklou s\u00fa\u010das\u0165ou priestoru. Ich prim\u00e1rnym \u00fa\u010delom je udr\u017ea\u0165 poriadok a \u010distotu, nech u\u017e po\u010dasie vonku vyzer\u00e1 akoko\u013evek. A pr\u00e1ve preto, \u017ee ich zaobstaranie je samozrejmos\u0165ou a <strong>s invest\u00edciou do nich sa po\u010d\u00edta, s\u00fa ide\u00e1lne pre posilnenie firemnej identity.<\/strong><\/p>\n\n\n\n<p>Na dizajnov\u00e9 roho\u017ee Lindstr\u00f6m m\u00f4\u017eete umiestni\u0165 svoje logo, grafick\u00e9 prvky spolo\u010dnosti a pr\u00edpadne aj slogan, \u010d\u00edm jednoducho sk\u013abite pr\u00edjemn\u00e9 s u\u017eito\u010dn\u00fdm &#8211; priestory bud\u00fa chr\u00e1nen\u00e9 pred nan\u00e1\u0161an\u00edm ne\u010dist\u00f4t, a z\u00e1rove\u0148 posiln\u00edte zapam\u00e4tate\u013enos\u0165 va\u0161ej zna\u010dky. V\u010faka kvalitnej spodnej gumovej \u010dasti sa roho\u017ee ne\u0161m\u00fdkaj\u00fa, ba naopak zais\u0165uj\u00fa proti\u0161mykov\u00fa ochranu pri da\u017edi, \u010do ur\u010dite ocen\u00edte, ke\u010f\u017ee n\u00e1klady na od\u0161kodn\u00e9 a lie\u010dbu z d\u00f4vodu po\u0161myknutia sa a spadnutia m\u00f4\u017eu dosahova\u0165 a\u017e 15 000 \u20ac.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft\"><img decoding=\"async\" src=\"\/old\/wp-content\/uploads\/sites\/20\/2019\/12\/HotelGreenStar_ECO-designmatto_3-600x399.jpg\" alt=\"Dizajnov\u00e1 roho\u017e na mieru\" class=\"wp-image-4958\"\/><\/figure>\n\n\n\n<p><em>Firemn\u00e9 roho\u017ee v\u00e1m pom\u00f4\u017eu posilni\u0165 zapam\u00e4tate\u013enos\u0165 zna\u010dky, a z\u00e1rove\u0148 ochr\u00e1nia priestory pred ne\u010distotami.<\/em><\/p>\n\n\n\n<p>Za ve\u013ek\u00fa v\u00fdhodu sa d\u00e1 pova\u017eova\u0165 <strong>prisp\u00f4sobenie roho\u017ee na mieru priestoru.<\/strong> M\u00f4\u017eete si tak by\u0165 ist\u00ed, \u017ee \u010distiaca z\u00f3na bude dostato\u010dn\u00e1 a \u017ee nebude v\u00e1m \u010di klientom nikde prek\u00e1\u017ea\u0165. Vybera\u0165 m\u00f4\u017eete nielen z obd\u013a\u017enikov\u00fdch tvarov, ale aj z okr\u00fahlych, \u0161es\u0165hrann\u00fdch \u010di ov\u00e1lnych.<\/p>\n\n\n\n<p>Nechcete investova\u0165 do n\u00e1kupu drah\u00fdch \u010distiacich roho\u017e\u00ed? Ob\u00e1vate sa zlo\u017eitej \u00fadr\u017eby? Potom si <strong>reklamn\u00fa roho\u017e prenajmite<\/strong>. Pri pren\u00e1jme vstupnej roho\u017ee <strong>zabezpe\u010d\u00edme pre v\u00e1s jej dodanie aj pravideln\u00fa \u010distiacu slu\u017ebu<\/strong>. Pou\u017e\u00edvame priemyseln\u00e9 pranie, ktor\u00e9 je <strong>\u0161etrn\u00e9 k \u017eivotn\u00e9mu prostrediu<\/strong>, ne\u010distoty ekologicky likvidujeme. Budete sa tak m\u00f4c\u0165 v\u017edy spo\u013eahn\u00fa\u0165 na to, \u017ee roho\u017ee s\u00fa \u010dist\u00e9 a plne funk\u010dn\u00e9.<\/p>\n\n\n\n<p>Toto <strong>cenovo efekt\u00edvne rie\u0161enie<\/strong> v\u00e1m u\u0161etr\u00ed ve\u013ea starost\u00ed i financi\u00ed. Uv\u00e1dza sa, \u017ee a\u017e 90% n\u00e1kladov na \u00fadr\u017ebu tvoria n\u00e1klady na pr\u00e1cu, pri\u010dom \u00fadr\u017eba podl\u00e1h zaber\u00e1 pribli\u017ene 40% \u010dasu na celkov\u00fa \u00fadr\u017ebu budov. Kvalitn\u00e1 roho\u017e v\u00e1m tak dok\u00e1\u017ee u\u0161etri\u0165 n\u00e1klady na cca 200 pracovn\u00fdch hod\u00edn ro\u010dne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Vysk\u00fa\u0161ajte bezplatn\u00fd test<\/strong><\/h2>\n\n\n\n<p>Pren\u00e1jom reklamnej roho\u017ee si m\u00f4\u017eete samozrejme najsk\u00f4r vysk\u00fa\u0161a\u0165, a to pomocou bezplatn\u00e9ho t\u00fd\u017edenn\u00e9ho testu. Odporu\u010d\u00edme v\u00e1m najvhodnej\u0161iu ve\u013ekos\u0165 a tvar roho\u017ee a frekvenciu jej v\u00fdmeny pod\u013ea vy\u0165a\u017eenosti priestoru.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>300 tis\u00edc podnikate\u013eov a takmer 400 tis\u00edc \u017eivnostn\u00edkov. V takto vysokej konkurencii mus\u00ed obst\u00e1\u0165 ka\u017ed\u00e1 slovensk\u00e1 firma, ak chce uspie\u0165. Dobr\u00fd produkt alebo slu\u017eba u\u017e&#8230;<\/p>\n","protected":false},"author":14,"featured_media":17243,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[38],"coauthors":[20],"class_list":["post-17242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-rohoze"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Firemn\u00fd image pred\u00e1va. Bu\u010fte pre z\u00e1kazn\u00edkov nezabudnute\u013en\u00ed - Lindstr\u00f6m Slovakia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Firemn\u00fd image pred\u00e1va. Bu\u010fte pre z\u00e1kazn\u00edkov nezabudnute\u013en\u00ed - Lindstr\u00f6m Slovakia\" \/>\n<meta property=\"og:description\" content=\"300 tis\u00edc podnikate\u013eov a takmer 400 tis\u00edc \u017eivnostn\u00edkov. V takto vysokej konkurencii mus\u00ed obst\u00e1\u0165 ka\u017ed\u00e1 slovensk\u00e1 firma, ak chce uspie\u0165. Dobr\u00fd produkt alebo slu\u017eba u\u017e...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lindstromgroup.com\/sk\/article\/firemny-image-predava-budte-pre-zakaznikov-nezabudnutelni\/\" \/>\n<meta property=\"og:site_name\" content=\"Lindstr\u00f6m Slovakia\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-16T09:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-28T10:21:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lindstrom-sites.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/sites\/22\/2024\/04\/lindstrom-firemni-image-prodava-budte-pro-zakazniky-nezapomenutelni-042024-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lindstr\u00f6m Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lindstr\u00f6m Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 min\u00fat\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Lindstr\u00f6m Group\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lindstromgroup.com\/sk\/article\/firemny-image-predava-budte-pre-zakaznikov-nezabudnutelni\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lindstromgroup.com\/sk\/article\/firemny-image-predava-budte-pre-zakaznikov-nezabudnutelni\/\"},\"author\":{\"name\":\"Lindstr\u00f6m Group\",\"@id\":\"https:\/\/lindstromgroup.com\/sk\/#\/schema\/person\/9111900e3f15be99cf4a104112bf0bc3\"},\"headline\":\"Firemn\u00fd image pred\u00e1va. 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