{"id":18994,"date":"2025-08-19T15:46:10","date_gmt":"2025-08-19T13:46:10","guid":{"rendered":"https:\/\/lindstromgroup.com\/rs\/?p=18994"},"modified":"2025-09-01T13:11:17","modified_gmt":"2025-09-01T11:11:17","slug":"hrana-buducnosti-kjell-ruth-i-jukka-saarenpaa","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/rs\/clanci\/hrana-buducnosti-kjell-ruth-i-jukka-saarenpaa\/","title":{"rendered":"Hrana budu\u0107nosti, gosti: Kjell Ruth i Jukka Saarenp\u00e4\u00e4"},"content":{"rendered":"\n<p>Prehrambena industrija se zna\u010dajno transformi\u0161e, menjajuc\u0301i na\u010dine na koje uzgajamo, kupujemo, jedemo i osec\u0301amo se po pitanju hrane. Promene u preferencijama potro\u0161a\u010da usled dru\u0161tvenih, tehnolo\u0161kih i ekolo\u0161kih faktora samo su deo izazova sa kojima se prehrambena industrija suo\u010dava. Slo\u017eenost se samo produbljuje sa rastuc\u0301im tro\u0161kovima ulaganja, poremec\u0301ajima u globalnom lancu snabdevanja, kao i dugoro\u010dnim izazovima kao \u0161to su uticaj klimatskih promena i pritisak na \u017eivotnu sredinu. Veterani ove industrije, <a href=\"https:\/\/www.linkedin.com\/in\/kjell-ruth-5136b111\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kjell Ruth<\/a> i <a href=\"https:\/\/www.linkedin.com\/in\/jukka-saarenp%C3%A4%C3%A4-87420795\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jukka Sarenp\u00e4\u00e4<\/a> dele sa nama neke svoje uvide u budu\u0107e trendove u <a href=\"https:\/\/lindstromgroup.com\/rs\/industrije\/prehrambena-industrija\/\" target=\"_blank\" rel=\"noreferrer noopener\">prehrambenoj industriji<\/a>.<\/p>\n\n\n\n<div style=\"height:4px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2025\/08\/Kjell-R.jpg\" alt=\"\" class=\"wp-image-19223\" style=\"width:183px;height:183px\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2025\/08\/Kjell-R.jpg 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2025\/08\/Kjell-R-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption class=\"wp-element-caption\">Kjell Ruth<\/figcaption><\/figure>\n\n\n\n<p>Kjell Ruth je radio na vi\u0161im rukovodec\u0301im pozicijama u <a href=\"https:\/\/www.kraftheinzcompany.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kraft Foods\/Mondel\u0113z<\/a> International du\u017ee od 30 godina. Dolazi iz sveta finansija i radio je u vi\u0161e poslovnih grupa \u0161irom sveta \u2013 u Finskoj, Francuskoj, nordijskim zemljama, balti\u010dkim zemljama, Ju\u017enoj Africi i Japanu. Kjell sada \u017eivi u Seulu, u Ju\u017enoj Koreji. Tako\u0111e je aktivni \u010dlan Finske privredne komore u Koreji.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2025\/08\/Jukka-S.jpg\" alt=\"\" class=\"wp-image-19225\" style=\"width:164px;height:164px\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2025\/08\/Jukka-S.jpg 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2025\/08\/Jukka-S-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption class=\"wp-element-caption\">Jukka Sarenp\u00e4\u00e4<\/figcaption><\/figure>\n\n\n\n<p>Jukka Sarenp\u00e4\u00e4 je sara\u0111ivao sa finskim prehrambenim gigantom, kompanijom <a href=\"https:\/\/www.atria.fi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Atria<\/a>. Odgovoran je za dizajniranje, upravljanje i kupovinu razli\u010ditih istra\u017eivanja potro\u0161a\u010da, kako bi se stvorili uvidi potrebni za razvoj proizvoda i marketing. Bavi se prac\u0301enjem i analizom trendova, kreativnim istra\u017eivanjem, testiranjem koncepata, testiranjem proizvoda, marketin\u0161kom komunikacijom pre i posle testiranja, itd. Pre Atrije, proveo je nekoliko godina u medijskoj industriji, u kompanijii Kauppalehti i telekomunikacionoj industriji (Elisa). Tamo su se njegove uloge uglavnom vrtele oko istra\u017eivanja tr\u017ei\u0161ta i potro\u0161a\u010da.<\/p>\n\n\n\n        <div\n        id=\"block_05ef16d5312ee9ef49a1985f3e25ff0c\" \n        class=\"anchor-link anchor-link--block_05ef16d5312ee9ef49a1985f3e25ff0c \"\n        >\n            <div class=\"anchor-links__navbar lindstrom-container lindstrom-container--content has-scrolling-gradient\">\n                <ul>\n                                        <li class=\"navbar__item\">\n                        <a \n                            href=\"#trends\" \n                            onMouseOver=\"this.style.color='#003f72'\" \n                            onMouseOut=\"this.style.color='var(--color-grey-50)'\">\n                                Koji su glavni trendovi u prehrambenoj industriji?                        <\/a>\n                    <\/li>\n                                        <li class=\"navbar__item\">\n                        <a \n                            href=\"#sustainability\" \n                            onMouseOver=\"this.style.color='#003f72'\" \n                            onMouseOut=\"this.style.color='var(--color-grey-50)'\">\n                                Kakvu c\u0301e ulogu u prehrambenoj industriji igrati odr\u017eivost?                        <\/a>\n                    <\/li>\n                                        <li class=\"navbar__item\">\n                        <a \n                            href=\"#winners\" \n                            onMouseOver=\"this.style.color='#003f72'\" \n                            onMouseOut=\"this.style.color='var(--color-grey-50)'\">\n                                Kakve c\u0301e kompanije biti \u201epobednici\u201c u prehrambenoj industriji?                        <\/a>\n                    <\/li>\n                                        <li class=\"navbar__item\">\n                        <a \n                            href=\"#countries\" \n                            onMouseOver=\"this.style.color='#003f72'\" \n                            onMouseOut=\"this.style.color='var(--color-grey-50)'\">\n                                \u0160ta mo\u017eemo da nau\u010dimo o prehrambenoj industriji iz razli\u010ditih zemalja?                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n    \n\n\n<h2 class=\"wp-block-heading\" id=\"trends\">Koji su glavni trendovi u prehrambenoj industriji?<\/h2>\n\n\n\n<p><strong>Kjell Ruth<\/strong><br><br>Ako zanemarimo trenutna kratkoro\u010dna pitanja kao \u0161to je inflacija cena robe i drugih proizvoda, a koja trenutno stvara zna\u010dajne poremec\u0301aje za mnoge igra\u010de u prehrambenoj industriji, postoji niz dugoro\u010dnijih trendova. Broj jedan &#8211; potraga za zdravijom hranom. Sve vi\u0161e ljudi \u017eeli da jede bolju hranu, funkcionalnu hranu, proteine i vitamine, posebno na razvijenim i na tr\u017ei\u0161tima u razvoju.<\/p>\n\n\n\n<figure class=\"wp-block-embed alignright is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Food industry future trends\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ticaUECy3wU?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/lindstromgroup.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Drugi trend je prakti\u010dnost. Danas imamo mnogo vi\u0161e sama\u010dkih domac\u0301instava nego \u0161to smo nekada imali, a na\u010din \u017eivota u mnogim zemljama je prili\u010dno haoti\u010dan, \u0161to doprinosi va\u017enosti re\u0161enja spremnih za jelo i pic\u0301e. Imamo starije stanovni\u0161tvo u odre\u0111enim geografskim podru\u010djima. Ponuda prakti\u010dne hrane, koju starije generacije lak\u0161e mogu da jedu i koja mo\u017ee imati nutritivne vrednosti specifi\u010dne za tu generaciju tako\u0111e c\u0301e nac\u0301i svoje tr\u017ei\u0161te.<\/p>\n\n\n\n<p>I odr\u017eivost je trend, iako to nije nu\u017eno sam proizvod. Potro\u0161a\u010di danas tako\u0111e razmatraju i na\u010din na koji se proizvod nabavlja i na\u010din na koji se on proizvodi. Sve vi\u0161e potro\u0161a\u010da zahteva da akteri u industriji i proizvo\u0111a\u010di hrane postanu odr\u017eiviji, \u0161titec\u0301i planetu i njene resurse.<\/p>\n\n\n\n<p>I potro\u0161a\u010di c\u0301e se okrenuti dobavlja\u010dima koji zauzimaju stav o odr\u017eivosti. I opet, ovo je danas vi\u0161e prisutno u razvijenom svetu, a manje na tr\u017ei\u0161tima u razvoju. Ali kao \u0161to znamo, kako se tr\u017ei\u0161ta u razvoju razvijaju, ona \u010desto te\u017ee da prate ona razvijena. Dakle, o\u010dekujem da c\u0301e to biti kontinuirani trend u dugom vremenskom periodu.<\/p>\n\n\n\n<p><strong>Jukka&nbsp; Saarenp\u00e4\u00e4<\/strong><br>Glavni trendovi poslednjih godina ili u bliskoj buduc\u0301nosti bic\u0301e sve vec\u0301i zna\u010daj porekla hrane. U ugostiteljstvu i keteringu, zadr\u017eavanje i anga\u017eovanje kvalifikovanih ljudi predstavlja izazov.<\/p>\n\n\n\n<p>Zna\u010dajna promena u prehrambenoj industriji je to \u0161to ljudi sve manje kuvaju. To ukazuje na rast potrebe za gotovom hranom, \u0161to je trenutno veoma fragmentirano tr\u017ei\u0161te.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sustainability\">Kakvu c\u0301e ulogu u prehrambenoj industriji igrati odr\u017eivost?<\/h2>\n\n\n\n<p><strong>Kjell Ruth<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed alignright is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Role of sustainability in the food industry\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mCdWNgK4YyY?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/lindstromgroup.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Odr\u017eivost je klju\u010dni cilj za sve nas. Nije samo moralni imperativ da se \u010dini ono \u0161to je dobro u smislu za\u0161tite planete i njenih resursa. To je tako\u0111e potkrepljeno \u010dinjenicom da, posebno na razvijenim tr\u017ei\u0161tima, mnogi potro\u0161a\u010di vec\u0301 &#8222;glasaju svojim nov\u010danicima&#8220; za ekolo\u0161ki osve\u0161c\u0301enije proizvode.<\/p>\n\n\n\n<p>Preduzec\u0301a koja su prihvatila odr\u017eivost i mogu da demonstriraju transparentnost dobijaju nove kupce, a ovaj trend mo\u017ee samo da se ubrza u buduc\u0301nosti.<\/p>\n\n\n\n<p>Imamo priliku i obavezu da podstaknemo rast uporedo sa pozitivnim dru\u0161tvenim i ekolo\u0161kim rezultatima. Na\u0161e poslovanje je ekosistem, tako da sara\u0111ujemo sa razli\u010ditim dobavlja\u010dima kako bismo optimizovali na\u0161 ukupni uticaj na \u017eivotnu sredinu. Tako\u0111e, moramo da izaberemo partnere koji nam poma\u017eu da postignemo ove ciljeve.<\/p>\n\n\n\n<p>Ali, va\u017ean koncept za nas kao industriju jeste da radimo na na\u0161em kompletnom ekosistemu i celom na\u0161em lancu vrednosti, da bismo osigurali da se bavimo svakim elementom tog lanca vrednosti i smanjili uticaj koji pravimo.<\/p>\n\n\n\n<p><strong>Jukka Saarenp\u00e4\u00e4<\/strong><\/p>\n\n\n\n<p>Nesumnjivo je da obrac\u0301anje pa\u017enje na ekolo\u0161ka, dru\u0161tvena i upravlja\u010dka pitanja postaje sve va\u017enije za sve kompanije u svim industrijama. Odr\u017eivost je va\u017ean deo percipiranog imid\u017ea kompanije. Prvo, zato \u0161to potro\u0161a\u010di zahtevaju odr\u017eivije proizvedene proizvode. I drugo, zato \u0161to postoje zakonski zahtevi koji su danas na snazi da bi usmeravali pona\u0161anje preduze\u0107a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"winners\">Kakve c\u0301e kompanije biti \u201epobednici\u201c u prehrambenoj industriji?<\/h2>\n\n\n\n<p><strong>Kjell Ruth<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed alignright is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Food Industry Winners\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EtuFRquw3tk?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/lindstromgroup.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Verujem da \u0107e, kao i u svakoj drugoj industriji i u prehrambenoj industriji pobediti kompanije koje prate potro\u0161a\u010de, predvi\u0111aju njihovo pona\u0161anje i brzo se prilago\u0111avaju promenljivim potrebama tr\u017ei\u0161ta. Kao Finac, ne volim da koristim ovaj primer, ali svi znamo \u0161ta se dogodilo sa Nokia mobilnim telefonima zbog kompanija poput Epla. To je bio nedostatak agilne reakcije na promenljive potrebe potro\u0161a\u010da. Iako nije iz prehrambene industrije, ovaj primer ilustruje koliko je va\u017eno staviti kupce na prvo mesto i predvi\u0111ati potrebe tr\u017ei\u0161ta.<\/p>\n\n\n\n<p><strong>Jukka Saarenp\u00e4\u00e4<\/strong><\/p>\n\n\n\n<p>U industriji sve\u017ee hrane, pobednici \u0107e biti oni koji c\u0301e biti sposobni da naprave krac\u0301e cikluse planiranja i proizvodnje bez povec\u0301anja tro\u0161kova. Tako\u0111e, oni poslodavci koji mogu da privuku i zadr\u017ee kvalifikovane ljude, jer to postaje sve upadljiviji izazov u ovoj industriji.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"countries\">\u0160ta mo\u017eemo da nau\u010dimo o prehrambenoj industriji iz razli\u010ditih zemalja?<\/h2>\n\n\n\n<p><strong>Kjell Ruth<\/strong><\/p>\n\n\n\n<p>Prehrambena industrija u raznim zemljama je iznena\u0111ujuc\u0301e razli\u010dita. Potro\u0161a\u010di u razli\u010ditim zemljama imaju veoma razli\u010dite preferencije. Radio sam u nordijskom regionu, u kompaniji koja izme\u0111u ostalih proizvoda, prodaje \u010dokoladu i kafu, na vi\u0161e nordijskih tr\u017ei\u0161ta. I kao \u0161to ste mogli i da pretpostavite, finski proizvo\u0111a\u010d \u010dokolade Fazer, \u0161vedska \u010dokolada Marabu i norve\u0161ka \u010dokolada Freia su napravljene prema jedinstvenim ukusima ljudi u ovim susednim zemljama. Vec\u0301ina potro\u0161a\u010da c\u0301e odmah prepoznati koju od njih jede. I imac\u0301e svoje preferencije i favorite na osnovu onoga uz \u0161ta su odrasli. Dakle, ponuda proizvoda, \u010dak i za multinacionalne kompanije, \u010desto je relativno lokalizovana za odre\u0111eno tr\u017ei\u0161te ili klaster. Ali, kada su u pitanju procesi, posebno proizvodni i procesi lanca snabdevanja, oni su mnogo vi\u0161e vo\u0111eni globalnim najboljim praksama.<\/p>\n\n\n\n<p>Dakle, \u010dak i ako ukus mo\u017ee biti druga\u010diji, stvarni proces koji c\u0301e proizvo\u0111a\u010d pratiti bic\u0301e isti. Proces razvoja \u0107e biti sli\u010dan. Za manje lokalne igra\u010de na tr\u017ei\u0161tima u razvoju, putevi napredovanja bic\u0301e veoma sli\u010dni onima velikih multinacionalnih kompanija u razvijenim zemljama.<\/p>\n\n\n\n            <div \n            id=\"cta-block_a65e641ba4d6dd3267245e2cfa884f22\" \n            class=\"cta\"\n            style=\"justify-content: center; \n    margin-top:150px; \n    margin-bottom:50px; \"\n        >\n            <div class=\"cta__content\">\n                <div class=\"cta__title\" style=\"text-align: center\">\n                                      <\/div>\n                <div \n                    class=\"cta__description cta__description--medium\" \n                    style=\"color:#003F72; text-align: center\"\n                >\n                    <h2><\/h2>                <\/div>\n                                                    <div class=\"cta__buttons\" style=\"justify-content: center\">\n                                                <div class=\"cta__button\">\n                                <a href=\"https:\/\/lindstromgroup.com\/rs\/usluge\/iznajmljivanje-radne-odece\/\">\n                                    Na\u0161e usluge radne ode\u0107e                                <\/a>\n                            <\/div>\n                                                                <\/div>\n                            <\/div>\n        <\/div>\n    \n\n\n<p><\/p>\n\n\n\n    <div \n        id=\"cta-with-image-block_3f5362389261bd7b7102c084d9a97cc2\" \n        class=\"cta-with-image\"\n    >\n        <div class=\"cta__content\" style=\"color: #ffffff; background-color: #003f72\">\n            <div class=\"content__title\">\u017delite li besplatnu probu na\u0161e usluge?<\/div>\n            <div class=\"content__description\">Besplatna proba usluge iznajmljivanja radne ode\u0107e: uverite se li\u010dno u kvalitet na\u0161e usluge.<\/div>\n            <div class=\"content__button-links\">\n                                    <div class=\"button-link\">\n                        <a \n                            href=\"https:\/\/lindstromgroup.com\/rs\/besplatna-proba-usluge-iznajmljivanja-radnih-uniformi\/#contact\" \n                            style=\"background-color: #003f72; color: #ffffff; border: 2px solid \"\n                        >\n                            Po\u0161aljite zahtev za besplatni probni period                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n        <div class=\"cta__image\"><img decoding=\"async\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/10\/Service-representative_with-customer_007_Lindstrom-1-768x513-1.jpg\" alt=\"\" \/><\/div>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mo\u017eda \u0107e vas zanimati i ovo:<\/strong><\/h2>\n\n\n\n<style>\n    @media only screen and (max-width: 1200px) {\n        #block_c845b4a8bb262a013a052c554e32dc76 .blogposts__container {\n            grid-template-columns: repeat(4, 1fr);\n        }\n    }\n<\/style>\n\n            <div \n            id=\"block_c845b4a8bb262a013a052c554e32dc76\" \n            class=\"blogposts blogposts--block_c845b4a8bb262a013a052c554e32dc76 \"\n        >\n            <div class=\"blogposts\">\n                <div class=\"blogposts__container post-row\">\n                    \n        <div class='post-card relative' data-index='20177'>\n            <img\n                class='post-card__image' \n                src='https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2026\/03\/DJI_20250124144932_0022_D-1-1024x576.jpg' \n                alt='Sezonsko zapo\u0161ljavanje uz manje briga: fleksibilno upravljanje radnom ode\u0107om' \n            \/>\n            <div class='post-card__content'>\n                <div class='post-card__categories z-20'>\n            <a\n                class='post-card__category'\n                href='https:\/\/lindstromgroup.com\/rs\/category\/clanci\/'\n            >\n                \u010clanci\n            <\/a><\/div>\n                <div class='post-card__title'>\n                    Sezonsko zapo\u0161ljavanje uz manje briga: fleksibilno upravljanje radnom ode\u0107om\n                <\/div>\n                <p class='post-card__excerpt'>\n                    Kako organizovati radnu ode\u0107u za sezonske radnike i smanjiti birokratiju, zastoje i vi\u0161ak zaliha radnih uniformi.\n                <\/p>\n                <div class='post-card__tags z-20'>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/ambalazna-industrija-2\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #ambala\u017ena industrija\n            <\/a>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/prehrambena-industrija\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #prehrambena industrija\n            <\/a>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/proizvodna-industrija\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #proizvodna industrija\n            <\/a>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/radna-odela\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #radna odela\n            <\/a><\/div>\n            <\/div>\n            <a href='\/rs\/clanci\/sezonsko-zaposljavanje-uz-manje-briga-fleksibilno-upravljanje-radnom-odecom\/' class='absolute inset-0 w-full h-full z-10'><\/a>\n        <\/div>\n    \n        <div class='post-card relative' data-index='19412'>\n            <img\n                class='post-card__image' \n                src='https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2025\/10\/Ribella-banner-3-1024x303.jpg' \n                alt='Ribella: Higijenska radna ode\u0107a po meri prehrambene industrije' \n            \/>\n            <div class='post-card__content'>\n                <div class='post-card__categories z-20'>\n            <a\n                class='post-card__category'\n                href='https:\/\/lindstromgroup.com\/rs\/category\/price-nasih-klijenata\/'\n            >\n                Pri\u010de na\u0161ih klijenata\n            <\/a><\/div>\n                <div class='post-card__title'>\n                    Ribella: Higijenska radna ode\u0107a po meri prehrambene industrije\n                <\/div>\n                <p class='post-card__excerpt'>\n                    Profesionalno odr\u017eavanje radne ode\u0107e po IFS\/BRC, kompaniji Ribella donosi bezbednost, higijenu, ni\u017ee tro\u0161kove i efikasniju proizvodnju.\n                <\/p>\n                <div class='post-card__tags z-20'>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/bezbednost\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #bezbednost\n            <\/a>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/korisnicko-iskustvo\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #korisni\u010dko iskustvo\n            <\/a>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/prehrambena-industrija\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #prehrambena industrija\n            <\/a>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/radna-odela\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #radna odela\n            <\/a><\/div>\n            <\/div>\n            <a href='\/rs\/price-nasih-klijenata\/ribella-higijenska-radna-odeca-po-meri-prehrambene-industrije\/' class='absolute inset-0 w-full h-full z-10'><\/a>\n        <\/div>\n    \n        <div class='post-card relative' data-index='19389'>\n            <img\n                class='post-card__image' \n                src='https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2025\/10\/Mioni_1-1024x576.jpg' \n                alt='Kako Mioni osigurava bezbednost procesa i proizvoda i zadovoljstvo zaposlenih' \n            \/>\n            <div class='post-card__content'>\n                <div class='post-card__categories z-20'>\n            <a\n                class='post-card__category'\n                href='https:\/\/lindstromgroup.com\/rs\/category\/price-nasih-klijenata\/'\n            >\n                Pri\u010de na\u0161ih klijenata\n            <\/a><\/div>\n                <div class='post-card__title'>\n                    Kako Mioni osigurava bezbednost procesa i proizvoda i zadovoljstvo zaposlenih\n                <\/div>\n                <p class='post-card__excerpt'>\n                    Iz iskustva kompanije Mioni: Lindstr\u00f6move radne uniforme donose lako dokazivu higijenu i IFS uskla\u0111enost u prehrambenoj proizvodnji.\n                <\/p>\n                <div class='post-card__tags z-20'>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/bezbednost\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #bezbednost\n            <\/a>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/korisnicko-iskustvo\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #korisni\u010dko iskustvo\n            <\/a>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/prehrambena-industrija\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #prehrambena industrija\n            <\/a>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/radna-odela\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #radna odela\n            <\/a><\/div>\n            <\/div>\n            <a href='\/rs\/price-nasih-klijenata\/kako-mioni-osigurava-bezbednost-procesa-i-proizvoda-i-zadovoljstvo-zaposlenih\/' class='absolute inset-0 w-full h-full z-10'><\/a>\n        <\/div>\n                    <\/div>\n                <div class=\"post-row-mobile-carousel\"><\/div>\n            <\/div>\n        <\/div>\n    ","protected":false},"excerpt":{"rendered":"<p>Kjell Ruth i Jukka Saarenp\u00e4\u00e4 su pravi eksperti kada je u pitanju prehrambena industrija. U intervjuu za Lindstr\u00f6m daju neka predvi\u0111anja.<\/p>\n","protected":false},"author":14,"featured_media":18995,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[100],"tags":[58,71],"coauthors":[20],"class_list":["post-18994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clanci","tag-odrzivost","tag-prehrambena-industrija"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hrana budu\u0107nosti, gosti: Kjell Ruth i Jukka Saarenp\u00e4\u00e4 - Lindstr\u00f6m Serbia<\/title>\n<meta name=\"description\" content=\"Kjell Ruth i Jukka Saarenp\u00e4\u00e4 su pravi eksperti kada je u pitanju prehrambena industrija. 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