{"id":18986,"date":"2025-08-21T10:46:52","date_gmt":"2025-08-21T08:46:52","guid":{"rendered":"https:\/\/lindstromgroup.com\/rs\/?p=18986"},"modified":"2025-08-21T10:46:53","modified_gmt":"2025-08-21T08:46:53","slug":"dizajn-staze-kao-deo-imidza-stambenih-kompanija","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/rs\/price-nasih-klijenata\/dizajn-staze-kao-deo-imidza-stambenih-kompanija\/","title":{"rendered":"Dizajn staze kao deo imid\u017ea kompanija za upravljanje stambenim zgradama"},"content":{"rendered":"\n

Novi gra\u0111evinski projekti kompanije Auratum Asunnot nalaze se na centralnim i presti\u017enim lokacijama. Arhitektonski vredna i jedinstvena zgrada, staro sedi\u0161te kompanije Ileisradio u Kesakatuu, renovirana je i prepravljena u stambenu, sa modernim stanovima. Po\u0161tujuc\u0301i jedinstveni duh zgrade, u njoj je napravljeno 146 luksuznih stanova visokog kvaliteta. U zajedni\u010dkim prostorijama zgrade nalazi se ukupno 16 staza iznajmljenih od kompanije Lindstr\u00f6m<\/a>.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201eKreirali smo logo stambene kompanije, a prava na njega su preneta na kompaniju. Od samog po\u010detka, logotipi su u upotrebi i postavljeni su na prostirke na ulaznim vratima\u201c, rekla je Minna Fontel<\/strong>, direktorka stambenih usluga u kompaniji Auratum. Lindstr\u00f6move staze se koriste u svim vrednim nekretninama kompanije Auratum Asunto. Logo c\u0301e se tako\u0111e koristiti na elektronskim oglasnim tablama i u oglasima.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Dizajn staze kao integralni deo usluge stambenih kompanija<\/h2>\n\n\n\n

\u201eNa\u0161 proizvod uklju\u010duje dizajniranje logotipa za stambene kompanije. Logotipe kreiramo tokom faze marketinga i \u017eelimo da logotip ostane prisutan \u010dak i nakon \u0161to predamo stanove. On c\u0301e ostati prisutan i jasno vidljiv na specijalno dizajniranim stazama u ovim nekretninama.\u201c<\/p>\n\n\n\n

Dizajn staze se naru\u010duju pre nego \u0161to se stanovi predaju kupcima, a njima upravljaju kompanije za upravljanje i odr\u017eavanje nekretnina. One su deo finalnog proizvoda i njegovog izgleda. Projektni tim naru\u010duje sve \u0161to je potrebno za ulaze i hodnike, a ove staze su zavr\u0161ni detalj koji sti\u017ee u nekretnine.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Fleksibilna usluga iznajmljivanja staza i otira\u010da<\/h2>\n\n\n\n

\u201eNa doga\u0111aju primopredaje klju\u010deva u Kesakatuu bile su postavljene prave prostirke sa logotipom, a vec\u0301 sledec\u0301eg dana su zamenjene prostirkama za selidbu. Imali smo sjajan doga\u0111aj primopredaje klju\u010deva sa \u017eivom muzikom i keteringom, tako da smo definitivno \u017eeleli da i prostirke sa logotipom budu tamo, zbog atmosfere. Znali smo i da c\u0301e nakon primopredaje biti velika \u017eurka useljenja i nismo \u017eeleli da se prostirke sa logotipom isprljaju. Naru\u010dili smo dosta standardnih prostirki za selidbu\u201c, ka\u017ee Minna Fontel.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Mo\u017ee biti te\u0161ko pronac\u0301i ta\u010dnu boju na osnovu onih na slikama dizajna. Boje mogu izgledati malo druga\u010dije na razli\u010ditim ekranima, u zavisnosti od pode\u0161avanja monitora. Paleta boja sa uzorcima olak\u0161ava pronala\u017eenje pravih boja.<\/p>\n\n\n\n

Stru\u010dnjaci vam poma\u017eu da donosite odr\u017eive odluke<\/h2>\n\n\n\n

Minna Fontel smatra da je proces naru\u010divanja i isporuke veoma jasan. Menad\u017eer za izvrsnost i zadovoljstvo kupaca u kompaniji Lindstr\u00f6m, Peter von Ungern-Sternberg<\/strong>, je klijentu na zahtev pru\u017eio uzorke boja kao model, proverio boje na osnovu izbora kupca i naru\u010dio dizajnerske staze za lokaciju.<\/p>\n\n\n\n

U kompaniji Auratum, posebna pa\u017enja je posvec\u0301ena ispravnim bojama staza: \u201ePosetili smo lokaciju sa uzorcima boja kako bismo se uverili da dominantna osnovna sme\u0111a boja pod osvetljenjem na lokaciji izgleda dobro i da se uklapa sa ostatkom palete boja u predvorju. Peter je savetovao da se ne koristi bela, vec\u0301 siva. Na\u0161 logo je prili\u010dno svetao, ali se lepo isti\u010de \u010dak i u sivoj boji na stazi.\u201c<\/p>\n\n\n\n

Uzorci boja su olak\u0161ali izbor i klijent je smatrao da je fon Ungern-Sternberg ta\u010dno znao \u0161ta se o\u010dekuje od staza. U saradnji sa klijentom donesena je odluka o tome koliko je staza potrebno. Ova velika zgrada ima mnogo stepenica i ulaza.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Stambena zgrada, u kojoj su kancelarije pretvorene u stanove, ima nekoliko divnih zajedni\u010dkih prostorija, kao \u0161to su ulazni hol nalik na hotelski, saloni, teretana i spa deo. Tri glavna stepeni\u0161ta su sa\u010duvana iz po\u0161tovanja prema zgradi, koja je izgra\u0111ena 1967\u201368. godine, a projektovao ju je Kurt Simberg.<\/p>\n\n\n\n

\u201eUkupno ima 22 staze. Na Kesakatuu postoji pet spoljnih vrata i troje gara\u017enih vrata. U na\u0161em dizajnu pa\u017eljivo smo razmotrili gde su sve neophodne dizajn staze\u201c, ka\u017ee Fontel.<\/p>\n\n\n\n

Lindstr\u00f6m je pohvaljen zbog jednostavnog procesa naru\u010divanja, odli\u010dnog \u0161tampanja logotipa i staza koje se uklapaju u prostore ta\u010dno onako kako je planirano. Uz pomoc\u0301 stru\u010dnjaka, bilo je lako doneti dalekose\u017ene odluke.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Fotografije: Auratum Asunnot, fotograf: Anders Portman<\/p>\n\n\n\n

Biv\u0161a poslovna zgrada kompanije Kone Oy u Munkinijemiju u Helsinkiju renovirana je za modernu stambenu upotrebu 2019. godine. Munkinijemi Kone tako\u0111e koristi podne prostirke sa logom stambene kompanije koje se iznajmljuju od Lindstr\u00f6ma, kao i svi ostali objekti Auratum Asunnota.<\/p>\n","protected":false},"excerpt":{"rendered":"

U zajedni\u010dkim prostorijama arhitektonski vredne i jedinstvene zgrade Kesakatu kompanije Auratum Asunto nalazi se i 16 dizajn staza Lindstrom.<\/p>\n","protected":false},"author":34,"featured_media":18987,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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