{"id":18980,"date":"2025-05-15T14:45:55","date_gmt":"2025-05-15T12:45:55","guid":{"rendered":"https:\/\/lindstromgroup.com\/rs\/?p=18980"},"modified":"2025-06-03T09:20:09","modified_gmt":"2025-06-03T07:20:09","slug":"lindstromovi-otiraci-nastavljaju-da-se-poboljsavaju","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/rs\/clanci\/lindstromovi-otiraci-nastavljaju-da-se-poboljsavaju\/","title":{"rendered":"Lindstr\u00f6movi otira\u010di stalno nastavljaju da se pobolj\u0161avaju"},"content":{"rendered":"\n

Svet se mnogo promenio tokom poslednjih nekoliko decenija, kao i prostirke, materijali od kojih se prave, ali i potrebe klijenata. Direktor ove usluge, Ari Sosunov, zna da staze i otira\u010di predstavljaju mnogo vi\u0161e od same sposobnosti da apsorbuju vlagu i zadr\u017eavaju prljav\u0161tinu.<\/p>\n\n\n\n

Ako iko razume va\u017enost prostirki u na\u0161em svakodnevnom \u017eivotu, od toga kako struktura pre\u0111e zadr\u017eava \u010destice do toga kako dizajnerske prostirke doprinose brendu kompanije, to je Ari Sosunov<\/strong>. Direktor ove usluge ima preko \u010detrdeset godina iskustva u tekstilnim uslugama, posebno u radu sa prostirkama.<\/p>\n\n\n\n

Ari isti\u010de da podne prostirke predstavljaju mnogo vi\u0161e od same sposobnosti da apsorbuju vlagu i zadr\u017eavaju prljav\u0161tinu. Ovo je, naravno, izuzetno va\u017eno kako bi se osiguralo da je bezbedno i prijatno kretati se po zgradi, bilo da je u pitanju kancelarija, hotelski lobi, ili prodavnica, ali prednosti tu ne prestaju.<\/p>\n\n\n\n

\u201eKvalitet prostirke i to koliko \u010desto se ona menja uti\u010de na ukupno vreme i tro\u0161kove \u010di\u0161c\u0301enja. A kada prljav\u0161tina ne dospeva na podove, ni oni se nec\u0301e prerano istro\u0161iti. A danas je to tako\u0111e deo imid\u017ea svakog objekta, ne\u0161to \u0161to ljudi vide kada prvi put u\u0111u u neku zgradu\u201c, ka\u017ee on.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Od pamuka, preko najlona, do prilago\u0111enog namenskog dizajna<\/h2>\n\n\n\n

Na\u0161a kompanija pru\u017ea usluge iznajmljivanja staza i otira\u010da<\/a> jo\u0161 od 1971. godine. Od tada su materijali pro\u0161li kroz mnoge revolucije.<\/p>\n\n\n\n

Do 1990-ih, gotovo sve prostirke su bile napravljene od pamuka. Iako pamu\u010dne prostirke dobro zadr\u017eavaju vodu, njihova sposobnost da zadr\u017ee prljav\u0161tinu i zadr\u017ee oblik nije optimalna, a da ne pominjemo koli\u010dinu energije i vode koja je potrebna u procesima pranja ve\u0161a.<\/p>\n\n\n\n

Prelazak na sinteti\u010dka vlakna bio je logi\u010dan: najlonske ili poliesterske prostirke su izdr\u017eljivije i lak\u0161e se popravljaju od pamu\u010dnih. \u017divotni vek najlonske prostirke mo\u017ee biti i do osam ili \u010dak deset godina, \u0161to je vi\u0161e nego dvostruko vi\u0161e od pamu\u010dne prostirke.<\/p>\n\n\n\n

\u201eNajlon tako\u0111e dobro zadr\u017eava boju tokom celog svog \u017eivotnog ciklusa. Ako uporedite potpuno novu pamu\u010dnu prostirku sa prostirkom starom godinu dana, one izgledaju potpuno druga\u010dije\u201c, obja\u0161njava Ari.<\/p>\n\n\n\n

Sposobnost prostirke da izgleda dobro tokom godina i bezbroj pranja postala je sve va\u017enija na\u0161im kupcima. Popularnost dizajnerskih prostirki, prostirki ra\u0111enih po meri sa logotipima, \u0161arama i bojama kompanija, stalno raste od 2000-ih. Ari ka\u017ee da je to zbog \u0161ireg razumevanja onoga \u0161to doprinosi imid\u017eu kompanije. Otira\u010di i njihova \u010distoc\u0301a \u2013 ili nedostatak iste \u2013 \u010desto su prva stvar sa kojom se kupci susrec\u0301u kada u\u0111u u zgradu.<\/p>\n\n\n\n

\u201eKompanije su shvatile da, pored sposobnosti da zarobe prljav\u0161tinu i smanje tro\u0161kove \u010di\u0161c\u0301enja, otira\u010di doprinose ukupnom izgledu prostora. Zato imamo otira\u010de u razli\u010ditim oblicima i veli\u010dinama.\u201c<\/p>\n\n\n\n

Model usluge se tako\u0111e menjao tokom godina, a kupac je sada u centru, ka\u017ee Ari. Ranije su se otira\u010di menjali po fiksnom rasporedu, ali danas se broj promena zasniva na jedinstvenim potrebama svakog objekta.<\/p>\n\n\n\n

\u201eNa primer, mo\u017eemo da menjamo otira\u010de svake dve nedelje leti, ali kada po\u010dne lo\u0161e vreme, mo\u017eemo ih menjati jednom nedeljno, pa \u010dak i \u010de\u0161c\u0301e.\u201c<\/p>\n\n\n\n

Odr\u017eivost u fokusu<\/h2>\n\n\n\n

Po\u010dev\u0161i od jeseni 2023, na\u0161e prostirke su pro\u0161le kroz jo\u0161 jednu veliku promenu: sve nove prostirke iz standardne kolekcije se prave od 75% recikliranog najlona i gume bez ftalata<\/a>.<\/p>\n\n\n\n

\u010cetvrtina emisije gasova staklene ba\u0161te kompanije Lindstr\u00f6m poti\u010de iz kupljenog tekstila kao \u0161to su podne prostirke, tako da smanjenje njihovog karbonskog otiska pravi veliku razliku za nas i na\u0161e klijente. Cilj nam je da smanjimo emisije gasova staklene ba\u0161te za 50% u celom lancu vrednosti do 2030. godine, i na kraju postignemo neto nultu emisiju do 2050. godine<\/a>.<\/p>\n\n\n\n

Promena u materijalima je zna\u010dajna, ali istovremeno neprimetna za na\u0161e klijente i njihove kupce \u2013 i to sa dobrim razlogom, obja\u0161njava Ari. \u017delimo da osiguramo da klijenti i dalje dobijaju iste proizvode istog kvaliteta i konkurentnih cena. Kada prostirke izgledaju i funkcioni\u0161u isto, uvo\u0111enje novih se mo\u017ee obaviti postepeno tokom godina, umesto da se stotine hiljada prostirki zamenjuju odjednom.<\/p>\n\n\n\n

\u201eNeke od na\u0161ih trenutnih prostirki su stare godinu dana, ili samo nekoliko meseci. Nema smisla da ih sada uni\u0161tavamo. Pro\u0107i \u0107e vi\u0161e od \u010detiri godine dok sve prostirke ne budu bile napravljene od recikliranih materijala. To je odr\u017eiv na\u010din za uvo\u0111enje novih proizvoda.\u201c<\/p>\n\n\n\n

Rigorozno testiranje koje sprovodimo mi i na\u0161 proizvo\u0111a\u010d prostirki, Kleen-Tex<\/a>, osigurava da reciklirane staze i otira\u010di, napravljeni od najlonskog prediva Renycle, funkcioni\u0161u jednako dobro kao i stare.<\/p>\n\n\n\n

\u201ePrali smo ove prostirke stotine i stotine puta i testirali njihove boje i izdr\u017eljivost. Jedino mesto gde mo\u017eete uo\u010diti razliku izme\u0111u novih i starih prostirki je mala kru\u017ena ikona pored na\u0161eg logotipa sa strane prostirke\u201c, obec\u0301ava on.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Prelazak na digitalno i cirkularno poslovanje<\/h2>\n\n\n\n

Svet ne prestaje da se menja, ba\u0161 kao ni na\u0161 rad na pru\u017eanju vrhunskih usluga staza i otira\u010da na \u0161to odr\u017eiviji na\u010din. Jedan od glavnih pokreta\u010da promena je digitalna transformacija. Svaki novi otira\u010d vec\u0301 ima oznaku za prac\u0301enje i u dogledno vreme \u0107e svaki otira\u010d koji se krec\u0301e izme\u0111u perionica i prostorija klijenata mo\u0107i da se prati, kako bi se pratili i njen \u017eivotni ciklus i lokacija.<\/p>\n\n\n\n

Pro\u010ditajte vi\u0161e o na\u0161oj posvec\u0301enosti odr\u017eivosti \u2013 Dizajnirani za cirkularnost, napravljeni da dugo traju.<\/a><\/p>\n\n\n\n

Jedno od podru\u010dja koje Ari i njegove kolege trenutno istra\u017euju jeste kako pobolj\u0161ati odr\u017eivost na kraju \u017eivotnog ciklusa otira\u010da. Danas se stare staze i otira\u010di mogu ponovo koristiti kao industrijski otira\u010di, ili mogu biti samleveni da bi se napravili novi proizvodi. Trenutno se vec\u0301ina odba\u010denih otira\u010da kona\u010dno spaljuje i od njih se dobija energija. Cilj za budu\u0107nost je da se stari otira\u010di pretvore u sirovinu za najlonsku pre\u0111u koja se koristi u na\u0161im novim recikliranim otira\u010dima. Me\u0111utim, potpuno cirkularno poslovanje nije tako jednostavno kao \u0161to se \u010dini.<\/p>\n\n\n\n

\u201eSproveli smo eksperimente i dobili rezultate koji obe\u0107avaju. Ali moramo napraviti pa\u017eljive prora\u010dune kako bismo osigurali da je proces recikla\u017ee, uklju\u010dujuc\u0301i i transport prostirki \u0161irom Evrope, zaista bolja opcija za \u017eivotnu sredinu od lokalnog spaljivanja prostirki za energiju\u201c, obja\u0161njava Ari.<\/p>\n\n\n\n

Gledajte kuda idete, ali i preko \u010dega<\/h2>\n\n\n\n

Staze, otira\u010di i njihova uloga u na\u0161em svetu \u010desto ostaju neprimec\u0301eni. Ali, mo\u017eda sledec\u0301i put kada nai\u0111ete na jednu \u2013 na putu do supermarketa, ulasku u hotel, ili dok preuzimate dete iz vrtic\u0301a \u2013 zastanete i pogledate dole. Za Arija, sa njegovim decenijama iskustva, ovo je potpuno prirodno, gde god da ide. I \u010desto se ne zaustavlja samo na gledanju.<\/p>\n\n\n\n

\u201eJednom sam bio u tr\u017enom centru sa c\u0301erkom. Na ulazu je bila na\u0161a prostirka sa jednim \u0107o\u0161kom podvrnutim nagore, pa sam po\u017eurio da je ispravim. „Tata, molim te, nemoj, svi gledaju“, uzdahnula je moja c\u0301erka. Ali, nisam mogao da se obuzdam, jednostavno sam morao da to uradim\u201c, ka\u017ee Ari kroz smeh.
<\/p>\n\n\n\n

\n
\n
\u017delite li besplatnu probu na\u0161e usluge?<\/div>\n
Besplatna proba usluge iznajmljivanja otira\u010da i staza: uverite se li\u010dno u kvalitet na\u0161e usluge.<\/div>\n
\n
\n \n Po\u0161aljite zahtev za besplatnu probu <\/a>\n <\/div>\n <\/div>\n <\/div>\n
\"\"<\/div>\n <\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Svet se mnogo promenio tokom poslednjih nekoliko decenija, kao i prostirke, materijali od kojih se one prave i potrebe klijenata. Direktor ove usluge, Ari Sosunov, zna da staze i otira\u010di predstavljaju mnogo vi\u0161e od njihove sposobnosti da apsorbuju vlagu i zadr\u017eavaju prljav\u0161tinu.<\/p>\n","protected":false},"author":14,"featured_media":19004,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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