{"id":18919,"date":"2025-04-24T13:18:38","date_gmt":"2025-04-24T11:18:38","guid":{"rendered":"https:\/\/lindstromgroup.com\/rs\/?p=18919"},"modified":"2025-06-02T12:52:38","modified_gmt":"2025-06-02T10:52:38","slug":"saradnja-sa-klijentima-za-odrzivu-buducnost","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/rs\/clanci\/saradnja-sa-klijentima-za-odrzivu-buducnost\/","title":{"rendered":"Saradnja sa klijentima za odr\u017eivu budu\u0107nost"},"content":{"rendered":"\n

Heta Tuomivaara, vi\u0161a menad\u017eerka za klju\u010dne klijente<\/strong>:<\/p>\n\n\n\n

<\/p>\n\n\n\n

Kako se suo\u010davamo sa izazovima klimatskih promena i degradacije \u017eivotne sredine, potreba za odr\u017eivijim praksama nikada nije bila hitnija nego sad. Verujem da je klju\u010d odr\u017eivije buduc\u0301nosti u na\u0161oj sposobnosti da slu\u0161amo, razumemo i sara\u0111ujemo. U Lindstr\u00f6mu, na\u0161 pristup prodaji i brizi o klijentima ide dalje od pukog obezbe\u0111ivanja proizvoda i usluga. Mi radimo na stvaranju dugoro\u010dnih, odr\u017eivih re\u0161enja koja koriste i na\u0161im klijentima i \u017eivotnoj sredini.<\/p>\n\n\n\n

Rastuc\u0301a potra\u017enja za odr\u017eivim praksama<\/h2>\n\n\n\n

Poslednjih godina prime\u0107ujem sve vec\u0301i naglasak na odr\u017eivosti me\u0111u na\u0161im klijentima. Tenderske procedure sada redovno uklju\u010duju i detaljna pitanja o odr\u017eivosti. \u010cesto odgovaram na ankete koje mapiraju ceo lanac vrednosti proizvodnje na\u0161ih usluga. Klijenti od nas tako\u0111e zahtevaju da potpi\u0161emo Kodekse pona\u0161anja dobavlja\u010da<\/a> kako bismo osigurali odr\u017eive prakse i sprovodili revizije na licu mesta, kako bismo procenili na\u0161u uskla\u0111enost. Iz mog iskustva, Lindstr\u00f6m je uspe\u0161no ispunio ova o\u010dekivanja. Ti rastuc\u0301i zahtevi nas i dalje podsti\u010du da usavr\u0161avamo i pobolj\u0161avamo svoje poslovanje.<\/p>\n\n\n\n

Neki od najkorisnijih aspekata mog rada dolaze iz razgovora licem u lice sa klijentima. Ovi razgovori podsti\u010du me\u0111usobno u\u010denje i saradnju. Oni mi daju vredne uvide u potrebe klijenata i njihove prioritete odr\u017eivosti, a istovremeno pru\u017eaju priliku da sa njima podelimo na\u010dine na koje mo\u017eemo da podr\u017eimo njihove ciljeve. Kada govorimo o na\u0161im tekstilnim uslugama zasnovanim na cirkularnoj ekonomiji, reakcije klijenata su \u010desto entuzijasti\u010dne. Dobijamo od njih pitanja koja odra\u017eavaju istinsku zainteresovanost za prelazak sa tradicionalnih linearnih modela kupovine na odr\u017eiva re\u0161enja.<\/p>\n\n\n\n

Jedno moje nezaboravno iskustvo u 2024. godini uklju\u010divalo je razgovor sa dugogodi\u0161njim klijentom o njihovim obnovljenim obavezama izve\u0161tavanja o odr\u017eivosti. Pru\u017eili smo im sveobuhvatne informacije u formatu koji je jednostavan za kori\u0161c\u0301enje i koji je u potpunosti zadovoljio njihove potrebe. Ovo je dovelo do dublje razmene znanja i oja\u010dalo na\u0161 odnos, podi\u017euc\u0301i ga na jedan novi nivo.<\/p>\n\n\n\n

Osna\u017eivanje dru\u0161tvene odgovornosti kroz dizajn radne odec\u0301e<\/h2>\n\n\n\n

Dru\u0161tvena odgovornost je jo\u0161 jedna tema koja se stalno provla\u010di kroz moje razgovore sa klijentima. Mnoge kompanije su fokusirane na pobolj\u0161anje iskustva zaposlenih. Kroz na\u0161e cirkularne tekstilne usluge, mo\u017eemo da pomognemo na\u0161im klijentima da daju prioritet inkluzivnosti, odr\u017eivosti i dobrobiti u svojim re\u0161enjima za radnu odec\u0301u. Jedan od meni najinspirativnijih trenutaka bilo je u\u010de\u0161c\u0301e u radionici o radnoj odec\u0301i budu\u0107nosti, koju je pro\u0161le jeseni organizovao na\u0161 talentovani dizajnerski tim. Ova prakti\u010dna sesija okupila je na\u0161e klijente iz razli\u010ditih profesionalnih grupa \u2013 medicinske sestre, laboratorijske tehni\u010dare, fizioterapeute i druge \u2013 da zajedno dizajniraju svoju buduc\u0301u radnu odec\u0301u. Uklju\u010divanjem onih koji svakodnevno nose ovu odec\u0301u u proces njenog dizajna, stvorili smo ne samo funkcionalnu radnu uniformu, vec\u0301 i osec\u0301aj pripadnosti i po\u0161tovanja.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Zadovoljavanje potrebe za proverljivim naporima u odr\u017eivosti<\/h2>\n\n\n\n

Klijenti sve vi\u0161e tra\u017ee opipljive dokaze o naporima u odr\u017eivosti, a ne nekakve op\u0161te tvrdnje. Me\u0111utim, rasprostranjenost retorike o odr\u017eivosti na tr\u017ei\u0161tu \u010desto ote\u017eava pore\u0111enje tvrdnji o odgovornosti izme\u0111u razli\u010ditih dobavlja\u010da i pru\u017ealaca usluga. Tokom jednog razgovora, pitala sam direktora za odr\u017eivost klijenta kako procenjuju partnere u tako pretrpanom okru\u017eenju. Njihov odgovor je bio jasan: verifikacija neke trec\u0301e strane je klju\u010dna.<\/p>\n\n\n\n

Ova povratna informacija je za mene bila jako pozitivna i zna\u010dajna, jer je Lindstr\u00f6mov Izve\u0161taj o odr\u017eivosti<\/a> proveren od strane kompanije Ernst & Young Oy<\/a>, posedujemo platinastu medalju EcoVadis-a<\/a> i posvec\u0301eni smo postizanju neto nulte emisije<\/a> kroz ciljeve koje je odobrila Inicijativa za ciljeve zasnovane na nauci (SBTi). Ove mere, zajedno sa na\u0161im digitalnim re\u0161enjima koja pobolj\u0161avaju mogu\u0107nosti pra\u0107enja i merenja, donose pravu vrednost na\u0161im klijentima.<\/p>\n\n\n\n

Direktiva EU o grinvo\u0161ingu<\/em> (ECGT)<\/a> dodatno je naglasila va\u017enost transparentnosti i odgovornosti. Iako je ona obavezna samo za B2C preduzec\u0301a, Lindstr\u00f6m je dobrovoljno usvojio ove smernice i pokrenuo interni program edukacije kako bi osigurao uskla\u0111enost. Ova va\u017ena tema je pro\u0161le godine dobila znatnu pa\u017enju i \u010desto se pojavljivala i u razgovorima sa klijentima.<\/p>\n\n\n\n

U\u010denje putem dijaloga<\/h2>\n\n\n\n

Kroz sistematski i neformalni dijalog sa dugoro\u010dnim, ali i potencijalnim klijentima, mi u\u010dimo o zajedni\u010dkim izazovima na polju odr\u017eivosti i sti\u010demo vredne uvide pomo\u0107u kojih usavr\u0161avamo svoje strategije. Povratne informacije su klju\u010dne u oblikovanju na\u0161ih usluga i ponuda, jer osiguravaju da se one prilago\u0111avaju promenljivim, evoluiraju\u0107im potrebama na\u0161ih klijenata. U idealnim slu\u010dajevima, pa\u017eljivo slu\u0161anje i istinska saradnja transformi\u0161u tradicionalne odnose izme\u0111u kupaca i dobavlja\u010da u istinska partnerstva usmerena na \u0161ire koristi od saradnje.<\/p>\n\n\n\n

U zaklju\u010dku, izgradnja partnerstava sa na\u0161im klijentima je posvec\u0301enost zajedni\u010dkoj viziji odr\u017eive buduc\u0301nosti. Slu\u0161ajuc\u0301i njihove potrebe, sara\u0111ujuc\u0301i na inovativnim re\u0161enjima i dajuc\u0301i prioritet transparentnosti, otvaramo put ka zna\u010dajnim i smislenim promenama. Prava odr\u017eivost tra\u017ei kolektivni napor, a u Lindstr\u00f6mu smo svi uvek spremni da slu\u0161amo i odlu\u010dni da obavimo svoj deo posla.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
\n
Smanjujemo. Ponovo koristimo. Recikliramo.<\/div>\n
Popravkom i ponovnom upotrebom izbegavamo nepotrebnu proizvodnju miliona kilograma tekstila.\r\n<\/div>\n
\n
\n \n Saznajte vi\u0161e <\/a>\n <\/div>\n <\/div>\n <\/div>\n
\"\"<\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Heta Tuomivaara isti\u010de da je klju\u010d za izgradnju odr\u017eivije buduc\u0301nosti u na\u0161oj sposobnosti da slu\u0161amo, razumemo i sara\u0111ujemo.<\/p>\n","protected":false},"author":128,"featured_media":18920,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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