{"id":18917,"date":"2025-05-05T10:39:42","date_gmt":"2025-05-05T08:39:42","guid":{"rendered":"https:\/\/lindstromgroup.com\/rs\/?p=18917"},"modified":"2025-05-13T13:40:26","modified_gmt":"2025-05-13T11:40:26","slug":"osnazivanje-nasih-zaposlenih-za-odrzivu-buducnost","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/rs\/clanci\/osnazivanje-nasih-zaposlenih-za-odrzivu-buducnost\/","title":{"rendered":"Osna\u017eivanje na\u0161ih zaposlenih za odr\u017eivu buduc\u0301nost\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Anita Bela<\/strong>, <strong>Menad\u017eer, Globalne HR operacije<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pre nego \u0161to sam se prijavila na oglas za posao u Lindstr\u00f6mu, obavila sam sopstveno istra\u017eivanje kako bih se uverila da radno mesto na kome bih provodila osam sati dnevno odra\u017eava vrednosti koje smatram va\u017enim. Jedan od najupe\u010datljivijih aspekata koji su me privukli ovoj kompaniji bila je njena nepokolebljiva posvec\u0301enost odr\u017eivosti. Lindstr\u00f6mova posvec\u0301enost stvaranju odr\u017eive buduc\u0301nosti duboko se poklapala sa mojim uverenjima. Kada sam po\u010dela da radim ovde, osetila sam ovu posvec\u0301enost u svakodnevnim akcijama i pona\u0161anju. Ovaj fokus na odr\u017eivost je tako\u0111e zna\u010dajna prilika za brendiranje poslodavca, jer predstavlja Lindstr\u00f6m kao vizionarskog i odgovornog poslodavca koji privla\u010di vrhunske talente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Slu\u0161anje, istra\u017eivanje i izazivanje norme<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">U 2024. godini, tim za ljudske resurse (HR) kompanije Lindstr\u00f6m je bio usredsre\u0111en na izgradnju odr\u017eive buduc\u0301nosti osna\u017eivanjem na\u0161ih zaposlenih kroz razne inicijative i politike. Ako bih morala da sumiram ovu godinu u nekoliko re\u010di, one bi bile: slu\u0161anje, istra\u017eivanje i osporavanje statusa quo. Ali pre nego \u0161to se upustimo u ove teme, va\u017eno je da zastanemo i razmislimo o promenama. To je vitalni deo na\u0161ih \u017eivota i svi imamo mo\u0107 i mogu\u0107nost da izaberemo kako c\u0301emo na to gledati i pretvoriti to u svoju korist. Ba\u0161 kao \u0161to je to u\u010dinio na\u0161 HR tim, sa stra\u0161c\u0301u. Zapravo, 27% \u010dlanova na\u0161eg HR tima \u0161irom sveta pridru\u017eilo se Lindstr\u00f6mu 2024. godine, uklju\u010dujuc\u0301i i mene.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kada ka\u017eem da smo slu\u0161ali, mislim na to na svakom nivou organizacije uz najvec\u0301u usagla\u0161enost, uklju\u010dujuc\u0301i i anonimne kanale za povratne informacije. Kao vo\u0111a na\u0161eg programa \u201eGlas zaposlenih\u201c, imam privilegiju da vidim detaljne rezultate i da iz prve ruke budem svedok toga kako jednak tretman i osec\u0301aj pripadnosti doprinose srec\u0301i i zadovoljstvu zaposlenih. Da bismo odr\u017eali transparentno i odgovorno radno okru\u017eenje, tako\u0111e odr\u017eavamo i aktivan kanal za uzbunjivanje. Slu\u0161anje zaposlenih je klju\u010dno za razumevanje njihovih potreba i briga. Zato na\u0161 Forum za ljude tako\u0111e pru\u017ea platformu za razmenu ideja, diskusiju o izazovima i saradnju na re\u0161enjima.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Preduzimanje akcija za kontinuirano pobolj\u0161anje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tako\u0111e smo preduzeli akciju pridru\u017eivanjem programima kao \u0161to su <a href=\"https:\/\/ecovadis.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">EcoVadis<\/a> i <a href=\"https:\/\/unglobalcompact.org\/take-action\/target-gender-equality\" target=\"_blank\" rel=\"noreferrer noopener\">Target Gender Equality Accelerator organizacije United Global Compact<\/a>. Ovi izbori odra\u017eavaju na\u0161u posvec\u0301enost sticanju vrednih uvida, osporavanju statusa quo i pobolj\u0161anju na\u010dina na koji radimo. Proces je zahtevao kriti\u010dki osvrt na na\u0161e postojec\u0301e prakse, \u0161to nam je pomoglo da identifikujemo zastarele politike ili procese. Sve\u017ee ideje, uklju\u010dujuc\u0301i uvide iz EcoVadis okvira za <a href=\"https:\/\/lindstromgroup.com\/rs\/odrzivost\/od-bronze-do-platine-za-3-godine-nase-ecovadis-putovanje\/\" target=\"_blank\" rel=\"noreferrer noopener\">poslodavca platinastog nivoa<\/a>, bile su klju\u010dne za na\u0161e upore\u0111ivanje sa konkurentima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pa\u017eljivo smo odabrali svoje teme, odrazili potrebe na\u0161ih ljudi i ispunili Evropske standarde izve\u0161tavanja o odr\u017eivosti (ESRS). Na\u0161a posvec\u0301enost pravednom zapo\u0161ljavanju, zdravlju i bezbednosti, blagostanju, u\u010denju i razvoju, sve potkrepljeno na\u0161om <a href=\"https:\/\/lindstromgroup.com\/sustainability\/a-fair-and-safe-workplace\/\" target=\"_blank\" rel=\"noreferrer noopener\">posvec\u0301eno\u0161c\u0301u raznolikosti, ravnopravnosti i inkluziji (DEI)<\/a>, bila je kamen temeljac na\u0161e strategije za stvaranje prosperitetnog i inkluzivnog radnog mesta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sada, nakon skoro godinu dana u Lindstr\u00f6mu, mogu sa sigurno\u0161c\u0301u da ka\u017eem da na\u0161a snaga le\u017ei u na\u0161em timskom radu, ne samo unutar pojedina\u010dnih timova i odeljenja vec\u0301 i u saradnji me\u0111u razli\u010ditim timovima i funkcijama. Negovanjem saradnje i me\u0111usobne podr\u0161ke, mo\u017eemo efikasnije da ostvarujemo na\u0161e ciljeve i da stvorimo kohezivnije radno okru\u017eenje. Fokusiramo se na sve na\u0161e zaposlene, bez obzira na njihove uloge. Svi zaposleni i grupe zaposlenih, bilo da su u proizvodnji, prodaji, ili kancelarijskim funkcijama, podjednako su va\u017eni za na\u0161 uspeh i trudimo se da svima pru\u017eimo podr\u0161ku i resurse koji su im potrebni.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pravednost i blagostanje u praksi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tako\u0111e sam saznala da pravedno zapo\u0161ljavanje u Lindstr\u00f6mu nije samo politika, vec\u0301 praksa ugra\u0111ena u na\u0161u kulturu. 2024. godine smo pokrenuli na\u0161u Politiku ljudskih prava kako bismo osigurali posvec\u0301enost pravednim platama, jasnim uslovima zapo\u0161ljavanja i bezbednom radnom okru\u017eenju. To \u0161to imamo ovu politiku zna\u010di da je se pridr\u017eavamo i to konkretnim akcijama. To nas je dovelo do upore\u0111ivanja tr\u017ei\u0161nih standarda i redizajniranja na\u0161eg okvira poslova i principa kompenzacije.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jo\u0161 jedno klju\u010dno saznanje je da je dobrobit zaposlenih u srcu <a href=\"https:\/\/lindstromgroup.com\/our-culture\/\" target=\"_blank\" rel=\"noreferrer noopener\">na\u0161e kulture \u201eWe Care\u201c<\/a>. Verujemo da je srec\u0301na i zdrava radna snaga neophodna za na\u0161 uspeh. Razumemo da je dobrobit kombinacija bezbednosti, fizi\u010dkog i mentalnog zdravlja, u\u010denja i brige. Zbog toga smo oja\u010dali saradnju izme\u0111u na\u0161ih odeljenja za zdravlje i bezbednost i ljudskih resursa, i imala sam srec\u0301u da predstavljam glas ljudskih resursa u ovoj akciji.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Budu\u0107nost koju oblikuju ljudi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na kraju, zavirimo malo i u buduc\u0301nost. Neki od na\u0161ih prioriteta uklju\u010duju poslovne prakse i prakse po pitanju ljudskih prava, jedan ambiciozan digitalni portfolio i dobrobit zaposlenih, da nabrojim samo neke. Cilj nam je da zadr\u017eimo na\u0161e talente pru\u017eajuc\u0301i im moguc\u0301nosti za rast i osiguravajuc\u0301i to da svi znaju da su podjednako va\u017eni. Ovaj pristup podsti\u010de osec\u0301aj svrhe i pripadnosti me\u0111u na\u0161im zaposlenima. Dok idemo napred, ostajemo posvec\u0301eni izgradnji mostova koji osna\u017euju na\u0161e zaposlene za odr\u017eivu buduc\u0301nost. Svakog dana radimo na stvaranju radnog mesta gde svaki zaposleni mo\u017ee da napreduje i doprinese na\u0161em kolektivnom uspehu. Zajedno gradimo svetliju i odr\u017eiviju buduc\u0301nost za sve.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Mo\u017eda \u0107e vas zanimati i:<\/h2>\n\n\n\n<style>\n    @media only screen and (max-width: 1200px) {\n        #block_b0fbb733e6093f7ef0274b0e6d324f61 .blogposts__container {\n            grid-template-columns: repeat(4, 1fr);\n        }\n    }\n<\/style>\n\n            <div \n            id=\"block_b0fbb733e6093f7ef0274b0e6d324f61\" \n            class=\"blogposts blogposts--block_b0fbb733e6093f7ef0274b0e6d324f61 \"\n        >\n            <div class=\"blogposts\">\n                <div class=\"blogposts__container post-row\">\n                    \n        <div class='post-card relative' data-index='18919'>\n            <img\n                class='post-card__image' \n                src='https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2025\/04\/ReportColumn_Heta_V01.jpg' \n                alt='Saradnja sa klijentima za odr\u017eivu budu\u0107nost' \n            \/>\n            <div class='post-card__content'>\n                <div class='post-card__categories z-20'>\n            <a\n                class='post-card__category'\n                href='https:\/\/lindstromgroup.com\/rs\/category\/clanci\/'\n            >\n                \u010clanci\n            <\/a><\/div>\n                <div class='post-card__title'>\n                    Saradnja sa klijentima za odr\u017eivu budu\u0107nost\n                <\/div>\n                <p class='post-card__excerpt'>\n                    Heta Tuomivaara isti\u010de da je klju\u010d za izgradnju odr\u017eivije buduc\u0301nosti u na\u0161oj sposobnosti da slu\u0161amo, razumemo i sara\u0111ujemo.\n                <\/p>\n                <div class='post-card__tags z-20'>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/korisnicko-iskustvo\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #korisni\u010dko iskustvo\n            <\/a>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/odrzivost\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #odr\u017eivost\n            <\/a>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/radna-odela\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #radna odela\n            <\/a><\/div>\n            <\/div>\n            <a href='\/rs\/clanci\/saradnja-sa-klijentima-za-odrzivu-buducnost\/' class='absolute inset-0 w-full h-full z-10'><\/a>\n        <\/div>\n    \n        <div class='post-card relative' data-index='18335'>\n            <img\n                class='post-card__image' \n                src='https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2025\/03\/10-godina-cover-1024x359.jpg' \n                alt='10 godina (u) Lindstr\u00f6m d.o.o.' \n            \/>\n            <div class='post-card__content'>\n                <div class='post-card__categories z-20'>\n            <a\n                class='post-card__category'\n                href='https:\/\/lindstromgroup.com\/rs\/category\/clanci\/'\n            >\n                \u010clanci\n            <\/a>\n            <a\n                class='post-card__category'\n                href='https:\/\/lindstromgroup.com\/rs\/category\/kompanijske-vesti\/'\n            >\n                Kompanijske vesti\n            <\/a><\/div>\n                <div class='post-card__title'>\n                    10 godina (u) Lindstr\u00f6m d.o.o.\n                <\/div>\n                <p class='post-card__excerpt'>\n                    Kompanija Lindstr\u00f6m u Srbiji posluje ve\u0107 10 godina. \u010cak devetoro zaposlenih je tu od samog po\u010detka i razgovarali smo sa njima povodom toga.\n                <\/p>\n                <div class='post-card__tags z-20'>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/karijera-u-lindstromu\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #karijera u Lindstromu\n            <\/a><\/div>\n            <\/div>\n            <a href='\/rs\/clanci\/10-godina-u-lindstrom-d-o-o\/' class='absolute inset-0 w-full h-full z-10'><\/a>\n        <\/div>\n    \n        <div class='post-card relative' data-index='18213'>\n            <img\n                class='post-card__image' \n                src='https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/12\/Lind_ecovadis24-1024x555.jpg' \n                alt='Lindstr\u00f6m je dobio EcoVadisovu platinastu medalju za izvanredan u\u010dinak po pitanju odr\u017eivosti' \n            \/>\n            <div class='post-card__content'>\n                <div class='post-card__categories z-20'>\n            <a\n                class='post-card__category'\n                href='https:\/\/lindstromgroup.com\/rs\/category\/kompanijske-vesti\/'\n            >\n                Kompanijske vesti\n            <\/a><\/div>\n                <div class='post-card__title'>\n                    Lindstr\u00f6m je dobio EcoVadisovu platinastu medalju za izvanredan u\u010dinak po pitanju odr\u017eivosti\n                <\/div>\n                <p class='post-card__excerpt'>\n                    Platinasta medalja EcoVadisa, vode\u0107eg svetskog provajdera rejtinga odr\u017eivosti, svrstava nas u najboljih 1% me\u0111u vi\u0161e od 130.000 ocenjenih kompanija.\n                <\/p>\n                <div class='post-card__tags z-20'>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/cirkularna-ekonomija\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #cirkularna ekonomija\n            <\/a>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/odrzivost\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #odr\u017eivost\n            <\/a><\/div>\n            <\/div>\n            <a href='\/rs\/kompanijske-vesti\/lindstrom-je-dobio-ecovadisovu-platinastu-medalju-za-izvanredan-ucinak-po-pitanju-odrzivosti\/' class='absolute inset-0 w-full h-full z-10'><\/a>\n        <\/div>\n                    <\/div>\n                <div class=\"post-row-mobile-carousel\"><\/div>\n            <\/div>\n        <\/div>\n    ","protected":false},"excerpt":{"rendered":"<p>Anita Bela ka\u017ee da je jedan od najupe\u010datljivijih aspekata koji su je privukli kompaniji Lindstr\u00f6m bila na\u0161a nepokolebljiva posvec\u0301enost odr\u017eivosti.<\/p>\n","protected":false},"author":130,"featured_media":18918,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[100],"tags":[58,77],"coauthors":[140],"class_list":["post-18917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clanci","tag-odrzivost","tag-we-care"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Osna\u017eivanje na\u0161ih zaposlenih za odr\u017eivu buduc\u0301nost\u00a0 - Lindstr\u00f6m Serbia<\/title>\n<meta name=\"description\" content=\"Anita Bela ka\u017ee da je jedan od najupe\u010datljivijih aspekata koji su je privukli kompaniji Lindstr\u00f6m bila na\u0161a nepokolebljiva posvec\u0301enost odr\u017eivosti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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