{"id":17851,"date":"2024-10-28T15:49:57","date_gmt":"2024-10-28T13:49:57","guid":{"rendered":"https:\/\/lindstromgroup.com\/rs\/?p=17851"},"modified":"2025-06-02T13:07:19","modified_gmt":"2025-06-02T11:07:19","slug":"odrzivost-otiraca-sta-otirace-cini-odrzivim-i-zasto-je-to-vazno","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/rs\/clanci\/odrzivost-otiraca-sta-otirace-cini-odrzivim-i-zasto-je-to-vazno\/","title":{"rendered":"Odr\u017eivost otira\u010da &#8211; \u0161ta otira\u010de \u010dini odr\u017eivim i za\u0161to je to va\u017eno?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Da li ste ikada razmi\u0161ljali o uticaju staza i otira\u010da po kojima hodate svaki dan na \u017eivotnu sredinu?<\/h2>\n\n\n\n<p>\u0160ta je sa materijalima od kojih su napravljeni, sa procesom njihovog odr\u017eavanja, njihovim \u010di\u0161c\u0301enjem, ili sa na\u010dinom kako se odla\u017eu na kraju radnog veka?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Pa, u Lindstr\u00f6mu, staze i otira\u010di i njihov uticaj na \u017eivotnu sredinu su ne\u0161to u vezi sa \u010dime smo strastveni, a na\u0161a usluga iznajmljivanja otira\u010da je sada va\u017ean deo na\u0161e te\u017enje ka odr\u017eivosti. U ovom tekstu mo\u017eete pronac\u0301i pregled na\u0161ih ciljeva i pristupa odr\u017eivosti, sa posebnim fokusom na to kako to uti\u010de na na\u0161u uslugu iznajmljivanja prostirki.<\/p>\n\n\n\n        <div\n        id=\"block_67a73636a669a8b0cb8b092c1e62d37e\" \n        class=\"anchor-link anchor-link--block_67a73636a669a8b0cb8b092c1e62d37e \"\n        >\n            <div class=\"anchor-links__navbar lindstrom-container lindstrom-container--content has-scrolling-gradient\">\n                <ul>\n                                        <li class=\"navbar__item\">\n                        <a \n                            href=\"#usluga\" \n                            onMouseOver=\"this.style.color='#003f72'\" \n                            onMouseOut=\"this.style.color='var(--color-grey-50)'\">\n                                \u0160ta je usluga iznajmljivanja otira\u010da?                        <\/a>\n                    <\/li>\n                                        <li class=\"navbar__item\">\n                        <a \n                            href=\"#vizija\" \n                            onMouseOver=\"this.style.color='#003f72'\" \n                            onMouseOut=\"this.style.color='var(--color-grey-50)'\">\n                                Vizija odr\u017eivosti                        <\/a>\n                    <\/li>\n                                        <li class=\"navbar__item\">\n                        <a \n                            href=\"#trendovi\" \n                            onMouseOver=\"this.style.color='#003f72'\" \n                            onMouseOut=\"this.style.color='var(--color-grey-50)'\">\n                                Trendovi u tekstilu                        <\/a>\n                    <\/li>\n                                        <li class=\"navbar__item\">\n                        <a \n                            href=\"#ciljevi\" \n                            onMouseOver=\"this.style.color='#003f72'\" \n                            onMouseOut=\"this.style.color='var(--color-grey-50)'\">\n                                Ekolo\u0161ki ciljevi                        <\/a>\n                    <\/li>\n                                        <li class=\"navbar__item\">\n                        <a \n                            href=\"#iznajmljivanje\" \n                            onMouseOver=\"this.style.color='#003f72'\" \n                            onMouseOut=\"this.style.color='var(--color-grey-50)'\">\n                                Iznajmljivanje otira\u010da zbog odr\u017eivosti                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n    \n\n\n<h2 class=\"wp-block-heading\" id=\"usluga\">\u0160ta je usluga iznajmljivanja otira\u010da?<\/h2>\n\n\n\n<p>U slu\u010daju Lindstr\u00f6ma, usluga iznajmljivanja prostirki je kompletna servisna ponuda. Glavna prednost usluge iznajmljivanja je to \u0161to neko drugi brine o celom procesu, olak\u0161avajuc\u0301i tako teret koji se stavlja na vas kao klijenta.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Usluga po\u010dinje analizom potreba klijenta i proizvodnjom standardnih ili prilago\u0111enih dizajnerskih prostirki. Tekuc\u0301a usluga nakon toga uklju\u010duje preuzimanje, skladi\u0161tenje i isporuku va\u0161ih prostirki, kao i \u010di\u0161c\u0301enje, odr\u017eavanje i upravljanje na kraju \u017eivotnog veka, bilo kroz recikla\u017eu, ili kroz bezbedno odlaganje. Pro\u010ditajte vi\u0161e o tome <a href=\"https:\/\/lindstromgroup.com\/rs\/staze-i-otiraci\/sve-sto-treba-da-znate-o-usluzi-iznajmljivanja-otiraca\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0161ta je usluga iznajmljivanja staza i otira\u010da ovde<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Kori\u0161c\u0301enje Lindstr\u00f6ma kao partnera tako\u0111e zna\u010di da <strong>u\u017eivate u mnogim prednostima u pogledu odr\u017eivosti<\/strong>. U nastavku je obja\u0161njen na\u010din na koji Lindstr\u00f6mova usluga iznajmljivanja posti\u017ee ove prednosti za \u017eivotnu sredinu.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-74d018ca wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"768\" height=\"513\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/10\/Lindstrom_PR_s-227-768x513-1.jpg\" alt=\"\" class=\"wp-image-17853\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/10\/Lindstrom_PR_s-227-768x513-1.jpg 768w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/10\/Lindstrom_PR_s-227-768x513-1-300x200.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/10\/MAS_D1458_4_striped-768x512-1.jpg\" alt=\"\" class=\"wp-image-17854\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/10\/MAS_D1458_4_striped-768x512-1.jpg 768w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/10\/MAS_D1458_4_striped-768x512-1-300x200.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vizija\">Lindstr\u00f6mova vizija odr\u017eivosti<\/h2>\n\n\n\n<p>Tekstilni sektor ima zna\u010dajan uticaj na na\u0161e \u017eivote, zbog \u010dega su, napori i doprinosi koje dajemo kao pioniri industrije, od klju\u010dnog zna\u010daja. U Lindstr\u00f6mu razmatramo uticaj na\u0161ih operacija na \u017eivotnu sredinu u svim funkcijama. Postavili smo sebi tri smela cilja odr\u017eivosti:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-74d018ca wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"140\" height=\"185\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/10\/1.jpg\" alt=\"\" class=\"wp-image-17855\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-turquoise-color has-text-color has-link-color wp-elements-ee3c652afb0fc4d9d9aecb1f098f2c48\"><strong>100% recikla\u017ee tekstilnog otpada do 2025<\/strong>.<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\">U 2023. smo uspeli da recikliramo 74% na\u0161eg ukupnog tekstilnog otpada. Jedan od na\u0161ih buduc\u0301ih ciljeva je da mo\u017eemo da koristimo sopstveni tekstilni otpad kao sirovinu.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"124\" height=\"147\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/10\/2.jpg\" alt=\"\" class=\"wp-image-17856\" style=\"width:159px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-turquoise-color has-text-color has-link-color wp-elements-48b79ba0e5861467eb1f3859c8409fcd\"><strong>Smanjenje emisija za 50% do 2030<\/strong>.<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\">Po\u010dev\u0161i od osnovnih nivoa postavljenih 2021. godine, na\u0161 cilj je da smanjimo emisije gasova staklene ba\u0161te za 50% u celom lancu vrednosti do 2030. godine i kona\u010dno dostignemo <strong>neto-nulu do 2050. godine.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"133\" height=\"166\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/10\/3.jpg\" alt=\"\" class=\"wp-image-17857\" style=\"width:149px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-turquoise-color has-text-color has-link-color wp-elements-89e91457a7681f4a77d4cfdb5305247c\"><strong>30% novog tekstila \u0107e sadr\u017eati odr\u017eive materijale do 2025<\/strong>.<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\">Cilj nam je da povec\u0301amo odr\u017eivost na\u0161ih materijala tako da najmanje 30% novog tekstila uklju\u010duje reciklirane ili bio-bazirane materijale do 2025. godine.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Da bi ostvario ove ciljeve, Lindstr\u00f6m je postavio nekoliko temeljnih principa koji nam poma\u017eu da vodimo na\u0161e akcije.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Prvi je da svoje aktivnosti baziramo <strong>na konceptu cirkularne ekonomije<\/strong>. To zna\u010di da smo fokusirani na tra\u017eenje na\u010dina da smanjimo prekomernu proizvodnju i da ograni\u010dimo ili zamenimo kori\u0161\u0107enje prirodnih resursa. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Drugi je <strong>usvajanje nau\u010dno zasnovanih ekolo\u0161kih ciljeva<\/strong>. Ovo poma\u017ee da se napori usmere ka rezultatima koji \u0107e posti\u0107i istinska ekolo\u0161ka pobolj\u0161anja u celom lancu vrednosti. Ovo je u suprotnosti sa performativnim radnjama ili koracima koji mogu nehotice u\u010diniti vi\u0161e \u0161tete nego koristi. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Tre\u0107e, prihvatamo <strong>transparentnost i pratimo napredak kroz redovne revizije<\/strong>. Da bi se ovo postiglo, potrebni su dugoro\u010dni odnosi sa dobavlja\u010dima kako bi se osiguralo da se odr\u017eivost usvoji u celom lancu snabdevanja.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img decoding=\"async\" width=\"2000\" height=\"1258\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/10\/Nas-put-ka-smanjenju-stetnih-emisija.jpg\" alt=\"\" class=\"wp-image-17863\" style=\"border-style:none;border-width:0px;width:940px;height:auto\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/10\/Nas-put-ka-smanjenju-stetnih-emisija.jpg 2000w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/10\/Nas-put-ka-smanjenju-stetnih-emisija-300x189.jpg 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/10\/Nas-put-ka-smanjenju-stetnih-emisija-1024x644.jpg 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/10\/Nas-put-ka-smanjenju-stetnih-emisija-768x483.jpg 768w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/10\/Nas-put-ka-smanjenju-stetnih-emisija-1536x966.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"trendovi\">Cirkularna ekonomija pokre\u0107e trendove u tekstilnoj industriji<\/h2>\n\n\n\n<p>Pored va\u017enosti ekolo\u0161kih standarda i brige, postoje zna\u010dajni ekonomski trendovi koji uti\u010du na tekstilnu industriju. Saznajte vi\u0161e o njima u nastavku.<\/p>\n\n\n\n<p><\/p>\n\n\n\n            <div \n            id=\"accordion-teaser-block_83548a31a5f7b52eb569274cbe8f6682\" \n            class=\"accordion-teaser\"\n        >\n                            <div class=\"accordion-teaser__item accordion-teaser__item-direction--noreverse\">\n                    <div class=\"item__content\" style=\"background-color: #006f86; color: #FFFFFF;\">\n                        <div class=\"content__title\">Reper EU<\/div>\n                        <div class=\"content__descriptions\">\n                            <div class=\"description__short description__short--visible\">\n                                EU proizvodi 12,6 miliona tona tekstilnog otpada godi\u0161nje.                            <\/div>\n                            <div class=\"description__full\"><p>Iako je ovo globalno pitanje, situacija u Evropskoj uniji (EU) je reper za smer kretanja industrije. Prema strategiji EU za odr\u017eivi i cirkularni tekstil, EU generi\u0161e 12,6 miliona tona tekstilnog otpada godi\u0161nje. Trenutno se samo 22% tekstilnog otpada nakon upotrebe sakuplja odvojeno za ponovnu upotrebu ili recikliranje. Strategija odr\u017eivog tekstila EU je da podstakne preduzec\u0301a i organizacije da povec\u0301aju ponovnu upotrebu, popravku, recikliranje i trajnost tekstila.<\/p>\n<\/div>\n                        <\/div>\n                        <div class=\"content__button\">\n                            <div>\n                                                            <\/div>\n                            <button style=\"color: #FFFFFF; border: 2px solid #FFFFFF;\">\n                                <span class=\"button__icon material-symbols-outlined\">add<\/span>\n                            <\/button>\n                        <\/div>\n                    <\/div>\n                    <div class=\"item__image\">\n                        <img decoding=\"async\" \n                            src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/10\/230824_RecycledMaterial_V12-1024x683-1.jpg\" \n                            alt=\"Reper EU\"\n                        >\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-teaser__item accordion-teaser__item-direction--reverse\">\n                    <div class=\"item__content\" style=\"background-color: #ca005d; color: #FFFFFF;\">\n                        <div class=\"content__title\">Kupovna mo\u0107 Generacije Z<\/div>\n                        <div class=\"content__descriptions\">\n                            <div class=\"description__short description__short--visible\">\n                                Kao radna snaga buduc\u0301nosti, generacija Z vec\u0301 gura agendu odr\u017eivosti u prvi plan.                            <\/div>\n                            <div class=\"description__full\"><p>Jo\u0161 jedan zna\u010dajan trend je pomeranje navika potro\u0161a\u010da ka odr\u017eivim proizvodima i ponovnoj upotrebi artikala. Ova promena je istaknuta u istra\u017eiva\u010dkom izve\u0161taju Nielsen IK o potro\u0161a\u010dkim navikama generacije Z (ro\u0111ene 1997-2012). U izve\u0161taju identifikuju generaciju Z kao verovatno najvec\u0301u i najbogatiju generaciju ikada, sa najbr\u017eim rastom kupovne moc\u0301i.<\/p>\n<p>Kao radna snaga buduc\u0301nosti, generacija Z vec\u0301 gura agendu odr\u017eivosti u prvi plan. U izve\u0161taju se navodi da je generacija Z <em><strong>\u201e<\/strong><strong>zabrinuta za klimatsku i ekolo\u0161ku pravdu<\/strong><\/em>&#8230;\u00a0 <em>a 77 procenata generacije Z ka\u017ee da nec\u0301e kupovati robu iz zemalja sa lo\u0161im ekolo\u0161kim standardima.\u201c<\/em> Pored toga, u izve\u0161taju se tako\u0111e navodi da kompanije koje mogu da promovi\u0161u dve ili vi\u0161e koristi po pitanju odr\u017eivosti u svom marketingu su otkrile da je prodaja 2,5 puta vec\u0301a nego kod onih kompanija koje to ne mogu.<\/p>\n<\/div>\n                        <\/div>\n                        <div class=\"content__button\">\n                            <div>\n                                                            <\/div>\n                            <button style=\"color: #FFFFFF; border: 2px solid #FFFFFF;\">\n                                <span class=\"button__icon material-symbols-outlined\">add<\/span>\n                            <\/button>\n                        <\/div>\n                    <\/div>\n                    <div class=\"item__image\">\n                        <img decoding=\"async\" \n                            src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/10\/pexels-skylar-kang-6044403-1024x678-1.jpg\" \n                            alt=\"Kupovna mo\u0107 Generacije Z\"\n                        >\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-teaser__item accordion-teaser__item-direction--noreverse\">\n                    <div class=\"item__content\" style=\"background-color: #006f86; color: #FFFFFF;\">\n                        <div class=\"content__title\">Nesigurnosti usled globalnih \u0161okova<\/div>\n                        <div class=\"content__descriptions\">\n                            <div class=\"description__short description__short--visible\">\n                                Globalni \u0161okovi poput pandemije Covid-19, regionalnih sukoba i klimatskih promena uticali su na globalizovane materijalne i energetske sisteme.                            <\/div>\n                            <div class=\"description__full\"><p>Trec\u0301i trend koji vredi zapamtiti je kako su globalni \u0161okovi poput pandemije koronavirusa, regionalnih sukoba i klimatskih promena uticali na globalizovane materijalne i energetske sisteme. Porast cena energije i nesigurnost u lancu snabdevanja uticali su na konkurentnost mnogih tekstilnih kompanija u EU. Buduc\u0301nost tekstilne industrije c\u0301e morati da upravlja ovim faktorima stresa kori\u0161c\u0301enjem cirkularnih navika i stvaranjem resursno efikasnijih procesa.<\/p>\n<\/div>\n                        <\/div>\n                        <div class=\"content__button\">\n                            <div>\n                                                            <\/div>\n                            <button style=\"color: #FFFFFF; border: 2px solid #FFFFFF;\">\n                                <span class=\"button__icon material-symbols-outlined\">add<\/span>\n                            <\/button>\n                        <\/div>\n                    <\/div>\n                    <div class=\"item__image\">\n                        <img decoding=\"async\" \n                            src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/10\/pexels-content-prod-co-5908251-1024x683-1.jpg\" \n                            alt=\"Nesigurnosti usled globalnih \u0161okova\"\n                        >\n                    <\/div>\n                <\/div>\n                    <\/div>\n    \n\n\n<h2 class=\"wp-block-heading\" id=\"ciljevi\">Lindstr\u00f6mova usluga staza i otira\u010da i ekolo\u0161ki ciljevi<\/h2>\n\n\n\n<p>Ceo Lindstr\u00f6mov pristup na\u0161im klimatskim ciljevima je zasnovan na nauci i odobren je od strane <a href=\"https:\/\/lindstromgroup.com\/lindstroms-climate-targets-approved-by-the-science-based-targets-initiative\/\" target=\"_blank\" rel=\"noreferrer noopener\">inicijative Ciljevi zasnovani na nauci<\/a>. Pored toga, Lindstr\u00f6m je postavio <a href=\"https:\/\/lindstromgroup.com\/circularity-in-textiles-our-circular-economy-business-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">ciljeve recikliranja i cilj da pove\u0107a broj recikliranih materijala u tekstilu<\/a>. Ispod su neke od kriti\u010dnih oblasti na koje se fokusiramo kada poku\u0161avamo da postignemo te ciljeve i kako na njih uti\u010de na\u0161a usluga iznajmljivanja prostirki.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-turquoise-color has-text-color has-link-color wp-elements-73e5688826c57e08e4f805c39df994fe\">Dizajnirani da traju<\/h2>\n\n\n\n<p>U tekstilnoj industriji sve po\u010dinje u fazi dizajna \u2013 ni Lindstr\u00f6move staze i otira\u010di nisu izuzetak. Jo\u0161 2021. godine, kolekcija dizajnerskih prostirki proizvedena je od 100% recikliranog prediva. 2023. godine, nove prostirke u standardnoj kolekciji po\u010dele su da se prave od gume bez ftalata.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Lindstr\u00f6m nastoji da postigne postavljene ciljeve bez \u017ertvovanja kvaliteta i izdr\u017eljivosti, dizajnirajuc\u0301i proizvode koji su napravljeni da dugo traju. Specijalista za proizvode Lili Hietala, obja\u0161njava da je <em>\u201ecilj da se koriste reciklirani materijali i da se kvalitet zadr\u017ei \u0161to je vi\u0161e moguc\u0301e. Ne \u017eelimo da stvaramo vi\u0161e otpada u ime odr\u017eivosti\u201d<\/em>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Lindstr\u00f6mov proces dizajna ne samo da gleda na to kako se vi\u0161e recikliranih materijala mo\u017ee ugraditi, vec\u0301 i ozbiljno uzima u obzir trajnost. Tako se izbegava prekomerna proizvodnja, kao i vrac\u0301anje materijala kada otira\u010d kona\u010dno do\u0111e do kraja upotrebe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-turquoise-color has-text-color has-link-color wp-elements-6b0e2ef39dccedc6ee9d114ff78dad6e\">Trajnost u partnerstvima i nabavkama<\/h2>\n\n\n\n<p>Lindstr\u00f6mova partnerstva i nabavke su od su\u0161tinskog zna\u010daja za nabavku odr\u017eivih materijala za proizvode. Da bi se maksimizirao \u017eivotni vek tekstila, materijali moraju biti izdr\u017eljivi i pogodni za popravku i ponovnu upotrebu. Lindstr\u00f6m je povec\u0301ao upotrebu materijala kao \u0161to je Renicle, kao i gume bez ftalata za standardne prostirke. Lindstr\u00f6move dizajnerske prostirke tako\u0111e uklju\u010duju upotrebu Econylona.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Iako su Lindstr\u00f6movi ciljevi smanjenje kori\u0161c\u0301enja prvobitnih resursa i to da sve kolekcije prostirki budu bar delimi\u010dno napravljene od odr\u017eivih materijala, proizvodi i dalje moraju biti dugotrajni. Da bismo to postigli, na\u0161i partneri igraju klju\u010dnu ulogu u razvoju i testiranju proizvoda za prostirke.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u201eRadimo sa najboljim proizvo\u0111a\u010dima sirovina i otira\u010da u Evropi. Saradnja sa njima omoguc\u0301ava razvoj na\u0161eg proizvoda\u201c, obja\u0161njava Lili Hietala.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-turquoise-color has-text-color has-link-color wp-elements-3483530dfc913b9e0f089c4c6d262815\">Efikasni servisni procesi<\/h2>\n\n\n\n<p>Iznajmljivanje podnih prostirki kao usluga je primer kru\u017enog modela u akciji. Pranjem, odr\u017eavanjem i popravkom prostirki, klijenti mogu biti sigurni da je upotreba proizvoda maksimalna.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Kroz godine iskustva, Lindstr\u00f6m je razvio i investirao u industrijske procese pranja koji su efikasni, ali i manje zahtevni po pitanju resursa. Koristimo resurse odgovorno tako \u0161to recikliramo vodu iz faza ispiranja, ni\u017ee temperature pranja, kao i krac\u0301e vreme procesa radi u\u0161tede energije.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Da bi ponudio kvalitet usluge iznajmljivanja, Lindstr\u00f6m mora biti blizak na\u0161im klijentima. Sa na\u0161om mre\u017eom lokalnih servisnih centara, udaljenosti su kratke, a na\u0161i lokalni transportni partneri zna\u010de da jedan kilogram ve\u0161a u proseku putuje samo 260 metara.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-turquoise-color has-text-color has-link-color wp-elements-77f65c265115da6e8d43dc60e66c6221\">Reciklirano, a ne ba\u010deno<\/h2>\n\n\n\n<p>Otira\u010d se sastoji od tri sloja: prediva, gumene podloge i srednjeg sloja koji povezuje ova dva sloja. Lindstr\u00f6move podne prostirke su napravljene od gume, sa najlonskim predivom vulkaniziranim zajedno na vrhu. Razdvajanje ova dva materijala na kraju \u017eivotnog ciklusa prostirke je izazov. Lindstr\u00f6movo partnerstvo sa Infinity Mat Recycling je va\u017ean korak u dostizanju na\u0161ih ciljeva recikliranja. Lindstr\u00f6m je 2023. uspeo da reciklira 23,5% prostirki na kraju njihovog radnog veka, i one su na\u0161le svoju dalju primenu u gipsanim panelima, podnim plo\u010dicama i zidnim panelima. Cilj recikla\u017ee staza i otira\u010da za 2024. godinu je 50%.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Pored \u0161irenja mre\u017ee partnera za recikla\u017eu, Lindstr\u00f6m istra\u017euje i razvija nove kombinacije materijala kako bi same podne prostirke u\u010dinio odr\u017eivijim. Me\u0111utim, po\u0161to je proces pranja veoma grub, te\u0161ko je pronac\u0301i nove, odr\u017eivije materijale koji ne ugro\u017eavaju \u017eivotni vek ili kvalitet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"iznajmljivanje\">Omoguc\u0301avanje odr\u017eivosti kroz iznajmljivanje prostirki<\/h2>\n\n\n\n<p>Kao \u0161to vidite, usluga iznajmljivanja prostirki omoguc\u0301ava mnogo na\u010dina da uti\u010dete na odr\u017eivost. Odgovornim odlaganjem prostirki na kraju radnog veka mo\u017eemo da povratimo i ponovo upotrebimo materijale za nove proizvode. Tako\u0111e cenimo izdr\u017eljivost od samog po\u010detka, osiguravajuc\u0301i da klijenti dobijaju kvalitetne proizvode s vremena na vreme, u dugoro\u010dnom partnerstvu<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n    <div \n        id=\"cta-with-image-block_50407549fdbab1380c3d9fb04bf01a8f\" \n        class=\"cta-with-image\"\n    >\n        <div class=\"cta__content\" style=\"color: #222222; background-color: #ffffff\">\n            <div class=\"content__title\">Da li su na\u0161e vrednosti u skladu sa va\u0161im?<\/div>\n            <div class=\"content__description\">Ako ste zainteresovani da iznajmite podne prostirke od odr\u017eivog partnera, unapred se radujemo Va\u0161oj poruci!\r\n<\/div>\n            <div class=\"content__button-links\">\n                                    <div class=\"button-link\">\n                        <a \n                            href=\"https:\/\/lindstromgroup.com\/rs\/usluge\/iznajmljvanje-staza-i-otiraca\/\" \n                            style=\"background-color: #e52330; color: #FFFFFF; border: 2px solid \"\n                        >\n                            VI\u0160E O USLUZI                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n        <div class=\"cta__image\"><img decoding=\"async\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/10\/Lindstrom_PR_s-320-1-768x561.jpg.webp\" alt=\"\" \/><\/div>\n    <\/div>\n\n\n\n<style>\n    @media only screen and (max-width: 1200px) {\n        #block_bec39c8afec15db6314a86e1c20f8d3e .blogposts__container {\n            grid-template-columns: repeat(4, 1fr);\n        }\n    }\n<\/style>\n\n            <div \n            id=\"block_bec39c8afec15db6314a86e1c20f8d3e\" \n            class=\"blogposts blogposts--block_bec39c8afec15db6314a86e1c20f8d3e \"\n        >\n            <div class=\"blogposts\">\n                <div class=\"blogposts__container post-row\">\n                    \n        <div class='post-card relative' data-index='17572'>\n            <img\n                class='post-card__image' \n                src='https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/09\/20201125_Lindstrom_239_Espoo_Kirstin-koulu-1-1024x386.jpg' \n                alt='8 na\u010dina kako staze i otira\u010di mogu da vam pomognu u poslovanju' \n            \/>\n            <div class='post-card__content'>\n                <div class='post-card__categories z-20'>\n            <a\n                class='post-card__category'\n                href='https:\/\/lindstromgroup.com\/rs\/category\/clanci\/'\n            >\n                \u010clanci\n            <\/a><\/div>\n                <div class='post-card__title'>\n                    8 na\u010dina kako staze i otira\u010di mogu da vam pomognu u poslovanju\n                <\/div>\n                <p class='post-card__excerpt'>\n                    Otira\u010di i staze nude brojne koristi i vr\u0161e razli\u010dite funkcije u poslovnom kontekstu. Bilo da pri\u010damo o otira\u010dima postavljenim na ulazima u zgrade, dizajnerskim stazama koje \u010dine deo izgleda enterijera, ili prostirkama koje pobolj\u0161avaju udobnost i dobrobit zaposlenih, postoje brojne korisne uloge koje staze i otira\u010di mogu imati. U ovom tekstu isti\u010demo 8 najboljih koje smo izabrali za vas.\n                <\/p>\n                <div class='post-card__tags z-20'>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/dizajn-staze\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #dizajn staze\n            <\/a>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/ergonomske-staze\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #ergonomske staze\n            <\/a>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/staze-i-otiraci\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #staze i otira\u010di\n            <\/a><\/div>\n            <\/div>\n            <a href='\/rs\/clanci\/8-nacina-kako-staze-i-otiraci-mogu-da-vam-pomognu-u-poslovanju\/' class='absolute inset-0 w-full h-full z-10'><\/a>\n        <\/div>\n    \n        <div class='post-card relative' data-index='17617'>\n            <img\n                class='post-card__image' \n                src='https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/09\/lindstrom-firemni.jpg' \n                alt='Korporativni imid\u017e prodaje &#8211; uloga dizajn staza u pobolj\u0161avanju va\u0161eg vizuelnog identiteta' \n            \/>\n            <div class='post-card__content'>\n                <div class='post-card__categories z-20'>\n            <a\n                class='post-card__category'\n                href='https:\/\/lindstromgroup.com\/rs\/category\/clanci\/'\n            >\n                \u010clanci\n            <\/a><\/div>\n                <div class='post-card__title'>\n                    Korporativni imid\u017e prodaje &#8211; uloga dizajn staza u pobolj\u0161avanju va\u0161eg vizuelnog identiteta\n                <\/div>\n                <p class='post-card__excerpt'>\n                    U o\u0161troj poslovnoj konkurenciji dana\u0161njice, svaka kompanija prvo mora da opstane, ako \u017eeli da uspe. (Samo) dobar proizvod ili usluga vi\u0161e nisu dovoljni &#8211; i korporativni imid\u017e tako\u0111e uti\u010de na odluke klijenata. Saznajte kako vam neki svakodnevni i funkcionalni predmeti mogu pomo\u0107i da u\u010dvrstite imid\u017e i budete pamtljiviji svojim kljentima.\n                <\/p>\n                <div class='post-card__tags z-20'>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/dizajn-staze\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #dizajn staze\n            <\/a>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/staze-i-otiraci\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #staze i otira\u010di\n            <\/a><\/div>\n            <\/div>\n            <a href='\/rs\/clanci\/korporativni-imidz-prodaje-uloga-dizajn-staza-u-poboljsavanju-vaseg-vizuelnog-identiteta\/' class='absolute inset-0 w-full h-full z-10'><\/a>\n        <\/div>\n    \n        <div class='post-card relative' data-index='17220'>\n            <img\n                class='post-card__image' \n                src='https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/06\/IMG_2322-1024x683.jpg' \n                alt='5 prednosti ergonomskih staza \u2013 promovisanje bezbednosti i zdravlja na radu' \n            \/>\n            <div class='post-card__content'>\n                <div class='post-card__categories z-20'>\n            <a\n                class='post-card__category'\n                href='https:\/\/lindstromgroup.com\/rs\/category\/clanci\/'\n            >\n                \u010clanci\n            <\/a><\/div>\n                <div class='post-card__title'>\n                    5 prednosti ergonomskih staza \u2013 promovisanje bezbednosti i zdravlja na radu\n                <\/div>\n                <p class='post-card__excerpt'>\n                    Dugotrajno stajanje mo\u017ee dovesti do neugodnosti, pa \u010dak i povreda. Ergonomske staze poma\u017eu o\u010duvanju zdravlja i bezbednosti na radnom mestu.\n                <\/p>\n                <div class='post-card__tags z-20'>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/ergonomske-staze\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #ergonomske staze\n            <\/a>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/staze-i-otiraci\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #staze i otira\u010di\n            <\/a>\n            <a\n                class='post-card__tag'\n                href='https:\/\/lindstromgroup.com\/rs\/tag\/zdravlje-i-bezbednost-na-radu\/'\n                style='border: 1px solid ; color: ;'\n            >\n                #zdravlje i bezbednost na radu\n            <\/a><\/div>\n            <\/div>\n            <a href='\/rs\/clanci\/5-prednosti-ergonomskih-staza-promovisanje-bezbednosti-i-zdravlja-na-radu\/' class='absolute inset-0 w-full h-full z-10'><\/a>\n        <\/div>\n                    <\/div>\n                <div class=\"post-row-mobile-carousel\"><\/div>\n            <\/div>\n        <\/div>\n    ","protected":false},"excerpt":{"rendered":"<p>Da li ste ikada razmi\u0161ljali o uticaju staza i otira\u010da po kojima hodate svaki dan na \u017eivotnu sredinu? \u0160ta je sa materijalima od kojih su napravljeni, sa procesom njihovog odr\u017eavanja, njihovim \u010di\u0161c\u0301enjem, ili sa tim kako se na kraju radnog veka odla\u017eu? U ovom tekstu mo\u017eete pronac\u0301i pregled Lindstr\u00f6movih ciljeva i pristupa odr\u017eivosti, sa posebnim fokusom na to kako oni uti\u010du na na\u0161u uslugu iznajmljivanja prostirki.<\/p>\n","protected":false},"author":14,"featured_media":17867,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[100],"tags":[65,81,58,75],"coauthors":[20],"class_list":["post-17851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clanci","tag-cirkularna-ekonomija","tag-iznajmljivanje-umesto-kupovine","tag-odrzivost","tag-staze-i-otiraci"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Odr\u017eivost otira\u010da - \u0161ta otira\u010de \u010dini odr\u017eivim i za\u0161to je to va\u017eno? - Lindstr\u00f6m Serbia<\/title>\n<meta name=\"description\" content=\"Da li ste ikada razmi\u0161ljali o uticaju staza i otira\u010da po kojima hodate svaki dan na \u017eivotnu sredinu? \u0160ta je sa materijalima od kojih su napravljeni, sa procesom njihovog odr\u017eavanja, njihovim \u010di\u0161c\u0301enjem, ili sa tim kako se na kraju radnog veka odla\u017eu? 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