{"id":17617,"date":"2024-09-26T11:41:30","date_gmt":"2024-09-26T09:41:30","guid":{"rendered":"https:\/\/lindstromgroup.com\/rs\/?p=17617"},"modified":"2026-02-23T20:37:40","modified_gmt":"2026-02-23T18:37:40","slug":"korporativni-imidz-prodaje-uloga-dizajn-staza-u-poboljsavanju-vaseg-vizuelnog-identiteta","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/rs\/clanci\/korporativni-imidz-prodaje-uloga-dizajn-staza-u-poboljsavanju-vaseg-vizuelnog-identiteta\/","title":{"rendered":"Korporativni imid\u017e prodaje &#8211; uloga dizajn staza u pobolj\u0161avanju va\u0161eg vizuelnog identiteta"},"content":{"rendered":"\n<p><strong>U Srbiji trenutno posluje oko 500.000 aktivnih preduze\u0107a (izvor: Checkpoint.rs) od \u010dega skoro 240.000 preduzetnika, 100.000 dru\u0161tava sa ograni\u010denom odgovorno\u0161\u0107u i 2.000 stranih predstavni\u0161tava. U tako o\u0161troj konkurenciji, svaka kompanija prvo mora da opstane, ako \u017eeli da uspe. (Samo) dobar proizvod ili usluga vi\u0161e nisu dovoljni &#8211; stil va\u0161e prezentacije i korporativni imid\u017e tako\u0111e uti\u010du na odluke klijenata. <\/strong><\/p>\n\n\n\n<p><strong>Kako se urezati u sec\u0301anja kupaca i klijenata i ostati tamo?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Korporativni identitet mora biti jasan i dobro osmi\u0161ljen<\/h2>\n\n\n\n<p>Korporativni identitet je jedan od osnovnih stubova marketin\u0161ke komunikacije. Njegova izgradnja zahteva strpljenje, istrajnost i stalnu brigu. Kvalitetan korporativni identitet treba da odra\u017eava va\u0161e iskustvo i znanje u ovoj oblasti, va\u0161e vrednosti, va\u0161u diferencijaciju od konkurencije i treba da bude prilago\u0111en va\u0161oj ciljnoj grupi.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Ukratko, potencijalni kupci treba da znaju za\u0161to i kako poslujete. A i vi, naravno. Me\u0111utim, nemojte se upu\u0161tati u bilo kakve slo\u017eene i isprazne fraze, ili u beskrajnu listu superlativa. Dr\u017eite se \u010dinjenica, informacija i gradite svoje poslovanje na dubljoj ideji.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/12\/2024\/04\/Shape-Mats-3000x2000px-1024x683-1-1.jpg\" alt=\"\" class=\"wp-image-16460\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/12\/2024\/04\/Shape-Mats-3000x2000px-1024x683-1-1.jpg 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/12\/2024\/04\/Shape-Mats-3000x2000px-1024x683-1-1-300x200.jpg 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/12\/2024\/04\/Shape-Mats-3000x2000px-1024x683-1-1-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Nipo\u0161to ne potcenjujte mo\u0107 prvog utiska<\/h2>\n\n\n\n<p>Va\u017ean deo korporativnog identiteta je <strong>korporativni dizajn<\/strong>, odnosno ujedna\u010den vizuelni stil kompanije. \u0160ta se pod tim podrazumeva? Prakti\u010dno sve \u0161to je u vezi sa vizuelnom komunikacijom kompanije sa okru\u017eenjem, bilo da je u pitanju logo, vizit karte, veb stranice, reklamni predmeti, pa \u010dak i radna odec\u0301a i uniforme. Prema istra\u017eivanju magazina Progressive Grocer, \u010dak do 91% kupaca bira prodavnicu na osnovu njenog izgleda.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Korporativni dizajn <strong>uti\u010de na prvi utisak kupaca<\/strong> i <strong>ja\u010da pamtljivost va\u0161eg brenda<\/strong>. Zato se potrudite da on bude <strong>ujedna\u010den i lako prepoznatljiv<\/strong>, tako da ga klijent mo\u017ee lako povezati sa va\u0161om kompanijom. Ne morate nu\u017eno da potro\u0161ite milione dinara na ovo &#8211; obi\u010dno je dovoljno da ulo\u017eite u najva\u017enije komponente identiteta kompanije &#8211; jasan logo, jasan web sajt i vizit karte, i upe\u010datljiv znak za kancelariju, prodavnicu ili izlo\u017ebeni prostor.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Ako klijenti dolaze kod vas, <strong>poku\u0161ajte da prilagodite prostorije tako da kada odu, oni upamte gde su bili i \u0161ta su tamo tra\u017eili ili radili.<\/strong> Ovi mali nagove\u0161taji, koje \u0107ete planski i rezonski postaviti u prostorije mogu pomoc\u0301i da vas klijenti upamte i preferiraju. Prakti\u010dan i efikasan izbor u ovom slu\u010daju je, na primer, dizajn staza sa va\u0161im logotipom.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"768\" height=\"511\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/09\/lindstrom-firemni-image-prodava-budte-pro-zakazniky-nezapomenutelni-042024-2-768x511-1.jpg\" alt=\"\" class=\"wp-image-17620\" style=\"width:940px;height:auto\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/09\/lindstrom-firemni-image-prodava-budte-pro-zakazniky-nezapomenutelni-042024-2-768x511-1.jpg 768w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/09\/lindstrom-firemni-image-prodava-budte-pro-zakazniky-nezapomenutelni-042024-2-768x511-1-300x200.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Prilagodite svoje kancelarije, prodavnice, ili izlo\u017ebene prostore tako da ostavite jasan trag u sec\u0301anju klijenata.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n            <div \n            id=\"brosuradizajnstaza\" \n            class=\"file-link-box\"\n            style=\"justify-content: center\"\n        >\n            <div class=\"file-link-box__container\" style=\"background-color: #003F72; color: #ffffff\">\n                <div class=\"container__content\">\n                    <div class=\"content__title\">\n                        Bro\u0161ura dizajn staza                    <\/div>\n                    <div class=\"content__description\">\n                        Lindstr\u00f6move staze specifi\u010dnog dizajna, po meri i \u017eelji klijenata, zaista odra\u017eavaju imid\u017e va\u0161e kompanije.\r\nPolazna ta\u010dka je va\u0161 korporativni imid\u017e. Dobi\u0107ete identi\u010dne boje, \u0161are, slogane ili poruke koje \u017eelite na svojim podnim prostirkama. Pomo\u0107i \u0107emo vam da izaberete prave boje i defini\u0161ete krajnji dizajn. \r\nRezultat je jedinstveno re\u0161enje prostirki koje \u0107e savr\u0161eno odgovarati va\u0161oj kompaniji. \r\nLindstr\u00f6mov kvalitet odoleva zubu vremena i izazovima kori\u0161\u0107enja, a staze su dostupne u razli\u010ditim veli\u010dinama, oblicima i kombinacijama oblika, od elipsastih i kru\u017enih, pa do trougla i \u0161estougla.                    <\/div>\n                    <div class=\"content__button\">\n                        <a href=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/04\/RS_MAS_Design-Mat-brochure_062017.pdf\" target=\"_blank\">\n                            <button style=\"color: #ffffff; border: 2px solid #ffffff;\" type=\"button\">\n                                Preuzmite bro\u0161uru o dizajn stazama                                <span class=\"material-symbols-outlined !font-bold\">arrow_right_alt<\/span>\n                            <\/button>\n                        <\/a>\n                    <\/div>\n                <\/div>\n                <div class=\"container__image\">\n                    <img decoding=\"async\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/04\/Brosura-dizajn-staza-naslovna-725x1024.jpg\" alt=\"Bro\u0161ura dizajn staza\">\n                <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n<h2 class=\"wp-block-heading\">Iznajmljivanje dizajn staza se isplati<\/h2>\n\n\n\n<p>Staze na ulazima i higijenske zone za \u010di\u0161c\u0301enje cipela, odlaganje ki\u0161obrana i sl. i nisu neki neuobi\u010dajen deo prostora. Njihova primarna svrha je odr\u017eavanje reda i \u010distoc\u0301e, bez obzira na to kakvo je vreme napolju. I ba\u0161 zato \u0161to su njihova svrha i neophodnost same po sebi o\u010digledne, a ulaganje u njih se ionako podrazumeva, <strong>idealni su za ja\u010danje korporativnog identiteta.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Na <a href=\"https:\/\/lindstromgroup.com\/rs\/staze-i-otiraci\/galerija-staza-i-otiraca\/\">Lindstr\u00f6move dekorativne dizajnirane staze<\/a> mo\u017eete postaviti svoj logo, grafi\u010dke elemente kompanije, pa \u010dak i slogan, kombinujuc\u0301i jednostavno prijatno sa korisnim &#8211; prostor c\u0301e biti za\u0161tic\u0301en od nakupljanja prljav\u0161tine, a istovremeno c\u0301ete poja\u010dati pamtljivost va\u0161eg brenda. Zahvaljujuc\u0301i kvalitetnim donjim delovima od gume, staze ne klizaju ve\u0107 naprotiv, pru\u017eaju za\u0161titu od klizanja na ki\u0161i, \u0161to c\u0301ete svakako ceniti, jer tro\u0161ak nadoknade i tretmana usled klizanja i padova mo\u017ee dostic\u0301i astronomske sume novca.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/08\/GRUL7558-1024x683.jpg\" alt=\"\" class=\"wp-image-17502\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/08\/GRUL7558-1024x683.jpg 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/08\/GRUL7558-300x200.jpg 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/08\/GRUL7558-768x512.jpg 768w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/08\/GRUL7558-1536x1024.jpg 1536w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/08\/GRUL7558.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Staze sa logotipom kompanije c\u0301e vam pomoc\u0301i da pobolj\u0161ate pamtljivost svog brenda i istovremeno za\u0161titite prostorije od prljav\u0161tine<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Prilago\u0111avanje veli\u010dine i oblika prostirke veli\u010dini prostora<\/strong> mo\u017ee se smatrati velikom predno\u0161c\u0301u, jer tako mo\u017eete biti sigurni da c\u0301e ova zona \u010di\u0161c\u0301enja biti adekvatna, dovoljno velika, a istovremeno nec\u0301e predstavljati prepreku vama ili va\u0161im klijentima. Mo\u017eete izabrati oblik, ne samo pravougaoni, vec\u0301 i okrugli, \u0161estougaoni ili ovalni.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Ne \u017eelite da investirate u kupovinu skupih prostirki za \u010di\u0161c\u0301enje? Da li ste zabrinuti zbog kompleksnog odr\u017eavanja? U tom slu\u010daju,<strong> iznajmite dizajn stazu<\/strong>. Prilikom iznajmljivanja ulazne prostirke, mi \u0107emo vam obezbediti <strong>samu stazu i njeno redovno \u010di\u0161c\u0301enje<\/strong>. Koristimo industrijsko pranje, koje je <strong>odr\u017eivo i ekolo\u0161ki prihvatljivo<\/strong> i odla\u017eemo prljav\u0161tinu na ekolo\u0161ki na\u010din. Uvek c\u0301ete moc\u0301i da ra\u010dunate na to da su prostirke \u010diste i potpuno funkcionalne.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Ovo isplativo re\u0161enje c\u0301e vam u\u0161tedeti mnogo brige i novca. Neke studije su pokazale da i do 90% tro\u0161kova odr\u017eavanja \u010dine tro\u0161kovi rada, pri \u010demu odr\u017eavanje podova uzima pribli\u017eno 40% od ukupnog vremena odr\u017eavanja zgrada. Kvalitetna prostirka vam tako mo\u017ee u\u0161tedeti tro\u0161kove i do 200 radnih sati godi\u0161nje.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Pogledajte kratki <a href=\"https:\/\/youtu.be\/ZIF6SZM-otI?si=RshsjO95urJ6ZLuk\">video<\/a>, kliknite na donji link da saznate vi\u0161e o na\u0161im uslugama staza i otira\u010da i <a href=\"https:\/\/lindstromgroup.com\/rs\/usluge\/iznajmljvanje-staza-i-otiraca\/dekorativne-staze-i-otiraci\/#contact\" target=\"_blank\" rel=\"noreferrer noopener\">slobodno nas kontaktirajte<\/a>!<\/p>\n\n\n\n<p><\/p>\n\n\n\n    <div \n        id=\"cta-with-image-block_1339c407e68a8d47d5dfde2007d292bb\" \n        class=\"cta-with-image\"\n    >\n        <div class=\"cta__content\" style=\"color: #ffffff; background-color: #003f72\">\n            <div class=\"content__title\">Saznajte vi\u0161e o na\u0161oj usluzi iznajmljivanja dizajn staza<\/div>\n            <div class=\"content__description\"><\/div>\n            <div class=\"content__button-links\">\n                                    <div class=\"button-link\">\n                        <a \n                            href=\"https:\/\/lindstromgroup.com\/rs\/usluge\/iznajmljvanje-staza-i-otiraca\/dekorativne-staze-i-otiraci\/\" \n                            style=\"background-color: #003f72; color: #FFFFFF; border: 2px solid \"\n                        >\n                            Pro\u010ditajte vi\u0161e                         <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n        <div class=\"cta__image\"><img decoding=\"async\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/06\/Rintala-Garden-Party-2010_0038-768x1024.jpg\" alt=\"\" \/><\/div>\n    <\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>U o\u0161troj poslovnoj konkurenciji dana\u0161njice, svaka kompanija prvo mora da opstane, ako \u017eeli da uspe. (Samo) dobar proizvod ili usluga vi\u0161e nisu dovoljni &#8211; i korporativni imid\u017e tako\u0111e uti\u010de na odluke klijenata. Saznajte kako vam neki svakodnevni i funkcionalni predmeti mogu pomo\u0107i da u\u010dvrstite imid\u017e i budete pamtljiviji svojim kljentima.<\/p>\n","protected":false},"author":14,"featured_media":17620,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[100],"tags":[49,75],"coauthors":[20],"class_list":["post-17617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clanci","tag-dizajn-staze","tag-staze-i-otiraci"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Korporativni imid\u017e prodaje - uloga dizajn staza u pobolj\u0161avanju va\u0161eg vizuelnog identiteta - Lindstr\u00f6m Serbia<\/title>\n<meta name=\"description\" content=\"U o\u0161troj poslovnoj konkurenciji dana\u0161njice, svaka kompanija prvo mora da opstane, ako \u017eeli da uspe. (Samo) dobar proizvod ili usluga vi\u0161e nisu dovoljni - i korporativni imid\u017e tako\u0111e uti\u010de na odluke klijenata. Saznajte kako vam neki svakodnevni i funkcionalni predmeti mogu pomo\u0107i da u\u010dvrstite imid\u017e i budete pamtljiviji svojim kljentima.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Korporativni imid\u017e prodaje - uloga dizajn staza u pobolj\u0161avanju va\u0161eg vizuelnog identiteta - Lindstr\u00f6m Serbia\" \/>\n<meta property=\"og:description\" content=\"U o\u0161troj poslovnoj konkurenciji dana\u0161njice, svaka kompanija prvo mora da opstane, ako \u017eeli da uspe. (Samo) dobar proizvod ili usluga vi\u0161e nisu dovoljni - i korporativni imid\u017e tako\u0111e uti\u010de na odluke klijenata. 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