{"id":17577,"date":"2024-09-25T15:38:20","date_gmt":"2024-09-25T13:38:20","guid":{"rendered":"https:\/\/lindstromgroup.com\/rs\/?p=17577"},"modified":"2025-06-02T12:55:56","modified_gmt":"2025-06-02T10:55:56","slug":"iskustvo-pacijenata-i-dobrobit-zaposlenih-stubovi-privatne-zdravstvene-zastite","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/rs\/clanci\/iskustvo-pacijenata-i-dobrobit-zaposlenih-stubovi-privatne-zdravstvene-zastite\/","title":{"rendered":"Iskustvo pacijenata i dobrobit zaposlenih \u2013 stubovi privatne zdravstvene za\u0161tite"},"content":{"rendered":"\n        <div\n        id=\"block_f323a5ef62e42436810248d766b0e897\" \n        class=\"anchor-link anchor-link--block_f323a5ef62e42436810248d766b0e897 \"\n        >\n            <div class=\"anchor-links__navbar lindstrom-container lindstrom-container--content has-scrolling-gradient\">\n                <ul>\n                                        <li class=\"navbar__item\">\n                        <a \n                            href=\"#pacijenti\" \n                            onMouseOver=\"this.style.color='#003f72'\" \n                            onMouseOut=\"this.style.color='var(--color-grey-50)'\">\n                                Iskustvo pacijenata                        <\/a>\n                    <\/li>\n                                        <li class=\"navbar__item\">\n                        <a \n                            href=\"#zaposleni\" \n                            onMouseOver=\"this.style.color='#003f72'\" \n                            onMouseOut=\"this.style.color='var(--color-grey-50)'\">\n                                Dobrobit zaposlenih                        <\/a>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n    \n\n\n<p>Privatne zdravstvene klinike danas se suo\u010davaju sa mnogim izazovima, uklju\u010dujuc\u0301i tu sve vec\u0301e tro\u0161kove, regulatorne pritiske, konkurenciju u vidu javnih i drugih privatnih pru\u017ealaca usluga i stalnu potrebu da pru\u017ee odli\u010dno iskustvo pacijentima. Da bi opstale i napredovale u <a href=\"https:\/\/lindstromgroup.com\/rs\/industrije\/zdravstvo\/\">zdravstvenom sektoru<\/a>, privatne klinike treba da se razlikuju nudec\u0301i usluge visokog kvaliteta koje zadovoljavaju potrebe i o\u010dekivanja njihovih klijenata, a istovremeno obezbe\u0111uju dobrobit i zadovoljstvo zaposlenih.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Iskustvo pacijenata i dobrobit zaposlenih su klju\u010dni za uspeh privatnih zdravstvenih klinika. Ovaj \u010dlanak ispituje va\u017enost ovih faktora i daje neke strategije za njihovo pobolj\u0161anje \u2013 doprinosec\u0301i tako srec\u0301nijim klijentima i zaposlenima, uz lak\u0161e poslovanje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pacijenti\">Zbog \u010dega je iskustvo pacijenata va\u017eno<\/h2>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-purple-background-color has-background is-layout-constrained wp-container-core-group-is-layout-34afd230 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-c645e628e62f8fbab9d9726851472d16\"><\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-e0d4591854c1a16c2af865ee74dd0c4a\"><strong>Korisni\u010dko iskustvo<\/strong> (iskustvo klijenta ili pacijenta) je zbir svih interakcija i percepcija koje klijent ima sa nekim preduzec\u0301em, od trenutka kada je postao svestan tog preduze\u0107a, pa sve do trenutka kupovine i nadalje.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-c645e628e62f8fbab9d9726851472d16\"><\/p>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Iskustvo korisnika usluga podsti\u010de lojalnost, zadr\u017eavanje i njihovo pretvaranje u va\u0161e &#8222;zastupnike&#8220;, tako uti\u010duc\u0301i na prihod i profitabilnost. Pacijenti c\u0301e verovatno prec\u0301i kod konkurenta ako ne budu bili zadovoljni svojim iskustvom u nekoj zdravstvenoj ustanovi. S druge strane, mnogi c\u0301e preporu\u010diti neku ustanovu drugima ako su zadovoljni. Tako, privatne zdravstvene klinike imaju koristi od fokusiranja na pru\u017eanje pozitivnog i nezaboravnog korisni\u010dkog iskustva koje stvara vrednost i poverenje me\u0111u njihovim pacijentima.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kako se iskustvo pacijenata mo\u017ee pobolj\u0161ati u privatnoj zdravstvenoj za\u0161titi?<\/h2>\n\n\n\n<p>Mnogi faktori uti\u010du na iskustvo korisnika usluga zdravstvene za\u0161tite. Neki od njih su kvalitet nege, lako\u0107a pristupa, komunikacija i empatija osoblja, \u010distoc\u0301a i udobnost objekata, kao i transparentnost i pravi\u010dnost cena usluga.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Da bi pobolj\u0161ale korisni\u010dko iskustvo, privatne zdravstvene klinike treba da usvoje pristup usredsre\u0111en na kupca, uzimajuc\u0301i u obzir potrebe, preferencije i povratne informacije koje dobijaju od svojih pacijenata. Nakon toga, treba da ula\u017eu stalne napore da usklade svoje procese, sisteme i kulturu u skladu sa tim. Neke od najboljih praksi za pobolj\u0161anje korisni\u010dkog iskustva su:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Redovne ankete i ispitivanja kupaca:<\/strong> merite i pratite zadovoljstvo kupaca i identifikujte oblasti za pobolj\u0161anje i inovacije.<\/li>\n\n\n\n<li><strong>Vi\u0161e pouzdanih kanala komunikacije:<\/strong> obezbedite pravovremene i dosledne odgovore putem telefona, e-po\u0161te, web sajta, dru\u0161tvenih medija, ili mobilnih aplikacija.<\/li>\n\n\n\n<li><strong>Fleksibilno zakazivanje termina:<\/strong> ponudite mogu\u0107nost jednostavnog rezervisanja onlajn, uvedite podsetnike elektronskim putem i smanjite vreme \u010dekanja i broj otkazivanja.<\/li>\n\n\n\n<li><strong>Obuka i osposobljavanje osoblja:<\/strong> obezbedite da va\u0161i zaposleni budu obu\u010deni i ve\u0161ti u pru\u017eanju kvalitetne nege, kao i da su efikasni i empati\u010dni u komunikaciji sa pacijentima.<\/li>\n\n\n\n<li><strong>Udobno i prijatno okru\u017eenje:<\/strong> odr\u017eavajte objekte \u010distim i modernim, sa adekvatnim sadr\u017eajima i pomo\u0107u odgovarajuc\u0301eg brendiranja.<\/li>\n\n\n\n<li><strong>Jasne i transparentne informacije:<\/strong> obezbedite informacije o uslugama, cenama i politikama i obezbedite da klijenti budu informisani i uklju\u010deni u svoje odluke o nezi.<\/li>\n\n\n\n<li><strong>Programi lojalnosti:<\/strong> implementirajte \u0161eme preporuka i sisteme nagra\u0111ivanja kako biste podstakli ponovne posete i pozitivan marketing u vidu preporuka &#8222;od usta do usta&#8220;.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"zaposleni\">Za\u0161to je va\u017ena dobrobit zaposlenih<\/h2>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-purple-background-color has-background is-layout-constrained wp-container-core-group-is-layout-34afd230 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-c645e628e62f8fbab9d9726851472d16\"><\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-a7f435369de6fcec94ca5a4464d5e484\"><strong>Dobrobit zaposlenih<\/strong> \u010dine stanje fizi\u010dkog, mentalnog i emocionalnog zdravlja i srec\u0301e zaposlenih, kao i njihova osec\u0301anja prema svom poslu i radnom mestu. Na nju uti\u010du mnogi faktori, kao \u0161to su ravnote\u017ea izme\u0111u posla i privatnog \u017eivota, zadovoljstvo poslom, organizaciona kultura i podr\u0161ka rukovodstva.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-c645e628e62f8fbab9d9726851472d16\"><\/p>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Dobrobit zaposlenih je va\u017ena ne samo za pojedinca vec\u0301 i za negu pacijenata, rad klinike i kvalitet usluga. Izazovi u privatnim zdravstvenim klinikama, kao \u0161to su velika potra\u017enja, ograni\u010deni resursi i regulatorni pritisci, mogu negativno uticati na dobrobit zaposlenih. Ovo dodatno nagla\u0161ava potrebu da se odredi prioritet i promovi\u0161e jedan zdrav i anga\u017eovan tim zaposlenih.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.gallup.com\/workplace\/236927\/employee-engagement-drives-growth.aspx\">Prema jednoj studiji Gallupa<\/a>, anga\u017eovani i srec\u0301ni zaposleni su 21% produktivniji, 22% profitabilniji i 10% vi\u0161e usredsre\u0111eni na klijente. \u0160tavi\u0161e, dobrobit uti\u010de i na ukupno zadr\u017eavanje zaposlenih u kompaniji, njihovo odsustvovanje i fluktuaciju, a svaki od ovih faktora sa sobom nosi i zna\u010dajne poslovne tro\u0161kove.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Istra\u017eivanje je pokazalo da dobrobit zaposlenih mo\u017ee imati pozitivan uticaj na:<\/p>\n\n\n\n<p><\/p>\n\n\n\n    <div \n        id=\"block_146be7a6a00831b9df2869ef1745b080\"\n        class=\"value-props value-props--block_146be7a6a00831b9df2869ef1745b080 \"\n    >\n                                <div class=\"value-props__cards\">\n                            <div class=\"value-props__card\" style=\"border: 1px solid #003f72\">\n                    <div class=\"card__content\">\n                        \n        <div class='content__circle' style='background-color: #003f72'>\n            <div class='circle__number'>\n                1\n            <\/div>\n        <\/div>\n                                <div class=\"content__title\" style=\"color: \">\n                            U\u010dinak                        <\/div>\n                                                    <div class=\"content__description\" style=\"color: \">\n                                Srec\u0301ni zaposleni su produktivniji i inovativniji i pru\u017eaju pacijentima bolju negu.\r\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                            <div class=\"value-props__card\" style=\"border: 1px solid #003f72\">\n                    <div class=\"card__content\">\n                        \n        <div class='content__circle' style='background-color: #003f72'>\n            <div class='circle__number'>\n                2\n            <\/div>\n        <\/div>\n                                <div class=\"content__title\" style=\"color: \">\n                            Zadr\u017eavanje                        <\/div>\n                                                    <div class=\"content__description\" style=\"color: \">\n                                Zdravi zaposleni su lojalniji, \u0161to smanjuje tro\u0161kove fluktuacije zaposlenih i povec\u0301ava kontinuitet nege.                            <\/div>\n                                            <\/div>\n                <\/div>\n                            <div class=\"value-props__card\" style=\"border: 1px solid #003f72\">\n                    <div class=\"card__content\">\n                        \n        <div class='content__circle' style='background-color: #003f72'>\n            <div class='circle__number'>\n                3\n            <\/div>\n        <\/div>\n                                <div class=\"content__title\" style=\"color: \">\n                            Anga\u017eovanje                        <\/div>\n                                                    <div class=\"content__description\" style=\"color: \">\n                                Motivisani i posvec\u0301eni zaposleni doprinose pozitivnoj kulturi radnog mesta i timskom duhu.\r\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                            <div class=\"value-props__card\" style=\"border: 1px solid #003f72\">\n                    <div class=\"card__content\">\n                        \n        <div class='content__circle' style='background-color: #003f72'>\n            <div class='circle__number'>\n                4\n            <\/div>\n        <\/div>\n                                <div class=\"content__title\" style=\"color: \">\n                            Zdravlje                        <\/div>\n                                                    <div class=\"content__description\" style=\"color: \">\n                                Davanje prioriteta dobrobiti smanjuje stres, &#8222;sagorevanje&#8220; i zdravstvene probleme, tako smanjujuc\u0301i izostanke i tro\u0161kove zdravstvene za\u0161tite.                            <\/div>\n                                            <\/div>\n                <\/div>\n                        <\/div>\n            <\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Uzimajuc\u0301i u obzir gore navedene faktore, privatne zdravstvene klinike moraju ulagati u dobrobit zaposlenih i promovisati pozitivnu kulturu rada i me\u0111usobnog podr\u017eavanja.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kako se mo\u017ee pobolj\u0161ati dobrobit zaposlenih u privatnoj zdravstvenoj za\u0161titi?<\/h2>\n\n\n\n<p>Da bi pobolj\u0161ale dobrobit svojih zaposlenih, privatne zdravstvene klinike treba da usvoje jedan holisti\u010dki i proaktivni pristup koji se bavi fizi\u010dkim, mentalnim i emocionalnim potrebama zaposlenih i podsti\u010de osec\u0301aj svrhe, pripadnosti i rasta. Neke od najboljih praksi za pobolj\u0161anje dobrobiti zaposlenih su:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fleksibilni radni aran\u017emani:<\/strong> ponudite rad na daljinu, skrac\u0301eno radno vreme ili komprimovani raspored da biste podr\u017eali ravnote\u017eu izme\u0111u posla i privatnog \u017eivota.<\/li>\n\n\n\n<li><strong>Pravedna naknada i beneficije:<\/strong> obezbedite konkurentne plate, zdravstveno osiguranje, penzione planove i plac\u0301eno odsustvo. Prepoznajte i nagradite zaposlene za njihov u\u010dinak i posvec\u0301enost.<\/li>\n\n\n\n<li><strong>Podr\u017eavajuc\u0301e radno okru\u017eenje:<\/strong> negujte kulturu u kojoj se zaposleni osec\u0301aju cenjeno i ose\u0107aju da im se veruje, uz redovne povratne informacije, priznanja i moguc\u0301nosti za razvoj karijere.<\/li>\n\n\n\n<li><strong>Wellness programi:<\/strong> promovi\u0161ite fizi\u010dko i mentalno zdravlje kroz wellness radionice, \u010dasove fitnesa, savetodavne usluge i programe podr\u0161ke zaposlenima<\/li>\n\n\n\n<li><strong>Izgradnja zajednice:<\/strong> promovi\u0161ite timski rad i saradnju i negujte poverenje, po\u0161tovanje i razli\u010ditost kroz aktivnosti izgradnje tima, dru\u0161tvene doga\u0111aje i programe mentorstva.<\/li>\n\n\n\n<li><strong>Adekvatni resursi:<\/strong> obezbedite da zaposleni imaju alate i opremu potrebnu za izvr\u0161avanje njihovih zadataka.<\/li>\n\n\n\n<li><strong>Redovne ankete i ispitivanja:<\/strong> merite anga\u017eovanje zaposlenih i identifikujte oblasti za pobolj\u0161anja i inovacije.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Ulaganjem u dobrobit zaposlenih, privatne zdravstvene klinike mogu pobolj\u0161ati kvalitet nege koju pru\u017eaju svojim pacijentima. Dobrobit zaposlenih je klju\u010dni faktor za uspeh i odr\u017eivost privatnih zdravstvenih klinika u jednoj tako konkurentnoj i zahtevnoj industriji.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-container-core-group-is-layout-27ec8c4f wp-block-group-is-layout-constrained\" style=\"border-width:5px;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading\">Zdravstvena za\u0161tita u fokusu:<br>Kako tekstil mo\u017ee da podr\u017ei iskustvo pacijenata i dobrobit zaposlenih?<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Na\u0161e uniforme nam slu\u017ee i kao za\u0161titna odec\u0301a! Moraju biti prakti\u010dne, dobro pristajati i biti higijenske. Tako\u0111e, one omoguc\u0301avaju na\u0161im klijentima da prepoznaju na\u0161e zdravstvene radnike.<\/p>\n<cite><a href=\"https:\/\/lindstromgroup.com\/kuusamo-health-centre-satisfied-with-workwear\/\">Marju Jurmu, direktor medicinskih sestara, Kuusamo Health Services<\/a><\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Zdravstvene uniforme i posteljina su od su\u0161tinskog zna\u010daja za bezbednost pacijenata sa psiholo\u0161ke i fiziolo\u0161ke ta\u010dke gledi\u0161ta. Vizuelno prikladne uniforme mogu izgraditi poverenje kod pacijenata i njihovih porodica. Pored toga, u zdravstvu, uniforme treba da budu prepreka za neo\u010dekivano izlaganje prskanju, kijanju i sekretu.<\/p>\n<cite><a href=\"https:\/\/lindstromgroup.com\/prof-dr-susanna-tella-graces-lindstrom-healthcare-meet-2022-at-helsinki\/\">Prof. Dr Susanna Tella, Glavni specijalista za bezbednost pacijenata i zdravstvenih radnika, LAB Univerzitet primenjenih nauka<\/a><\/cite><\/blockquote>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Usredsre\u0111enost na klijente i dobrobit zaposlenih: konkurentske prednosti<\/h2>\n\n\n\n<p>Iskustvo pacijenata i drugih klijenata i dobrobit zaposlenih su me\u0111usobno povezani i klju\u010dni su za uspeh privatnih zdravstvenih klinika. Pobolj\u0161anje korisni\u010dkog iskustva mo\u017ee da pove\u0107a lojalnost, zadr\u017eavanje i dalje preporu\u010divanje i tako omoguc\u0301i konkurentsku prednost na tr\u017ei\u0161tu. S druge strane, pobolj\u0161anje blagostanja i dobrobiti zaposlenih pobolj\u0161ava u\u010dinak, produktivnost i kvalitet rada zaposlenih, dok istovremeno smanjuje njihovu fluktuaciju, odsustvovanje i tro\u0161kove. Postizanje ovih rezultata zahteva pristup koji je usredsre\u0111en i na klijente i na zaposlene, koji uzima u obzir potrebe, preferencije i povratne informacije od strane klijenata i zaposlenih, i uskla\u0111uje procese, sisteme i kulturu u skladu sa tim.<\/p>\n\n\n\n<p><\/p>\n\n\n\n    <div \n        id=\"cta-with-image-block_9ca40f2f9bfa2b08e0916d449a7b0570\" \n        class=\"cta-with-image\"\n    >\n        <div class=\"cta__content\" style=\"color: #222222; background-color: #ffffff\">\n            <div class=\"content__title\">Tekstil za zdravstvo<\/div>\n            <div class=\"content__description\">Da li ste uzeli u obzir to da uticaj uniformi zaposlenih \u2013 pored njihovog pranja i odr\u017eavanja \u2013 mo\u017ee uticati i na iskustvo klijenata i na dobrobit zaposlenih?<\/div>\n            <div class=\"content__button-links\">\n                                    <div class=\"button-link\">\n                        <a \n                            href=\"https:\/\/lindstromgroup.com\/rs\/industrije\/prehrambena-industrija\/\" \n                            style=\"background-color: #e52330; color: #FFFFFF; border: 2px solid \"\n                        >\n                            Saznajte vi\u0161e                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n        <div class=\"cta__image\"><img decoding=\"async\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/18\/2024\/09\/Hygiene_contamination_sanitation-768x630-1.jpg\" alt=\"\" \/><\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Privatne zdravstvene klinike suo\u010davaju se sa sve vec\u0301im tro\u0161kovima, regulatornim pritiscima, konkurencijom u vidu javnih i drugih privatnih pru\u017ealaca usluga i stalnom potrebom da pru\u017ee odli\u010dno iskustvo pacijentima. Za uspeh uprkos svemu navedenom, klju\u010dni su iskustvo pacijenata i dobrobit zaposlenih. Ovaj tekst ispituje va\u017enost ova dva faktora i nudi neke strategije za njihovo pobolj\u0161anje.<\/p>\n","protected":false},"author":14,"featured_media":17579,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[100],"tags":[72,63,46,33],"coauthors":[20],"class_list":["post-17577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clanci","tag-bezbednost","tag-higijena","tag-radna-odela","tag-zdravstvo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iskustvo pacijenata i dobrobit zaposlenih \u2013 stubovi privatne zdravstvene za\u0161tite - Lindstr\u00f6m Serbia<\/title>\n<meta name=\"description\" content=\"Privatne zdravstvene klinike suo\u010davaju se sa sve vec\u0301im tro\u0161kovima, regulatornim pritiscima, konkurencijom u vidu javnih i drugih privatnih pru\u017ealaca usluga i stalnom potrebom da pru\u017ee odli\u010dno iskustvo pacijentima. 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