{"id":17448,"date":"2024-08-21T13:55:06","date_gmt":"2024-08-21T11:55:06","guid":{"rendered":"https:\/\/lindstromgroup.com\/rs\/?p=17448"},"modified":"2025-06-02T13:09:42","modified_gmt":"2025-06-02T11:09:42","slug":"isto-to-samo-odrzivije-standardni-otiraci-od-recikliranih-vlakana-i-gume","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/rs\/clanci\/isto-to-samo-odrzivije-standardni-otiraci-od-recikliranih-vlakana-i-gume\/","title":{"rendered":"Isto to, samo odr\u017eivije – standardni otira\u010di od recikliranih vlakana i gume"},"content":{"rendered":"\n

Lindstr\u00f6mova kolekcija standardnih otira\u010da napravila je ogroman skok ka odr\u017eivosti, jer su svi ovi otira\u010di napravljeni od 75% recikliranih vlakana i gume bez ftalata. Ova promena je ogromna – i u isto vreme neprimetna.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Na putu ka neto-nuli<\/a>, obim je najva\u017eniji. Otprilike \u010detvrtina Lindstr\u00f6movih emisija gasova staklene ba\u0161te poti\u010de od kupljenog tekstila, kao \u0161to su stotine hiljada prostirki na podovima poslovnih zgrada, tr\u017enih centara i hotela \u0161irom sveta. Uklju\u010divanje recikliranog materijala u proizvodnju ne samo da smanjuje na\u0161 karbonski otisak, vec\u0301 i smanjuje uticaj na\u0161ih kupaca na \u017eivotnu sredinu.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Po\u010dev\u0161i od jeseni 2023. godine, sve nove prostirke u standardnoj kolekciji otira\u010da prave se od 75% recikliranih vlakana i gume bez ftalata. Standardni kvalitet proizvoda otira\u010da ostao je isti, a ovo postepeno uvo\u0111enje c\u0301e trajati do 2025. godine.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Kolekcija recikliranih standardnih prostirki pridru\u017ei\u0107e se tako kolekciji dizajnerskih staza, koja se vec\u0301 pravi od 100% recikliranih materijala.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Klijenti c\u0301e imati koristi od odr\u017eivije kolekcije prostirki na mnogo na\u010dina, ka\u017ee Taru Jokinen<\/a>, direktorka razvoja koncepta i odr\u017eivosti u Lindstr\u00f6mu. Kori\u0161c\u0301enje recikliranog najlona i gume doprinosi smanjenju otpada, o\u010duvanju resursa i manjem karbonskom otisku, ali to nije sve.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u201eIzdr\u017eljivost, a time i \u017eivotni vek proizvoda napravljenih od recikliranih materijala, \u010desto su izazov. Ali, sa na\u0161im prostirkama na bazi Renycle-a, uklju\u010dujuc\u0301i gumu bez ftalata, izdr\u017eljivost i kvalitet su isti kao i prostirke napravljene od potpuno novih materijala. I na kraju, ali ne i najmanje va\u017eno: kolekcija je i dalje veoma isplativa.\u201d<\/p>\n\n\n\n

Stvaranje odr\u017eivih staza i otira\u010da je timski napor<\/h2>\n\n\n\n

Prelazak na reciklirane materijale bio je pravi zajedni\u010dki napor. Na\u0161i partneri u ovom obnavljanju kolekcije standardnih otira\u010da su RadiciGroup<\/a>, jedan od vodec\u0301ih svetskih proizvo\u0111a\u010da poliamida, sinteti\u010dkih vlakana i in\u017eenjerskih polimera, i Kleen-Tex<\/a>, globalni proizvo\u0111a\u010d prostirki i na\u0161 dugogodi\u0161nji partner.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Cilj je bio pronac\u0301i materijale i metode proizvodnje koji c\u0301e osigurati da proizvodi i njihov kvalitet ostanu isti, obja\u0161njava Kaspars Grava<\/a>, glavni i odgovorni za usluge otira\u010da i industrijskih brisa\u010da u Lindstr\u00f6mu.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201eUspeli smo da promenimo materijale, a da ne promenimo proizvod. Ovu promenu pravimo bez menjanja proizvodnih protokola ili same usluge\u201c, ka\u017ee on.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Novo predivo je napravljeno pomoc\u0301u Renycle tehnologije koja transformi\u0161e postindustrijski najlonski otpad u visokokvalitetno predivo. Mehani\u010dko recikliranje koristi manje energije od tradicionalnog hemijskog recikliranja bez \u017ertvovanja kvaliteta prediva, moguc\u0301nosti njegovog bojenja ili trajnosti. Predivo koje se koristi u prostirkama je 75% recikliranog i 25% novog najlona, \u0161to je kombinacija za koju je utvr\u0111eno da je energetski najefikasnije i najpogodnije re\u0161enje.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Saradnja je klju\u010dna u cirkularnoj ekonomiji i va\u017ean pokreta\u010d u transformaciji celog lanca vrednosti, ka\u017ee Giada Angeli<\/strong>, menad\u017eer marketinga proizvoda u kompaniji RadiciGroup, proizvo\u0111a\u010du Renycle prediva.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u201eNa\u0161e partnerstvo sa Lindstr\u00f6mom i Kleen-Texom zasnovano je na razmeni znanja i izaziva inovacije u oba smera. Zajedni\u010dki rad je na\u010din da se optimizuju lanci snabdevanja, podigne svest o odr\u017eivosti i da se dele zajedni\u010dke vrednosti. Ovo partnerstvo inspiri\u0161e i ja\u010da na\u0161u posvec\u0301enost odr\u017eivijoj buduc\u0301nosti.\u201d<\/p>\n\n\n\n

<\/p>\n\n\n\n

I predivo i otira\u010di se proizvode u Evropi, \u0161to dodatno smanjuje uticaj otira\u010da na \u017eivotnu sredinu. Otira\u010de proizvodi Kleen-Tex<\/a>, koji proizvodi na\u0161e standardne prostirke jo\u0161 od 2003. godine. Sveobuhvatnim testiranjem je osigurano to da uvo\u0111enje recikliranih vlakana nije dovelo do promena u performansama ili izgledu, ka\u017ee Elejn Smit, direktorka evropskog marketinga u Kleen-Tex-u.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u201eRadec\u0301i zajedno i kontinuirano testiraju\u0107i kako bismo osigurali da je proizvod koji donosimo na tr\u017ei\u0161te najbolji u svojoj klasi, nastavljamo da odu\u0161evljavamo na\u0161e klijente. Kao kompaniji i industriji, na\u0161a je du\u017enost da osiguramo da na\u0161i poslovni modeli budu odr\u017eivi.\u201d<\/p>\n\n\n\n

Nevi\u0111ene velike promene<\/h2>\n\n\n\n

Odr\u017eivost se prote\u017ee dalje od zamene novih materijala recikliranim alternativama. Podjednako zna\u010dajni su i kvalitet novih proizvoda i na\u010din na koji su predstavljeni na tr\u017ei\u0161tu.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Na primer, odlu\u010divanje za reciklirane materijale, ali \u017ertvovanje du\u017eine \u017eivotnog ciklusa zna\u010dilo bi, na du\u017ei rok, kori\u0161c\u0301enje vi\u0161e sirovina i energije, obja\u0161njava Ari Sosunov<\/strong>, direktor servisa u Lindstr\u00f6mu.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u201ePrali smo otira\u010de stotine i stotine puta, proveravajuc\u0301i boje i trajnost. Jedino mesto gde mo\u017eete uo\u010diti razliku izme\u0111u novih i starih prostirki je mali simbol cirkularnosti, pored Lindstr\u00f6movog logotipa na ivici prostirke.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Promena koja se ne mo\u017ee otkriti tako\u0111e omoguc\u0301ava dug period uvo\u0111enja. Prve Renycle prostirke su sada u svetu, ali proc\u0301i \u0107e nekoliko godina dok sve standardne prostirke ne budu od recikliranih materijala. U opticaju su stotine hiljada prostirki od novih materijala, od kojih su neke stare samo nekoliko meseci. Odbacivanje svih njih odjednom bilo bi stra\u0161no rasipanje resursa. Uvo\u0111enje novih prostirki koje se ne razlikuju od starih je najodr\u017eiviji na\u010din da se ova promena sprovede.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u201eOtira\u010d koji je danas u prostorijama jednog klijenta mo\u017ee biti na nekom drugom mestu sledec\u0301eg dana. Velika je prednost \u0161to c\u0301e na\u0161i klijenti uvek dobiti prostirke koje izgledaju isto i imaju iste performanse\u201c, obja\u0161njava Sosunov.<\/p>\n\n\n\n

Ciljamo neto-nulu<\/h2>\n\n\n\n

Prelazak sa novih materijala na reciklirane i bio-bazirane je jedno od najefikasnijih sredstava na Lindstr\u00f6movom putu ka neto-nuli, ka\u017ee Taru Jokinen. Cilj je smanjenje emisija gasova staklene ba\u0161te za 50% u celom lancu vrednosti do 2030. godine, a dostizanje neto-nule emisija do 2050.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u201e\u017delimo da do 2025. godine 30% od svih na\u0161ih kupljenih tekstila sadr\u017ei reciklirana ili bio-bazirana vlakna. Predstavljanje standardne kolekcije prostirki zasnovane na Renycle-u dovodi nas veoma blizu ostvarenju ovog cilja.\u201d<\/p>\n\n\n\n

<\/p>\n\n\n\n

Naravno, napori za odr\u017eivost u poslovnoj liniji otira\u010da nec\u0301e se zavr\u0161iti na recikliranim vlaknima. U 2024. i guma u \u200b\u200bprostirkama ve\u0107 ima reciklirani sadr\u017eaj. Sledec\u0301i veliki korak bic\u0301e unapre\u0111enje recikliranja na kraju \u017eivotnog veka. Trenutno se standardne prostirke ponovo koriste kao industrijske prostirke, spaljuju se za energiju, ili ponekad melju u nove materijale.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Trenutno istra\u017eujemo opcije koje omoguc\u0301avaju kori\u0161c\u0301enje starih prostirki kao sirovina za reciklirano najlonsko predivo. Jo\u0161 uvek postoje prepreke koje treba prec\u0301i, kao \u0161to je obezbe\u0111ivanje toga da njihov transport ne doprinosi previ\u0161e ekolo\u0161kom opterec\u0301enju. Ipak, Kaspars Grava se nada da c\u0301e proces u buduc\u0301nosti biti potpuno cirkularan.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u201eTrebalo bi da radimo sa sopstvenim materijalom. Moj san je da c\u0301emo u budu\u0107nosti moc\u0301i da pretvorimo, tj. vratimo najlon u novi najlon, a gumu u novu gumu.\u201d<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
\n
Saznajte vi\u0161e o na\u0161oj usluzi iznajmljivanja otira\u010da<\/div>\n
<\/div>\n
\n
\n \n Pro\u010ditajte vi\u0161e <\/a>\n <\/div>\n <\/div>\n <\/div>\n
\"\"<\/div>\n <\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Lindstr\u00f6mova kolekcija standardnih otira\u010da napravila je ogroman skok ka odr\u017eivosti, jer se svi otira\u010di po\u010dev\u0161i od jeseni 2023. prave od 75% recikliranih vlakana i gume bez 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