{"id":17414,"date":"2024-08-20T10:22:03","date_gmt":"2024-08-20T08:22:03","guid":{"rendered":"https:\/\/lindstromgroup.com\/rs\/?p=17414"},"modified":"2025-06-02T12:56:23","modified_gmt":"2025-06-02T10:56:23","slug":"pokretanje-odrzivih-promena-u-isporukama-klijentima","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/rs\/clanci\/pokretanje-odrzivih-promena-u-isporukama-klijentima\/","title":{"rendered":"Pokretanje odr\u017eivih promena u isporukama klijentima"},"content":{"rendered":"\n

Kada je Taneli Ranki, \u0161ef isporuke, po\u010deo da ulazi u svet zelene tranzicije u isporuci klijentima, na\u0161ao se na \u010delu revolucije u transportnoj industriji. Njegova misija je da usmerava Lindstr\u00f6m u zemljama u kojima ova kompanija posluje ka cilju smanjenja emisija gasova staklene ba\u0161te iz isporuka kupaca za 50% do 2030. Vo\u0111en stra\u0161c\u0301u za odr\u017eivo\u0161c\u0301u, krenuo je na ovo izazovno putovanje na kome se nalazi mnogo prepreka, ali i mno\u0161tvo puteva ka napretku.<\/strong><\/p>\n\n\n\n

Nezrelost tr\u017ei\u0161ta je jedan od klju\u010dnih izazova<\/h2>\n\n\n\n

Na po\u010detku svog putovanja, Ranki je otkrio jednu divnu \u010dinjenicu: njegovi prora\u010duni su ukazali na to da e-vozila nisu samo odr\u017eiva opcija za isporuku kupaca, vec\u0301 i najefikasnija. Me\u0111utim, tr\u017ei\u0161te je jo\u0161 uvek bilo u povoju, sa samo malim brojem dostupnih opcija. Kapacitet nosivosti je \u010desto bio ugro\u017een zbog te\u017eine baterija.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u201eNa\u0161i proizvodi su te\u0161ki. \u0160asija dostavnih vozila je prvobitno dizajnirana za dizel automobile\u201c, obja\u0161njava Ranki. \u201eBaterije elektri\u010dnih vozila su dosta te\u0161ke, \u0161to smanjuje njihovu nosivost i uti\u010de na na\u0161e operacije.\u201d<\/p>\n\n\n\n

<\/p>\n\n\n\n

On nagla\u0161ava potrebu da se preduzmu makar manji koraci onda kada se gigantski skok \u010dini(o) nedosti\u017enim: \u201ePrelazak na alternativna goriva poput biogasa i obnovljivog biodizela (HVO) mo\u017ee biti prvi korak na na\u0161em putu ka odr\u017eivijem transportu, posebno u te\u0161kim vozilima, dok druge alternative ne postanu dostupne.\u201d<\/p>\n\n\n\n

<\/p>\n\n\n\n

Me\u0111utim, tra\u010dak nade pojavio se u obliku propisa EU: \u201eDirektiva EU koja dozvoljava upotrebu 4.250 tona e- i biogas kombija sa standardnom voza\u010dkom dozvolom mo\u017ee biti ba\u0161 taj podsticaj koji nam je potreban u evropskim zemljama. Nadamo se da c\u0301e delovati kao katalizator za ja\u010danje tr\u017ei\u0161ta e-vozila\u201c, samouvereno tvrdi Ranki.<\/p>\n\n\n\n

Kinesko tr\u017ei\u0161te se isti\u010de isplativim opcijama<\/h2>\n\n\n\n

<\/p>\n\n\n\n

\u201eKina se pojavila kao predvodnik u trci transformacije e-vozila\u201c, otkriva Ranki sa iskrom u o\u010dima. \u201eKinesko tr\u017ei\u0161te nudi \u0161irok spektar isplativih e-vozila.“<\/p>\n\n\n\n

<\/p>\n\n\n\n

U Kini, Dennis Chan, na\u0161 tamo\u0161nji generalni direktor, razvija mapu puta zelene tranzicije. Prva e-vozila su vec\u0301 u upotrebi u Vuhanu, Sud\u017eouu i \u0160angaju. Me\u0111utim, domet dana\u0161njih e-vozila od 250 kilometara dodao je novu dimenziju optimizaciji ruta.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u201eDugo smo optimizovali terete i rute isporuka na\u0161ih kupaca. Sada moramo razmisliti i o tome kako da punjenje e-vozila u\u010dinimo \u0161to prakti\u010dnijim i efikasnijim. Domet e-vozila je dovoljan za krac\u0301a putovanja, ali na du\u017eim putovanjima voza\u010d usput mora da dopuni vozilo\u201c, obja\u0161njava \u010cen, nastavljajuc\u0301i:<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u201eSrec\u0301om, stanice za punjenje se \u010desto nalaze du\u017e autoputa i voza\u010d mo\u017ee da ode na zaslu\u017eenu pauzu dok se vozilo puni. Me\u0111utim, u ne\u0161to manje idealnom scenariju, voza\u010di \u0107e morati da voze dodatnih 15-20 minuta da stignu do stanice za punjenje i da tamo provedu jo\u0161 45 minuta punec\u0301i svoja vozila. Aktivno radimo na tome da minimiziramo broj takvih situacija pametnim planiranjem ruta.\u201d<\/p>\n\n\n\n

<\/p>\n\n\n\n

Bez obzira na sve, Chan ostaje optimista: \u201eNa\u0161i klijenti su zadovoljni zbog isporuka pomo\u0107u e-vozila, a tro\u0161kovi isporuke ovakvim vozilima su tako\u0111e ni\u017ei. Ovo nas podsti\u010de da jo\u0161 ja\u010de krenemo u promene. Kako tehnologija nastavlja da se razvija, uveren sam da c\u0301e do 2030. godine 100% na\u0161ih isporuka klijentima biti vr\u0161eno putem zelenijih alternativa.\u201d<\/p>\n\n\n\n

Promena na\u010dina razmi\u0161ljanja tra\u017ei vreme<\/h2>\n\n\n\n

Iako je Ranki ube\u0111en u prednosti e-vozila, on priznaje da promena na\u010dina razmi\u0161ljanja zahteva vreme: \u201eNa primer, prodavci se povremeno dr\u017ee poznatih praksi kao \u0161to je promovisanje dizel vozila, uprkos tome \u0161to se proizvo\u0111a\u010di automobila fokusiraju na zelenu transformaciju. Na\u0161i partneri u isporukama tako\u0111e su oprezni u pogledu promena jer postoji mnogo neizvesnosti, na primer, u vezi sa vredno\u0161\u0107u polovnih e-vozila i njihove preprodaje. To za njih promenu \u010dini manje privla\u010dnom.“<\/p>\n\n\n\n

<\/p>\n\n\n\n

Me\u0111utim, Ranki je posvec\u0301en vo\u0111enju zelene tranzicije. On je \u017eivi dokaz \u010dinjenice da se \u010dak i uprkos nezrelosti tr\u017ei\u0161ta, ograni\u010denjima proizvoda i otporu promenama mo\u017ee postic\u0301i napredak. Samo je potrebno vreme.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
\n
Preoblikovane niti za "neto-nultu" budu\u0107nost<\/div>\n
Zamislite svet u kome se \u017eivotni ciklus na\u0161eg tekstila, od odr\u017eavanja do pranja, odvija pomo\u0107u \u010diste, obnovljive energije, a transport pokrec\u0301u elektri\u010dne i vodoni\u010dne tehnologije. Lindstr\u00f6m je me\u0111u pionirima u tekstilnoj industriji \u010diji su klimatski ciljevi odobreni od strane inicijative Science Based Targets (Ciljevi zasnovani na nauci).<\/div>\n
\n
\n \n Saznajte vi\u0161e <\/a>\n <\/div>\n <\/div>\n <\/div>\n
\"\"<\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Uprkos nezrelosti tr\u017ei\u0161ta, ograni\u010denjima e-vozila i otporu promenama, Lindstr\u00f6m ne odstupa od svoje zelene tranzicije ka „neto-nuli“. Evo kako se ona odra\u017eava na logistiku i isporuke klijentima.<\/p>\n","protected":false},"author":14,"featured_media":17417,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[100],"tags":[70,58],"coauthors":[20],"class_list":["post-17414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clanci","tag-neto-nula","tag-odrzivost"],"acf":[],"yoast_head":"\nPokretanje odr\u017eivih promena u isporukama klijentima - Lindstr\u00f6m Serbia<\/title>\n<meta name=\"description\" content=\"Uprkos nezrelosti tr\u017ei\u0161ta, ograni\u010denjima e-vozila i otporu promenama, Lindstr\u00f6m ne odstupa od svoje zelene tranzicije ka "neto-nuli". 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