{"id":16944,"date":"2024-05-20T11:43:30","date_gmt":"2024-05-20T09:43:30","guid":{"rendered":"https:\/\/lindstromgroup.com\/rs\/?p=16944"},"modified":"2025-06-02T13:26:22","modified_gmt":"2025-06-02T11:26:22","slug":"kako-povecati-prodaju-u-klasicnim-prodavnicama","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/rs\/clanci\/kako-povecati-prodaju-u-klasicnim-prodavnicama\/","title":{"rendered":"Kako pove\u0107ati prodaju u klasi\u010dnim prodavnicama?"},"content":{"rendered":"\n

Prethodne godine donele su revolucionarnu promenu u pona\u0161anju potro\u0161a\u010da \u0161irom sveta zbog pandemije koronavirusa. Antiepidemijske mere i fizi\u010dko zatvaranje prodavnica i drugih objekata transformisali su na\u0161e potrebe i navike kupovine.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Internet prodaja je po\u010dela da raste preko no\u0107i. Tokom vanredne situacije, 37% kupaca je svoje kupovine obavljano onlajn, \u0161to je vi\u0161e nego obi\u010dno. I po zavr\u0161etku vanrednog stanja, vi\u0161e od 21% ljudi i dalje kupuje u e-prodavnicama nego pre vanrednog stanja. Promenila su se doma\u0107instva, promenio se broj nabavki, a promenio se i sastav kupljene robe.<\/p>\n\n\n\n

Da li \u0107e se pona\u0161anje potro\u0161a\u010da vratiti u stanje pre korona krize?<\/h2>\n\n\n\n

Prodavnice su ponovo otvorene, a vlasnici, posebno onih manjih, sa nestrpljenjem \u010dekaju da vide da li \u0107e se njihovi kupci vratiti ili \u0107e promene u pona\u0161anju potro\u0161a\u010da biti trajne.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Povratak kupaca u prodavnice potkrepljuje vi\u0161e puta potvr\u0111ena \u010dinjenica da prodavnice nisu rizi\u010dno mesto. \u010ce\u0161ko udru\u017eenje za trgovinu i turizam sprovelo je nezavisnu analizu rasprostranjenosti virusa SARS-CoV-2 u prodavnicama.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"Postoji
Postoji mnogo prednosti u direktnim kontaktima licem u lice sa kupcima.<\/figcaption><\/figure>\n\n\n\n

Istra\u017eivanjem koje je obavljeno u februaru pro\u0161le godine nije otkriveno prisustvo virusa ni u jednom od 52 uzeta uzorka. U me\u0111uvremenu, uzeti su brisevi sa izlo\u017eenih podru\u010dja kao \u0161to su ru\u010dke pokretnih stepenica, dugmad liftova, ruke blagajnika i kolica za kupovinu.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Ali, bezbednost kupaca i vidljiva \u010disto\u0107a prostorija nisu jedine stvari koje mogu privu\u0107i ljude da se vrate u prodavnice kada se naviknu da naru\u010duju robu iz udobnosti svojih domova. Ima vi\u0161e prednosti u odnosu na kupovinu onlajn, a trgovci bi trebalo da se fokusiraju na njih i da se pobrinu za svoje kupce.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"Ljudska
Ljudska interakcija je va\u017ena dimenzija iskustva u kupovini.<\/figcaption><\/figure>\n\n\n\n

Direktan kontakt je prednost za kupce koji u\u017eivaju u interakciji sa ljudima. To daje ljudsku dimenziju celoj transakciji. Uslu\u017ean prodavac mo\u017ee da posavetuje kupca o izboru robe, da ga provede i poka\u017ee robu, da mu omogu\u0107i da je isproba ili da se za njega raspita da li te robe ima na zalihama u toj prodavnici ili nekoj drugoj ekspozituri. Naro\u010dito kod skuplje robe, kupac voli da se sam uveri da je proizvod onakav kakav je zamislio, a mo\u017eda \u0107e na kraju ipak izabrati ne\u0161to drugo u prodavnici.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Jo\u0161 jedna prednost je \u0161to se roba kupljena u klasi\u010dnim prodavnicama i reklamira u takvim prodavnicama. Ne morate da je \u0161aljete po\u0161tom dobavlja\u010du (kao kada kupujete onlajn). Li\u010dni sastanak sa prodavcem \u010desto dovodi do trenutne razmene robe, bez \u010dekanja da se zahtev obradi.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Za mnoge ljude, prijem robe odmah nakon pla\u0107anja i mogu\u0107nost da je odmah koriste je tako\u0111e plus.<\/p>\n\n\n\n

Kako ponovo pridobiti kupce i privu\u0107i nove?<\/h3>\n\n\n\n

Ukoliko trgovci \u017eele da budu konkurentni u odnosu na one koji prodaju sli\u010dnu robu, moraju da se razlikuju, izdvoje iz gomile i oja\u010daju lojalnost i odnose sa klijentima. Stru\u010dnjaci se sla\u017eu da je re\u0161enje stvaranje prijatnog, jedinstvenog i doslednog iskustva korisnika. Na kraju krajeva, klijenti danas odlaze u prodavnice samo ako su sigurni u prijatno iskustvo i dostupnost robe.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Klju\u010d uspeha obi\u010dno le\u017ei u otkrivanju po \u010demu se razlikujete od drugih u o\u010dima va\u0161ih klijenata i u artikulisanju onoga po \u010demu se razlikujete tako da klijenti odmah razumeju i percipiraju tu vrednost.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"Prepoznatljivi
Prepoznatljivi korporativni identitet koji uklju\u010duje i uniformna radna odela, jeste jednostavan na\u010din da impresionirate svoje kupce.<\/figcaption><\/figure>\n\n\n\n

Za\u0161to ne biste iskoristili tu jedinstvenost za pospe\u0161ivanje prodaje i privla\u010denje kupaca? Ali, kako se konkretno razlikovati od konkurencije kada prodajete istu robu, istu hranu, iste lekove, iste mobilne telefone i sli\u010dno, koji se isto tako mogu kupiti i na nekoliko koraka odatle?<\/p>\n\n\n\n

Budite prepoznatljivi na prvi pogled sa efektnim izgledom<\/h3>\n\n\n\n

Jasno definisan i prepoznatljiv korporativni identitet, koji uklju\u010duje uniformna radna odela, jeste jednostavan na\u010din da impresionirate svoje. U velikim supermarketima i lancima, zaposleni ve\u0107\u0301 nose radnu ode\u0107u u korporativnim bojama kompanije.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"Ne
Ne znate odakle da po\u010dnete? Tu smo da vam pomognemo na putu.<\/figcaption><\/figure>\n\n\n\n

U Lindstr\u00f6mu vam mo\u017eemo pomo\u0107i da kreirate pristojnu poslovnu ode\u0107u za va\u0161e zaposlene: za prodavce, prodava\u010dice, radnike i \u010dinovnike u magacinima i skladi\u0161tima, blagajnike, recepcionere i druge. Iz na\u0161eg asortimana mo\u017eete sastaviti kolekciju efektnih radnih odela i uniformi u krojevima koji svima dobro stoje i u kojima \u0107e se svi ose\u0107ati odli\u010dno.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Mo\u017eete odabrati ne\u0161to iz na\u0161e stalne ponude, a mo\u017eemo i da dizajniramo radna odela i uniforme specijalno za va\u0161u kompaniju u bojama Va\u0161e firme, sa Va\u0161im logom, sloganom i ostalim dodacima po va\u0161oj \u017eelji.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Jo\u0161 jedan element korporativnog identiteta koji tako\u0111e ima prakti\u010dnu upotrebu jesu otira\u010di za odr\u017eavanje \u010disto\u0107e na ulazima u objekte. Oni ne samo da poma\u017eu da va\u0161a prodavnica ili objekat koji svakodnevno pose\u0107uju desetine ili stotine ljudi budu \u010disti, ve\u0107\u0301 mogu da do\u010dekaju kupce sa informacijom o tome gde se nalaze. Tu naro\u010dito imamo u vidu dizajnerske ulazne otira\u010de, ra\u0111ene u bojama va\u0161e kompanije, sa logom ili sloganom.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"Uz
Uz na\u0161u pomo\u0107\u0301, va\u0161i zaposleni \u0107e uvek izgledati kao iz \u010dasopisa, a va\u0161e prostorije \u0107e odisati \u010disto\u0107om i sjajem.<\/figcaption><\/figure>\n\n\n\n

Kupci prime\u0107uju i urednost zaposlenih i \u010disto\u0107u prostorija<\/h2>\n\n\n\n

Ako malo bolje razmislimo, svakako se mo\u017eemo slo\u017eiti da podsvesno biramo one prodavnice u kojima nas do\u010dekuje nasmejano osoblje u \u010distoj i pristojnoj korporativnoj ode\u0107i, gde je i oprema uskla\u0111ena sa kompanijskim bojama.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Danas je jo\u0161 va\u017enije nego ranije po\u0161tovanje higijenskih pravila i temeljno \u010di\u0161\u0107enje, \u0161to kupci tako\u0111e malo vi\u0161e prime\u0107uju. Me\u0111utim, ne morate da budete sami kroz ceo ovaj proces, mi \u0107emo se sa zadovoljstvom pobrinuti za pranje i odr\u017eavanje radnih odela i otira\u010da i staza za odr\u017eavanje \u010disto\u0107e na samom ulazu u va\u0161 objekat.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Od nas iznajmite odabrane tkanine, dogovorite intervale za prikupljanje prljavih radnih odela i uniformi i\/ili staza i otira\u010da, kao i njihovu zamenu \u010distim. Va\u0161i zaposleni \u0107e uvek izgledati kao iz \u010dasopisa, a va\u0161e prostorije \u0107e odisati \u010disto\u0107om i sjajem.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Koronavirus je doneo drasti\u010dne promene u pona\u0161anju potro\u0161a\u010da \u0161irom sveta. Kako se to odrazilo na maloprodaju i kako pove\u0107ati fizi\u010dku prodaju?<\/p>\n","protected":false},"author":14,"featured_media":16946,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[100],"tags":[49,46,52,75],"coauthors":[20],"class_list":["post-16944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clanci","tag-dizajn-staze","tag-radna-odela","tag-standardne-staze","tag-staze-i-otiraci"],"acf":[],"yoast_head":"\nKako pove\u0107ati prodaju u klasi\u010dnim prodavnicama? - Lindstr\u00f6m Serbia<\/title>\n<meta name=\"description\" content=\"Koronavirus je doneo drasti\u010dne promene u pona\u0161anju potro\u0161a\u010da \u0161irom sveta. 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