{"id":19890,"date":"2024-07-11T10:43:44","date_gmt":"2024-07-11T09:43:44","guid":{"rendered":"https:\/\/lindstromgroup.com\/pl\/?p=19890"},"modified":"2024-10-16T19:23:39","modified_gmt":"2024-10-16T18:23:39","slug":"rozwoj-rynku-odziezy-uzywanej-w-polsce","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/pl\/artykuly\/rozwoj-rynku-odziezy-uzywanej-w-polsce\/","title":{"rendered":"Rozw\u00f3j Rynku Odzie\u017cy U\u017cywanej w Polsce"},"content":{"rendered":"\n<p>Rynek odzie\u017cy u\u017cywanej w Polsce prze\u017cywa dynamiczny wzrost, nap\u0119dzany rosn\u0105c\u0105 \u015bwiadomo\u015bci\u0105 <a href=\"https:\/\/lindstromgroup.com\/pl\/artykuly\/wypozyczanie-odziezy-roboczej-dla-praktykantow-podniesie-atrakcyjnosc-szkoly\/\">ekologiczn\u0105 <\/a>oraz poszukiwaniem oszcz\u0119dno\u015bci. W 2024 roku warto\u015b\u0107 rynku odzie\u017cowego w Polsce ma osi\u0105gn\u0105\u0107 15,51 miliarda USD, z roczn\u0105 stop\u0105 wzrostu (CAGR) na poziomie 4,73% w latach 2024-2028\u200b (<a href=\"https:\/\/markethub.pl\/rynek-odziezowy\/?fbclid=IwZXh0bgNhZW0CMTAAAR07pWNPlWQQRfd1v3KKw8EDo9_YG-N5xc4rScwPvIDm-C_iR0Cq5Yl0heI_aem_si4CsxBi-eaz3OyAWE5ZrQ\" target=\"_blank\" rel=\"noreferrer noopener\">markethub.pl<\/a>)\u200b. Segment <a href=\"https:\/\/lindstromgroup.com\/pl\/serwis\/odziez-robocza\/\">odzie\u017cy <\/a>u\u017cywanej zyskuje na popularno\u015bci, a jego warto\u015b\u0107 stanowi coraz wi\u0119ksz\u0105 cz\u0119\u015b\u0107 rynku odzie\u017cowego.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Preferencje i Demografia Konsument\u00f3w<\/h4>\n\n\n\n<p>Odzie\u017c u\u017cywana przyci\u0105ga r\u00f3\u017cnorodne grupy konsument\u00f3w. Kobiety dominuj\u0105 w\u015br\u00f3d klient\u00f3w tego segmentu, stanowi\u0105c 70,3% wszystkich kupuj\u0105cych. Najbardziej aktywne s\u0105 osoby w wieku 25-34 lata (31,4%) oraz 35-44 lata (29%)\u200b (<a href=\"https:\/\/markethub.pl\/rynek-odziezowy\/?fbclid=IwZXh0bgNhZW0CMTAAAR07pWNPlWQQRfd1v3KKw8EDo9_YG-N5xc4rScwPvIDm-C_iR0Cq5Yl0heI_aem_si4CsxBi-eaz3OyAWE5ZrQ\" target=\"_blank\" rel=\"noreferrer noopener\">markethub.pl<\/a>)\u200b. Co ciekawe, a\u017c 38% os\u00f3b o wysokich dochodach wybiera odzie\u017c u\u017cywan\u0105, podczas gdy w\u015br\u00f3d os\u00f3b o niskich dochodach odsetek ten wynosi 26,9%\u200b (<a href=\"https:\/\/markethub.pl\/rynek-odziezowy\/?fbclid=IwZXh0bgNhZW0CMTAAAR07pWNPlWQQRfd1v3KKw8EDo9_YG-N5xc4rScwPvIDm-C_iR0Cq5Yl0heI_aem_si4CsxBi-eaz3OyAWE5ZrQ\" target=\"_blank\" rel=\"noreferrer noopener\">markethub.pl<\/a>)\u200b. To pokazuje, \u017ce odzie\u017c u\u017cywana jest atrakcyjna dla szerokiego spektrum konsument\u00f3w, niezale\u017cnie od ich sytuacji finansowej.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Przychody z sprzeda\u017cy odzie\u017cy u\u017cywanej(w mld $ 2019-2023r.)<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"805\" height=\"387\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/20\/2024\/07\/Zrzut-ekranu-2024-07-11-114036.png\" alt=\"\" class=\"wp-image-19894\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/20\/2024\/07\/Zrzut-ekranu-2024-07-11-114036.png 805w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/20\/2024\/07\/Zrzut-ekranu-2024-07-11-114036-300x144.png 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/20\/2024\/07\/Zrzut-ekranu-2024-07-11-114036-768x369.png 768w\" sizes=\"(max-width: 805px) 100vw, 805px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Ekologiczne Trendy i Zr\u00f3wnowa\u017cona Moda<\/h4>\n\n\n\n<p>Rosn\u0105ca \u015bwiadomo\u015b\u0107 ekologiczna konsument\u00f3w przyczynia si\u0119 do zwi\u0119kszonego zainteresowania odzie\u017c\u0105 u\u017cywan\u0105. W 2023 roku liczba marek oferuj\u0105cych odzie\u017c z drugiej r\u0119ki wzros\u0142a o 31%\u200b (<a href=\"https:\/\/fashionbiznes.pl\/rynek-odziezy-uzywanej-raport-thredup\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fashion Biznes<\/a>)\u200b.<a href=\"https:\/\/lindstromgroup.com\/pl\/artykuly\/nasza-kolekcja-odziezy-roboczej-horeca-wychodzi-naprzeciw-wyzwaniom-zwiazanym-z-celami-klimatycznymi\/\"> Zr\u00f3wnowa\u017cona moda <\/a>staje si\u0119 coraz bardziej popularna, a konsumenci coraz cz\u0119\u015bciej wybieraj\u0105 ubrania z drugiej r\u0119ki jako spos\u00f3b na zmniejszenie negatywnego wp\u0142ywu przemys\u0142u odzie\u017cowego na \u015brodowisko.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Wp\u0142yw Pandemii na Rynek<\/h4>\n\n\n\n<p>Pandemia COVID-19 mia\u0142a znacz\u0105cy wp\u0142yw na rynek odzie\u017cy u\u017cywanej, przyspieszaj\u0105c rozw\u00f3j handlu online. Platformy takie jak Vinted zyska\u0142y na popularno\u015bci, a liczba u\u017cytkownik\u00f3w tych us\u0142ug znacz\u0105co wzros\u0142a\u200b (<a href=\"https:\/\/www.wiadomoscihandlowe.pl\/e-commerce-i-e-grocery\/platformy-zakupowe\/sprzedaz-odziezy-uzywanej-w-polsce-zanotowala-wzrosty-zwiekszyla-sie-takze-liczba-sprzedajacych-2394157\" target=\"_blank\" rel=\"noreferrer noopener\">WH.pl<\/a>)\u200b. Wzrost sprzeda\u017cy odzie\u017cy u\u017cywanej w ci\u0105gu 2021 roku, wed\u0142ug bada\u0144 Vinted, wyni\u00f3s\u0142 a\u017c 7%\u200b (<a href=\"https:\/\/www.wiadomoscihandlowe.pl\/e-commerce-i-e-grocery\/platformy-zakupowe\/sprzedaz-odziezy-uzywanej-w-polsce-zanotowala-wzrosty-zwiekszyla-sie-takze-liczba-sprzedajacych-2394157\" target=\"_blank\" rel=\"noreferrer noopener\">WH.pl<\/a>)\u200b.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Perspektywy Rozwoju<\/h4>\n\n\n\n<p>Przewiduje si\u0119, \u017ce rynek odzie\u017cy u\u017cywanej b\u0119dzie nadal si\u0119 rozwija\u0142, osi\u0105gaj\u0105c 9,3% ca\u0142ego rynku odzie\u017cowego do 2027 roku\u200b (<a href=\"https:\/\/markethub.pl\/rynek-odziezowy\/?fbclid=IwZXh0bgNhZW0CMTAAAR07pWNPlWQQRfd1v3KKw8EDo9_YG-N5xc4rScwPvIDm-C_iR0Cq5Yl0heI_aem_si4CsxBi-eaz3OyAWE5ZrQ\" target=\"_blank\" rel=\"noreferrer noopener\">markethub.pl<\/a>)\u200b. Rosn\u0105ca liczba konsument\u00f3w \u015bwiadomych ekologicznie, poszukuj\u0105cych unikalnych ubra\u0144 oraz atrakcyjnych cen, b\u0119dzie nap\u0119dza\u0107 dalszy rozw\u00f3j tego segmentu.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"854\" height=\"528\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/20\/2024\/07\/Zrzut-ekranu-2024-07-11-113850.png\" alt=\"\" class=\"wp-image-19893\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/20\/2024\/07\/Zrzut-ekranu-2024-07-11-113850.png 854w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/20\/2024\/07\/Zrzut-ekranu-2024-07-11-113850-300x185.png 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/20\/2024\/07\/Zrzut-ekranu-2024-07-11-113850-768x475.png 768w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Lindstr\u00f6m i Zr\u00f3wnowa\u017cono\u015b\u0107<\/h3>\n\n\n\n<p><a href=\"https:\/\/lindstromgroup.com\/pl\/o-lindstrom\/\">Lindstr\u00f6m<\/a>, firma zajmuj\u0105ca si\u0119 wynajmem i serwisowaniem odzie\u017cy roboczej, r\u00f3wnie\u017c przyczynia si\u0119 do <a href=\"https:\/\/lindstromgroup.com\/pl\/zrownowazony-rozwoj\/\">zr\u00f3wnowa\u017conego rozwoju<\/a>. Dzi\u0119ki oferowaniu wielokrotnego u\u017cycia odzie\u017cy roboczej, firma zmniejsza jej wp\u0142yw na \u015brodowisko, promuj\u0105c zr\u00f3wnowa\u017cone praktyki biznesowe. Dzia\u0142ania Lindstr\u00f6m wpisuj\u0105 si\u0119 w trendy <a href=\"https:\/\/lindstromgroup.com\/pl\/artykuly\/jak-tekstylia-wielokrotnego-uzytku-sa-modelem-zrownowazonej-gospodarki-o-obiegu-zamknietym-w-usuwaniu-odpadow\/\">gospodarki o obiegu zamkni\u0119tym <\/a>oraz zr\u00f3wnowa\u017conej mody, pokazuj\u0105c, jak mo\u017cna \u0142\u0105czy\u0107 dzia\u0142alno\u015b\u0107 biznesow\u0105 z trosk\u0105 o \u015brodowisko.<\/p>\n\n\n\n<p>Wi\u0119cej informacji na temat dzia\u0142alno\u015bci firmy mo\u017cna znale\u017a\u0107 na stronie <a href=\"https:\/\/www.lindstromgroup.com\/pl\">Lindstr\u00f6m Group<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/group.lindstromgroup.com\/pl\/miniguide-renting-workwear-the-right-choice-for-you-0\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/20\/2024\/05\/usluga-1024x536.jpg\" alt=\"\" class=\"wp-image-19534\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/20\/2024\/05\/usluga-1024x536.jpg 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/20\/2024\/05\/usluga-300x157.jpg 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/20\/2024\/05\/usluga-768x402.jpg 768w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/20\/2024\/05\/usluga.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Podsumowuj\u0105c, rynek odzie\u017cy u\u017cywanej w Polsce ma przed sob\u0105 obiecuj\u0105ce perspektywy, wspierane przez rosn\u0105c\u0105 \u015bwiadomo\u015b\u0107 ekologiczn\u0105 oraz dynamiczny rozw\u00f3j handlu online.<\/p>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:50px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:0px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n    <div id=\"hubspot-contact-form-block_da5c7798eedd8dc712eddb5077d56719\" class=\"hubspot-contact-form\">\n                    <h3 class=\"mt-0 !mb-5 lg:!mb-10 font-bold !text-title-small\">\n                Profesjonalna odzie\u017c robocza, maty i czy\u015bciwa &#8211; dostarczone prosto do Twojej firmy.            <\/h3>\n        \n                    <p class=\"!-mt-4 lg:!-mt-8 !mb-5 lg:!mb-10 !text-body-small\">\n                Zam\u00f3w bezp\u0142atn\u0105 konsultacj\u0119 ju\u017c dzi\u015b! Wype\u0142nij formularz poni\u017cej lub zadzwo\u0144: 22 614-24-05            <\/p>\n        \n        <div class=\"form-wrapper\"><\/div>\n        <div class=\"editor-message\">\n            Please set a valid form ID.\n        <\/div>\n    <\/div>\n\n<script>\n    \/**\n     * Generate dynamic init form function name to prevent it get re-initialized if there are multiple forms in a page\n     *\/\n    function initForm_6a109d670054c() {\n        \/\/ retry until hubspot script is initialized\n        if (typeof hbspt !== \"undefined\") {\n            hbspt.forms.create({\n                region: \"eu1\",\n                portalId: \"2758505\",\n                formId: \"23183be9-8980-45a2-81ba-cddd25a15a46\",\n                target: `#hubspot-contact-form-block_da5c7798eedd8dc712eddb5077d56719 .form-wrapper`,\n                onFormReady: (arg) => {\n                    const hasFeaturedField = 0;\n                    if (!hasFeaturedField) {\n                        return\n                    }\n    \n                    \/\/ in case the featured field is not available in the form\n                    const featuredField = document.querySelector(`#hubspot-contact-form-block_da5c7798eedd8dc712eddb5077d56719 .none`);\n                    if (!featuredField) {\n                        return\n                    }\n    \n                    \/\/ only support checkbox field for now\n                    convertCheckboxFeaturedField(featuredField)                \n                }\n            });\n            return;\n        }\n\n        setTimeout(initForm_6a109d670054c, 250);\n    }\n\n    function convertCheckboxFeaturedField(featuredField) {\n        const fieldsetWrapper = featuredField.parentElement\n        \n        \/\/ add the featured field class to the wrapper fieldset element\n        \/\/ transform the featured field's UI via CSS\n        fieldsetWrapper.classList.add('featured-field')\n\n        \/\/ calculate and add enough space to display the featured field on top of the form\n        calculateFeaturedFieldSize(fieldsetWrapper)\n        window.addEventListener('resize', () => {\n            calculateFeaturedFieldSize(fieldsetWrapper)\n        })\n    }\n    \n    function calculateFeaturedFieldSize (fieldsetWrapper) {\n        fieldsetWrapper\n            .closest('.hubspot-contact-form--has-featured-field')\n            .style\n            .paddingTop = fieldsetWrapper.offsetHeight + 50 + 'px';\n    }    \n\n    initForm_6a109d670054c();\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Rynek odzie\u017cy u\u017cywanej w Polsce prze\u017cywa dynamiczny wzrost, nap\u0119dzany rosn\u0105c\u0105 \u015bwiadomo\u015bci\u0105 ekologiczn\u0105 oraz poszukiwaniem oszcz\u0119dno\u015bci. W 2024 roku warto\u015b\u0107 rynku odzie\u017cowego w Polsce ma osi\u0105gn\u0105\u0107&#8230;<\/p>\n","protected":false},"author":14,"featured_media":19892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[28],"coauthors":[20],"class_list":["post-19890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artykuly","tag-odziez-robocza"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rozw\u00f3j Rynku Odzie\u017cy U\u017cywanej w Polsce - Lindstr\u00f6m Poland<\/title>\n<meta name=\"description\" content=\"Dynamiczny rozw\u00f3j rynku odzie\u017cy u\u017cywanej w Polsce, nap\u0119dzany ekologiczn\u0105 \u015bwiadomo\u015bci\u0105 i rosn\u0105c\u0105 popularno\u015bci\u0105 zakup\u00f3w online. 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