{"id":17016,"date":"2024-07-24T13:15:42","date_gmt":"2024-07-24T11:15:42","guid":{"rendered":"https:\/\/lindstromgroup.com\/lv\/?p=17016"},"modified":"2025-05-30T11:23:53","modified_gmt":"2025-05-30T09:23:53","slug":"aptauja-47-iedzivotaju-ilgtspeja-ir-svariga-konkurences-apstaklos","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/lv\/jaunumi\/aptauja-47-iedzivotaju-ilgtspeja-ir-svariga-konkurences-apstaklos\/","title":{"rendered":"Aptauja: 47% iedz\u012bvot\u0101ju ilgtsp\u0113ja ir svar\u012bga konkurences apst\u0101k\u013cos"},"content":{"rendered":"\n

Liel\u0101kajai da\u013cai jeb 67% iedz\u012bvot\u0101ju, izv\u0113loties uz\u0146\u0113muma vai organiz\u0101cijas pied\u0101v\u0101to produktu un pakalpojumu, nav svar\u012bgi, cik ilgtsp\u0113j\u012bgs ir konkr\u0113tais pakalpojuma sniedz\u0113js, secin\u0101ts tekstila nomas uz\u0146\u0113muma \u201cLindstrom\u201d un \u201cNorstat Latvija\u201d \u012bstenotaj\u0101 aptauj\u0101*. Taj\u0101 pa\u0161\u0101 laik\u0101 apst\u0101k\u013cos, kad tom\u0113r b\u016btu j\u0101izv\u0113las starp diviem l\u012bdz\u012bga produkta ra\u017eot\u0101jiem vai pakalpojuma sniedz\u0113jiem, 47% iedz\u012bvot\u0101ju atz\u012bst, ka main\u012btu izv\u0113li, dodot priek\u0161roku tam, kur\u0161 nodro\u0161ina ilgtsp\u0113j\u012bgus risin\u0101jumus, piem\u0113ram, videi draudz\u012bgu iepakojumu.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Jaun\u0101kie aptaujas dati par Latvijas iedz\u012bvot\u0101ju paradumiem, izv\u0113loties produktu vai pakalpojumu, liecina, ka katrs tre\u0161ais respondents jeb 29% no aptauj\u0101tajiem dod priek\u0161roku tam uz\u0146\u0113mumam, kas ieviesu\u0161i ilgtsp\u0113j\u012bgus biznesa un ikdienas risin\u0101jumus.<\/p>\n\n\n\n

Tikai 4% no respondentiem nor\u0101da, ka, ieg\u0101d\u0101joties preci vai izv\u0113loties pakalpojumu, nepiev\u0113r\u0161 uzman\u012bbu ra\u017eot\u0101ja ilgtsp\u0113jas risin\u0101jumiem, k\u0101 ar\u012b izv\u0113le ir balst\u012bta taj\u0101, k\u0101ds pied\u0101v\u0101tais produkts vai pakalpojums atsevi\u0161\u0137\u0101 situ\u0101cij\u0101 ir nepiecie\u0161ams. Da\u013ca respondentu atz\u012bst, ka izv\u0113li bie\u017ei vien nosaka faktors, vai produkts ir ra\u017eots Latvij\u0101, k\u0101 ar\u012b izv\u0113rt\u0113 uz\u0146\u0113mumu ra\u017eo\u0161anas procesa ieguvumus un riskus, vai tie kaut k\u0101d\u0101 m\u0113r\u0101 atst\u0101j ietekmi uz vidi.<\/p>\n\n\n\n

Ilgtsp\u0113j\u012bgas izv\u0113les s\u0101k iz\u0161\u0137irt iedz\u012bvot\u0101ju uzved\u012bbu, ja z\u012bmols vai produkts ir konkur\u0113jo\u0161os apst\u0101k\u013cos, var secin\u0101t p\u0113c \u012bstenot\u0101s aptaujas datiem. Proti, 47% Latvijas iedz\u012bvot\u0101ju main\u012btu savu izv\u0113li un dotu priek\u0161roku z\u012bmolam, kur\u0161 savu darb\u012bbu balsta ilgtsp\u0113j\u012bgos risin\u0101jumos.<\/p>\n\n\n\n

\n

“No vienas puses aptaujas dati r\u0101da, ka liel\u0101k\u0101 da\u013ca iedz\u012bvot\u0101ju uz\u0146\u0113muma vai organiz\u0101cijas ilgtsp\u0113j\u012bbu it k\u0101 nev\u0113rt\u0113, bet m\u0113s nevaram ignor\u0113t tendenci, ka teju uz pusi jau sadal\u0101s iedz\u012bvot\u0101ju viedoklis starp tiem, kuriem tas ir svar\u012bgi, izv\u0113loties produktu starp vair\u0101kiem z\u012bmoliem un pat apsverot t\u0101 mai\u0146u. Lai ar\u012b ilgtsp\u0113j\u012bg\u0101 r\u012bc\u012bb\u0101 k\u0101 sabiedr\u012bba un biznesa vid\u0113 esam ce\u013ca s\u0101kum\u0101, ir skaidrs, ka n\u0101kotn\u0113 ilgtsp\u0113ja b\u016bs viens no faktoriem, kas v\u0113l izteikt\u0101k ietekm\u0113s uz\u0146\u0113mumu konkur\u0113tsp\u0113ju. Jau tagad redzam, ka ilgtsp\u0113ja nav tikai da\u013ca no soci\u0101l\u0101s atbild\u012bbas un veidiem, k\u0101 r\u016bp\u0113ties par vidi. Ilgtsp\u0113j\u012bgas izv\u0113les var samazin\u0101t ar\u012b izmaksas uz\u0146\u0113mumu ikdienas t\u0113ri\u0146iem, piem\u0113ram, nom\u0101jot darba ap\u0123\u0113rbu, kas ar\u012b atst\u0101j pozit\u012bvu ietekmi uz uz\u0146\u0113muma konkur\u0113tsp\u0113jas stiprin\u0101\u0161anu,” uzsver Ivars \u0160mits, \u201cLindstrom\u201d izpilddirektors Latvij\u0101.<\/p>\n<\/blockquote>\n\n\n\n

\"\"<\/figure>\n\n\n\n

I.\u0160mits ar\u012b uzsver, ka, pak\u0101peniski nostiprinot zin\u0101\u0161anas par ilgtsp\u0113jas noz\u012bmi un risin\u0101jumu da\u017e\u0101d\u012bbu, samazin\u0101s pre\u010du ra\u017eo\u0161anas vai pakalpojumu nodro\u0161in\u0101\u0161anas proces\u0101 rad\u012bt\u0101 negat\u012bv\u0101 ietekme uz vidi – iedz\u012bvot\u0101ju veikt\u0101 izv\u0113le ietver resursu efekt\u012bvu izmanto\u0161anu, samazinot atkritumu daudzumu un pies\u0101r\u0146ojumu, k\u0101 ar\u012b veicinot atjaunojamo resursu izmanto\u0161anu.<\/p>\n\n\n\n

<\/p>\n\n\n\n

*P\u0113c \u201cLindstrom\u201d pas\u016bt\u012bjuma veikt\u0101 \u201dNorstat Latvija\u201d aptauja norisin\u0101j\u0101s \u0161\u012b gada j\u016blij\u0101, piedaloties 1001 respondentiem vis\u0101 Latvij\u0101.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Liel\u0101kajai da\u013cai jeb 67% iedz\u012bvot\u0101ju, izv\u0113loties uz\u0146\u0113muma vai organiz\u0101cijas pied\u0101v\u0101to produktu un pakalpojumu, nav svar\u012bgi, cik ilgtsp\u0113j\u012bgs ir konkr\u0113tais pakalpojuma sniedz\u0113js, secin\u0101ts tekstila nomas uz\u0146\u0113muma…<\/p>\n","protected":false},"author":14,"featured_media":17017,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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