{"id":20192,"date":"2025-11-19T10:01:57","date_gmt":"2025-11-19T08:01:57","guid":{"rendered":"https:\/\/lindstromgroup.com\/lt\/?p=20192"},"modified":"2025-11-19T11:25:09","modified_gmt":"2025-11-19T09:25:09","slug":"nuo-juodojo-penktadienio-iki-ziedinio-pirmadienio-kaip-keiciasi-musu-poziuris-i-vartojima","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/lt\/straipsniai\/nuo-juodojo-penktadienio-iki-ziedinio-pirmadienio-kaip-keiciasi-musu-poziuris-i-vartojima\/","title":{"rendered":"Nuo \u201eJuodojo penktadienio\u201c iki \u201e\u017diedinio pirmadienio\u201c: kaip kei\u010diasi m\u016bs\u0173 po\u017ei\u016bris \u012f vartojim\u0105"},"content":{"rendered":"\n<p><strong>\u201eJuodasis penktadienis\u201c \u2013 neabejotinai did\u017eiausia met\u0173 i\u0161pardavim\u0173 akcija. Gimusi JAV 9-ajame de\u0161imtmetyje, \u0161i \u201e\u0161vent\u0117\u201c \u0161iandien simbolizuoja ne tik pigi\u0173 kal\u0117dini\u0173 dovan\u0173 med\u017eiokl\u0119, bet ir perteklin\u012f vartojim\u0105, \u0161vaistym\u0105, klaidinan\u010di\u0105 reklam\u0105 bei \u017eal\u0105 aplinkai. \u0160iemet si\u016blome pakeisti savo \u012fpro\u010dius \u2013 vietoje \u201eJuodojo penktadienio\u201c prisijunkite prie iniciatyvos \u201e\u017diedinis pirmadienis\u201c. Taip ne tik i\u0161vengsite streso ir \u0161ventinio \u0161urmulio, bet ir pad\u0117site suma\u017einti perd\u0117to kal\u0117dinio pirkimo poveik\u012f m\u016bs\u0173 planetai.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Nuo nuolaid\u0173 prie atsakingo vartojimo<\/strong><\/strong><\/strong><a id=\"_msocom_1\"><\/a><\/h2>\n\n\n\n<p><a id=\"_msocom_1\"><\/a>Kal\u0117din\u0117s nuolaidos ir akcijos vilioja daugel\u012f, ta\u010diau <strong>vis daugiau \u017emoni\u0173 \u012f jas \u017ei\u016bri kriti\u0161kai.<\/strong> <a href=\"https:\/\/www.climatepartner.com\/en\/knowledge\/blog\/black-friday-carbon-data\"><strong>\u0160iek tiek statistikos, kuri kelia nerim\u0105<\/strong><\/a><strong><u>:<\/u><\/strong> <strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Net 80 % preki\u0173, \u012fsigyt\u0173 per \u201eJuod\u0105j\u012f penktadien\u012f\u201c, <strong>i\u0161metama po keli\u0173 panaudojim\u0173<\/strong>.<\/li>\n\n\n\n<li>Iki 33 % preki\u0173 yra gr\u0105\u017einama, o tai lemia <strong>iki 30 % didesnes emisijas<\/strong>, lyginant su pradiniu pristatymu.<\/li>\n\n\n\n<li>Tarp \u201eJuodojo penktadienio\u201c ir Nauj\u0173j\u0173 met\u0173, <strong>JAV nam\u0173 \u016bkiuose atliek\u0173 kiekis padid\u0117ja 25 %<\/strong>, o did\u017eioji dalis pakuo\u010di\u0173 vis dar n\u0117ra perdirbama.<\/li>\n\n\n\n<li>Vien per \u201eJuod\u0105j\u012f penktadien\u012f\u201c <strong>d\u0117l preki\u0173 transportavimo i\u0161metama iki 429 000 ton\u0173 CO\u2082<\/strong> \u2013 tiek pat, kiek sugeneruoja 435 skryd\u017eiai pirmyn ir atgal tarp Londono ir Niujorko.<\/li>\n<\/ul>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.circularmonday.com\/\"><strong>\u201e\u017diedinis pirmadienis\u201c<\/strong><\/a> \u2013 pla\u010diai pagars\u0117jusi pasaulin\u0117 iniciatyva, gimusi \u0160vedijoje kaip atsakas \u012f neigiam\u0105 kal\u0117dinio periodo poveik\u012f aplinkai. \u0160i diena kasmet \u0161ven\u010diama pirmadien\u012f prie\u0161 \u201eJuodaj\u012f penktadien\u012f\u201c, o \u0161iemet bus minima<strong> lapkri\u010dio 24 d.<\/strong><a id=\"_msocom_1\"><\/a><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p>\u0160ios iniciatyvos esm\u0117 \u2013 <strong>atsisakyti perteklinio, linijinio vartojimo<\/strong>, kur\u012f skatina masiniai i\u0161pardavimai. Kaip ir sufleruoja pavadinimas, \u201e\u017diedinis pirmadienis\u201c remiasi <a href=\"https:\/\/lindstromgroup.com\/lt\/straipsniai\/lindstrom-ziedines-ekonomikos-modelis-tekstiles-ilgaamziskumo-paslaptis\/\"><strong>\u017eiedin\u0117s ekonomikos<\/strong><\/a> principais \u2013 skatina atsaking\u0105 ir apgalvot\u0105 apsipirkim\u0105, perdirbim\u0105 ir dalijim\u0105si.<a id=\"_msocom_1\"><\/a><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p>Jud\u0117jimo tikslas \u2013 <strong>ma\u017einti atliek\u0173 kiek\u012f per \u0161ventes, tvariau naudoti i\u0161teklius ir skatinti s\u0105moningesn\u012f vartojim\u0105<\/strong>. T\u0105 dien\u0105 tvarias prekes si\u016blantys pardav\u0117jai suteikia nuolaidas, tod\u0117l galima \u012fsigyti perdirbt\u0173 gamini\u0173, naudot\u0173 preki\u0173 arba pasinaudoti taisymo, nuomos bei dalijimosi paslaugomis u\u017e labai ger\u0105 kain\u0105.<a id=\"_msocom_1\"><\/a><a id=\"_msocom_1\"><\/a><a id=\"_msocom_1\"><\/a><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/17\/2025\/11\/lindstrom-od-black-friday-k-circular-monday-112025-2-1536x1024.jpg.webp\" alt=\"\" class=\"wp-image-20195\" style=\"width:800px;height:auto\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/17\/2025\/11\/lindstrom-od-black-friday-k-circular-monday-112025-2-1536x1024.jpg.webp 1536w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/17\/2025\/11\/lindstrom-od-black-friday-k-circular-monday-112025-2-1536x1024.jpg-300x200.webp 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/17\/2025\/11\/lindstrom-od-black-friday-k-circular-monday-112025-2-1536x1024.jpg-1024x683.webp 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/17\/2025\/11\/lindstrom-od-black-friday-k-circular-monday-112025-2-1536x1024.jpg-768x512.webp 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><figcaption class=\"wp-element-caption\">\u201eJuodasis penktadienis\u201c \u0161iandien tapo perteklinio vartojimo simboliu, niokojan\u010diu m\u016bs\u0173 planet\u0105<\/figcaption><\/figure>\n\n\n\n<p>M\u016bs\u0173 \u012fmon\u0117 taip pat remiasi \u017eiedin\u0117s ekonomikos principais \u2013 renkantis <a href=\"https:\/\/lindstromgroup.com\/lt\/paslaugos\/darbo-drabuziu-nuoma\/\"><strong>darbo drabu\u017ei\u0173 nuom\u0105<\/strong><\/a> vietoje pirkimo, <strong>reik\u0161mingai suma\u017einamas <\/strong><a href=\"https:\/\/lindstromgroup.com\/lt\/straipsniai\/pasirinkimai-kuriu-deka-galite-efektyviai-sumazinti-tekstiles-poveiki-aplinkai\/\"><strong>tekstil\u0117s atliek\u0173 kiekis<\/strong><\/a>, nes drabu\u017eiai naudojami pakartotinai. Pasirink\u0119 m\u016bs\u0173 paslaugas, nebeturite r\u016bpintis nauj\u0173 drabu\u017ei\u0173 pirkimu ar sen\u0173 utilizavimu \u2013 viskuo pasir\u016bpiname mes, atsakingais ir aplinkai draugi\u0161kais b\u016bdais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong>Kaip prisijungti prie \u201e\u017diedinio pirmadienio\u201c?<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Prisid\u0117ti prie \u0161ios iniciatyvos gali kiekvienas \u2013 tereikia pirkti i\u0161 atsaking\u0173 versl\u0173, <strong>dalintis informacija su grota\u017eyme #ziedinispirmadienis<\/strong> ar tiesiog apgalvoti savo pirkimo \u012fpro\u010dius.<\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p>Tur\u0117ti ai\u0161kius duomenis yra ypa\u010d svarbu, siekiant reali\u0173 poky\u010di\u0173. Naudodamiesi <a href=\"https:\/\/carbon-calculator.climatehero.org\/\"><strong>asmeniniu \u201eClimate Hero\u201c skai\u010diuotuvu<\/strong><\/a><strong><u> <\/u><\/strong>galite vos per kelias minutes apskai\u010diuoti savo anglies p\u0117dsak\u0105 ir su\u017einoti, kaip j\u012f suma\u017einti. Net ma\u017eos kasdien\u0117s pastangos gali reik\u0161mingai prisid\u0117ti prie \u0161iltnamio efekt\u0105 sukelian\u010di\u0173 duj\u0173 ma\u017einimo.<\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p>Prie \u201e\u017diedinio pirmadienio\u201c gali jungtis ir <strong>\u012fmon\u0117s, net jeigu ir tiesiogiai nesi\u016blo ekologi\u0161k\u0173 produkt\u0173<\/strong>. Pavyzd\u017eiui galima \u012fsigyti perdirbtas dovanas darbuotojams ir klientams, surengti kal\u0117din\u012f main\u0173 rengin\u012f, paaukoti nenaudojam\u0105 \u012frang\u0105 nevyriausybin\u0117ms organizacijoms ar surengti darbuotojams perdirbimo ar <strong>k\u016brybines (upcycling) dirbtuves<\/strong>.<\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p>J\u016bs\u0173 tiek\u0117jai taip pat yra svarbus raktas \u012f tvarum\u0105. \u201e\u017diedinio pirmadienio\u201c proga verta prad\u0117ti bendradarbiauti su vietiniu beatliekio maitinimo tiek\u0117ju arba prad\u0117ti <strong>nuomotis \u012frang\u0105 vietoje jos pirkimo<\/strong>.<\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p>Pasirink\u0119 \u201eLindstr\u00f6m\u201c darbo drabu\u017ei\u0173 nuom\u0105, ne tik suma\u017einsite savo anglies p\u0117dsak\u0105, bet ir <a href=\"https:\/\/lindstromgroup.com\/lt\/elindstrom-savitarna\/\"><strong>\u201eeLindstr\u00f6m\u201c platformoje<\/strong><\/a><strong> <\/strong>gal\u0117site sekti savo <a href=\"https:\/\/lindstromgroup.com\/lt\/apie-lindstrom\/tvarumas\/\"><strong>tvarumo rodiklius<\/strong><\/a>. Tai sustiprins j\u016bs\u0173 reputacij\u0105 tarp klient\u0173 ir darbuotoj\u0173, kuriems r\u016bpi atsakingas vartojimas.<\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong>\u201e<strong>Norstat<\/strong>\u201c<strong> apklausa rodo, kad darbuotojai nori auk\u0161tesni\u0173 tvarumo standart\u0173 darboviet\u0117se<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Tyrim\u0173 agent\u016bros \u201eNorstat\u201c <a href=\"https:\/\/lindstromgroup.com\/lt\/paslaugos\/darbo-drabuziu-nuoma\/maisto-sauga-prasideda-nuo-darbo-drabuziu\/\"><strong>i\u0161sami apklausa<\/strong><\/a> 11-oje \u0161ali\u0173 parod\u0117, kad net <strong>70 % apklaust\u0173j\u0173<\/strong> i\u0161 Lietuvos ne\u017eino, kaip tvariai yra gaminami ir pri\u017ei\u016brimi j\u0173 darbo drabu\u017eiai, o pus\u0117 j\u0173 nor\u0117t\u0173 gauti daugiau informacijos apie savo darbo drabu\u017ei\u0173 poveik\u012f aplinkai.<\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p>\u201eLindstr\u00f6m\u201c <strong>gamina, skalbia, taiso ir perdirba darbo drabu\u017eius aplinkai draugi\u0161kais b\u016bdais<\/strong> bei teikia skaidri\u0105 informacij\u0105 apie visus procesus. \u012emon\u0117 yra pelniusi presti\u017ein\u012f <a href=\"https:\/\/lindstromgroup.com\/lt\/straipsniai\/lindstrom-apdovanoti-ecovadis-platinum-medaliu-uz-isskirtinius-tvarumo-pasiekimus\/\"><strong>\u201eEcovadis Platinum\u201c<\/strong><\/a><strong><u> medal\u012f<\/u><\/strong>, kuris j\u0105 priskiria prie 1 % tvariausi\u0173 pasaulio \u012fmoni\u0173.<\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/17\/2025\/11\/lindstrom-od-black-friday-k-circular-monday-112025-3.webp\" alt=\"\" class=\"wp-image-20196\" style=\"width:800px;height:auto\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/17\/2025\/11\/lindstrom-od-black-friday-k-circular-monday-112025-3.webp 1500w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/17\/2025\/11\/lindstrom-od-black-friday-k-circular-monday-112025-3-300x200.webp 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/17\/2025\/11\/lindstrom-od-black-friday-k-circular-monday-112025-3-1024x683.webp 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/17\/2025\/11\/lindstrom-od-black-friday-k-circular-monday-112025-3-768x512.webp 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><figcaption class=\"wp-element-caption\">Lindstr\u00f6m darbo drabu\u017eiai yra funkcional\u016bs, patog\u016bs ir tvar\u016bs.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong>\u017diedin\u0117 ekonomika kasdienyb\u0117je: kiekvienas \u017eingsnis svarbus<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>\u201eJuodasis penktadienis\u201c tapo pasenusiu rei\u0161kiniu \u2013 li\u016bdnu perteklinio vartojimo simboliu. Pad\u0117kite kurti <strong>nauj\u0105, s\u0105moningo vartojimo kult\u016br\u0105<\/strong> ir \u0161iemet vietoje impulsyvaus apsipirkimo prisijunkite prie \u201e\u017diedinio pirmadienio\u201c.<a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p>Aplinkosaugin\u0117 atsakomyb\u0117 apima ilgalaikes pastangas ir netur\u0117t\u0173 <strong>pasibaigti ties Kal\u0117domis<\/strong>. \u012emon\u0117s gali prad\u0117ti svarstyti apie <strong>\u017eiedin\u0117s ekonomikos sprendim\u0173 diegim\u0105<\/strong>, veiksmingai steb\u0117ti savo emisijas arba u\u017esiimti darbuotoj\u0173 edukacija. Tai n\u0117ra vien tik teisin\u0117 prievol\u0117 \u2013 \u012fgyvendinant \u017eiedin\u0117s ekonomikos ir i\u0161laid\u0173 taupymo praktikas, \u012fmon\u0117s <strong>taupo pinigus ir laik\u0105 bei didina savo konkurencingum\u0105<\/strong>. Taip pat, pastebima, kad vis daugiau vartotoj\u0173 link\u0119 teikti pirmenyb\u0119 ekologi\u0161kai pa\u017eenklintoms prek\u0117ms ir u\u017e jas mok\u0117ti daugiau.<a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p>Kiekvienas i\u0161 m\u016bs\u0173 gali gyventi tvariau \u2013 tereikia apskai\u010diuoti savo<strong> <\/strong>anglies p\u0117dsak\u0105, pirkti apgalvotai ir, kai \u012fmanoma, <strong>taisyti, nuomotis ar dalintis<\/strong> daiktais. Kiekvienas \u017eingsnis svarbus. <a><em>\u00a0<\/em><\/a><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<style>\n.single__featured-img img {\nheight: auto;\n}\n<\/style>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eJuodasis penktadienis\u201c \u2013 neabejotinai did\u017eiausia met\u0173 i\u0161pardavim\u0173 akcija. Gimusi JAV 9-ajame de\u0161imtmetyje, \u0161i \u201e\u0161vent\u0117\u201c \u0161iandien simbolizuoja ne tik pigi\u0173 kal\u0117dini\u0173 dovan\u0173 med\u017eiokl\u0119, bet ir perteklin\u012f&#8230;<\/p>\n","protected":false},"author":14,"featured_media":20200,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[26],"coauthors":[20],"class_list":["post-20192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-straipsniai","tag-tvarumas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nuo \u201eJuodojo penktadienio\u201c iki \u201e\u017diedinio pirmadienio\u201c: kaip kei\u010diasi m\u016bs\u0173 po\u017ei\u016bris \u012f vartojim\u0105<\/title>\n<meta name=\"description\" content=\"\u201eJuodasis penktadienis\u201c \u2013 neabejotinai did\u017eiausia met\u0173 i\u0161pardavim\u0173 akcija. 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