{"id":16932,"date":"2019-09-10T12:39:00","date_gmt":"2019-09-10T10:39:00","guid":{"rendered":"https:\/\/lindstromgroup.com\/lt\/?p=16932"},"modified":"2025-05-13T21:35:51","modified_gmt":"2025-05-13T19:35:51","slug":"lindstrom-vilniaus-maratone-2019","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/lt\/straipsniai\/lindstrom-vilniaus-maratone-2019\/","title":{"rendered":"\u201eLindstr\u00f6m\u201c Vilniaus maratone 2019"},"content":{"rendered":"\n

Sekmadien\u012f Vilniaus miesto gatv\u0117s buvo okupuotos b\u0117gik\u0173. Jau \u0161e\u0161ioliktus metus i\u0161 eil\u0117s vykusiame Vilniaus maratone dalyvavo beveik 12 000 dalyvi\u0173 i\u0161 Lietuvos ir 40 pasaulio valstybi\u0173. Plati auditorija, visuomen\u0117s d\u0117mesys ir aprangos laisv\u0117 sudaro s\u0105lygas \u012fmon\u0117ms reklamuoti savo paslaugas be dideli\u0173 investicij\u0173, o tuo kiekvienais metais pasinaudoja vis daugiau organizacij\u0173.<\/strong><\/p>\n\n\n\n

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Siekdamos ne tik motyvuoti darbuotojus, bet ir i\u0161naudoti prog\u0105 pareklamuoti savo teikiamas paslaugas, kasmet vis daugiau \u012fmoni\u0173 dalyvauja Vilniaus maratone. Vieningos kolektyv\u0173 aprangos suteikia renginiui spalvingumo ir \u012fvairov\u0117s, o dalyviams ar \u017ei\u016brovams \u2013 tai tiesiogin\u0117 reklama. Pastar\u0173j\u0173 met\u0173 tendencijos rodo, kad Vilniaus maratonas tampa ne tik sveikatingumo \u0161vente, bet ir s\u0105lyginai atvira terpe reklamai be dideli\u0173 investicij\u0173. 2019-\u0173j\u0173 met\u0173 maratonas \u2013 ne i\u0161imtis. Tarp 12 000 dalyvi\u0173, buvo galima pasteb\u0117ti \u012fvairiausi\u0173 reklam\u0173 pavyzd\u017ei\u0173. Nuo vienod\u0173 mar\u0161kin\u0117li\u0173 su \u0161\u016bkiais ar \u012fmon\u0117s spalvomis iki profesini\u0173 aprang\u0173 \u2013 \u0161vies\u0105 atspindin\u010di\u0173 darbo r\u016bb\u0173 ir mechanik\u0173 kombinezon\u0173.<\/p>\n\n\n\n

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Nors did\u017eioji dalis organizacij\u0173 renkasi paprastus sprendimus \u2013 mar\u0161kin\u0117liai su logotipais ir \u0161\u016bkiais, kitos \u012fmon\u0117s pasiry\u017eta dr\u0105sesniems veiksmams. \u0160iais metais maratoninink\u0173 tarpe galima buvo i\u0161vysti ir netradicini\u0173 sprendim\u0173 \u2013 darbuotojai su profesij\u0105 atspindin\u010diais r\u016bbais, ar specialiai \u0161iam renginiui paruo\u0161tais kostiumais. Vienas i\u0161 labiausiai i\u0161siskyrusi\u0173 \u2013 5 km. distancij\u0105 \u012fveik\u0119s b\u0117gikas, kurio kostiumas buvo pagamintas i\u0161 dur\u0173 kilim\u0117lio. \u201eEsame labai orientuoti \u012f socialin\u0119 atsakomyb\u0119, pagrinde \u2013 aplinkosaug\u0105. Visi m\u016bs\u0173 produktai yra maksimaliai perdirbami tausojant med\u017eiagas ir ma\u017einant tar\u0161\u0105 gamtai. Vilniaus maratonas \u2013 tai dar vienas socialin\u0117s atsakomyb\u0117s veiksmas, skatinantis m\u016bs\u0173 darbuotojus rinktis sveik\u0105 ir atsaking\u0105 gyvenimo b\u016bd\u0105. Tuo pa\u010diu, nor\u0117jome atkreipti ir aplinkini\u0173 d\u0117mes\u012f, tod\u0117l b\u0117gikus apreng\u0117me auk\u0161to matomumo darbo r\u016bbais, o kilim\u0117liui pagaminti perdirbome vir\u0161 130 plastikini\u0173 buteli\u0173. \u0160ios aprangos ir m\u016bs\u0173 kolektyvo mar\u0161kin\u0117liai su \u0161\u016bkiu \u201eB\u0117gu, nes man r\u016bpi\u201c ne tik atspindi m\u016bs\u0173 vertybes, bet ir reklamuoja teikiamas paslaugas, o maratonas \u2013 puiki vieta pademonstruoti tai tiesioginei auditorijai\u201c \u2013 komentavo bendrov\u0117s \u201eLindstr\u00f6m\u201c rinkodaros vadov\u0117 Giedr\u0117 Liandsbergait\u0117.<\/p>\n\n\n\n

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Reklamuoti savo paslaugas Vilniaus maratono metu patogus ir pigus sprendimas \u012fmon\u0117ms, nes \u0161i reklamos vieta n\u0117ra apmokestinama. Tai suteikia galimyb\u0119 \u012fmon\u0117ms kurti ir demonstruoti reklam\u0105 tiesioginei auditorijai, kuri yra be galo plati. Vis gaus\u0117jantis b\u0117gime dalyvaujan\u010di\u0173 organizacij\u0173 kiekis tik diktuoja, kad maratonas palaipsniui taps vis populiaresne terpe reklamai. Jau \u0161e\u0161ioliktus metus i\u0161 eil\u0117s vyk\u0119s Vilniaus maratonas pritrauk\u0117 daugiau nei 12 000 dalyvi\u0173 i\u0161 visos Lietuvos ir 40 pasaulio valstybi\u0173. B\u0117gimas orientuotas \u012f kuo platesn\u0119 auditorij\u0105, tod\u0117l dalyviai gali rinktis i\u0161 42 km., 21 km., 10 km. Ir 5 km distancij\u0173, nusidriekusi\u0173 per vis\u0105 Vilniaus miest\u0105.<\/p>\n\n\n\n

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Straipsnis paskelbtas 2019-09-10: https:\/\/www.15min.lt\/verslas\/naujiena\/pranesimai\/vilniaus-maratonas-vieta-kur-imones-demonstruoja-savo-kurybiskuma-231-1200236<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sekmadien\u012f Vilniaus miesto gatv\u0117s buvo okupuotos b\u0117gik\u0173. Jau \u0161e\u0161ioliktus metus i\u0161 eil\u0117s vykusiame Vilniaus maratone dalyvavo beveik 12 000 dalyvi\u0173 i\u0161 Lietuvos ir 40 pasaulio…<\/p>\n","protected":false},"author":65,"featured_media":16933,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[149],"coauthors":[29],"class_list":["post-16932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-straipsniai","tag-lindstromkomanda"],"acf":[],"yoast_head":"\n\u201eLindstr\u00f6m\u201c Vilniaus maratone 2019 - Lindstr\u00f6m Lietuva<\/title>\n<meta name=\"description\" content=\"\u0160iais metais maratoninink\u0173 tarpe galima buvo i\u0161vysti ir netradicini\u0173 sprendim\u0173 \u2013 darbuotojai su profesij\u0105 atspindin\u010diais r\u016bbais, ar specialiai \u0161iam renginiui paruo\u0161tais kostiumais. 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