{"id":16706,"date":"2023-11-20T13:41:07","date_gmt":"2023-11-20T11:41:07","guid":{"rendered":"https:\/\/lindstromgroup.com\/lt\/?p=16706"},"modified":"2025-05-13T21:26:05","modified_gmt":"2025-05-13T19:26:05","slug":"interviu-su-lindstrom-vadovu-aivaru-sebeckiu-rupescio-kultura-ir-ziedines-ekonomikos-praktikos-kurios-veikia","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/lt\/straipsniai\/interviu-su-lindstrom-vadovu-aivaru-sebeckiu-rupescio-kultura-ir-ziedines-ekonomikos-praktikos-kurios-veikia\/","title":{"rendered":"Interviu su \u201eLindstr\u00f6m\u201c vadovu Aivaru Sebeckiu: r\u016bpes\u010dio kult\u016bra ir \u017eiedin\u0117s ekonomikos praktikos, kurios veikia"},"content":{"rendered":"\n<p><strong>175 metus pasaulyje ir 25 metus Lietuvoje skai\u010diuojanti tekstil\u0117s nuomos paslaug\u0173 \u012fmon\u0117 \u201eLindstr\u00f6m\u201c \u0161iuo metu teikia tvarias auk\u0161tos kokyb\u0117s paslaugas vir\u0161 237 000 klient\u0173 23 \u0161alyse. Kokia \u201eLindstr\u00f6m\u201c s\u0117km\u0117s paslaptis? Apie ilgamet\u0119 \u012fmon\u0117s patirt\u012f, tvari\u0173 iniciatyv\u0173 skatinim\u0105 ir ekologi\u0161kesnio verslo Lietuvoje k\u016brim\u0105, o taip pat apie stipri\u0173 partnerys\u010di\u0173 ir lojali\u0173 darbuotoj\u0173 svarb\u0105 bei patarimus kitiems verslams, norintiems tapti atsakingesniems aplinkai, pasakoja \u201eLindstr\u00f6m\u201c generalinis direktorius Lietuvoje Aivaras Sebeckis.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized lazyload wp-image-8908\"><img decoding=\"async\" width=\"600\" height=\"497\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/17\/2023\/11\/Aivaras-Sebeckis-Lindstrom-vadovas-Lietuvoje-600x497-1.jpg\" alt=\"\" class=\"wp-image-18437\" style=\"width:525px;height:auto\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/17\/2023\/11\/Aivaras-Sebeckis-Lindstrom-vadovas-Lietuvoje-600x497-1.jpg 600w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/17\/2023\/11\/Aivaras-Sebeckis-Lindstrom-vadovas-Lietuvoje-600x497-1-300x249.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Aivaras Sebeckis, \u201eLindstr\u00f6m\u201c vadovas Lietuvoje<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>&#8211; Prad\u0117kime nuo \u012fmon\u0117s i\u0161tak\u0173 \u2013 kokius svarbius \u201eLindstr\u00f6m\u201c istorijos momentus i\u0161skirtum\u0117te?<\/strong><\/p>\n\n\n\n<p>M\u016bs\u0173 istorija prasid\u0117jo 1848-aisiais Helsinkyje, Suomijoje, kuomet buvo \u012fkurta \u0161eimos tekstil\u0117s da\u017eymo \u012fmon\u0117 \u201eLindstr\u00f6m\u201c. 1930-aisiais \u012fmon\u0119 papild\u0117 nedidel\u0117s apimties skalbyklos ir tekstil\u0117s nuomos paslaugos, o \u0161e\u0161tajame de\u0161imtmetyje vadovyb\u0117 nusprend\u0117, kad \u012fmon\u0117 tur\u0117t\u0173 koncentruotis b\u016btent ties darbo drabu\u017ei\u0173 ir tekstil\u0117s nuomos paslaugomis, tad netrukus tai ir tapo pagrindine verslo kryptimi. V\u0117liau lauk\u0117 spartus augimas \u2013 technologin\u0117 pa\u017eanga paskatino pl\u0117tr\u0105 Europoje ir Azijoje.<\/p>\n\n\n\n<p>Lietuvoje \u201eLindstr\u00f6m\u201c \u012fsik\u016br\u0117 1998-aisias, o \u0161iuo metu \u0161alyje veikia dvi \u201eLindstr\u00f6m\u201c skalbyklos Vilniuje ir Klaip\u0117doje, kuri\u0173 paslaugomis naudojasi vir\u0161 10 000 klient\u0173. \u201eLindstr\u00f6m\u201c \u012f\u017eengimas \u012f Lietuvos rink\u0105 nuo pat prad\u017ei\u0173 rei\u0161k\u0117 pozityvias permainas, mat jau nuo pirm\u0173j\u0173 dien\u0173 buvo kreipiamas didelis d\u0117mesys teikiam\u0173 paslaug\u0173 kokybei, unikali\u0173 klient\u0173 poreiki\u0173 patenkinimui ir rinkos naujov\u0117ms: pavyzd\u017eiui, 2000-aisiais \u201eLindstr\u00f6m\u201c buvo \u012fdiegta modulin\u0117 skalbykla. Lietuva atsid\u016br\u0117 ir tarp pirm\u0173j\u0173 grup\u0117s \u0161ali\u0173, prad\u0117jusi\u0173 naudoti radijo da\u017enio identifikavimo \u017eymas \u201eLindstr\u00f6m\u201c darbo drabu\u017eiuose, kuri\u0173 d\u0117ka paslaugos klientams tapo patogesn\u0117s ir skaidresn\u0117s.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>&#8211; \u201eLindstr\u00f6m\u201c gars\u0117ja i\u0161skirtiniu verslo modeliu ir organizacine kult\u016bra \u2013 ar b\u016btent tai l\u0117m\u0117 tok\u012f ilg\u0105 ir s\u0117kming\u0105 \u012fmon\u0117s gyvavim\u0105?<\/strong><\/p>\n\n\n\n<p>Vertyb\u0117s, kuriomis \u201eLindstr\u00f6m\u201c vadovaujasi dabar \u2013 tvarumas, r\u016bpes\u010dio kult\u016bra ir atvirumas poky\u010diams \u2013 beveik prie\u0161 por\u0105 \u0161imtme\u010di\u0173 buvo perduotos paties \u012fmon\u0117s \u012fk\u016br\u0117jo Karlo Augusto Lindstr\u00f6mo ir jo \u0161eimos. D\u017eiugu steb\u0117ti, kad \u0161ios vertyb\u0117s m\u016bs\u0173 organizacijoje yra puosel\u0117jamos ir nepraranda aktualumo tiek pasauliniu, tiek Lietuvos mastu. Tad taip, b\u016btent stipriu vertybiniu pagrindu pagr\u012fstas verslo modelis ir \u012f \u017emones orientuota organizacin\u0117 kult\u016bra lemia m\u016bs\u0173 ilgalaik\u0119 s\u0117km\u0119.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>&#8211; Koki\u0105 naud\u0105 i\u0161 \u201eLindstr\u00f6m\u201c tvarumo praktik\u0173 gauna J\u016bs\u0173 klientai ir bendradarbiavimo partneriai?<\/strong><\/p>\n\n\n\n<p>M\u016bs\u0173 paslaugos ne tik tausoja gamtos i\u0161teklius, bet ir padeda \u012fmon\u0117ms sutaupyti laiko bei i\u0161laid\u0173, skiriam\u0173 med\u017eiag\u0173 ir gamybos s\u0105naudoms, sand\u0117liavimui, gamini\u0173 utilizavimui ir \u0161varos palaikymui. Pavyzd\u017eiui, vos 5 m\u016bs\u0173 nuomojami darbo drabu\u017eiai \u012fmonei gali sutaupyti 299 l vandens, 13 kWh energijos ir 15 kg CO2 emisij\u0173 per metus. Esame suk\u016br\u0119 ir speciali\u0105 tvarumo skai\u010diuokl\u0119, kur kiekviena \u012fmon\u0117 pagal savo individualius poreikius gali pasiskai\u010diuoti, kiek i\u0161tekli\u0173 i\u0161saugos naudodamasi \u201eLindstr\u00f6m\u201c paslaugomis.<\/p>\n\n\n\n<p>M\u016bs\u0173 partneriams tvarumo praktikos svarbios dar ir tod\u0117l, jog padeda u\u017esitikrinti patikim\u0105 reputacij\u0105, ugdo verslo atsparum\u0105 (\u017eiedine ekonomika besivadovaujan\u010dios \u012fmon\u0117s yra geriau pasirengusios susitvarkyti su dabartiniame pasaulyje itin aktualiu i\u0161tekli\u0173 tr\u016bkumu ir kain\u0173 nepastovumu) bei skatina inovacijas.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>&#8211; Kokia, J\u016bs\u0173 nuomone, bendradarbiavimo reik\u0161m\u0117 siekiant globali\u0173 tiksl\u0173 tvarumo srityje?<\/strong><\/p>\n\n\n\n<p>Svarbu suprasti, jog \u017eiedin\u0117 ekonomika veikia kaip ekosistema, kurioje mes visi susij\u0119. Tam, kad sukurtume u\u017edar\u0105 rat\u0105, privalome veikti drauge, nes savaranki\u0161kai to padaryti beveik ne\u012fmanoma. Pavyzd\u017eiui, 2023-\u0173j\u0173 bir\u017eel\u012f \u201eLindstr\u00f6m\u201c tvarumo tikslai buvo patvirtinti \u201eMokslu gr\u012fst\u0173 tiksl\u0173 iniciatyvos\u201c (SBTi), kuri padeda \u012fmon\u0117ms u\u017esibr\u0117\u017eti ambicingus tar\u0161os ma\u017einimo tikslus ir kryptingai j\u0173 siekti remiantis mokslo pa\u017eanga. Vadinasi, dabar \u201eLindstr\u00f6m\u201c tapo pasaulin\u0117s bendruomen\u0117s dalimi, \u012fsipareigojan\u010dia drauge apriboti visuotin\u012f at\u0161ilim\u0105 iki 1,5 \u00b0C, kad b\u016bt\u0173 i\u0161vengta katastrofi\u0161k\u0173 klimato poky\u010di\u0173. Prad\u0117dami nuo sav\u0119s skatiname tvarias praktikas visoje tiekimo grandin\u0117je, d\u017eiaugiam\u0117s stipriomis partneryst\u0117mis &nbsp;su \u012fmon\u0117mis \u201eRester\u201c, \u201eKlopman\u201c ir kitomis, padedan\u010diomis mums siekti u\u017esibr\u0117\u017et\u0173 tvarumo tiksl\u0173.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>&#8211; Kaip vertinate Lietuvos verslo po\u017ei\u016br\u012f \u012f tvarum\u0105 apskritai \u2013 kiek tvarumo aspektas \u0161iandien svarbus \u012fmon\u0117ms renkantis paslaug\u0173 partner\u012f?<\/strong><\/p>\n\n\n\n<p>Kadangi dabar jau visi matome, jog klimato kaita nei\u0161vengiama ir privalome imtis veiksm\u0173, tvarumo svarba pasaulyje vis labiau auga, o Lietuvos verslai \u2013 ne i\u0161imtis, nors \u017einoma, dar turime daug kur tobul\u0117ti.<\/p>\n\n\n\n<p>M\u016bs\u0173 pa\u010di\u0173 klientai yra be galo \u012fvair\u016bs \u2013 nuo dideli\u0173 tarptautini\u0173 organizacij\u0173 iki ma\u017e\u0173 vietini\u0173 versl\u0173. Visiems jiems tvarumas yra svarbi vertyb\u0117, nepaisant to, kad nuomodami tekstil\u0119, jie gauna ir daugyb\u0119 kit\u0173 privalum\u0173 \u2013 gali geriau susitelkti \u012f savo kasdien\u012f versl\u0105, neapsikrauna gamini\u0173 pirkimu, gali pamir\u0161ti taisymo bei perdirbimo r\u016bpes\u010dius ir kt.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>&#8211; Vadinasi, norint tapti tvaresniems pakanka prad\u0117ti naudotis toki\u0173 \u012fmoni\u0173 kaip \u201eLindstr\u00f6m\u201c paslaugomis. Kas Jums svarbiausia bendradarbiaujant su klientais?<\/strong><\/p>\n\n\n\n<p>Bendradarbiaudami su savo klientais, visiems jiems taikome vienodus principus \u2013 skaidrum\u0105, atvirum\u0105 ir \u012fsiklausym\u0105 \u012f poreikius. Taip pat stengiam\u0117s klientus \u012ftraukti \u012f nauj\u0173 sprendim\u0173 paie\u0161kas, tarkime, drabu\u017ei\u0173 k\u016brimo procesus, nes tik tiksliai \u017einodami individualius j\u0173 poreikius galime suteikti optimaliausias paslaugas.<\/p>\n\n\n\n<p>Negana to, \u012fmon\u0117je nuosekliai diegiame \u012fvairius skaitmeninius \u012frankius, padedan\u010dius operatyviau spr\u0119sti problemas ar i\u0161kylan\u010dius poreikius \u2013 pavyzd\u017eiui, Santyki\u0173 su klientais valdymo (CRM) sistem\u0105 bei \u201eeLindstr\u00f6m\u201c savitarnos platform\u0105, kuria Lietuvoje naudojasi jau 78 % klient\u0173.<\/p>\n\n\n\n<p>Siekdami u\u017etikrinti auk\u0161\u010diausi\u0105 paslaug\u0173 kokyb\u0119, vykdome ir reguliarias klient\u0173 apklausas \u2013 tai mums padeda \u012fvertini savo stipri\u0105sias bei silpn\u0105sias puses ir tobulintinas sritis. \u0160iuo metu \u012fmon\u0117s klient\u0173 patirties (CX) rodiklis Lietuvoje siekia net 9,2 i\u0161 10.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>&#8211; Kaip \u201eLindstr\u00f6m\u201c skatina tvarum\u0105 \u012fmon\u0117s viduje ir kaip tai veikia darbuotoj\u0173 \u012fsitraukim\u0105?<\/strong><\/p>\n\n\n\n<p>Kadangi tvaria filosofija \u201eLindstr\u00f6m\u201c prad\u0117jo vadovautis gerokai anks\u010diau, nei dauguma kit\u0173 versl\u0173, tai pad\u0117jo mums \u012f savo komand\u0105 pritraukti \u017emoni\u0173, kuriems tvarumas buvo ir yra vertyb\u0117 ir prioritetas asmeni\u0161kai.<\/p>\n\n\n\n<p>Tiesa, \u012fmon\u0117s viduje nuolat puosel\u0117jame r\u016bpes\u010dio kult\u016br\u0105, nes tvarumo s\u0105voka mums yra platesn\u0117 u\u017e aplinkosaug\u0105 \u2013 ji gr\u012fsta ir tarpusavio pagalba bei pasitik\u0117jimu. \u201eLindstr\u00f6m\u201c suteikiamos lygios galimyb\u0117s tobul\u0117ti, skiriame visus reikiamus mokymus ir kitas kvalifikacij\u0105 kelian\u010dias veiklas, pasitelkdami \u201eMindletic\u201c partnerius r\u016bpinam\u0117s psichologine darbuotoj\u0173 sveikata.<\/p>\n\n\n\n<p>Taip pat komandos nariai yra skatinami dalintis jiems opiomis problemomis, prie kuri\u0173 sprendimo gal\u0117t\u0173 prisid\u0117ti kolegos ar \u012fmon\u0117, ir reguliariai dalyvauja socialin\u0117se iniciatyvose. Viena ry\u0161kiausi\u0173 pastar\u0173j\u0173 met\u0173 iniciatyv\u0173 \u2013 \u201eLindstr\u00f6m\u201c mi\u0161kasodis, kurio metu komandos nariai su \u0161eimomis pasodino 2000 \u0105\u017euoliuk\u0173 Vai\u0161vydavos girininkijoje ir 3000 pu\u0161eli\u0173 Neringoje.<\/p>\n\n\n\n<p>Tai, kad \u201eLindstr\u00f6m\u201c dirbti malonu, patvirtina faktas, jog didel\u0117 dalis Lietuvos komandos, kuri\u0105 dabar sudaro vir\u0161 120 darbuotoj\u0173, su \u201eLindstr\u00f6m\u201c auga jau met\u0173 metus. M\u016bs\u0173 darbuotojai link\u0119 \u012fmon\u0119 rekomenduoti ir kaip darbdav\u012f savo draugams ar artimiesiems \u2013 tai \u012frodo auk\u0161tas \u201eEmployee Net Promoter Score\u201c (eNPS) balas. \u0160iais metais m\u016bs\u0173 eNPS Lietuvoje pasiek\u0117 net 78 balus ir tapo vienu auk\u0161\u010diausi\u0173 metini\u0173 rezultat\u0173 visoje \u201eLindstr\u00f6m\u201c grup\u0117je. 50 ir auk\u0161tesniu \u012fvertinimu \u012fprastai puikuojasi tik \u012ftakingiausi pasaulio rinkos dalyviai.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>&#8211; Kok\u012f vien\u0105 patarim\u0105 duotum\u0117te \u012fmon\u0117ms, norin\u010dioms tapti tvaresn\u0117mis, ta\u010diau ne\u017einan\u010dioms, nuo ko prad\u0117ti?<\/strong><\/p>\n\n\n\n<p>Vis\u0173 pirma \u012fmon\u0117 turi tur\u0117ti tvirt\u0105 vali\u0105 ir u\u017esibr\u0117\u017eti ai\u0161kius tikslus, kuri\u0173 siekia. Be abejo, niekas ne\u012fvyks savaime \u2013 tod\u0117l skatin\u010diau verslus pasidom\u0117ti, tarkime, jau min\u0117ta \u201eMokslu gr\u012fst\u0173 tiksl\u0173 iniciatyva\u201c. Tai puikus atspirties ta\u0161kas, nes pagal j\u012f \u012fmon\u0117 turi per\u017ei\u016br\u0117ti vis\u0105 savo veikl\u0105, o rezultatai pasitarnauja kaip pagrindas planuojant tolimesnes priemones. Na, ir, \u017einoma, patar\u010diau ie\u0161koti patikim\u0173, tvarumui \u012fsipareigojusi\u0173 partneri\u0173, nes \u017eiedin\u0117je ekonomikoje bendradarbiavimas yra kertinis veiksnys.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>175 metus pasaulyje ir 25 metus Lietuvoje skai\u010diuojanti tekstil\u0117s nuomos paslaug\u0173 \u012fmon\u0117 \u201eLindstr\u00f6m\u201c \u0161iuo metu teikia tvarias auk\u0161tos kokyb\u0117s paslaugas vir\u0161 237 000 klient\u0173 23&#8230;<\/p>\n","protected":false},"author":65,"featured_media":16707,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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