{"id":16694,"date":"2024-02-08T13:41:00","date_gmt":"2024-02-08T11:41:00","guid":{"rendered":"https:\/\/lindstromgroup.com\/lt\/?p=16694"},"modified":"2025-05-13T21:24:35","modified_gmt":"2025-05-13T19:24:35","slug":"grynojo-nulio-link-mus-veda-zmones-su-aukstais-tikslais-ir-aistra-tam-ka-daro","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/lt\/straipsniai\/grynojo-nulio-link-mus-veda-zmones-su-aukstais-tikslais-ir-aistra-tam-ka-daro\/","title":{"rendered":"Grynojo nulio link mus veda \u017emon\u0117s su auk\u0161tais tikslais ir aistra tam, k\u0105 daro"},"content":{"rendered":"\n

Kalb\u0117dami apie tvarumo tikslus ir pasiekimus da\u017eniausiai ap\u017evelgiame \u012fvairius skai\u010dius ir rodiklius, ta\u010diau neder\u0117t\u0173 pamir\u0161ti, kad u\u017e vis\u0173 j\u0173 slepiasi real\u016bs \u017emon\u0117s. \u017dmon\u0117s, nepailstamai dirbantys, kad \u0161ie rodikliai b\u016bt\u0173 kuo palankesni, o \u012fmon\u0117s veikla \u2013 draugi\u0161kesn\u0117 aplinkai.<\/strong><\/p>\n\n\n\n

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Viena toki\u0173 heroj\u0173 \u2013 \u201eLindstr\u00f6m\u201c med\u017eiag\u0173 vadov\u0117 Seija Forss<\/strong>. Daugiau nei 20-met\u012f ji nuosekliai dirba prie vieno i\u0161 pagrindini\u0173 \u012fmon\u0117s sieki\u0173 \u2013 grynojo nulio, r\u016bpindamasi med\u017eiag\u0173 tiekimo sritimi ir \u012f m\u016bs\u0173 gamybos procesus \u012ftraukdama vis daugiau perdirbt\u0173 ir biologin\u0117s kilm\u0117s med\u017eiag\u0173. Forss pasi\u017eymi ne tik puikiais analitiniais geb\u0117jimas, bet ir aistra viskam, kas susij\u0119 su tvarumu, o \u201eLindstr\u00f6m\u201c ji yra atsakinga u\u017e tvarumo iniciatyv\u0173 duomen\u0173 rinkim\u0105 bei ataskait\u0173 teikim\u0105.<\/p>\n\n\n\n

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\u201eDid\u017ei\u0105j\u0105 dal\u012f laiko, kuri\u0105 praleidau \u201eLindstr\u00f6m\u201c, buvau vienaip ar kitaip susijusi su tvarumu. Nuo pirm\u0173j\u0173 savo dien\u0173 \u012fmon\u0117je, kuomet vertinau \u012fmon\u0117s skalbimo proces\u0173 poveik\u012f aplinkai, iki vadovavimo siekiant SBTi i\u0161metam\u0173j\u0173 ter\u0161al\u0173 kiekio ma\u017einimo tiksl\u0173, o taip pat visa apiman\u010dios atsakomyb\u0117s, kuri\u0105 prisiimu dabar kaip med\u017eiag\u0173 vadov\u0117\u201c, \u2013 pasakoja Forss.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Seija Forss, proces\u0173 specialist\u0117, Lindstr\u00f6m Oy<\/strong><\/p>\n\n\n\n

Aplinkos apsaugos principai ir s\u0105moningas vartojimo ma\u017einimas yra ilgalaik\u0117s m\u016bs\u0173 veiklos, kuri remiasi \u017eiedin\u0117s ekonomika, pagrindas. \u012e m\u016bs\u0173 paslaug\u0173 spektr\u0105 organi\u0161kai \u012fsilieja tekstil\u0117s gamini\u0173 perdirbimas \u2013 jie virsta vertinga \u017ealiava, kai pasiekia savo naudojimo etapo pabaig\u0105. Kasdienin\u0117je veikloje dedame pastangas, kad \u0161\u012f tvarumo siek\u012f paverstume realybe prakti\u0161kais sprendimais. A\u0161 domiuosi ne tik efektyviu i\u0161tekli\u0173 panaudojimu, bet taip pat r\u016bpinuosi gamta ir jau\u010diu atsakomyb\u0119 u\u017e gamtos i\u0161tekli\u0173 i\u0161saugojim\u0105 ateities kartoms. Tvarumo id\u0117jos skatina mus ie\u0161koti inovatyvi\u0173 sprendim\u0173 ir tausoti gamtos i\u0161teklius, siekiant suma\u017einti m\u016bs\u0173 veiklos poveik\u012f aplinkai ir skatinti atsaking\u0105 vartojim\u0105.<\/em><\/p>\n\n\n\n

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Aptarkime su \u0161ia eksperte ger\u0105sias \u201eLindstr\u00f6m\u201c tvarumo praktikas bei pakeliui i\u0161kylan\u010dius i\u0161bandymus pla\u010diau.<\/p>\n\n\n\n

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Negali jud\u0117ti \u012f priek\u012f tol, kol ne\u017einai, nuo ko prad\u0117ti<\/strong><\/p>\n\n\n\n

Forss \u012fsitikinusi, jog negalime pasiekti ambicing\u0173 tiksl\u0173 ne\u017einodami, nuo ko prad\u0117ti \u2013 kaip tik tod\u0117l labai svarbu vis\u0173 pirma surinkti duomenis. 2022 metais, kai prad\u0117jome skai\u010diuoti perdirbt\u0173 ir biologini\u0173 med\u017eiag\u0173 pirkimus, jie visos grup\u0117s mastu sudar\u0117 10,4 %. Darbo drabu\u017eiams naudojami perdirbti audiniai tuo tarpu sudar\u0117 tik 0,31 %, o biologiniai pluo\u0161tai \u2013 1,85 %, vis dar gerokai atsilikdami nuo m\u016bs\u0173 2025 m. 30 % tikslo.<\/p>\n\n\n\n

Vis d\u0117lto turime ir ger\u0173 \u017eini\u0173: min\u0117ti tikslai grei\u010diausiai bus pasiekti vien d\u0117l to, koki\u0105 pa\u017eang\u0105 jau padar\u0117me su kilim\u0117liais ir medvilniniais rank\u0161luos\u010diais. Kaip teigia Forss, \u201emums tvarumas ir su juo susij\u0119 tikslai yra tokie svarb\u016bs, kad buvome pasireng\u0119 prisiimti \u012fsipareigojimus nepaisydami to, kad i\u0161 prad\u017ei\u0173 ne\u017einojome savo i\u0161eities ta\u0161ko\u201c. Forss did\u017eiuojasi pastangomis, kurias \u201eLindstr\u00f6m\u201c komanda \u012fd\u0117jo rinkdama ir skai\u010diuodama skalbimo proces\u0173 duomenis, bet mano, jog med\u017eiag\u0173 srityje dar reikia nuveikti nema\u017eai.<\/p>\n\n\n\n

Svarbu pripa\u017einti, kad tekstil\u0117s pramon\u0117je apskritai tr\u016bksta tiek \u017eini\u0173, tiek prieinam\u0173 duomen\u0173 apie CO2 emisijas. Pakeitimai, kuriuos atliekame didindami perdirbt\u0173 ir biologini\u0173 med\u017eiag\u0173 kiek\u012f savo gamyboje, dar neatsispindi ir m\u016bs\u0173 i\u0161skiriam\u0173 CO2 emisij\u0173 kiekyje. Kod\u0117l? Tod\u0117l, kad dar n\u0117ra \u012fvertinta, kiek emisij\u0173 i\u0161skiria skirtingos med\u017eiagos, o dabartin\u0117se emisij\u0173 ataskaitose apskai\u010diuojamos tik tekstil\u0117s emisijos bendrai.<\/p>\n\n\n\n

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I\u0161\u0161\u016bkis keistis i\u0161laikant ilgaam\u017ei\u0161kum\u0105<\/strong><\/p>\n\n\n\n

Dar vienas did\u017eiulis i\u0161\u0161\u016bkis yra i\u0161laikyti patvarum\u0105 \u2013 \u201eLindstr\u00f6m\u201c atveju, tai yra pagrindinis m\u016bs\u0173 gamini\u0173 prana\u0161umas. Kadangi d\u0117l patvarumo neketiname daryti joki\u0173 kompromis\u0173, Forss turi \u012f tai atsi\u017evelgti r\u016bpindamasi med\u017eiag\u0173 tiekimu. \u201eM\u016bs\u0173 darbo drabu\u017eiai ir kiti gaminiai, tokie kaip patalyn\u0117 ir rank\u0161luos\u010diai vie\u0161bu\u010di\u0173 sektoriui, turi atlaikyti intensyv\u0173 pramonin\u012f skalbim\u0105 ir d\u017eiovinim\u0105\u201c, \u2013 pabr\u0117\u017eia Forss. Taigi, reikalinga tinkama pusiausvyra tarp perdirbt\u0173 arba biologini\u0173 pluo\u0161t\u0173 naudojimo ir u\u017etikrinimo, kad drabu\u017eiai atitikt\u0173 tiek m\u016bs\u0173, tiek klient\u0173 l\u016bkes\u010dius.<\/p>\n\n\n\n

Kaip pavyzd\u012f Forss \u010dia duoda perdirbt\u0105 poliester\u012f, naudojam\u0105 m\u016bs\u0173 naujojoje \u201eHoReCa\u201c kolekcijoje. \u201eTai gana saugus pasirinkimas, nes matome, kad perdirbtas poliesteris toks pat patvarus, kaip ir grynas poliesteris, o tai rei\u0161kia, kad gaminiai i\u0161 jo gali gyvuoti ilgai\u201c. Perdirbtas poliesteris yra ypa\u010d geras pasirinkimas darbo drabu\u017eiams, nes u\u017etikrina reikiam\u0105 patvarum\u0105. \u201eHoReCa\u201c kolekcijoje naudojome 50\/50 perdirbto poliesterio mi\u0161in\u012f kartu su biologin\u0117s kilm\u0117s pluo\u0161tu \u201eLyocell\u201c, kurio 30 % buvo pagaminti i\u0161 perdirbtos medviln\u0117s.<\/p>\n\n\n\n

Ta\u010diau Forss n\u0117ra nusiteikusi vien optimisti\u0161kai. Anot jos, \u201emes dar nepasiek\u0117me tokio lygio, kad gal\u0117tume pagaminti pilnai savo paskirt\u012f atitinkan\u010dius drabu\u017eius, naudodami daugiausia biologines med\u017eiagas ar perdirbtus audinius. Nors, \u017einoma, svarbu nuo ka\u017eko prad\u0117ti\u201c.<\/p>\n\n\n\n

Svarbu pamin\u0117ti ir tai, kad mi\u0161r\u016bs audiniai ir poliesterio pluo\u0161tai yra draugi\u0161kesni aplinkai, nes jiems reikia ma\u017eiau vandens ir energijos skalbimo ir apdailos etapuose. Netgi ekologi\u0161ka medviln\u0117 reikalauja daug i\u0161tekli\u0173, tod\u0117l perdirbto poliesterio mi\u0161iniai yra tvaresnis pasirinkimas, u\u017etikrinantis ir patvarum\u0105, ir geresnes spalvos atsparumo savybes.<\/p>\n\n\n\n

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Klient\u0173 poreiki\u0173 tenkinimas: kokyb\u0117 ir kaina<\/strong><\/p>\n\n\n\n

Mums auk\u0161ta produkt\u0173 kokyb\u0117 visuomet buvo ir bus vienas did\u017eiausi\u0173 prioritet\u0173. Ta\u010diau ar m\u016bs\u0173 klientai b\u016bt\u0173 pasireng\u0119 atsisakyti kai kuri\u0173 savo l\u016bkes\u010di\u0173, kol laukiame rinkoje pasirodysian\u010di\u0173 tvaresni\u0173 technologini\u0173 sprendim\u0173? \u201eAr norint pilnai \u012fgyvendinti u\u017edarojo ciklo model\u012f, gal\u0117t\u0173 egzistuoti rinka drabu\u017ei\u0173, kuriuose nenaudojamos tamprios, patogios, ta\u010diau da\u017enai sunkiai perdirbamos med\u017eiagos?\u201c, kelia klausim\u0105 Forss. Trumpai tariant, ar m\u016bs\u0173 klientai b\u016bt\u0173 pasireng\u0119 eiti \u012f kompromisus d\u0117l patogumo, jei tai b\u016bt\u0173 palankiau aplinkai?<\/p>\n\n\n\n

Kaina yra dar vienas svarbus veiksnys, ypa\u010d dabartin\u0117je ekonomikoje. Ekologi\u0161kos med\u017eiagos vis dar brangesn\u0117s nei pirminiai pluo\u0161tai. \u201eSpart\u016bs ekologiniai poky\u010diai i\u0161 klient\u0173 taip pat pareikalaus u\u017e aplinkai draugi\u0161k\u0105 produkt\u0105 mok\u0117ti daugiau\u201c. Tai nat\u016bralu \u2013 naujos technologijos, inovacijos bei produkt\u0173 linijos i\u0161 prad\u017ei\u0173 visad reikalauja dideli\u0173 i\u0161laid\u0173. \u201eTa\u010diau ar galime tik\u0117tis pakeisti pasaul\u012f \u012f j\u012f neinvestuodami?\u201c, \u2013 svarsto Forss.<\/p>\n\n\n\n

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Strategini\u0173 partnerys\u010di\u0173 svarba<\/strong><\/p>\n\n\n\n

Siekdami savo tiksl\u0173 nuolat tobuliname ne tik savo pa\u010di\u0173 procesus, bet ir domim\u0117s tuo, kas vyksta u\u017e m\u016bs\u0173 organizacijos rib\u0173. \u0160iuo metu net 70 % vis\u0173 \u201eLindstr\u00f6m\u201c i\u0161metam\u0173j\u0173 ter\u0161al\u0173 \u012f aplink\u0105 i\u0161skiria m\u016bs\u0173 tiek\u0117jai ir subrangovai. D\u017eiugu tai, kad b\u016bdami vieni i\u0161 tvari\u0173j\u0173 praktik\u0173 pirmtak\u0173, savo veiksmais ir pasirinkimais galime daryti \u012ftak\u0105 ir platesnei pramonei.<\/p>\n\n\n\n

Forss \u010dia pateikia partnerys\u010di\u0173 su vienu i\u0161 m\u016bs\u0173 med\u017eiag\u0173 tiek\u0117j\u0173 \u201eKlopman\u201c bei tekstil\u0117s perdirbimo \u012fmone \u201eRester\u201c pavyzd\u017eius. \u201eRester\u201c atveju tapome reik\u0161mingais investuotojais ir antraisiais pagal dyd\u012f \u0161ios \u012fmon\u0117s savininkais. \u201e\u012e \u201eRester\u201c pristatome savo nebenaudojamus drabu\u017eius, kur jie yra mechani\u0161kai perdirbami. Tuomet m\u016bs\u0173 med\u017eiag\u0173 tiek\u0117jai \u201eKlopman\u201c i\u0161 \u0161i\u0173 med\u017eiag\u0173 kuria nauj\u0105 audin\u012f. \u0160iuo metu atliekame bandymus, o netrukus dalis m\u016bs\u0173 klient\u0173 jau tur\u0117s galimyb\u0119 ir i\u0161bandyti \u0161iuos audinius\u201c.<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

Domim\u0117s pramon\u0117s naujov\u0117mis<\/strong><\/p>\n\n\n\n

Be \u201eRester\u201c ir \u201eKlopman\u201c, rinkoje sekame dar ir daugelio kit\u0173 inovatyvi\u0173 \u012fmoni\u0173 veikl\u0105. \u201ePerdirbimo srityje nuolat i\u0161randamos naujos technologijos. Tikim\u0117s, kad ateityje atsiras dar daugiau b\u016bd\u0173, kaip pernaudoti tekstil\u0119 ir prikelti j\u0105 antram gyvenimui\u201c.<\/p>\n\n\n\n

Forss taip pat pasakoja apie inovatyv\u0173 perdirbt\u0105 pluo\u0161t\u0105, pagamint\u0105 pagal \u201eIoncell-F\u201c technologij\u0105<\/a>. \u201ePrie\u0161 por\u0105 met\u0173 m\u016bs\u0173 medvilniniai rank\u0161luos\u010diai buvo naudojami bandymuose Aalto universitete, kur mokslininkai pasiek\u0117 steb\u0117tinai ger\u0173 atsparumo tempimui rezultat\u0173\u201c.<\/p>\n\n\n\n

\u201eGalime dr\u0105siai teigti, kad tekstil\u0117s pramon\u0117 i\u0161gyvena revoliucij\u0105. Ne viena \u012fmon\u0117 jau naudoja biologin\u0117s kilm\u0117s med\u017eiagas, kad sukurt\u0173 naujus tvarius tekstil\u0117s pluo\u0161tus. Domim\u0117s \u0161i\u0173 \u012fmoni\u0173 veikla ir labai d\u017eiaugsim\u0117s, jei j\u0173 sukurtos inovacijos ateityje pad\u0117s tobul\u0117ti ir mums\u201c, \u2013 tikina Forss.<\/p>\n\n\n\n

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KETURI PATARIMAI, KAIP RINKTIS TVARESNES MED\u017dIAGAS<\/strong><\/p>\n\n\n\n

    \n
  1. Nepamir\u0161kite patvarumo<\/strong><\/li>\n<\/ol>\n\n\n\n

    Rinkit\u0117s ilgaam\u017eius sprendimus, kad maksimaliai i\u0161naudotum\u0117te kiekvien\u0105 gamin\u012f. Atminkite, kad svarbu ne tik naudoti perdirbtas med\u017eiagas, bet ir pagalvoti apie \u017ealing\u0105 gamybos poveik\u012f aplinkai.<\/p>\n\n\n\n

      \n
    1. Nebijokite rinktis brangesnio varianto<\/strong><\/li>\n<\/ol>\n\n\n\n

      Da\u017enai didesn\u0117 kaina reik\u0161 ir geresn\u0119 kokyb\u0119 \u2013 vadinasi, gamin\u012f naudosite ilgiau.<\/p>\n\n\n\n

        \n
      1. Rinkit\u0117s gaminius, kuriuos galima taisyti<\/strong><\/li>\n<\/ol>\n\n\n\n

        Nei\u0161meskite daikt\u0173, kurie vis dar tinkami naudoti \u2013 ver\u010diau juos pataisykite arba atnaujinkite susid\u0117v\u0117jusias vietas.<\/p>\n\n\n\n

          \n
        1. Pasirinkite partnerius, kurie gali med\u017eiagas perdirbti<\/strong><\/li>\n<\/ol>\n\n\n\n

          Tokie partneriai nebenaudojamus gaminius perdirbs \u012f pana\u0161i\u0173 ar alternatyvi\u0173 produkt\u0173 \u017ealiavas ir suma\u017eins pirmini\u0173 med\u017eiag\u0173 naudojim\u0105.<\/p>\n\n\n\n

          <\/p>\n\n\n\n

          *Lietuvoje \u0161iuo metu HoReCa industrijos \u012fmon\u0117ms paslaug\u0173 dar neteikiame.<\/p>\n","protected":false},"excerpt":{"rendered":"

          Kalb\u0117dami apie tvarumo tikslus ir pasiekimus da\u017eniausiai ap\u017evelgiame \u012fvairius skai\u010dius ir rodiklius, ta\u010diau neder\u0117t\u0173 pamir\u0161ti, kad u\u017e vis\u0173 j\u0173 slepiasi real\u016bs \u017emon\u0117s. \u017dmon\u0117s, nepailstamai dirbantys,…<\/p>\n","protected":false},"author":65,"featured_media":16698,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[185,149,26],"coauthors":[29],"class_list":["post-16694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-straipsniai","tag-atitiktis","tag-lindstromkomanda","tag-tvarumas"],"acf":[],"yoast_head":"\nGrynojo nulio link mus veda \u017emon\u0117s su auk\u0161tais tikslais ir aistra tam, k\u0105 daro | Lindstr\u00f6m Lietuva<\/title>\n<meta name=\"description\" content=\"\u201eLindstr\u00f6m\u201c med\u017eiag\u0173 vadov\u0117 Seija Forss. Daugiau nei 20-met\u012f ji nuosekliai dirba prie vieno i\u0161 pagrindini\u0173 \u012fmon\u0117s sieki\u0173 \u2013 grynojo nulio, r\u016bpindamasi med\u017eiag\u0173 tiekimo sritimi ir \u012f m\u016bs\u0173 gamybos procesus \u012ftraukdama vis daugiau perdirbt\u0173 ir biologin\u0117s kilm\u0117s med\u017eiag\u0173. 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