{"id":17187,"date":"2024-05-23T20:47:15","date_gmt":"2024-05-23T15:17:15","guid":{"rendered":"https:\/\/lindstromgroup.com\/in\/?page_id=17187"},"modified":"2024-06-27T13:05:13","modified_gmt":"2024-06-27T07:35:13","slug":"clean-india","status":"publish","type":"page","link":"https:\/\/lindstromgroup.com\/in\/clean-india\/","title":{"rendered":"Clean India"},"content":{"rendered":"\n    <div\n        id=\"block_4def662000cad6a09e9dfd6ff0bf0223\"\n        class=\"hero-sub hero-sub--block_4def662000cad6a09e9dfd6ff0bf0223  flex flex-col-reverse lg:flex-row justify-between bg-dark-blue text-white\"\n    >        \n        <div class=\"flex flex-col gap-5 pt-10 pb-5 grow px-5 lg:px-20\">\n            <div class=\"flex flex-col justify-center gap-3 grow max-w-[var(--container-text-max)]\">\n                <h1 class=\"!mb-0 !text-white !text-title-medium lg:!text-title-large !font-bold hyphens-auto break-words\">\n                    Clean India                <\/h1>\n    \n                <div class=\"hero-sub__description\">\n                                    <\/div>\n    \n                \n                            <\/div>\n                    <\/div>\n\n        <div class=\"[&#038;_picture]:w-full flex h-full lg:h-auto max-h-[350px] lg:max-h-none lg:min-h-full w-full lg:w-[650px]\">\n            <img decoding=\"async\"\n                class=\"object-cover w-full h-full\"\n                src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/19\/2024\/05\/Lindstrom-UNICEF-Clean-India-2-edited.jpg\"\n                alt=\"Clean India\"\n            >\n        <\/div>\n    <\/div>\n\n\n\n        <style>\n            .lindstrom-container--block_f5b9f18d8ac09c056f32fb3563ece8d8 {                \n                padding-top: 35px;\n                padding-bottom: 35px;\n            }\n\n            @media screen and (min-width: 768px) {\n                .lindstrom-container--block_f5b9f18d8ac09c056f32fb3563ece8d8 {\n                    padding-top: 25px;\n                    padding-bottom: 25px;\n                }\n            }\n        <\/style>\n    \n<div\n    class=\"lindstrom-container-wrapper lindstrom-container lindstrom-container--block_f5b9f18d8ac09c056f32fb3563ece8d8 \"\n    id=\"block_f5b9f18d8ac09c056f32fb3563ece8d8\"\n    style=\"background-color: #ffffff\"\n    >\n    <div class=\"lindstrom-container lindstrom-container--text items-stretch\">\n        \n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n        <div \n        id=\"faq\" \n        class=\"cta-country\"\n    >\n        <div class=\"flex flex-col gap-5\" style=\"align-items: flex-start\">\n                            <h2 class='!text-title-small lg:!text-title-medium !text-grey-100 !font-bold !my-0'>                    When we have an influence in India, we have an influence on the entire world                <\/h2>                                        <div class=\"cta-text\"><p>UNICEF works to promote the rights and improve the lives of children in 190 countries. India is one of the most populous countries where the majority of the population lives in primitive conditions in rural areas. People often have no access to clean drinking water and sanitation, and rates of child mortality are high. One in ten deaths in India are due to illnesses caused by poor hygiene.<\/p>\n<\/div>\n                        <div class=\"cta-button-container cta-button-container--row\">\n                            <\/div>\n        <\/div>\n    <\/div>\n    \n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"350\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/19\/2024\/05\/Lindstrom-UNICEF-Clean-India-2-1.jpg\" alt=\"\" class=\"wp-image-17188\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/19\/2024\/05\/Lindstrom-UNICEF-Clean-India-2-1.jpg 700w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/19\/2024\/05\/Lindstrom-UNICEF-Clean-India-2-1-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>\u201cDirt ball\u201d is a game developed by a local partner to promote hand-washing with soap. It demonstrates in a concrete way that dirt can only be washed off with water and soap. After passing the ball around, children wash their hands with water only, and then wipe them on a white cloth. The cloth obviously shows stains. They then wash their hands with a magic soap, the foam turning green in proper use. Result: clean hands!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Success in India is critical to the entire Millennium Development Goals programme. For example, 60 per cent of people who live without toilets are in India. So when we have an influence in India, we have an influence on the entire world.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Several parties have addressed the lack of sanitation in India. Significant progress has been made by the government\u2019s Clean India campaign, which began in October 2014, as well as the Midday Meal Scheme, which teaches children to wash their hands with soap before eating their school lunch. The goal of the Clean India campaign is to get a toilet installed in every school and home by 2019. This means that approximately 60 million toilets must be built in only five years. The goal is challenging but good things have already come of it: the government is granting a lump sum to households for the purpose of building toilets and has promised money for schools to maintain facilities and equipment.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"350\" height=\"233\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/19\/2024\/05\/Lindstrom-UNICEF-Clean-India.jpg\" alt=\"\" class=\"wp-image-17189\" style=\"width:458px;height:auto\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/19\/2024\/05\/Lindstrom-UNICEF-Clean-India.jpg 350w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/19\/2024\/05\/Lindstrom-UNICEF-Clean-India-300x200.jpg 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><figcaption class=\"wp-element-caption\">The midday meal at Kalasuwa Fala Primary School, Udaipur.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The government\u2019s new policy is manifested by its interest in the WASH project. The outcomes of the WASH programme have already been used in the guidance provided by the Midday Meal and Clean India projects to improve national sanitation and drinking water. The State of Rajasthan is investigating whether the WASH programme could be scaled to all of the schools in the state. UNICEF\u2019s long-term work with children is highly respected.<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pictures \u00a9UNICEF\/India 2015\/Haru<\/p>\n<\/div>\n<\/div>\n\n\n    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