{"id":20192,"date":"2025-11-24T12:20:45","date_gmt":"2025-11-24T11:20:45","guid":{"rendered":"https:\/\/lindstromgroup.com\/hu\/?p=20192"},"modified":"2025-11-24T12:21:45","modified_gmt":"2025-11-24T11:21:45","slug":"akciok-helyett-megoldasok-a-circular-monday-valasza-a-black-fridayre","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/hu\/cikkek\/akciok-helyett-megoldasok-a-circular-monday-valasza-a-black-fridayre\/","title":{"rendered":"Akci\u00f3k helyett megold\u00e1sok: a Circular Monday v\u00e1lasza a Black Fridayre"},"content":{"rendered":"\n<p><strong>A Black Friday az \u00e9v legnagyobb le\u00e1raz\u00e1si akci\u00f3ja. Ez az \u201e\u00fcnnep\u201d az 1980-as \u00e9vekben kezd\u0151d\u00f6tt az Egyes\u00fclt \u00c1llamokban, \u00e9s ma m\u00e1r nemcsak az olcs\u00f3 kar\u00e1csonyi aj\u00e1nd\u00e9kok szimb\u00f3luma, hanem els\u0151sorban a t\u00falzott fogyaszt\u00e1s\u00e9, a pazarl\u00e1s\u00e9, a megt\u00e9veszt\u0151 rekl\u00e1mok\u00e9 \u00e9s a k\u00f6rnyezetre gyakorolt k\u00e1ros hat\u00e1sok\u00e9. Id\u00e9n v\u00e1ltoztassunk ezen, \u00e9s a Black Friday helyett csatlakozzon a Circular Monday kezdem\u00e9nyez\u00e9shez! Nemcsak megk\u00edm\u00e9li mag\u00e1t a v\u00e1s\u00e1rl\u00e1si \u0151r\u00fclet okozta stresszt\u0151l, de a kar\u00e1csony bolyg\u00f3nkra gyakorolt hat\u00e1s\u00e1t is cs\u00f6kkenti.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A le\u00e1raz\u00e1sokt\u00f3l a felel\u0151s fogyaszt\u00e1sig<\/strong><\/h2>\n\n\n\n<p>A kar\u00e1csonyi akci\u00f3k sokak sz\u00e1m\u00e1ra vonz\u00f3ak, azonban egyre t\u00f6bb v\u00e1s\u00e1rl\u00f3 <strong>negat\u00edvan \u00edt\u00e9li meg \u0151ket<\/strong>. A Black Fridayhez kapcsol\u00f3d\u00f3 egyes adatok ugyanis val\u00f3ban aggaszt\u00f3ak:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A Black Friday sor\u00e1n v\u00e1s\u00e1rolt term\u00e9kek ak\u00e1r 80%-a n\u00e9h\u00e1ny haszn\u00e1lat ut\u00e1n a <strong>kuk\u00e1ban v\u00e9gzi<\/strong>.<\/li>\n\n\n\n<li>A megv\u00e1s\u00e1rolt term\u00e9kek ak\u00e1r 33%-\u00e1t visszak\u00fcldik, ami <strong>ak\u00e1r 30%-kal t\u00f6bb<\/strong> kibocs\u00e1t\u00e1st is gener\u00e1lhat t\u00e9telenk\u00e9nt, mint az eredeti kisz\u00e1ll\u00edt\u00e1s.<\/li>\n\n\n\n<li>A Black Friday \u00e9s az \u00faj\u00e9v k\u00f6z\u00f6tti id\u0151szakban az <strong>amerikai h\u00e1ztart\u00e1sok hullad\u00e9k mennyis\u00e9ge 25%-kal n\u0151<\/strong>, \u00e9s a csomagol\u00e1sok gyakran nem ker\u00fclnek \u00fajrahasznos\u00edt\u00e1sra.<\/li>\n\n\n\n<li>Becsl\u00e9sek szerint a Black Friday ideje alatt csak a term\u00e9kek sz\u00e1ll\u00edt\u00e1s\u00e1b\u00f3l <strong>429 000 tonna CO\u2082 kibocs\u00e1t\u00e1s keletkezik<\/strong>, ami 435 oda-vissza rep\u00fcl\u0151\u00fatnak felel meg London \u00e9s New York k\u00f6z\u00f6tt.<\/li>\n<\/ul>\n\n\n\n<p>A Circular Monday egy sz\u00e9les k\u00f6rben elismert glob\u00e1lis mozgalom, amely Sv\u00e9dorsz\u00e1gban j\u00f6tt l\u00e9tre a kar\u00e1csony bolyg\u00f3ra gyakorolt negat\u00edv hat\u00e1saira reag\u00e1lva. Minden \u00e9vben a Black Fridayt megel\u0151z\u0151 h\u00e9tf\u0151n \u00fcnneplik, id\u00e9n teh\u00e1t <strong>november 24-\u00e9n<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A mozgalom f\u0151 \u00fczenete a Black Friday \u00e1ltal er\u0151s\u00edtett t\u00falzott \u00e9s line\u00e1ris fogyaszt\u00e1s elutas\u00edt\u00e1sa. A Circular Monday, ahogy a neve is sugallja, a k\u00f6rforg\u00e1sos gazdas\u00e1g gondolat\u00e1ra \u00e9p\u00fcl, \u00e9s a felel\u0151ss\u00e9gteljes, m\u00e9rt\u00e9kletes kar\u00e1csonyi v\u00e1s\u00e1rl\u00e1st \u00e9s az \u00fajrahasznos\u00edt\u00e1st n\u00e9pszer\u0171s\u00edti.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A Circular Monday c\u00e9lja, hogy cs\u00f6kkentse a kar\u00e1csonyi id\u0151szakban keletkez\u0151 hullad\u00e9k mennyis\u00e9g\u00e9t, m\u00e9rs\u00e9kelje a fogyaszt\u00e1st \u00e9s hat\u00e9konyabban haszn\u00e1lja fel az er\u0151forr\u00e1sokat. Ezen a napon a felel\u0151s keresked\u0151k \u00f6sszefognak, \u00e9s kedvezm\u00e9nyesen k\u00edn\u00e1lj\u00e1k fenntarthat\u00f3 term\u00e9keiket. \u00cdgy a tudatos v\u00e1s\u00e1rl\u00f3k kedvez\u0151 \u00e1ron v\u00e1s\u00e1rolhatnak \u00fajrahasznos\u00edtott term\u00e9keket, haszn\u00e1lt \u00e1rukat, vagy ig\u00e9nybe vehetik a jav\u00edt\u00e1si, b\u00e9rl\u00e9si \u00e9s megoszt\u00e1si szolg\u00e1ltat\u00e1sokat. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/24\/2025\/11\/Black-Friday-1-1024x686.jpg\" alt=\"\" class=\"wp-image-20196\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/24\/2025\/11\/Black-Friday-1-1024x686.jpg 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/24\/2025\/11\/Black-Friday-1-300x201.jpg 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/24\/2025\/11\/Black-Friday-1-768x515.jpg 768w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/24\/2025\/11\/Black-Friday-1.jpg 1267w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>C\u00e9g\u00fcnk filoz\u00f3fi\u00e1ja is a <a href=\"https:\/\/lindstromgroup.com\/hu\/cikkek\/korforgasos-gazdasag\/\">k\u00f6rforg\u00e1sos gazdas\u00e1g<\/a> elvein alapul. A fenntarthat\u00f3 munkaruha szolg\u00e1ltat\u00e1s jelent\u0151sen cs\u00f6kkenti a textilhullad\u00e9k mennyis\u00e9g\u00e9t a v\u00e1s\u00e1rl\u00e1ssal szemben, mivel lehet\u0151v\u00e9 teszi az egyes darabok t\u00f6bbsz\u00f6ri felhaszn\u00e1l\u00e1s\u00e1t.<a href=\"https:\/\/lindstromgroup.com\/hu\/szolgaltatasok\/\"> B\u00e9rtext\u00edlia szolg\u00e1ltat\u00e1sainknak<\/a> k\u00f6sz\u00f6nhet\u0151en nem kell munkaruh\u00e1kat v\u00e1s\u00e1rolnia, \u00e9s nem kell azzal sem foglalkoznia, hogyan kezelje a nem haszn\u00e1lt vagy leselejtezett darabokat \u2013 mi mindezt \u00e1tv\u00e1llaljuk, mik\u00f6zben v\u00e9dj\u00fck k\u00f6rnyezet\u00fcnket.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hogyan lehet csatlakozni a Circular Monday kezdem\u00e9nyez\u00e9shez?<\/strong><\/h2>\n\n\n\n<p>B\u00e1rki t\u00e1mogathatja ezt a kezdem\u00e9nyez\u00e9st akt\u00edv r\u00e9szv\u00e9tellel, felel\u0151s v\u00e1llalatokt\u00f3l \u00e9s keresked\u0151kt\u0151l val\u00f3 v\u00e1s\u00e1rl\u00e1ssal, vagy k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1n kereszt\u00fcl az <strong>inform\u00e1ci\u00f3k megoszt\u00e1s\u00e1val a #circularmonday hashtag<\/strong> haszn\u00e1lat\u00e1val.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A val\u00f3di v\u00e1ltoz\u00e1s el\u00e9r\u00e9s\u00e9hez azonban fontos l\u00e9p\u00e9s az adatok ismerete. A <a href=\"https:\/\/climatehero.me\/\">Climate Hero szem\u00e9lyes kalkul\u00e1tor<\/a> seg\u00edts\u00e9g\u00e9vel \u00d6n is kisz\u00e1m\u00edthatja saj\u00e1t karbonl\u00e1bnyom\u00e1t. Csak adjon meg n\u00e9h\u00e1ny adatot, \u00e9s 5 perc alatt megtudhatja, milyen hat\u00e1ssal van \u00e9letm\u00f3dja a k\u00f6rnyezetre, \u00e9s min tud k\u00f6nnyen jav\u00edtani. Tal\u00e1n meglep\u0151 lesz, hogy m\u00e9g a legkisebb szok\u00e1sok megv\u00e1ltoztat\u00e1sa is jelent\u0151s hat\u00e1ssal lehet az \u00fcvegh\u00e1zhat\u00e1s\u00fa g\u00e1zok kibocs\u00e1t\u00e1s\u00e1nak cs\u00f6kkent\u00e9s\u00e9re.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A Circular Mondayhez term\u00e9szetesen a v\u00e1llalatok is csatlakozhatnak, m\u00e9g akkor is, ha \u0151k maguk nem k\u00edn\u00e1lnak kifejezetten k\u00f6rnyezetbar\u00e1t term\u00e9keket. V\u00e1s\u00e1rolhatnak p\u00e9ld\u00e1ul \u00fajrahasznos\u00edtott c\u00e9ges aj\u00e1nd\u00e9kokat \u00fcgyfeleiknek \u00e9s alkalmazottaiknak, szervezhetnek kar\u00e1csonyi cserebere esem\u00e9nyt, feleslegess\u00e9 v\u00e1lt t\u00e1rgyakat adom\u00e1nyozhatnak nonprofit szervezeteknek vagy \u00fajrahasznos\u00edt\u00f3 platformoknak, illetve tarthatnak oktat\u00f3 szemin\u00e1riumot \u00e9s \u00fajrahasznos\u00edt\u00e1s workshopot szervezhetnek dolgoz\u00f3iknak.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Id\u00e9n hasonl\u00f3k\u00e9pp tett\u00fcnk mi is, meghirdett\u00fck a <a href=\"https:\/\/lindstromgroup.com\/hu\/cikkek\/relindstrom-indahouse-ujrafelhasznalasi-divatkihivas-hazon-belul\/\">Re:Lindstr\u00f6m InDaHouse<\/a> projektet, mely sor\u00e1n koll\u00e9g\u00e1ink kreat\u00edv megold\u00e1sokkal leheltek \u00faj \u00e9letet a Lindstr\u00f6m leselejtezett munkaruh\u00e1iba. Az \u00f6tlethez hozz\u00e1j\u00e1rult a <a href=\"https:\/\/www.linkedin.com\/posts\/lindstrom_circularmonday-relindstraemm-fenntarthataejsaerg-activity-7266817720749359104-ivf9\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAC4mX9UBoTd4oGZvdhnf88xtxQyGtpQCAWk\">2024-es Re:Lindstr\u00f6m projekt sikeress\u00e9ge<\/a>, amikor is az \u00fajrahasznos\u00edtott ruhadarabokat az \u00d3budai Egyetem hallgat\u00f3i alkott\u00e1k meg.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A fenntarthat\u00f3 fejl\u0151d\u00e9s kulcsszerepl\u0151i a besz\u00e1ll\u00edt\u00f3k. A Circular Monday sor\u00e1n egy\u00fcttm\u0171k\u00f6dhetnek helyi, hullad\u00e9kmentes catering c\u00e9gekkel vagy d\u00f6nthetnek \u00fagy, hogy a k\u00fcl\u00f6nb\u00f6z\u0151 eszk\u00f6z\u00f6ket a j\u00f6v\u0151ben a megv\u00e1s\u00e1rl\u00e1suk helyett ink\u00e1bb b\u00e9rlik.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Ha a Lindstr\u00f6m munkaruh\u00e1k b\u00e9rl\u00e9se mellett d\u00f6nt, nemcsak bizony\u00edthat\u00f3an cs\u00f6kkenti a sz\u00e9nl\u00e1bnyom\u00e1t, hanem az<a href=\"https:\/\/lindstromgroup.com\/hu\/elindstrom\/\"> eLindstr\u00f6m<\/a> alkalmaz\u00e1sban konkr\u00e9tan meg is mutatjuk, milyen <a href=\"https:\/\/lindstromgroup.com\/hu\/cikkek\/atlathatobba-tesszuk-kibocsatasi-adatainkat-online-elindstrom-platformunkon-keresztul\/\">k\u00f6rnyezeti el\u0151ny\u00f6kkel<\/a> j\u00e1rnak szolg\u00e1ltat\u00e1saink. Ezzel n\u00f6velheti v\u00e1llalata j\u00f3 h\u00edrnev\u00e9t \u00fcgyfelei \u00e9s munkav\u00e1llal\u00f3i k\u00f6r\u00e9ben, akiknek a fenntarthat\u00f3s\u00e1g fontosabb, mint gondoln\u00e1.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A Lindstr\u00f6mn\u00e9l a munkaruh\u00e1kat k\u00f6rnyezetbar\u00e1t m\u00f3don gy\u00e1rtjuk, tiszt\u00edtjuk, karbantartjuk, jav\u00edtjuk \u00e9s \u00fajrahasznos\u00edtjuk, \u00e9s minden folyamatr\u00f3l \u00e1tl\u00e1that\u00f3 adatokat szolg\u00e1ltatunk. B\u00fcszk\u00e9k vagyunk arra, hogy elnyert\u00fck az <a href=\"https:\/\/lindstromgroup.com\/hu\/cikkek\/a-fenntarthatosag-utjan-az-ecovadis-bronztol-a-platina-csucsaig\/\">Ecovadis platina min\u0151s\u00edt\u00e9st<\/a>, a vil\u00e1g egyik legmegb\u00edzhat\u00f3bb fenntarthat\u00f3s\u00e1gi min\u0151s\u00edt\u0151je, \u00e9s a legjobban \u00e9rt\u00e9kelt v\u00e1llalatok els\u0151 1%-\u00e1ba sorol minket.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"677\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/24\/2025\/11\/Lindstrom-munkaruha-1024x677.jpg\" alt=\"\" class=\"wp-image-20197\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/24\/2025\/11\/Lindstrom-munkaruha-1024x677.jpg 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/24\/2025\/11\/Lindstrom-munkaruha-300x198.jpg 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/24\/2025\/11\/Lindstrom-munkaruha-768x508.jpg 768w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/24\/2025\/11\/Lindstrom-munkaruha.jpg 1267w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A k\u00f6rforg\u00e1sos gazdas\u00e1g a gyakorlatban: minden l\u00e9p\u00e9s sz\u00e1m\u00edt<\/strong><\/h2>\n\n\n\n<p>A Black Friday m\u00e1ra m\u00e1r egy elavult jelens\u00e9g, amely a felel\u0151tlen fogyaszt\u00f3i t\u00e1rsadalom szomor\u00fa szimb\u00f3lum\u00e1v\u00e1 v\u00e1lt. Seg\u00edtsen \u00d6n is l\u00e9trehozni egy \u00faj norm\u00e1t a tudatos fogyaszt\u00e1s ter\u00e9n, az impulz\u00edv kar\u00e1csonyi aj\u00e1nd\u00e9kv\u00e1s\u00e1rl\u00e1s helyett csatlakozzon id\u00e9n a Circular Monday kezdem\u00e9nyez\u00e9shez.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A k\u00f6rnyezeti felel\u0151ss\u00e9gv\u00e1llal\u00e1s hossz\u00fa t\u00e1v\u00fa v\u00e1ltoz\u00e1sr\u00f3l sz\u00f3l, \u00e9s nem \u00e9rhet v\u00e9get kar\u00e1csony ut\u00e1n. A v\u00e1llalatok fontol\u00f3ra vehetik a k\u00f6rforg\u00e1sos szolg\u00e1ltat\u00e1sok ig\u00e9nybev\u00e9tel\u00e9t, hat\u00e9konyabban m\u00e9rhetik kibocs\u00e1t\u00e1saikat, \u00e9s oktathatj\u00e1k munkav\u00e1llal\u00f3ikat. A fenntarthat\u00f3s\u00e1g a v\u00e1llalatok sz\u00e1m\u00e1ra messze nem csak jogi k\u00f6telezetts\u00e9g. A k\u00f6rforg\u00e1sos gazdas\u00e1g \u00e9s a takar\u00e9kos elj\u00e1r\u00e1sok bevezet\u00e9s\u00e9vel p\u00e9nzt \u00e9s id\u0151t takar\u00edthatnak meg, mik\u00f6zben n\u00f6velik versenyk\u00e9pess\u00e9g\u00fcket. Egyre t\u00f6bb fogyaszt\u00f3 r\u00e9szes\u00edti el\u0151nyben a k\u00f6rnyezetbar\u00e1t m\u00e1rk\u00e1kat, \u00e9s hajland\u00f3 t\u00f6bbet fizetni \u00e9rt\u00fck.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>B\u00e1rki cselekedhet k\u00f6rnyezettudatosan \u00e9s v\u00e1laszthatja a fenntarthat\u00f3 \u00e9letm\u00f3dot. El\u00e9g, ha kisz\u00e1m\u00edtja saj\u00e1t sz\u00e9nl\u00e1bnyom\u00e1t, megtanul tudatosan v\u00e1s\u00e1rolni, \u00e9s amikor csak lehet, a t\u00e1rgyakat megjav\u00edtja, b\u00e9rli vagy megosztja. Minden egyes l\u00e9p\u00e9s sz\u00e1m\u00edt.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Black Friday az \u00e9v legnagyobb le\u00e1raz\u00e1si akci\u00f3ja. 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