{"id":18047,"date":"2024-02-02T12:32:00","date_gmt":"2024-02-02T11:32:00","guid":{"rendered":"https:\/\/lindstromgroup.com\/hu\/?p=18047"},"modified":"2025-05-27T08:41:40","modified_gmt":"2025-05-27T07:41:40","slug":"korforgasos-gazdasag","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/hu\/cikkek\/korforgasos-gazdasag\/","title":{"rendered":"Tudnival\u00f3k a k\u00f6rforg\u00e1sos gazdas\u00e1gr\u00f3l"},"content":{"rendered":"\n<p><strong><em>Egyre t\u00f6bbet hallhatunk arr\u00f3l, hogy az egyszeri fogyaszt\u00e1sra \u00e9p\u00fcl\u0151 gazdas\u00e1gi modell fenntarthatatlan, ez\u00e9rt fokozatosan \u00e1t kell t\u00e9rni a&nbsp; k\u00f6rforg\u00e1sos &#8211; m\u00e1s n\u00e9ven k\u00f6rk\u00f6r\u00f6s &#8211; gazdas\u00e1gra. De mit is jelent ez pontosan? Milyen k\u00f6zgazdas\u00e1gi megfontol\u00e1sokon alapul \u00e9s hogyan m\u0171k\u00f6dhet c\u00e9ges szinten? Cikk\u00fcnkben bemutatjuk a k\u00f6rforg\u00e1sos gazdas\u00e1g legfontosabb jellemz\u0151it &#8211; \u00e9s azt is, mi\u00e9rt elemi \u00e9rdeke minden v\u00e1llalatnak, hogy r\u00e9szt vegyen benne.&nbsp;<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A k\u00f6rforg\u00e1sos gazdas\u00e1g alapelvei<\/strong><\/h2>\n\n\n\n<p>A k\u00f6rforg\u00e1sos gazdas\u00e1g koncepci\u00f3ja a jelenlegi, line\u00e1ris anyag\u00e1raml\u00e1sra \u00e9p\u00fcl\u0151 gazdas\u00e1gra adott v\u00e1laszk\u00e9nt sz\u00fcletett meg. A r\u00e9gebbi modellben a k\u00fcl\u00f6nf\u00e9le alapanyagokat &#8211; p\u00e9ld\u00e1ul olajat, f\u00e9meket vagy faanyagokat &#8211; kitermel\u00e9s ut\u00e1n k\u00fcl\u00f6nf\u00e9le term\u00e9kek gy\u00e1rt\u00e1s\u00e1hoz haszn\u00e1lj\u00e1k fel, melyek az \u00e9letciklusuk v\u00e9g\u00e9n szem\u00e9ttelepre vagy -\u00e9get\u0151be ker\u00fclnek. Az \u00e9letciklus term\u00e9kt\u0151l f\u00fcggetlen\u00fcl r\u00f6videbb \u00e9s hosszabb is lehet, de egyes sz\u00e1m\u00edt\u00e1sok szerint a term\u00e9kek 95 sz\u00e1zal\u00e9k\u00e1nak eset\u00e9ben r\u00f6videbb, mint 6 h\u00f3nap, a megv\u00e1s\u00e1rl\u00e1st\u00f3l sz\u00e1m\u00edtva.<\/p>\n\n\n\n<p>A k\u00f6rforg\u00e1sos gazdas\u00e1g &#8211; \u00e9s a vele k\u00e9z a k\u00e9zben j\u00e1r\u00f3 hullad\u00e9kmentes mozgalom &#8211; ezt a pazarl\u00f3 modellt pr\u00f3b\u00e1lja ellens\u00falyozni. A term\u00e9szetes \u00f6kosziszt\u00e9m\u00e1k p\u00e9ld\u00e1j\u00e1t k\u00f6vetve v\u00e9gpont n\u00e9lk\u00fcli, funkcion\u00e1lis ciklusokban kezeli az anyag\u00e1raml\u00e1sokat, meg\u00fajul\u00f3 \u00e9s fenntarthat\u00f3 forr\u00e1sokb\u00f3l mer\u00edt energi\u00e1t, illetve fenntarthat\u00f3 term\u00e9keket \u00e9s szolg\u00e1ltat\u00e1sokat hoz l\u00e9tre.<\/p>\n\n\n\n<p>A fenntarthat\u00f3 fejl\u0151d\u00e9s egyik el\u0151felt\u00e9tele, hogy folyamatosan keress\u00fck a megold\u00e1sokat, melyek lehet\u0151v\u00e9 teszik, hogy kevesebb alapanyag felhaszn\u00e1l\u00e1s\u00e1val \u00e1ll\u00edtsuk el\u0151 ugyanazt a min\u0151s\u00e9get. Mindez t\u00f6rt\u00e9nhet a gy\u00e1rt\u00e1si anyagvesztes\u00e9g cs\u00f6kkent\u00e9s\u00e9vel, az anyagok \u00fajra felhaszn\u00e1l\u00e1s\u00e1val vagy a s\u00e9r\u00fclt term\u00e9kek jav\u00edt\u00e1s\u00e1val.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"https:\/\/old.lindstromgroup.com\/wp-content\/uploads\/sites\/27\/2024\/02\/korforgasos-gazdasag-modellje-1024x998.png\" alt=\"\u00c1bra a k\u00f6rforg\u00e1sos gazdas\u00e1g modellj\u00e9r\u0151l\" class=\"wp-image-11887\" title=\"\u00c1bra a k\u00f6rforg\u00e1sos gazdas\u00e1g modellj\u00e9r\u0151l\"\/><\/figure>\n\n\n\n<p>Egyes szak\u00e9rt\u0151k szerint a k\u00f6rforg\u00e1sos gazdas\u00e1g az egyetlen j\u00e1rhat\u00f3 \u00fat a fenntarthat\u00f3 fejl\u0151d\u00e9s fel\u00e9. Ez ut\u00f3bbi akkor teljes\u00fcl, ha a jelen \u00e9s a j\u00f6v\u0151 gener\u00e1ci\u00f3k alapvet\u0151 sz\u00fcks\u00e9gleteit az \u00f6kosziszt\u00e9ma term\u00e9szetes m\u0171k\u00f6d\u00e9s\u00e9nek fenntart\u00e1sa mellett tudjuk kiel\u00e9g\u00edteni. A k\u00f6rforg\u00e1sos gazdas\u00e1gi megk\u00f6zel\u00edt\u00e9s jelenleg szerves r\u00e9sze az Eur\u00f3pai Uni\u00f3 hossz\u00fa t\u00e1v\u00fa fenntarthat\u00f3s\u00e1got t\u00e1mogat\u00f3 politik\u00e1j\u00e1nak.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A k\u00f6rforg\u00e1sos gazdas\u00e1g, mint v\u00e1llalati lehet\u0151s\u00e9g<\/strong><\/h2>\n\n\n\n<p>A v\u00e1llalatok k\u00f6rforg\u00e1sos gazdas\u00e1g ir\u00e1nti \u00e9rdekl\u0151d\u00e9se vil\u00e1gszerte egyre jelent\u0151sebb. Az eur\u00f3pai, illetve a vil\u00e1g egy\u00e9b r\u00e9szein m\u0171k\u00f6d\u0151 v\u00e1llalatok fokozatosan veszik \u00e1t azokat az innovat\u00edv technol\u00f3gi\u00e1kat, melyek seg\u00edtenek a term\u00e9kek \u00e9s anyagok \u00e9letciklus v\u00e9g\u00e9n t\u00f6rt\u00e9n\u0151 \u00fajra felhaszn\u00e1l\u00e1s\u00e1ban, illetve a ciklus energiafogyaszt\u00e1s\u00e1nak cs\u00f6kkent\u00e9s\u00e9ben.<\/p>\n\n\n\n<p>Ahogyan Simon Anita, az Alteo fenntarthat\u00f3s\u00e1g\u00e9rt \u00e9s k\u00f6rforg\u00e1sos gazdas\u00e1g\u00e9rt felel\u0151s vez\u00e9rigazgat\u00f3-helyettese egy elemz\u00e9s\u00e9ben elmondta, a szeml\u00e9letv\u00e1lt\u00e1s m\u00e1r csak az\u00e9rt is \u00e9letbev\u00e1g\u00f3 v\u00e1llalati szinten is, mert: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-white-color has-purple-background-color has-text-color has-background is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cha az \u00e9let\u00fcnk a jelenlegi, line\u00e1ris forgat\u00f3k\u00f6nyvek \u00e1ltal kijel\u00f6lt mederben megy tov\u00e1bb, azaz a v\u00e1llalatok sz\u00e1m\u00e1ra a profit \u00e9s a n\u00f6veked\u00e9s marad a kiz\u00e1r\u00f3lagosan meghat\u00e1roz\u00f3 t\u00e9nyez\u0151, mi pedig nem minimaliz\u00e1ljuk a fogyaszt\u00e1sunkat, akkor a megoldatlan hullad\u00e9kk\u00e9rd\u00e9s mellett hamarosan komoly nyersanyag hi\u00e1nnyal is sz\u00e1molhatunk.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Mindez term\u00e9szetesen csak egy a sokf\u00e9le szempont k\u00f6z\u00fcl: el\u00e9g, ha arra gondolunk, hogy a k\u00f6zv\u00e9lem\u00e9ny is egyre ink\u00e1bb \u00e9rdekl\u0151dik a t\u00e9ma ir\u00e1nt, \u00edgy egy-egy c\u00e9g fenntarthat\u00f3s\u00e1gi teljes\u00edtm\u00e9nye a v\u00e1llalati image-re is kihathat. A k\u00f6rforg\u00e1sos gazdas\u00e1gi szempontokat el\u0151t\u00e9rbe helyez\u0151 v\u00e1llalatok ugyanakkor \u00fajabb, hosszabb t\u00e1von is m\u00e1rkah\u0171 v\u00e1s\u00e1rl\u00f3kat vonzhatnak be.<\/p>\n\n\n\n<p>Fontos el\u0151ny tov\u00e1bb\u00e1, hogy sz\u00e1mos v\u00e1llalati szint\u0171 k\u00f6rforg\u00e1sos gazdas\u00e1gi projekthez EU-s t\u00e1mogat\u00e1st is kaphatunk. A t\u00e1mogat\u00e1s egyik f\u0151 felt\u00e9tele, hogy a projekt hosszabb t\u00e1von is fenntarthat\u00f3 legyen,&nbsp; vagyis az eredm\u00e9nyeket legal\u00e1bb 5 \u00e9ven kereszt\u00fcl hozni tudja bevezet\u00e9s ut\u00e1n is.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A fenntarthat\u00f3 \u00fczlet fel\u00e9 vezet\u0151 \u00fat 7 l\u00e9p\u00e9se<\/strong><\/h2>\n\n\n\n<p>Az \u00fczleti szf\u00e9r\u00e1ban a fenntarthat\u00f3 fejl\u0151d\u00e9s ig\u00e9nye egyre s\u00fcrget\u0151bben jelentkezik &#8211; m\u00e1r csak az\u00e9rt is, mert a term\u00e9szeti er\u0151forr\u00e1sok rendszerint nem kimer\u00edthetetlenek. Csak id\u0151 k\u00e9rd\u00e9se, hogy a jogszab\u00e1lyok mikor \u00e9s mennyire szigorodnak &#8211; aki pedig k\u00e9ptelen haladni a korral, az k\u00f6nnyen lemorzsol\u00f3dhat.<\/p>\n\n\n\n<p>A helyzetet tov\u00e1bb s\u00falyosb\u00edtj\u00e1k a Covid-19 j\u00e1rv\u00e1nyt k\u00f6vet\u0151 \u00e9vek neh\u00e9zs\u00e9gei. A v\u00e1ls\u00e1g megb\u00e9n\u00edtotta, lelass\u00edtotta, s\u0151t, egyes esetekben teljesen fel is sz\u00e1molt ipar\u00e1gakat. Nem csoda, hogy a v\u00e1llalatok most \u00faj lehet\u0151s\u00e9geket keresnek egy olyan vil\u00e1gban, ahol a fogyaszt\u00f3 m\u00e1r nem csup\u00e1n v\u00e1s\u00e1rl\u00e1sra \u00e9hes fogyaszt\u00f3, hanem tudatos felhaszn\u00e1l\u00f3.<\/p>\n\n\n\n<p>A j\u00f6v\u0151 mindenk\u00e9ppen a fenntarthat\u00f3 \u00fczlet\u00e9,&nbsp; a v\u00e1llalkoz\u00e1soknak m\u00e1r csak ez\u00e9rt sem szabad halogatniuk \u00fczleti modellj\u00fck megv\u00e1ltoztat\u00e1s\u00e1t. \u00d6sszegy\u0171jt\u00f6tt\u00fcnk h\u00e9t konkr\u00e9t l\u00e9p\u00e9st, amit \u00e9rdemes a lehet\u0151 leggyorsabban megtenni:&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>1. Haszn\u00e1ljunk meg\u00fajul\u00f3 forr\u00e1sokat!<\/strong><\/p>\n\n\n\n<p>Ha lehets\u00e9ges, ne haszn\u00e1ljunk fosszilis t\u00fczel\u0151anyagokat, illetve azok seg\u00edts\u00e9g\u00e9vel termelt energi\u00e1t v\u00e1llalkoz\u00e1sunkban! Fontoljuk meg saj\u00e1t napkollektorok vagy m\u00e1s z\u00f6ld energiatermel\u0151 eszk\u00f6z\u00f6k telep\u00edt\u00e9s\u00e9t! Takar\u00edtsunk meg min\u00e9l t\u00f6bb energi\u00e1t, haszn\u00e1ljunk hat\u00e9konyabb technol\u00f3gi\u00e1kat!<\/p>\n\n\n\n<p><strong>2. Gondolkodjunk helyben!<\/strong><\/p>\n\n\n\n<p>A globaliz\u00e1ci\u00f3 sor\u00e1n nagyon sok v\u00e1llalat fedezte fel mag\u00e1nak az olcs\u00f3 \u00e1zsiai munkaer\u0151t. Sajnos val\u00f3j\u00e1ban ez sokkal dr\u00e1g\u00e1bb, mint amilyennek els\u0151 l\u00e1t\u00e1sra t\u0171nhet. Az alkalmazottak etik\u00e1tlan kezel\u00e9se, a k\u00f6rnyezetv\u00e9delmi szabv\u00e1nyok hi\u00e1nya, az alacsony term\u00e9kmin\u0151s\u00e9g \u00e9s a sz\u00e1ll\u00edt\u00e1s sor\u00e1n keletkez\u0151 \u00f3ri\u00e1si \u00f6kol\u00f3giai l\u00e1bnyom egyre t\u00f6bb c\u00e9get gy\u0151z meg arr\u00f3l, hogy \u00e9rdemes \u00fajra a helyi er\u0151forr\u00e1sokra f\u00f3kusz\u00e1lni.<\/p>\n\n\n\n<p><strong>3. T\u00f6rekedj\u00fcnk a lehet\u0151 legjobb min\u0151s\u00e9gre!&nbsp;<\/strong><\/p>\n\n\n\n<p>A kimagasl\u00f3 min\u0151s\u00e9g kisebb termel\u00e9si mennyis\u00e9g mellett is azonos profitot tesz lehet\u0151v\u00e9, hiszen az emberek t\u00f6bbet hajland\u00f3ak fizetni egy olyan term\u00e9k\u00e9rt, ami hosszabb ideig \u00e9s magasabb szinten szolg\u00e1lja \u0151ket. A olcs\u00f3, gyenge min\u0151s\u00e9g\u0171 term\u00e9kek ugyanakkor rontj\u00e1k a v\u00e1llalkoz\u00e1s h\u00edrnev\u00e9t.<\/p>\n\n\n\n<p><strong>4.<\/strong> <strong>N\u00f6velj\u00fck a term\u00e9kek \u00e9letciklus\u00e1t!<\/strong><\/p>\n\n\n\n<p>Gondoljuk \u00e1t, hogyan n\u00f6velhetj\u00fck term\u00e9keink \u00e9lettartam\u00e1t! Biztos\u00edtsuk jav\u00edthat\u00f3s\u00e1gukat, iletve a p\u00f3talkatr\u00e9szek k\u00f6nny\u0171 beszerz\u00e9s\u00e9t!<\/p>\n\n\n\n<p><strong>5. T\u00f6rekedj\u00fcnk a dolgok megoszt\u00e1s\u00e1ra!&nbsp;<\/strong><\/p>\n\n\n\n<p>Napjaink egyik legn\u00e9pszer\u0171 trendje a minimalizmus. Az emberek m\u00e1r nem felt\u00e9tlen\u00fcl szeretn\u00e9nek birtokolni mindent &#8211; de k\u00f6zben tov\u00e1bbra is elv\u00e1rj\u00e1k, hogy a sz\u00e1mukra sz\u00fcks\u00e9ges dolgokat b\u00e1rmikor el\u00e9rhess\u00e9k. Ha a c\u00e9g\u00fcnk felismeri a megoszt\u00e1sb\u00f3l fakad\u00f3 lehet\u0151s\u00e9geket, cs\u00f6kkentheti a termel\u00e9si mennyis\u00e9get, ugyanakkor tov\u00e1bbra is fenntarthatja nyeres\u00e9gess\u00e9g\u00e9t a b\u00e9rl\u00e9si-kiad\u00e1si tev\u00e9kenys\u00e9g b\u0151v\u00edt\u00e9s\u00e9vel.&nbsp;<\/p>\n\n\n\n<p><strong>6. Dolgozzuk fel, hasznos\u00edtsuk \u00fajra!&nbsp;<\/strong><\/p>\n\n\n\n<p>Alkossunk \u00faj strat\u00e9gi\u00e1t &#8211; p\u00e9ld\u00e1ul egy m\u00e1r l\u00e9tez\u0151 hullad\u00e9kkezel\u00e9si rendszerre \u00e9p\u00edtve! Keress\u00fcnk \u00faj felhaszn\u00e1l\u00e1si lehet\u0151s\u00e9geket minden esetben, amikor egy eszk\u00f6z vagy anyag m\u00e1r elvesz\u00edtette eredeti funkci\u00f3j\u00e1t! Kiz\u00e1r\u00f3lag \u00fajrahasznos\u00edthat\u00f3 term\u00e9keket gy\u00e1rtsunk! Tekints\u00fck a szelekt\u00edv hullad\u00e9kot er\u0151forr\u00e1snak!<\/p>\n\n\n\n<p><strong>7.<\/strong> <strong>Legyen \u00fczlet\u00fcnk alapvet\u0151 r\u00e9sze az innov\u00e1ci\u00f3!<\/strong><\/p>\n\n\n\n<p>A k\u00f6rforg\u00e1sos gazdas\u00e1gra val\u00f3 \u00e1tt\u00e9r\u00e9s jelent\u0151s mennyis\u00e9g\u0171 id\u0151t, er\u0151fesz\u00edt\u00e9st \u00e9s befektet\u00e9st ig\u00e9nyel &#8211; \u00e9s ez halmozottan igaz minden olyan esetben, amikor valami teljesen \u00faj dolgot pr\u00f3b\u00e1lunk ki. Mindez azonban hosszabb t\u00e1von t\u00f6bbsz\u00f6r\u00f6sen is megt\u00e9r\u00fcl, ez\u00e9rt is fontos, hogy k\u00e9pezz\u00fck a v\u00e1llalat vezet\u0151it \u00e9s alkalmazottait, illetve folyamatosan keress\u00fck az \u00faj lehet\u0151s\u00e9geket.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A fenntarthat\u00f3 \u00fczleti fejl\u0151d\u00e9s sz\u00e1mos el\u0151nnyel j\u00e1r a v\u00e1llalatok sz\u00e1m\u00e1ra<\/strong><\/h2>\n\n\n\n<p>A k\u00f6rforg\u00e1sos gazdas\u00e1g nem csup\u00e1n divatos trend, de hossz\u00fa t\u00e1v\u00fa strat\u00e9gia is, ami val\u00f3ban kifizet\u0151d\u0151 lehet a v\u00e1llalatok sz\u00e1m\u00e1ra. Nem \u201ccsak\u201d bolyg\u00f3nk \u00e9s a j\u00f6v\u0151 gener\u00e1ci\u00f3i sz\u00e1m\u00e1ra el\u0151ny\u00f6s, de a v\u00e1llalkoz\u00e1sok is profit\u00e1lhatnak bel\u0151le:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Termel\u00e9si k\u00f6lts\u00e9gek cs\u00f6kkent\u00e9se:<\/strong> A z\u00f6ld energi\u00e1hoz vagy a munkaruh\u00e1k b\u00e9rbead\u00e1s\u00e1hoz hasonl\u00f3 fenntarthat\u00f3 megold\u00e1sok jelent\u0151sen cs\u00f6kkentik a termel\u00e9si k\u00f6lts\u00e9geket. P\u00e9ld\u00e1ul a Lindstr\u00f6m munkaruh\u00e1kat b\u00e9rl\u0151 v\u00e1llalatok \u00e1tlagosan <a href=\"https:\/\/old.lindstromgroup.com\/hu\/szolgaltatasok\/energiahatekonysagi-kalkulator\/\">33-55% energi\u00e1t, vizet \u00e9s mos\u00f3port takar\u00edtanak meg az otthoni mos\u00e1shoz k\u00e9pest<\/a><\/li>\n\n\n\n<li><strong>Hullad\u00e9k \u00fajrahasznos\u00edt\u00e1s, \u00fajrahaszn\u00e1lat \u00e9s jav\u00edt\u00e1s:<\/strong> Az elhaszn\u00e1lt term\u00e9kek \u00fajrahasznos\u00edt\u00e1sa nemcsak a termelt hullad\u00e9k mennyis\u00e9g\u00e9t cs\u00f6kkenti, de minimaliz\u00e1lja az \u00faj term\u00e9kek beszerz\u00e9s\u00e9re ir\u00e1nyul\u00f3 ig\u00e9nyt is.<\/li>\n\n\n\n<li><strong>Szem\u00e9lyi k\u00f6lts\u00e9gek: <\/strong>Az okos megold\u00e1sok \u00e9s a modern technol\u00f3gi\u00e1k alkalmaz\u00e1sa, illetve a fenntarthat\u00f3 szolg\u00e1ltat\u00e1sok kiszervez\u00e9se jelent\u0151sen cs\u00f6kkentheti a v\u00e1llalat szem\u00e9lyi k\u00f6lts\u00e9geit.<\/li>\n\n\n\n<li><strong>Hat\u00e9kony marketing:<\/strong> A fogyaszt\u00f3k egyre nagyobb ar\u00e1nyban keresnek fenntarthat\u00f3 term\u00e9keket \u00e9s szolg\u00e1ltat\u00e1sokat. Jelenleg a fenntarthat\u00f3s\u00e1g az egyik legk\u00f6lts\u00e9ghat\u00e9konyabb marketingstrat\u00e9gia.<\/li>\n\n\n\n<li><strong>Munkav\u00e1llal\u00f3i el\u00e9gedetts\u00e9g: <\/strong>Nemcsak a fogyaszt\u00f3k, de az\u00a0 alkalmazottak is elv\u00e1rj\u00e1k a v\u00e1llalatokt\u00f3l a k\u00f6rnyezetv\u00e9delmi felel\u0151ss\u00e9gv\u00e1llal\u00e1st \u00e9s az akt\u00edv szerepv\u00e1llal\u00e1st ebben a t\u00e9m\u00e1ban, \u00edgy a fenntarthat\u00f3s\u00e1g a munkav\u00e1llal\u00f3k vonz\u00e1s\u00e1ban\u00a0 \u00e9s megtart\u00e1s\u00e1ban is kulcsfontoss\u00e1g\u00fa. A fenntarthat\u00f3 v\u00e1llalkoz\u00e1s k\u00fcl\u00f6n\u00f6sen fontos a fiatal \u00e9s agilis emberek sz\u00e1m\u00e1ra, akik gyakran t\u00f6ltenek be meghat\u00e1roz\u00f3 szerepet\u00a0 a c\u00e9gekn\u00e9l.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>N\u00e9h\u00e1ny gyakorlati p\u00e9lda<\/strong><\/h2>\n\n\n\n<p>A k\u00f6rforg\u00e1sos gazdas\u00e1gb\u00f3l sz\u00e1rmaz\u00f3 profit nem csup\u00e1n elm\u00e9letben l\u00e9tezik &#8211; nagyon sok gyakorlati p\u00e9lda is megmutatja, hogy a fenntarthat\u00f3s\u00e1g anyagilag is kifizet\u0151dhet. A francia Renault aut\u00f3gy\u00e1rt\u00f3 p\u00e9ld\u00e1ul esetenk\u00e9nt 85% energia- \u00e9s v\u00edzfogyaszt\u00e1s megtakar\u00edt\u00e1st \u00e9rt el az\u00e1ltal, hogy gy\u00e1rt\u00e1sa egy r\u00e9sz\u00e9t r\u00e9gi alkatr\u00e9szek jav\u00edt\u00e1s\u00e1val \u00e9s \u00fajrahasznos\u00edt\u00e1s\u00e1val v\u00e1ltotta ki. Ez lehet\u0151v\u00e9 tette sz\u00e1mukra, hogy egyes term\u00e9kek \u00e1r\u00e1t ak\u00e1r 30\u201350%-kal cs\u00f6kkents\u00e9k, ami a kereslet n\u00f6veked\u00e9s\u00e9t eredm\u00e9nyezte.<\/p>\n\n\n\n<p>Magyarorsz\u00e1gon is egyre t\u00f6bb c\u00e9g haszn\u00e1lja ki a k\u00f6rforg\u00e1sos gazdas\u00e1gban rejl\u0151 lehet\u0151s\u00e9geket. El\u0151sz\u00f6r a Spar vezette be haz\u00e1nkban a t\u00f6bbsz\u00f6r haszn\u00e1latos z\u00f6lds\u00e9g- \u00e9s gy\u00fcm\u00f6lcst\u00e1rol\u00f3 tasakokat &#8211; de a sikert j\u00f3l mutatja, hogy ezek ma m\u00e1r sz\u00e1mos nagy \u00e9lelmiszerl\u00e1ncn\u00e1l el\u00e9rhet\u0151k. Szinte minden komolyabb keresked\u0151 c\u00e9gnek van valamilyen pozit\u00edv kezdem\u00e9nyez\u00e9se a t\u00e9m\u00e1ban: a Tesco p\u00e9ld\u00e1ul azt v\u00e1llalta, hogy 2025-re teljesen \u00fajrafelhaszn\u00e1lhat\u00f3v\u00e1 teszi minden saj\u00e1t m\u00e1rk\u00e1s term\u00e9ke csomagol\u00e1s\u00e1t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fenntarthat\u00f3s\u00e1g a Lindstr\u00f6mn\u00e9l&nbsp;<\/strong><\/h2>\n\n\n\n<p><strong>A Lindstr\u00f6m v\u00e1llalati m\u0171k\u00f6d\u00e9se is a k\u00f6rforg\u00e1sos gazdas\u00e1g elv\u00e9n alapul, melyet az \u00fajrafelhaszn\u00e1l\u00e1s \u00e9s jav\u00edt\u00e1s r\u00e9v\u00e9n val\u00f3s\u00edt meg, el\u0151nyben r\u00e9szes\u00edtve a munkaruh\u00e1zatok b\u00e9rbead\u00e1s\u00e1t az \u00e9rt\u00e9kes\u00edt\u00e9ssel szemben.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lindstr\u00f6m - V\u00e1lassza a fenntarthat\u00f3 megold\u00e1st! (magyar felirattal)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/aQXh5o7dTVQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Az alapgondolat egyszer\u0171: c\u00e9g\u00fcnk olyan <a href=\"https:\/\/old.lindstromgroup.com\/hu\/munkaruha-berles\/\">b\u00e9relhet\u0151 munkaruh\u00e1zat-kollekci\u00f3kat tervez<\/a> \u00fcgyfelei sz\u00e1m\u00e1ra, melyek teljes m\u00e9rt\u00e9kben megfelelnek az adott ipar\u00e1g higi\u00e9niai \u00e9s biztons\u00e1gi norm\u00e1inak. Az \u00f6lt\u00f6z\u00e9keket rendszeresen tiszt\u00edtjuk, mossuk \u00e9s jav\u00edtjuk, \u00edgy nem ker\u00fclnek id\u0151 el\u0151tt szem\u00e9tlerak\u00f3ba. Ha egy ruhadarabot m\u00e1r nem lehet megjav\u00edtani, a textilt \u00fajrahasznos\u00edtjuk.. Ha egy ruhadarab hib\u00e1tlan, de a visel\u0151je munkahelyet v\u00e1lt, a Lindstr\u00f6m begy\u0171jti, \u00e9s \u00e1tadja egy m\u00e1sik dolgoz\u00f3nak &#8211; vagy, ak\u00e1r \u00fcgyf\u00e9lnek. Mindennek k\u00f6sz\u00f6nhet\u0151en textilhullad\u00e9k alig keletkezik, az energia-megtakar\u00edt\u00e1s ugyanakkor jelent\u0151s &#8211; m\u00e1r csak az\u00e9rt is, mert a ruh\u00e1kat t\u00f6meges ipari mos\u00e1s keret\u00e9ben tiszt\u00edtj\u00e1k.<\/p>\n\n\n\n<p>Finnorsz\u00e1gban \u00f3ri\u00e1si n\u00e9pszer\u0171s\u00e9gnek \u00f6rvendenek a visszav\u00e1lthat\u00f3 bev\u00e1s\u00e1rl\u00f3 t\u00e1sk\u00e1k is. A t\u00e1sk\u00e1k a szil\u00e1rd munkanadr\u00e1gok gy\u00e1rt\u00e1sa sor\u00e1n megmaradt anyagokb\u00f3l k\u00e9sz\u00fclnek. T\u00f6bbsz\u00f6r is fel lehet haszn\u00e1lni \u0151ket: minim\u00e1lis \u00e9lettartamuk 4 \u00e9v.<\/p>\n\n\n\n<p>Ha egy darab megs\u00e9r\u00fcl vagy a v\u00e1s\u00e1rl\u00f3 valami\u00e9rt nem el\u00e9gedett t\u00e1sk\u00e1ja megjelen\u00e9s\u00e9vel, b\u00e1rmikor visszaviheti azt, kicser\u00e9lheti egy \u00fajra. A Lindstr\u00f6m gondoskodik a t\u00e1sk\u00e1k nyomtat\u00e1s\u00e1r\u00f3l, sz\u00e1ll\u00edt\u00e1s\u00e1r\u00f3l, mos\u00e1s\u00e1r\u00f3l \u00e9s jav\u00edt\u00e1s\u00e1r\u00f3l is.<\/p>\n\n\n\n<p>A k\u00f6rforg\u00e1sos gazdas\u00e1g r\u00e9sze az \u00faj eur\u00f3pai z\u00f6ld meg\u00e1llapod\u00e1snak is, \u00e9s az \u00faj jogszab\u00e1lyoknak k\u00f6sz\u00f6nhet\u0151en folyamatosan n\u0151 a ter\u00fclet ir\u00e1nti \u00e9rdekl\u0151d\u00e9s. A magyar Nemzeti K\u00f6rforg\u00e1sos Gazdas\u00e1gi Strat\u00e9gia az OECD munkat\u00e1rsainak k\u00f6zrem\u0171k\u00f6d\u00e9s\u00e9vel m\u00e9g k\u00e9sz\u00fcl, de m\u00e1ris sz\u00e1mos konkr\u00e9t c\u00e9lja nyilv\u00e1nos, \u00edgy p\u00e9ld\u00e1ul az, hogy Magyarorsz\u00e1g k\u00f6rforg\u00e1sos anyaghaszn\u00e1lati r\u00e1t\u00e1ja 2040-ig megdupl\u00e1z\u00f3djon.<\/p>\n\n\n\n<p>Az Eur\u00f3pai Bizotts\u00e1g Eur\u00f3pai Z\u00f6ld Meg\u00e1llapod\u00e1sa eg\u00e9szen 2050-ig tervez el\u0151re. A f\u0151 c\u00e9l a kl\u00edma semlegess\u00e9g megval\u00f3s\u00edt\u00e1sa eddig az id\u0151pontig.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns has-grey-background-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/old.lindstromgroup.com\/wp-content\/uploads\/sites\/27\/2024\/02\/fenntarthatosag.png\" alt=\"\" class=\"wp-image-11891\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-purple-color has-text-color\"><strong>A Lindstr\u00f6m fenntarthat\u00f3s\u00e1gi jelent\u00e9s<\/strong><\/h2>\n\n\n\n<p><strong>A Lindstr\u00f6m \u00fczleti tev\u00e9kenys\u00e9ge is a k\u00f6rforg\u00e1sos gazdas\u00e1gi megk\u00f6zel\u00edt\u00e9sen alapul. Olvassa el legut\u00f3bbi <\/strong><a href=\"https:\/\/old.lindstromgroup.com\/wp-content\/uploads\/sites\/20\/2023\/04\/Lindstrom_Group_Sustainability_Highlights_print_final.pdf\"><strong>fenntarthat\u00f3s\u00e1gi jelent\u00e9s\u00fcnket angolul<\/strong><\/a><strong>!<\/strong><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Egyre t\u00f6bbet hallhatunk arr\u00f3l, hogy az egyszeri fogyaszt\u00e1sra \u00e9p\u00fcl\u0151 gazdas\u00e1gi modell fenntarthatatlan, ez\u00e9rt fokozatosan \u00e1t kell t\u00e9rni a&nbsp; k\u00f6rforg\u00e1sos &#8211; m\u00e1s n\u00e9ven k\u00f6rk\u00f6r\u00f6s &#8211; gazdas\u00e1gra&#8230;.<\/p>\n","protected":false},"author":14,"featured_media":18052,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[15],"coauthors":[20],"class_list":["post-18047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cikkek","tag-sustainability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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