{"id":17647,"date":"2025-08-29T12:31:45","date_gmt":"2025-08-29T10:31:45","guid":{"rendered":"https:\/\/lindstromgroup.com\/hr\/?p=17647"},"modified":"2026-02-03T18:34:56","modified_gmt":"2026-02-03T16:34:56","slug":"europska-studija-o-praksi-koristenja-radne-odjece","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/hr\/clanci\/europska-studija-o-praksi-koristenja-radne-odjece\/","title":{"rendered":"Europska studija otkriva izazove higijene i odr\u017eivosti u praksi kori\u0161tenja i odr\u017eavanja radne odje\u0107e u Hrvatskoj"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nedavno objavljeno europsko istra\u017eivanje tvrtke Nordstat obuhvatilo je vi\u0161e od 2.200 korisnika radne odje\u0107e u prehrambenoj i proizvodnoj industriji u 11 zemalja, uklju\u010duju\u0107i Hrvatsku. Rezultati istra\u017eivanja donose va\u017ena upozorenja o higijenskim praksama, odr\u017eivosti i dobrobiti zaposlenika.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Studija-slika-2-1024x683.jpg\" alt=\"\" class=\"wp-image-17662\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Studija-slika-2-1024x683.jpg 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Studija-slika-2-300x200.jpg 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Studija-slika-2-768x512.jpg 768w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Studija-slika-2.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uz globalne trendove, Hrvatska se izdvaja po specifi\u010dnom na\u010dinu upravljanja radnom odje\u0107om. Naime, prema podacima, \u010dak 86 % hrvatskih zaposlenika, najvi\u0161e u Europi, nosi svoju radnu odje\u0107u ku\u0107i na pranje. Takva praksa nosi potencijalne rizike za sigurnost hrane, jer se naj\u010de\u0161\u0107e ne po\u0161tuju higijenski standardi kao \u0161to je pranje na dovoljno visokim temperaturama. \u010cak 29 % Hrvata i dalje vjeruje da je ku\u0107no pranje kvalitetnije od industrijskog pranja, a njih 31 % samostalno popravlja o\u0161te\u0107enu odje\u0107u, \u0161to je tako\u0111er jedan od najve\u0107ih postotaka u Europi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Home-washing-1-1024x427.jpg\" alt=\"\" class=\"wp-image-17657\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Home-washing-1-1024x427.jpg 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Home-washing-1-300x125.jpg 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Home-washing-1-768x320.jpg 768w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Home-washing-1-1536x640.jpg 1536w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Home-washing-1.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Izvr\u0161na direktorica Lindstr\u00f6ma Hrvatska, Martina Martinovi\u0107, isti\u010de: &#8220;Na\u0161e istra\u017eivanje jasno pokazuje da praksa odr\u017eavanja radne odje\u0107e kod ku\u0107e dodatno optere\u0107uje zaposlenike i otvara ozbiljna pitanja higijene u prehrambenoj industriji, stoga je va\u017eno sustavno pristupiti tim izazovima kako bi se osigurala sigurnost hrane i za\u0161titila dobrobit radnika.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Home-washing-2-1024x427.jpg\" alt=\"\" class=\"wp-image-17658\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Home-washing-2-1024x427.jpg 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Home-washing-2-300x125.jpg 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Home-washing-2-768x320.jpg 768w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Home-washing-2-1536x640.jpg 1536w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Home-washing-2.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Direktorica za odr\u017eivost u Lindstr\u00f6mu, Ulla Luhtasela, nagla\u0161ava va\u017enost kru\u017ene ekonomije: \u201eOdr\u017eiva radna odje\u0107a mora biti dugotrajna, lako popravljiva i izra\u0111ena od kvalitetnih materijala. Dugotrajnost odje\u0107e izravno smanjuje ekolo\u0161ki otisak. Kru\u017ena ekonomija i mogu\u0107nost recikliranja moraju se planirati ve\u0107 u ranim fazama razvoja proizvoda ako \u017eelimo zna\u010dajno smanjiti tekstilni otpad. Na\u0161 digitalni sustav pra\u0107enja poma\u017ee u produ\u017eenju \u017eivotnog vijeka odje\u0107e pru\u017eanjem informacija o tro\u0161enju i o\u0161te\u0107enjima, \u0161to doprinosi dugoro\u010dnoj odr\u017eivosti i smanjenju koli\u010dine otpada na odlagali\u0161tima.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Sustainability-gaps-1024x427.jpg\" alt=\"\" class=\"wp-image-17659\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Sustainability-gaps-1024x427.jpg 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Sustainability-gaps-300x125.jpg 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Sustainability-gaps-768x320.jpg 768w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Sustainability-gaps-1536x640.jpg 1536w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Sustainability-gaps.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rezultati pokazuju da 39 % hrvatskih zaposlenika najvi\u0161e smeta kratkotrajnost radne odje\u0107e, dok vi\u0161e od polovice ispitanika u Europi izjavljuje da njihovi poslodavci uop\u0107e ne nude usluge popravka. Time se odgovornost prebacuje na same zaposlenike ili se odje\u0107a baca \u010dim se o\u0161teti. U europskom prosjeku, gotovo tre\u0107ina radne odje\u0107e koja vi\u0161e nije upotrebljiva zavr\u0161ava na odlagali\u0161tima otpada.<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/bot.leadoo.com\/bot\/inpage.html?code=8pf0kmo8qplmoqrb\" style=\"border: none\" width=\"100%\" height=\"450px\" ><\/iframe>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Employee-satisfaction-1024x427.jpg\" alt=\"\" class=\"wp-image-17660\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Employee-satisfaction-1024x427.jpg 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Employee-satisfaction-300x125.jpg 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Employee-satisfaction-768x320.jpg 768w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Employee-satisfaction-1536x640.jpg 1536w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/Employee-satisfaction.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Istra\u017eivanje tako\u0111er potvr\u0111uje povezanost radne odje\u0107e sa zadovoljstvom zaposlenika pa vi\u0161e od 80 % radnika smatra da im udobnost, funkcionalnost i \u010disto\u0107a radne odje\u0107e izravno utje\u010du na zadovoljstvo, a vi\u0161e od 20 % vjeruje da bi im odgovaraju\u0107a radna odje\u0107a pove\u0107ala produktivnost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/From-Factory-1024x427.jpg\" alt=\"\" class=\"wp-image-17661\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/From-Factory-1024x427.jpg 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/From-Factory-300x125.jpg 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/From-Factory-768x320.jpg 768w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/From-Factory-1536x640.jpg 1536w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/From-Factory.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zaklju\u010dno, istra\u017eivanje sugerira da hrvatska prehrambena industrija mo\u017ee zna\u010dajno unaprijediti sigurnost hrane i zadovoljstvo zaposlenika kroz uvo\u0111enje profesionalnih usluga pranja radne odje\u0107e s higijenskim certifikatom, edukacijom o va\u017enosti higijene te promicanjem odr\u017eivih praksi kao \u0161to su popravak i recikliranje tekstila. Time bi se dodatno doprinijelo smanjenju tekstilnog otpada i uskla\u0111ivanju s EU propisima koji poti\u010du odr\u017eive poslovne prakse.<\/p>\n\n\n\n        <style>\n            .lindstrom-container--block_61faa7a44e7ea73fdb7044c0bdbb94b4 {                \n                padding-top: 0px;\n                padding-bottom: 0px;\n            }\n\n            @media screen and (min-width: 768px) {\n                .lindstrom-container--block_61faa7a44e7ea73fdb7044c0bdbb94b4 {\n                    padding-top: 75px;\n                    padding-bottom: 0px;\n                }\n            }\n        <\/style>\n    \n<div\n    class=\"lindstrom-container-wrapper lindstrom-container lindstrom-container--block_61faa7a44e7ea73fdb7044c0bdbb94b4 \"\n    id=\"contact\"\n    style=\"background-color: #f4f4f4\"\n    >\n    <div class=\"lindstrom-container lindstrom-container--content items-stretch\">\n        \n\n        <div \n        id=\"cta-country-block_3663464d3fb301d3b259289ab6b603ce\" \n        class=\"cta-country\"\n    >\n        <div class=\"flex flex-col gap-5\" style=\"align-items: center\">\n                            <h2 class='!text-title-small lg:!text-title-medium !text-grey-100 !font-bold !my-0'>                    Preuzmite studiju!                <\/h2>                                    <div class=\"cta-button-container cta-button-container--row\">\n                            <\/div>\n        <\/div>\n    <\/div>\n    \n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a92ac6f7 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/120287934_l.jpg\" alt=\"\" class=\"wp-image-17651\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/120287934_l.jpg 1500w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/120287934_l-300x200.jpg 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/120287934_l-1024x683.jpg 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/16\/2025\/08\/120287934_l-768x512.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-constrained wp-block-column-is-layout-constrained\">\n        <style>\n            .lindstrom-container--block_c9f71bd11c06f1b224a796395cade203 {                \n                padding-top: 35px;\n                padding-bottom: 35px;\n            }\n\n            @media screen and (min-width: 768px) {\n                .lindstrom-container--block_c9f71bd11c06f1b224a796395cade203 {\n                    padding-top: 50px;\n                    padding-bottom: 50px;\n                }\n            }\n        <\/style>\n    \n<div\n    class=\"lindstrom-container-wrapper lindstrom-container lindstrom-container--block_c9f71bd11c06f1b224a796395cade203 \"\n    id=\"block_c9f71bd11c06f1b224a796395cade203\"\n    style=\"background-color: #ffffff\"\n    >\n    <div class=\"lindstrom-container lindstrom-container--content items-stretch\">\n        \n\n    <div id=\"hubspot-contact-form-block_c44238c82826de184fe3e21eb0b1ab50\" class=\"hubspot-contact-form\">\n                    <h3 class=\"mt-0 !mb-5 lg:!mb-10 font-bold !text-title-small\">\n                Ispunite obrazac i studija \u0107e Vam sti\u0107i na e-mail adresu.            <\/h3>\n        \n        \n        <div class=\"form-wrapper\"><\/div>\n        <div class=\"editor-message\">\n            Please set a valid form ID.\n        <\/div>\n    <\/div>\n\n<script>\n    \/**\n     * Generate dynamic init form function name to prevent it get re-initialized 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