{"id":8829,"date":"2024-08-13T15:16:03","date_gmt":"2024-08-13T13:16:03","guid":{"rendered":"https:\/\/lindstromgroup.com\/fi\/?p=8829"},"modified":"2024-08-20T14:14:30","modified_gmt":"2024-08-20T12:14:30","slug":"kaikki-mika-kimmeltaa-ei-ole-vihreaa","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/fi\/blog\/kaikki-mika-kimmeltaa-ei-ole-vihreaa\/","title":{"rendered":"Kaikki mik\u00e4 kimmelt\u00e4\u00e4, ei ole vihre\u00e4\u00e4"},"content":{"rendered":"\n

Yli puolet suomalaisista (60 %) on Lindstr\u00f6min teett\u00e4m\u00e4n tutkimuksen mukaan valmis tekem\u00e4\u00e4n ostop\u00e4\u00e4t\u00f6ksi\u00e4 ymp\u00e4rist\u00f6yst\u00e4v\u00e4llisyyden perusteella, mutta yli kolmannes (35 %) heist\u00e4 on my\u00f6s sit\u00e4 mielt\u00e4, ett\u00e4 ymp\u00e4rist\u00f6yst\u00e4v\u00e4llisten tuotteiden l\u00f6yt\u00e4minen on vaikeaa tai melko vaikeaa.<\/strong><\/p>\n\n\n\n

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Kuluttajalla on ymp\u00e4rist\u00f6asioissa vastassaan melkoinen viidakko. On erilaisia ymp\u00e4rist\u00f6merkkej\u00e4, sertifikaatteja \u2013 niiden erottaminen toisistaan voi olla hankalaa. Yritysten omat vastuullisuuspuheet saattavat puolestaan johtaa harhaan, ainakin n\u00e4in kuluttaja voi pel\u00e4t\u00e4: miten voi luottaa yritysten ymp\u00e4rist\u00f6puheisiin, kun v\u00e4h\u00e4n v\u00e4li\u00e4 uutisoidaan viherpesusta ja jopa t\u00e4ysin v\u00e4\u00e4ristellyist\u00e4 \u201dfaktoista\u201d?<\/p>\n\n\n\n

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Onneksi EU on tarttunut toimiin viherpesun kitkemiseksi ja useaa yrityst\u00e4 odottaa vastuullisuusv\u00e4itt\u00e4mien kriittinen tarkastelu. Saavuttaakseen tavoitteensa EU kielt\u00e4\u00e4 muun muassa yleisluontoiset ymp\u00e4rist\u00f6v\u00e4itteet, joita ei voida todistaa, v\u00e4itteet, jotka perustuvat kompensointiin ja kest\u00e4vyysmerkinn\u00e4t, jotka eiv\u00e4t perustu hyv\u00e4ksyttyihin sertifiointij\u00e4rjestelmiin tai joita viranomaiset eiv\u00e4t ole hyv\u00e4ksyneet.<\/p>\n\n\n\n

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Oikeaan suuntana ollaan siis menossa. Kuluttajilla on oikeus tehd\u00e4 valintoja faktojen, ei fiktion perusteella. Hyv\u00e4 ohjenuora kuluttajille on: aina kannattaa ostaa vain tarpeeseen, kun ostaa, kannattaa mietti\u00e4, millaisen ymp\u00e4rist\u00f6kuorman itse tuotteet materiaali tai materiaali sek\u00e4 valmistusprosessi aiheuttavat sek\u00e4 pohtia, onko tuote pest\u00e4viss\u00e4, korjattavissa ja kest\u00e4v\u00e4. Lis\u00e4ksi kannattaa mietti\u00e4, tarvitseeko aina ostaa, vai voisiko lainata tai vuokrata.<\/p>\n\n\n\n

Hyv\u00e4 ohjenuora yrityksille puolestaan on se, ett\u00e4 viherpesulla on tulevaisuudessa lyhyet j\u00e4ljet ja kuluttajien luottamus on vaikea saada, mutta helppo menett\u00e4\u00e4. Liikkeell\u00e4 on iso joukko suomalaisia, joilla olisi tahto tehd\u00e4 fiksumpia ja vastuullisempia valintoja. Nyt tilaisuus on niill\u00e4 yrityksill\u00e4, joilla on ymp\u00e4rist\u00f6puheiden sijaan ykk\u00f6sprioriteettina ymp\u00e4rist\u00f6teot \u2013 ja vasta niiden j\u00e4lkeen niist\u00e4 kertominen. Ja niist\u00e4 pit\u00e4\u00e4 kertoa l\u00e4pin\u00e4kyv\u00e4sti, selke\u00e4sti ja luottamusta her\u00e4tt\u00e4en.<\/p>\n\n\n\n

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Ei ole olemassa vastuullisuusviestint\u00e4\u00e4, on vain olemassa vastuullisia tekoja ja viestint\u00e4\u00e4.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

Pasi Saarinen
Suomen maajohtaja, Lindstr\u00f6m Oy<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Yli puolet suomalaisista (60 %) on Lindstr\u00f6min teett\u00e4m\u00e4n tutkimuksen mukaan valmis tekem\u00e4\u00e4n ostop\u00e4\u00e4t\u00f6ksi\u00e4 ymp\u00e4rist\u00f6yst\u00e4v\u00e4llisyyden perusteella, mutta yli kolmannes (35 %) heist\u00e4 on my\u00f6s sit\u00e4 mielt\u00e4,…<\/p>\n","protected":false},"author":38,"featured_media":8850,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[19],"tags":[23,39],"post_folder":[],"coauthors":[48],"class_list":["post-8829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-kiertotalous","tag-vastuullisuus"],"acf":[],"yoast_head":"\nKaikki mik\u00e4 kimmelt\u00e4\u00e4, ei ole vihre\u00e4\u00e4 - Lindstr\u00f6m Suomi<\/title>\n<meta name=\"description\" content=\"Kuluttajalla on ymp\u00e4rist\u00f6asioissa vastassaan melkoinen viidakko. 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