{"id":238,"date":"2022-11-11T10:40:00","date_gmt":"2022-11-11T08:40:00","guid":{"rendered":"https:\/\/lindstromgroup.com\/fi\/?p=238"},"modified":"2024-07-16T09:41:12","modified_gmt":"2024-07-16T07:41:12","slug":"ohjaako-kestavyys-aidosti-yrityksesi-valintoja","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/fi\/artikkelit\/ohjaako-kestavyys-aidosti-yrityksesi-valintoja\/","title":{"rendered":"Ohjaako kest\u00e4vyys aidosti yrityksesi valintoja?"},"content":{"rendered":"\n

Tehdess\u00e4si ostop\u00e4\u00e4t\u00f6ksi\u00e4, mietitk\u00f6 koskaan mik\u00e4 on myyj\u00e4n taloudellinen kannuste. Pyrkiik\u00f6 se myym\u00e4\u00e4n vain mahdollisimman paljon lyhytik\u00e4isi\u00e4 tai jopa kertak\u00e4ytt\u00f6isi\u00e4 tuotteita? Vai edist\u00e4v\u00e4tk\u00f6 sen liiketoimintamallit ja tavoitteet tuotteiden kest\u00e4vyytt\u00e4, niiden korjaamista ja kierr\u00e4tt\u00e4mist\u00e4?<\/strong><\/p>\n\n\n\n

Kest\u00e4vyydell\u00e4 voidaan viitata sek\u00e4 pitk\u00e4ik\u00e4isyyteen ett\u00e4 ymp\u00e4rist\u00f6yst\u00e4v\u00e4llisyyteen, ja neh\u00e4n kulkevatkin k\u00e4si k\u00e4dess\u00e4. \u201dKest\u00e4vyys on tuotteessa ihan keskeisin tekij\u00e4, joka v\u00e4hent\u00e4\u00e4 ylituotantoa ja luonnonvarojen turhaa k\u00e4ytt\u00f6\u00e4. Lis\u00e4ksi se parantaa resurssitehokkuutta ja tietysti my\u00f6s s\u00e4\u00e4st\u00e4\u00e4 kustannuksia,\u201d toteaa Kati Pallasaho<\/strong>, Lindstr\u00f6min strategia- ja vastuullisuusjohtaja.<\/p>\n\n\n\n

Egoteoista ekotekoihin<\/p>\n\n\n\n

Monia yrityksi\u00e4 syytet\u00e4\u00e4n n\u00e4enn\u00e4isest\u00e4 ymp\u00e4rist\u00f6yst\u00e4v\u00e4llisyydest\u00e4, jolla ei ole aitoa vaikuttavuutta. Se ei aidosti ohjaa toimintaa, p\u00e4\u00e4t\u00f6ksi\u00e4 ja valintoja, vaan sill\u00e4 pyrit\u00e4\u00e4n vain kiillottamaan yrityksen julkisuuskuvaa.<\/p>\n\n\n\n

\u201dAidosti vastuullinen yritys ohjaa my\u00f6s omia asiakkaitaan valitsemaan vastuullisimman vaihtoehdon. Asiakkaan saattaa olla v\u00e4lill\u00e4 vaikea tiet\u00e4\u00e4, mik\u00e4 on aidosti kest\u00e4vin vaihtoehto. Silloin kannattaa mietti\u00e4, mik\u00e4 on yrityksen taloudellinen kannuste. Pohjaako liiketoiminta tuotteen kest\u00e4vyytt\u00e4 ja pitk\u00e4ik\u00e4isyytt\u00e4 edist\u00e4viin malleihin, kuten esimerkiksi tuotteita vuokraavilla yrityksill\u00e4?\u201d, Pallasaho sanoo.<\/p>\n\n\n\n

Kun tuotteet pysyv\u00e4t k\u00e4yt\u00f6ss\u00e4 pitk\u00e4\u00e4n, v\u00e4hennet\u00e4\u00e4n tarvetta valmistaa uusia tuotteita. Uudelleenk\u00e4ytt\u00e4m\u00e4ll\u00e4 ja kierr\u00e4tt\u00e4m\u00e4ll\u00e4 tuotteiden hiilijalanj\u00e4lki jakaantuu useammalle k\u00e4ytt\u00e4j\u00e4lle.<\/p>\n\n\n\n

\n
\n

\u201dAidosti vastuullinen yritys ohjaa my\u00f6s omia asiakkaitaan valitsemaan vastuullisimman vaihtoehdon. ”<\/em><\/strong><\/p>\n\n\n\n

Koko arvoketju mukaan<\/h3>\n\n\n\n

Parhaimmillaan koko arvoketju ty\u00f6skentelee yhteisen p\u00e4\u00e4m\u00e4\u00e4r\u00e4n eteen, tuotteen tai palvelun ymp\u00e4rist\u00f6vaikutuksen minimoimiseksi. \u201dTeemme esimerkiksi yhteisty\u00f6t\u00e4 kangastoimittajiemme ja kierr\u00e4tyskumppanimme kanssa hy\u00f6dynt\u00e4\u00e4ksemme tekstiileist\u00e4mme tuotettua kierr\u00e4tyskuitua uusien ty\u00f6vaatteiden kankaissa,\u201d Pallasaho kertoo. <\/p>\n\n\n\n

Pallasahon mukaan yhteisty\u00f6 erilaisten kumppanien kesken vaatii avointa viestint\u00e4\u00e4 ja sinnikkyytt\u00e4. \u201dKun mukana on ketteri\u00e4 startup-yrityksi\u00e4, vakiintuneita suuria toimijoita ja viel\u00e4 eri kulttuuritaustoista tulevia ihmisi\u00e4, on oltava joustava ja siedett\u00e4v\u00e4 ep\u00e4varmuutta. V\u00e4lill\u00e4 voi tulla my\u00f6s ep\u00e4onnistumisiakin, mutta yhteinen p\u00e4\u00e4m\u00e4\u00e4r\u00e4 kantaa niiden yli,\u201d selitt\u00e4\u00e4 Pallasaho.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n
On yritystenkin aika lopettaa kertak\u00e4ytt\u00f6kulttuuri<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Tehdess\u00e4si ostop\u00e4\u00e4t\u00f6ksi\u00e4, mietitk\u00f6 koskaan mik\u00e4 on myyj\u00e4n taloudellinen kannuste. Pyrkiik\u00f6 se myym\u00e4\u00e4n vain mahdollisimman paljon lyhytik\u00e4isi\u00e4 tai jopa kertak\u00e4ytt\u00f6isi\u00e4 tuotteita? Vai edist\u00e4v\u00e4tk\u00f6 sen liiketoimintamallit ja…<\/p>\n","protected":false},"author":34,"featured_media":1018,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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