{"id":19782,"date":"2025-11-07T17:07:29","date_gmt":"2025-11-07T16:07:29","guid":{"rendered":"https:\/\/lindstromgroup.com\/cz\/?p=19782"},"modified":"2025-11-10T08:16:25","modified_gmt":"2025-11-10T07:16:25","slug":"od-black-friday-k-circular-monday","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/cz\/article\/od-black-friday-k-circular-monday\/","title":{"rendered":"Od Black Friday k Circular Monday: Kdy\u017e se m\u011bn\u00ed zp\u016fsob, jak p\u0159em\u00fd\u0161l\u00edme o spot\u0159eb\u011b"},"content":{"rendered":"\n<p><strong>Black Friday je nejv\u011bt\u0161\u00ed slevovou akc\u00ed roku. Tento \u201esv\u00e1tek\u201c vznikl v USA v 80. letech a dnes je symbolem nejen levn\u00fdch v\u00e1no\u010dn\u00edch d\u00e1rk\u016f, ale p\u0159edev\u0161\u00edm nadm\u011brn\u00e9ho konzumu, pl\u00fdtv\u00e1n\u00ed, klamav\u00fdch reklam a neblah\u00fdch dopad\u016f na \u017eivotn\u00ed prost\u0159ed\u00ed. Zkuste to letos jinak a m\u00edsto Black Friday se p\u0159ipojte k iniciativ\u011b Circular Monday. Nejen\u017ee si u\u0161et\u0159\u00edte stres b\u011bhem n\u00e1kupn\u00edho \u0161\u00edlenstv\u00ed, ale nav\u00edc sn\u00ed\u017e\u00edte dopady V\u00e1noc na planetu.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Od slev k odpov\u011bdnosti<\/h2>\n\n\n\n<p>V\u00e1no\u010dn\u00ed slevov\u00e9 akce jsou pro n\u011bkter\u00e9 lidi atraktivn\u00ed, av\u0161ak <strong>\u010d\u00edm d\u00e1l v\u00edce z\u00e1kazn\u00edk\u016f je vn\u00edm\u00e1 negativn\u011b<\/strong>. N\u011bkter\u00e1 <a href=\"https:\/\/www.climatepartner.com\/en\/knowledge\/blog\/black-friday-carbon-data\" target=\"_blank\" rel=\"noreferrer noopener\">data o Black Friday<\/a> jsou toti\u017e vskutku znepokojiv\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\u017e 80 % produkt\u016f zakoupen\u00fdch b\u011bhem Black Friday je <strong>po n\u011bkolika pou\u017eit\u00edch vyhozeno<\/strong>.<\/li>\n\n\n\n<li>A\u017e 33 % zakoupen\u00fdch produkt\u016f je vr\u00e1ceno, co\u017e m\u016f\u017ee generovat a\u017e o <strong>30 % v\u00edce emis\u00ed<\/strong> na polo\u017eku ne\u017e p\u016fvodn\u00ed doru\u010den\u00ed.<\/li>\n\n\n\n<li>Mezi Black Friday a Nov\u00fdm rokem <strong>vzroste mno\u017estv\u00ed odpadu dom\u00e1cnost\u00ed v USA o 25 %<\/strong>, p\u0159i\u010dem\u017e obaly \u010dasto nejsou recyklov\u00e1ny.<\/li>\n\n\n\n<li>Odhaduje se, \u017ee b\u011bhem Black Friday dojde k <strong>emis\u00edm a\u017e 429 000 tun CO\u2082 pouze z p\u0159epravy produkt\u016f<\/strong>, co\u017e odpov\u00edd\u00e1 435 zp\u00e1te\u010dn\u00edm let\u016fm z Lond\u00fdna do New Yorku.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.circularmonday.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Circular Monday<\/a> je \u0161iroce uzn\u00e1van\u00e9 glob\u00e1ln\u00ed hnut\u00ed, kter\u00e9 vzniklo ve \u0160v\u00e9dsku v reakci na negativn\u00ed dopady V\u00e1noc na planetu. Slav\u00ed se ka\u017ed\u00fd rok v pond\u011bl\u00ed p\u0159ed Black Friday, letos tedy <strong>24. listopadu 2025<\/strong>.<\/p>\n\n\n\n<p>Jeho hlavn\u00ed my\u0161lenkou je <strong>odm\u00edtnut\u00ed nadm\u011brn\u00e9 a line\u00e1rn\u00ed spot\u0159eby<\/strong>, kterou podporuje Black Friday. Circular Monday, jak ji\u017e n\u00e1zev napov\u00edd\u00e1, stoj\u00ed na my\u0161lence <a href=\"https:\/\/lindstromgroup.com\/cz\/article\/cirkularni-ekonomika-aneb-odpad-jako-hodnotny-zdroj-surovin\/\">cirkul\u00e1rn\u00ed ekonomiky<\/a> a propaguje odpov\u011bdn\u00e9 a um\u00edrn\u011bn\u00e9 v\u00e1no\u010dn\u00ed nakupov\u00e1n\u00ed a recyklaci.<\/p>\n\n\n\n<p>C\u00edlem Circular Monday je <strong>sn\u00ed\u017eit mno\u017estv\u00ed odpadu b\u011bhem V\u00e1noc, omezit spot\u0159ebu a efektivn\u011bji vyu\u017e\u00edvat zdroje<\/strong>. B\u011bhem toho dne se spojuj\u00ed <a href=\"https:\/\/lindstromgroup.com\/cz\/article\/spolecenska-odpovednost-udrzitelnost-retailu\/\">odpov\u011bdn\u00ed prodejci<\/a>, aby nab\u00eddli sv\u00e9 udr\u017eiteln\u00e9 zbo\u017e\u00ed ve slev\u011b. M\u016f\u017eete tak v\u00fdhodn\u011b nakoupit recyklovan\u00e9 produkty, zbo\u017e\u00ed z druh\u00e9 ruky \u010di vyu\u017e\u00edt slu\u017eeb oprav, pron\u00e1jmu a sd\u00edlen\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2025\/11\/lindstrom-od-black-friday-k-circular-monday-112025-2-1024x683.jpg\" alt=\"V\u00fdprodej v obchod\u011b s n\u00e1pisem sleva 50 procent b\u011bhem Black Friday.\" class=\"wp-image-19784\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2025\/11\/lindstrom-od-black-friday-k-circular-monday-112025-2-1024x683.jpg 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2025\/11\/lindstrom-od-black-friday-k-circular-monday-112025-2-300x200.jpg 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2025\/11\/lindstrom-od-black-friday-k-circular-monday-112025-2-768x512.jpg 768w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2025\/11\/lindstrom-od-black-friday-k-circular-monday-112025-2-1536x1024.jpg 1536w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2025\/11\/lindstrom-od-black-friday-k-circular-monday-112025-2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Black Friday je dnes symbolem nadm\u011brn\u00e9ho konzumu, kter\u00fd devastuje na\u0161i planetu<\/em><\/figcaption><\/figure>\n\n\n\n<p>I na\u0161e firemn\u00ed filozofie si zakl\u00e1d\u00e1 na principech ob\u011bhov\u00e9ho hospod\u00e1\u0159stv\u00ed. <a href=\"https:\/\/lindstromgroup.com\/cz\/servisni-sluzby\/pronajem-pracovnich-odevu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pron\u00e1jem udr\u017eiteln\u00e9ho pracovn\u00edho oble\u010den\u00ed<\/a> m\u00edsto jeho nakupov\u00e1n\u00ed <strong>v\u00fdznamn\u011b sni\u017euje mno\u017estv\u00ed <a href=\"https:\/\/lindstromgroup.com\/cz\/article\/kde-konci-textilni-odpad-pet-lahve\/\">textiln\u00edho odpadu<\/a><\/strong> t\u00edm, \u017ee umo\u017e\u0148uje jednotliv\u00e9 kusy vyu\u017e\u00edvat opakovan\u011b. D\u00edky na\u0161im slu\u017eb\u00e1m nemus\u00edte pracovn\u00ed od\u011bvy nakupovat ani \u0159e\u0161it, jak nalo\u017eit s nevyu\u017e\u00edvan\u00fdmi \u010di vy\u0159azen\u00fdmi kusy \u2013 o v\u0161e se postar\u00e1me za v\u00e1s, a to s maxim\u00e1ln\u00edm respektem k \u017eivotn\u00edmu prost\u0159ed\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak se zapojit do Circular Monday?<\/h2>\n\n\n\n<p>Kdokoliv m\u016f\u017ee tuto iniciativu podpo\u0159it aktivn\u00edm zapojen\u00edm se, n\u00e1kupem u odpov\u011bdn\u00fdch firem a prodejc\u016f \u010di <strong>sd\u00edlen\u00edm informac\u00ed s hashtagem #circularmonday<\/strong>.<\/p>\n\n\n\n<p>D\u016fle\u017eit\u00fdm krokem ke skute\u010dn\u00e9 zm\u011bn\u011b jsou v\u0161ak data. Pomoc\u00ed <a href=\"https:\/\/climatehero.me\/\" target=\"_blank\" rel=\"noreferrer noopener\">osobn\u00ed kalkula\u010dky Climate Hero<\/a> si i vy m\u016f\u017eete spo\u010d\u00edtat svoji uhl\u00edkovou stopu. Sta\u010d\u00ed zadat p\u00e1r \u00fadaj\u016f a b\u011bhem 5 minut zjist\u00edte, jak\u00fd m\u00e1 v\u00e1\u0161 \u017eivot dopad na \u017eivotn\u00ed prost\u0159ed\u00ed, a co m\u016f\u017eete snadno zlep\u0161it. Mo\u017en\u00e1 v\u00e1s p\u0159ekvap\u00ed, \u017ee i drobn\u00e1 zm\u011bna n\u00e1vyk\u016f m\u016f\u017ee m\u00edt v\u00fdznamn\u00fd vliv na sn\u00ed\u017een\u00ed emis\u00ed sklen\u00edkov\u00fdch plyn\u016f.<\/p>\n\n\n\n<p>Do Circular Monday se samoz\u0159ejm\u011b <strong>mohou zapojit i firmy, a to i v p\u0159\u00edpad\u011b, \u017ee samy ekologick\u00e9 produkty nenab\u00edzej\u00ed<\/strong>. M\u016f\u017eete t\u0159eba nakoupit recyklovan\u00e9 firemn\u00ed d\u00e1rky pro klienty a zam\u011bstnance, zorganizovat v\u00e1no\u010dn\u00ed swap, darovat nepot\u0159ebn\u00fd majetek neziskov\u00fdm organizac\u00edm nebo reuse platform\u00e1m \u010di uspo\u0159\u00e1dat vzd\u011bl\u00e1vac\u00ed semin\u00e1\u0159 a <a href=\"https:\/\/lindstromgroup.com\/cz\/article\/diy-vanocni-dekorace\/\">workshop upcyklace<\/a> pro zam\u011bstnance.<\/p>\n\n\n\n<p>Kl\u00ed\u010dem k udr\u017eiteln\u00e9mu rozvoji jsou i va\u0161i dodavatel\u00e9. B\u011bhem Circular Monday m\u016f\u017eete nav\u00e1zat spolupr\u00e1ci s lok\u00e1ln\u00ed bezodpadovou cateringovou spole\u010dnost\u00ed nebo za\u010d\u00edt <strong>pronaj\u00edmat vybaven\u00ed m\u00edsto jeho n\u00e1kupu<\/strong>.<\/p>\n\n\n\n<p>Pokud se rozhodnete pro pron\u00e1jem pracovn\u00edch od\u011bv\u016f Lindstr\u00f6m, nejen\u017ee prokazateln\u011b sn\u00ed\u017e\u00edte svoji uhl\u00edkovou stopu, ale <a href=\"https:\/\/lindstromgroup.com\/cz\/elindstrom-2\/\">v aplikaci eLindstr\u00f6m<\/a> v\u00e1m <a href=\"https:\/\/lindstromgroup.com\/cz\/article\/vice-transparentni-udaje-o-emisich-na-elindstrom\/\">spo\u010d\u00edt\u00e1me i <strong>konkr\u00e9tn\u00ed p\u0159\u00ednosy na\u0161ich slu\u017eeb<\/strong><\/a> <strong>pro \u017eivotn\u00ed prost\u0159ed\u00ed<\/strong>. D\u00edky tomu zv\u00fd\u0161\u00edte svoji reputaci u z\u00e1kazn\u00edk\u016f i zam\u011bstnanc\u016f, kter\u00fdm na udr\u017eitelnosti z\u00e1le\u017e\u00ed v\u00edce, ne\u017e si mo\u017en\u00e1 mysl\u00edte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Studie Norstat uk\u00e1zala, \u017ee zam\u011bstnanci po\u017eaduj\u00ed vy\u0161\u0161\u00ed ekologick\u00e9 standardy na pracovi\u0161t\u00edch<\/h2>\n\n\n\n<p>Pro firmy a zam\u011bstnavatele je zaj\u00edmav\u00e9 zji\u0161t\u011bn\u00ed agentury Norstat, kter\u00e1 realizovala <a href=\"https:\/\/lindstromgroup.com\/cz\/article\/studie-norstat-potravinarska-vyroba\/\">rozs\u00e1hl\u00fd pr\u016fzkum<\/a> mezi zam\u011bstnanci v 11 zem\u00edch. Z dat vy\u0161lo, \u017ee pro <strong>70 % respondent\u016f<\/strong> z \u010cR a SR je udr\u017eitelnost velmi d\u016fle\u017eitou nebo d\u016fle\u017eitou hodnotou a v\u00edce ne\u017e polovina by cht\u011bla m\u00edt v\u00edce informac\u00ed o ekologick\u00fdch dopadech sv\u00fdch pracovn\u00edch od\u011bv\u016f.<\/p>\n\n\n\n<p>V Lindstr\u00f6m pracovn\u00ed od\u011bvy <strong>ekologicky vyr\u00e1b\u00edme, \u010dist\u00edme, udr\u017eujeme, opravujeme i recyklujeme<\/strong> a o v\u0161ech postupech poskytujeme transparentn\u00ed data. Jsme hrd\u00fdmi dr\u017eiteli presti\u017en\u00ed <a href=\"https:\/\/lindstromgroup.com\/cz\/article\/lindstrom-ziskal-platinovou-medaili-ecovadis-za-vynikajici-vykon-v-oblasti-udrzitelnosti\/\">platinov\u00e9 medaile Ecovadis<\/a>, kter\u00e1 n\u00e1s \u0159ad\u00ed mezi 1 % nejl\u00e9pe hodnocen\u00fdch firem v oblasti udr\u017eitelnosti.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2025\/11\/lindstrom-od-black-friday-k-circular-monday-112025-3-1024x683.webp\" alt=\"Zam\u011bstnanci ve firm\u011b v udr\u017eiteln\u00fdch pracovn\u00edch od\u011bvech Lindstr\u00f6m.\" class=\"wp-image-19785\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2025\/11\/lindstrom-od-black-friday-k-circular-monday-112025-3-1024x683.webp 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2025\/11\/lindstrom-od-black-friday-k-circular-monday-112025-3-300x200.webp 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2025\/11\/lindstrom-od-black-friday-k-circular-monday-112025-3-768x512.webp 768w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2025\/11\/lindstrom-od-black-friday-k-circular-monday-112025-3.webp 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Pracovn\u00ed od\u011bvy Lindstr\u00f6m jsou funk\u010dn\u00ed, pohodln\u00e9 a udr\u017eiteln\u00e9<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cirkul\u00e1rn\u00ed ekonomika v praxi: ka\u017ed\u00fd krok se po\u010d\u00edt\u00e1<\/h2>\n\n\n\n<p>Black Friday je dnes p\u0159e\u017eitkem, kter\u00fd se stal smutn\u00fdm symbolem neodpov\u011bdn\u00e9 konzumn\u00ed spole\u010dnosti. Pomozte i vy vytvo\u0159it <strong>nov\u00fd norm\u00e1l uv\u011bdom\u011bl\u00e9 spot\u0159eby<\/strong> a m\u00edsto impulzivn\u00edho nakupov\u00e1n\u00ed v\u00e1no\u010dn\u00edch d\u00e1rk\u016f se letos zapojte do Circular Monday.<\/p>\n\n\n\n<p>Ekologick\u00e1 odpov\u011bdnost je o dlouhodob\u00e9 zm\u011bn\u011b a nem\u011bla by <a href=\"https:\/\/lindstromgroup.com\/cz\/article\/diy-vanocni-dekorace\/\">kon\u010dit o V\u00e1noc\u00edch<\/a>. Firmy se mohou zamyslet nad <strong>vyu\u017eit\u00edm cirkul\u00e1rn\u00edch slu\u017eeb<\/strong>, efektivn\u011b sledovat sv\u00e9 emise a vzd\u011bl\u00e1vat sv\u00e9 zam\u011bstnance. Udr\u017eitelnost pro firmy zdaleka nen\u00ed pouze legislativn\u00ed povinnost\u00ed. Zav\u00e1d\u011bn\u00edm cirkul\u00e1rn\u011b-ekonomick\u00fdch a \u00fasporn\u00fdch postup\u016f <strong>\u0161et\u0159\u00edte finance i \u010das a zvy\u0161ujete svoji konkurenceschopnost<\/strong>. \u010c\u00edm d\u00e1l v\u00edce spot\u0159ebitel\u016f toti\u017e preferuje ekologick\u00e9 zna\u010dky a jsou ochotni si za n\u011b p\u0159iplatit.<\/p>\n\n\n\n<p>Ka\u017ed\u00fd m\u016f\u017ee jednat cirkul\u00e1rn\u011b a zvolit udr\u017eiteln\u00fd \u017eivotn\u00ed styl. Sta\u010d\u00ed, kdy\u017e si spo\u010d\u00edt\u00e1te svoji <a href=\"https:\/\/lindstromgroup.com\/cz\/article\/uhlikova-stopa-a-textilni-odpad\/\">uhl\u00edkovou stopu<\/a> a nau\u010d\u00edte se nakupovat s rozmyslem, a pokud je to mo\u017en\u00e9, budete v\u011bci <strong>opravovat, pronaj\u00edmat \u010di sd\u00edlet<\/strong>. Ka\u017ed\u00fd krok se po\u010d\u00edt\u00e1.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday je nejv\u011bt\u0161\u00ed slevovou akc\u00ed roku. Tento \u201esv\u00e1tek\u201c vznikl v USA v 80. letech a dnes je symbolem nejen levn\u00fdch v\u00e1no\u010dn\u00edch d\u00e1rk\u016f, ale p\u0159edev\u0161\u00edm&#8230;<\/p>\n","protected":false},"author":14,"featured_media":19783,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[57],"coauthors":[20],"class_list":["post-19782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-udrzitelnost"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Od Black Friday k Circular Monday - Lindstr\u00f6m Czech<\/title>\n<meta name=\"description\" content=\"Zkuste to letos jinak. 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