{"id":19776,"date":"2025-11-03T13:45:47","date_gmt":"2025-11-03T12:45:47","guid":{"rendered":"https:\/\/lindstromgroup.com\/cz\/?p=19776"},"modified":"2025-11-03T14:34:08","modified_gmt":"2025-11-03T13:34:08","slug":"udrzitelnost-funguje-jak-zodpovedne-podnikani-vytvari-skutecnou-hodnotu-pro-zakazniky","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/cz\/article\/udrzitelnost-funguje-jak-zodpovedne-podnikani-vytvari-skutecnou-hodnotu-pro-zakazniky\/","title":{"rendered":"Udr\u017eitelnost funguje: jak zodpov\u011bdn\u00e9 podnik\u00e1n\u00ed vytv\u00e1\u0159\u00ed skute\u010dnou hodnotu pro z\u00e1kazn\u00edky"},"content":{"rendered":"\n        <style>\n            .lindstrom-container--block_7e556b246c69a466f069c4965a05b9c8 {                \n                padding-top: 35px;\n                padding-bottom: 35px;\n            }\n\n            @media screen and (min-width: 768px) {\n                .lindstrom-container--block_7e556b246c69a466f069c4965a05b9c8 {\n                    padding-top: 35px;\n                    padding-bottom: 35px;\n                }\n            }\n        <\/style>\n    \n<div\n    class=\"lindstrom-container-wrapper lindstrom-container lindstrom-container--block_7e556b246c69a466f069c4965a05b9c8 \"\n    id=\"block_7e556b246c69a466f069c4965a05b9c8\"\n    style=\"background-color: #ffffff\"\n    >\n    <div class=\"lindstrom-container lindstrom-container--text items-stretch\">\n        \n\n<p><strong>Udr\u017eitelnost je \u010dasto vn\u00edm\u00e1na jako v\u00fdzva. V na\u0161\u00ed spole\u010dnosti ji vn\u00edm\u00e1me jako p\u0159\u00edle\u017eitost k chyt\u0159ej\u0161\u00edmu r\u016fstu a lep\u0161\u00edm servisn\u00edm slu\u017eb\u00e1m pro na\u0161e z\u00e1kazn\u00edky. <\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>V 10. epizod\u011b podcastu <a href=\"https:\/\/www.youtube.com\/watch?v=F_bRj_Buzkc\">The Changers od Gasgrid <\/a>se na\u0161e viceprezidentka pro strategii a udr\u017eitelnost Kati Pallasaho pod\u011blila o to, jak jsme udr\u017eitelnost za\u010dlenili do na\u0161ich slu\u017eeb a hodnot pro z\u00e1kazn\u00edky. Tento \u010dl\u00e1nek navazuje na diskusi v podcastu a ukazuje, jak se n\u00e1\u0161 model cirkul\u00e1rn\u00ed p\u00e9\u010de a dlouhodob\u00e1 pr\u00e1ce v oblasti udr\u017eitelnosti prom\u00edtaj\u00ed do konkr\u00e9tn\u00edch v\u00fdhod pro na\u0161e z\u00e1kazn\u00edky, od plynulej\u0161\u00edho provozu a sn\u00ed\u017een\u00fdch rizik a\u017e po siln\u011bj\u0161\u00ed podporu v oblasti dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f a reportingu.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2025\/11\/221212_GMT-KatiPallasaho_V01-1-1024x1024-1.jpg\" alt=\"Kati Palllasahi, v\u00edceprezidentka pro strategii a udr\u017eitelnost \" class=\"wp-image-19777\" style=\"object-fit:cover;width:400px;height:400px\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2025\/11\/221212_GMT-KatiPallasaho_V01-1-1024x1024-1.jpg 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2025\/11\/221212_GMT-KatiPallasaho_V01-1-1024x1024-1-300x300.jpg 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2025\/11\/221212_GMT-KatiPallasaho_V01-1-1024x1024-1-150x150.jpg 150w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2025\/11\/221212_GMT-KatiPallasaho_V01-1-1024x1024-1-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Outsourcing umo\u017e\u0148uje z\u00e1kazn\u00edk\u016fm soust\u0159edit se na jejich hlavn\u00ed podnik\u00e1n\u00ed<\/h2>\n\n\n\n<p>Obchodn\u00ed model spole\u010dnosti Lindstr\u00f6m je postaven na <a href=\"https:\/\/lindstromgroup.com\/cz\/udrzitelnost\/\">principech cirkul\u00e1rn\u00ed ekonomiky<\/a> a textili\u00edch jako slu\u017eb\u011b. M\u00edsto n\u00e1kupu, spr\u00e1vy a \u00fadr\u017eby vlastn\u00edch textili\u00ed na\u0161i z\u00e1kazn\u00edci jednodu\u0161e dost\u00e1vaj\u00ed textilie, kter\u00e9 pot\u0159ebuj\u00ed: \u010dist\u00e9, bezpe\u010dn\u00e9 a v\u017edy p\u0159ipraven\u00e9 k pou\u017eit\u00ed. Star\u00e1me se o cel\u00fd jejich \u017eivotn\u00ed cyklus od n\u00e1vrhu a v\u00fdroby a\u017e po pran\u00ed, \u00fadr\u017ebu, opravy, v\u00fdm\u011bny, dod\u00e1n\u00ed a recyklaci. Na\u0161e slu\u017eby zahrnuj\u00ed pravideln\u00e9 dod\u00e1vky p\u0159\u00edmo k z\u00e1kazn\u00edk\u016fm a svoz pou\u017eit\u00e9ho zbo\u017e\u00ed k servisu, tak\u017ee se z\u00e1kazn\u00edci nikdy nemus\u00ed starat o stav z\u00e1sob, logistiku ani kvalitu textili\u00ed. V\u0161e prob\u00edh\u00e1 hladce v pozad\u00ed, co\u017e z\u00e1kazn\u00edk\u016fm umo\u017e\u0148uje pln\u011b se soust\u0159edit na sv\u00e9 vlastn\u00ed podnik\u00e1n\u00ed, zat\u00edmco my se star\u00e1me o zbytek.<\/p>\n\n\n\n<p>Tento model zjednodu\u0161uje ka\u017edodenn\u00ed provoz na\u0161ich z\u00e1kazn\u00edk\u016f a podporuje jejich c\u00edle udr\u017eitelnosti, ani\u017e by v\u00e1zal jejich intern\u00ed zdroje na logistiku nebo \u00fadr\u017ebu.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Na\u0161\u00edm \u00fakolem je usnadnit na\u0161im z\u00e1kazn\u00edk\u016fm udr\u017eiteln\u00e1 rozhodnut\u00ed bez zbyte\u010dn\u00fdch starost\u00ed.<\/em><\/p>\n\n\n\n<p><strong>Kati Pallasaho<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Udr\u017eitelnost je j\u00e1drem strategie Lindstr\u00f6m<\/h2>\n\n\n\n<p>Ve spole\u010dnosti Lindstr\u00f6m nen\u00ed udr\u017eitelnost samostatnou iniciativou, ale kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed zp\u016fsobu, jak\u00fdm \u0159\u00edd\u00edme na\u0161i firmu. Je sou\u010d\u00e1st\u00ed na\u0161\u00ed firemn\u00ed strategie a projevuje se v ka\u017edodenn\u00edch rozhodnut\u00edch, kter\u00e1 \u010din\u00edme, nap\u0159\u00ed\u010d v\u0161emi na\u0161imi slu\u017ebami a provozem.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Strategie Lindstr\u00f6m je postavena na p\u0159esv\u011bd\u010den\u00ed, \u017ee udr\u017eitelnost a r\u016fst podnik\u00e1n\u00ed jdou ruku v ruce. Kdy\u017e d\u011bl\u00e1me v\u011bci spr\u00e1vn\u011b, rozv\u00edj\u00edme na\u0161e podnik\u00e1n\u00ed zodpov\u011bdn\u00fdm zp\u016fsobem.<\/em><\/p>\n\n\n\n<p><strong>Kati Pallasaho<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Tento p\u0159\u00edstup p\u0159in\u00e1\u0161\u00ed na\u0161im z\u00e1kazn\u00edk\u016fm skute\u010dnou hodnotu. V\u00edme, \u017ee kvalita, bezpe\u010dnost a spolehlivost jsou kl\u00ed\u010dov\u00e9, zejm\u00e9na v odv\u011btv\u00edch, jako je v\u00fdroba, farmacie a potravin\u00e1\u0159stv\u00ed. Proto neust\u00e1le zlep\u0161ujeme zp\u016fsob, jak\u00fdm vyu\u017e\u00edv\u00e1me zdroje, znovu pou\u017e\u00edv\u00e1me materi\u00e1ly a vykazujeme na\u0161e v\u00fdsledky.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad zvy\u0161ujeme pod\u00edl recyklovan\u00fdch vl\u00e1ken v na\u0161ich textili\u00edch. To znamen\u00e1, \u017ee jsme m\u00e9n\u011b z\u00e1visl\u00ed na p\u0159\u00edrodn\u00edch zdroj\u00edch, jako je bavlna a voda, co\u017e pom\u00e1h\u00e1 sni\u017eovat dopad na \u017eivotn\u00ed prost\u0159ed\u00ed a zlep\u0161uje bezpe\u010dnost dod\u00e1vek. Tak\u017ee i v p\u0159\u00edpad\u011b naru\u0161en\u00ed nebo nedostatku se m\u016f\u017eete spolehnout, \u017ee dod\u00e1me.<\/p>\n\n\n\n<p>Zam\u011b\u0159ili jsem se tak\u00e9 na na\u0161e emise a stanovili jsme si jasn\u00e9, v\u011bdecky podlo\u017een\u00e9 c\u00edle, abychom udr\u017eeli n\u00e1\u0161 r\u016fst udr\u017eiteln\u00fd. V roce 2024 klesly emise sklen\u00edkov\u00fdch plyn\u016f o 7 %. Jedn\u00edm z hlavn\u00edch p\u0159isp\u011bvatel\u016f byl n\u00e1\u0161 p\u0159echod na obnoviteln\u00e9 zdroje nafty ve Finsku, kter\u00fd sn\u00ed\u017eil emise souvisej\u00edc\u00ed s dod\u00e1n\u00edm o 23 % a pomohl sn\u00ed\u017eit na\u0161e celkov\u00e9 emise v cel\u00e9 skupin\u011b o 5 %. To je dobr\u00e9 pro planetu \u2013 a dobr\u00e9 i pro v\u00e1s. Znamen\u00e1 to m\u00e9n\u011b environment\u00e1ln\u00edch rizik, jasn\u011bj\u0161\u00ed reporting a plynulej\u0161\u00ed a efektivn\u011bj\u0161\u00ed slu\u017eby.<\/p>\n\n\n\n<p>Na\u0161e \u00fasil\u00ed je podpo\u0159eno extern\u00edm uzn\u00e1n\u00edm: z\u00edskali jsme <a href=\"https:\/\/lindstromgroup.com\/cz\/article\/lindstrom-ziskal-platinovou-medaili-ecovadis-za-vynikajici-vykon-v-oblasti-udrzitelnosti\/\">platinov\u00fd status Ecovadis<\/a>, co\u017e n\u00e1s \u0159ad\u00ed mezi 1 % nejlep\u0161\u00edch spole\u010dnost\u00ed na sv\u011bt\u011b v oblasti udr\u017eitelnosti. A d\u00edky podrobn\u00fdm zpr\u00e1v\u00e1m o na\u0161ich operac\u00edch v\u00e1m usnad\u0148ujeme pochopen\u00ed na\u0161eho pokroku a vyu\u017eit\u00ed t\u011bchto informac\u00ed ve va\u0161em vlastn\u00edm reportingu o udr\u017eitelnosti.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>M\u016f\u017eeme na\u0161im z\u00e1kazn\u00edk\u016fm poskytnout re\u00e1ln\u00e1 data o jejich vyu\u017e\u00edv\u00e1n\u00ed slu\u017eeb, jako je uhl\u00edkov\u00e1 stopa, spot\u0159eba vody na kilogram vypran\u00e9ho pr\u00e1dla a m\u00edra recyklace. Jsou to konkr\u00e9tn\u00ed, m\u011b\u0159iteln\u00e9 informace, kter\u00e9 mohou vyu\u017e\u00edt ve vlastn\u00edm zpravodajstv\u00ed o udr\u017eitelnosti, co\u017e se st\u00e1v\u00e1 st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00edm.<\/em><\/p>\n\n\n\n<p><strong>Kati Pallasaho<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Od strategie k re\u00e1ln\u00e9mu dopadu<\/h2>\n\n\n\n<p>Spole\u010dnost Lindstr\u00f6m je ji\u017e dlouho pr\u016fkopn\u00edkem v oblasti cirkul\u00e1rn\u00ed ekonomiky a v\u00fdsledky mluv\u00ed samy za sebe. Mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed body na\u0161\u00ed pr\u00e1ce v oblasti udr\u017eitelnosti v roce 2024 pat\u0159\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>36 % <\/strong>zakoupen\u00fdch textili\u00ed obsahuje recyklovan\u00e1 vl\u00e1kna<\/li>\n\n\n\n<li><strong>92 %<\/strong> nov\u00fdch standardn\u00edch roho\u017e\u00ed je vyrobeno z textilu, <strong>75 %<\/strong> z recyklovan\u00fdch materi\u00e1l\u016f<\/li>\n\n\n\n<li>Spot\u0159eba vody p\u0159i pran\u00ed klesla na <strong>7,08 litru na kilogram<\/strong><\/li>\n\n\n\n<li>V oblastech s nedostatkem vody se spot\u0159eba<strong> sn\u00ed\u017eila o 1,2 %<\/strong> i p\u0159es vy\u0161\u0161\u00ed objemy<\/li>\n\n\n\n<li><strong>Recyklace roho\u017e\u00ed<\/strong> se d\u00edky nov\u00fdm partnerstv\u00edm zv\u00fd\u0161ila z 24 % na <strong>69 %<\/strong><\/li>\n\n\n\n<li><strong>Emise v roce 2024 klesly o 7 %<\/strong> i p\u0159es r\u016fst podnik\u00e1n\u00ed<\/li>\n\n\n\n<li>Ve Finsku klesly <strong>emise z dod\u00e1vek z\u00e1kazn\u00edk\u016fm o 23 % d\u00edky obnoviteln\u00e9 naft\u011b<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Zm\u011bnu zp\u016fsobuj\u00ed lid\u00e9<\/h2>\n\n\n\n<p>Nic z toho by samoz\u0159ejm\u011b nebylo mo\u017en\u00e9 bez na\u0161ich zam\u011bstnanc\u016f. V\u011b\u0159\u00edme, \u017ee kdy\u017e se na\u0161i lid\u00e9 c\u00edt\u00ed bezpe\u010dn\u011b, podporovan\u00ed a za\u010dlen\u011bn\u00ed, odv\u00e1d\u011bj\u00ed svou pr\u00e1ci co nejl\u00e9pe. To se projevuje v servisn\u00edch slu\u017eb\u00e1ch, kter\u00e9 dod\u00e1v\u00e1me, od konzistentn\u00ed kvality a\u017e po nov\u00e9 n\u00e1pady a inovace, kter\u00e9 n\u00e1m pom\u00e1haj\u00ed je\u0161t\u011b l\u00e9pe podporovat va\u0161e podnik\u00e1n\u00ed.<\/p>\n\n\n\n<p>Zm\u011bnu koneckonc\u016f poh\u00e1n\u011bj\u00ed lid\u00e9. Proto klademe velk\u00fd d\u016fraz na posilov\u00e1n\u00ed postaven\u00ed na\u0161ich zam\u011bstnanc\u016f a zvy\u0161ov\u00e1n\u00ed pov\u011bdom\u00ed o udr\u017eitelnosti v cel\u00e9 organizaci, a to nejen ve veden\u00ed, ale i v praxi, kde se skute\u010dn\u00e1 pr\u00e1ce odehr\u00e1v\u00e1.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Udr\u017eiteln\u00fd rozvoj nen\u00ed jen o technick\u00fdch \u0159e\u0161en\u00edch nebo efektivn\u00edch procesech. Jde p\u0159edev\u0161\u00edm o zm\u011bnu my\u0161len\u00ed.<\/em><\/p>\n\n\n\n<p><strong>Kati Pallasaho<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Zabudovali jsme odpov\u011bdnost do ka\u017edodenn\u00edho provozu a sledujeme n\u00e1\u0161 pokrok pomoc\u00ed jasn\u00fdch ukazatel\u016f na \u00farovni obchodn\u00edch jednotek i skupin. A\u0165 u\u017e se jedn\u00e1 o mal\u00e9 zlep\u0161en\u00ed nebo v\u011bt\u0161\u00ed pr\u016flom, ka\u017ed\u00fd n\u00e1pad je v\u00edt\u00e1n. A kdy\u017e na\u0161i lid\u00e9 c\u00edt\u00ed, \u017ee do pr\u00e1ce mohou vn\u00e9st cel\u00e9 sv\u00e9 j\u00e1, inovuj\u00ed, p\u0159eb\u00edraj\u00ed odpov\u011bdnost a dosahuj\u00ed lep\u0161\u00edch v\u00fdsledk\u016f \u2013 pro na\u0161e z\u00e1kazn\u00edky, na\u0161e komunity i planetu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u016fst zako\u0159en\u011bn\u00fd v hodnot\u00e1ch<\/h2>\n\n\n\n<p>Pro Lindstr\u00f6m znamen\u00e1 odpov\u011bdnost p\u00e9\u010di o lidi i planetu. Je sou\u010d\u00e1st\u00ed toho, jak spole\u010dnost funguje, rozhoduje a dlouhodob\u011b roste.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n\n        <style>\n            .lindstrom-container--block_849d11a1fd205096edb7e2ef4be2aff5 {                \n                padding-top: 35px;\n                padding-bottom: 35px;\n            }\n\n            @media screen and (min-width: 768px) {\n                .lindstrom-container--block_849d11a1fd205096edb7e2ef4be2aff5 {\n                    padding-top: 35px;\n                    padding-bottom: 75px;\n                }\n            }\n        <\/style>\n    \n<div\n    class=\"lindstrom-container-wrapper lindstrom-container lindstrom-container--block_849d11a1fd205096edb7e2ef4be2aff5 \"\n    id=\"block_849d11a1fd205096edb7e2ef4be2aff5\"\n    style=\"background-color: #ffffff\"\n    >\n    <div class=\"lindstrom-container lindstrom-container--content items-stretch\">\n        \n\n<!-- HTML -->\n            <div\n            id=\"block_6739e4da61f318089f443c7947e432ff\"\n            class=\"banner-cta banner-cta--block_6739e4da61f318089f443c7947e432ff  relative\"\n        >\n            <div class=\"banner-cta__background\" style=\"background-color: #006f86\"><\/div>\n            <div\n                class=\"flex gap-3 min-h-[100px] content-center self-stretch flex-wrap lindstrom-container lindstrom-container--content banner-cta__content banner-cta__content--horizontal\">\n                <div class=\"flex-grow flex-shrink-0 basis-0 min-w-[270px] w-full banner-cta__text\">\n                                            <h3 class=\"font-bold mt-0 !mb-1 !text-white text-title-small\">\n                            Report udr\u017eitelnosti 2024                        <\/h3>\n                                                            <p class=\"m-0 !text-white !text-body\">\n                        St\u00e1hn\u011bte si n\u00e1\u0161 Report udr\u017eitelnosti 2024 (v angli\u010dtin\u011b).                    <\/p>\n                                    <\/div>\n                \n                                    <div class=\"flex flex-wrap items-start gap-4\">\n                                            <div class=\"flex h-10 border-2 border-white rounded-full banner-cta__button button-outlined--white\">\n                            <a\n                                class=\"!no-underline !text-white bg-transparent py-3 px-5 pr-4 font-bold text-[15px]\/[21px] flex items-center gap-3\"\n                                href=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2025\/03\/Lindstrom-Sustainability-Report-2024.pdf\"\n                                target=\"_self\"\n                            >\n                                St\u00e1hnout                                                                     <span class=\"material-symbols-outlined !text-[35px]\">arrow_right_alt<\/span>\n                                                            <\/a>\n                        <\/div>\n                                                                <\/div>\n                            <\/div>\n        <\/div>\n    \n\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Udr\u017eitelnost je \u010dasto vn\u00edm\u00e1na jako v\u00fdzva. V na\u0161\u00ed spole\u010dnosti ji vn\u00edm\u00e1me jako p\u0159\u00edle\u017eitost k chyt\u0159ej\u0161\u00edmu r\u016fstu a lep\u0161\u00edm servisn\u00edm slu\u017eb\u00e1m pro na\u0161e z\u00e1kazn\u00edky. <\/p>\n","protected":false},"author":14,"featured_media":19775,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[57],"coauthors":[20],"class_list":["post-19776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-udrzitelnost"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Udr\u017eitelnost funguje: jak zodpov\u011bdn\u00e9 podnik\u00e1n\u00ed vytv\u00e1\u0159\u00ed skute\u010dnou hodnotu pro z\u00e1kazn\u00edky - Lindstr\u00f6m Czech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Udr\u017eitelnost funguje: jak zodpov\u011bdn\u00e9 podnik\u00e1n\u00ed vytv\u00e1\u0159\u00ed skute\u010dnou hodnotu pro z\u00e1kazn\u00edky - Lindstr\u00f6m Czech\" \/>\n<meta property=\"og:description\" content=\"Udr\u017eitelnost je \u010dasto vn\u00edm\u00e1na jako v\u00fdzva. V na\u0161\u00ed spole\u010dnosti ji vn\u00edm\u00e1me jako p\u0159\u00edle\u017eitost k chyt\u0159ej\u0161\u00edmu r\u016fstu a lep\u0161\u00edm servisn\u00edm slu\u017eb\u00e1m pro na\u0161e z\u00e1kazn\u00edky.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lindstromgroup.com\/cz\/article\/udrzitelnost-funguje-jak-zodpovedne-podnikani-vytvari-skutecnou-hodnotu-pro-zakazniky\/\" \/>\n<meta property=\"og:site_name\" content=\"Lindstr\u00f6m Czech\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-03T12:45:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-03T13:34:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2025\/11\/AdobeStock_192169299.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"586\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lindstr\u00f6m Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lindstr\u00f6m Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minut\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Lindstr\u00f6m Group\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lindstromgroup.com\/cz\/article\/udrzitelnost-funguje-jak-zodpovedne-podnikani-vytvari-skutecnou-hodnotu-pro-zakazniky\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lindstromgroup.com\/cz\/article\/udrzitelnost-funguje-jak-zodpovedne-podnikani-vytvari-skutecnou-hodnotu-pro-zakazniky\/\"},\"author\":{\"name\":\"Lindstr\u00f6m Group\",\"@id\":\"https:\/\/lindstromgroup.com\/cz\/#\/schema\/person\/9111900e3f15be99cf4a104112bf0bc3\"},\"headline\":\"Udr\u017eitelnost funguje: jak zodpov\u011bdn\u00e9 podnik\u00e1n\u00ed vytv\u00e1\u0159\u00ed skute\u010dnou hodnotu pro z\u00e1kazn\u00edky\",\"datePublished\":\"2025-11-03T12:45:47+00:00\",\"dateModified\":\"2025-11-03T13:34:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lindstromgroup.com\/cz\/article\/udrzitelnost-funguje-jak-zodpovedne-podnikani-vytvari-skutecnou-hodnotu-pro-zakazniky\/\"},\"wordCount\":1267,\"publisher\":{\"@id\":\"https:\/\/lindstromgroup.com\/cz\/#organization\"},\"image\":{\"@id\":\"https:\/\/lindstromgroup.com\/cz\/article\/udrzitelnost-funguje-jak-zodpovedne-podnikani-vytvari-skutecnou-hodnotu-pro-zakazniky\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2025\/11\/AdobeStock_192169299.jpg\",\"keywords\":[\"#udrzitelnost\"],\"articleSection\":[\"\u010cl\u00e1nek\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lindstromgroup.com\/cz\/article\/udrzitelnost-funguje-jak-zodpovedne-podnikani-vytvari-skutecnou-hodnotu-pro-zakazniky\/\",\"url\":\"https:\/\/lindstromgroup.com\/cz\/article\/udrzitelnost-funguje-jak-zodpovedne-podnikani-vytvari-skutecnou-hodnotu-pro-zakazniky\/\",\"name\":\"Udr\u017eitelnost funguje: jak zodpov\u011bdn\u00e9 podnik\u00e1n\u00ed vytv\u00e1\u0159\u00ed skute\u010dnou hodnotu pro z\u00e1kazn\u00edky - 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