{"id":19310,"date":"2025-03-31T16:03:22","date_gmt":"2025-03-31T15:03:22","guid":{"rendered":"https:\/\/new.lindstromgroup.com\/cz\/?p=19310"},"modified":"2025-09-16T08:23:22","modified_gmt":"2025-09-16T07:23:22","slug":"udrzitelny-a-funkcni-branding","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/cz\/article\/udrzitelny-a-funkcni-branding\/","title":{"rendered":"Kam (ne)pat\u0159\u00ed firemn\u00ed logo? Udr\u017eiteln\u00fd a funk\u010dn\u00ed branding nejen na pracovn\u00edch od\u011bvech"},"content":{"rendered":"\n<p><strong>Logo je z\u00e1kladn\u00edm prvkem va\u0161\u00ed firemn\u00ed identity. Spr\u00e1vn\u011b vytvo\u0159en\u00e9 logo zrcadl\u00ed obor podnik\u00e1n\u00ed, hodnoty a jedine\u010dnost organizace, je snadno zapamatovateln\u00e9 a odli\u0161uje v\u00e1s od konkurence. Je n\u00e1strojem pro budov\u00e1n\u00ed zna\u010dky, d\u016fv\u011bry a loajality z\u00e1kazn\u00edk\u016f. Tvorba loga, kter\u00e9 toto v\u0161e spl\u0148uje, je v\u0161ak pouze za\u010d\u00e1tek. Mus\u00edte s n\u00edm tak\u00e9 strategicky a promy\u0161len\u011b pracovat.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Logo firmy se mus\u00ed prom\u00edtnout do v\u0161ech aspekt\u016f vizu\u00e1ln\u00ed komunikace<\/h2>\n\n\n\n<p>Z\u00e1kladn\u00ed marketingov\u00e1 pou\u010dka zn\u00ed \u2013 <strong>komunikace zna\u010dky mus\u00ed b\u00fdt jednotn\u00e1<\/strong>. P\u016fsob\u00ed to mo\u017en\u00e1 jednodu\u0161e, ale v praxi to je vcelku o\u0159\u00ed\u0161ek. Ka\u017ed\u00fd dobr\u00fd brand manager toti\u017e v\u00ed, \u017ee zna\u010dka k z\u00e1kazn\u00edk\u016fm nepromlouv\u00e1 pouze z reklamy \u010di obalu produktu. Jde o komplexn\u00ed z\u00e1\u017eitek z\u00e1kazn\u00edka, kter\u00fd podv\u011bdom\u011b vn\u00edm\u00e1 v\u0161e od tu\u017eky <strong>na recepci po tkani\u010dky na bot\u00e1ch prodava\u010de<\/strong>. I zd\u00e1nliv\u00e9 detaily tvo\u0159\u00ed skl\u00e1da\u010dku va\u0161\u00ed vizu\u00e1ln\u00ed identity neboli corporate design, a tedy brandu.<\/p>\n\n\n\n<p>Abyste p\u016fsobili opravdu profesion\u00e1ln\u011b, definujte pravidla firemn\u00ed vizu\u00e1ln\u00ed identity v <strong>grafick\u00e9m manu\u00e1lu<\/strong>. Jeho sou\u010d\u00e1st\u00ed by m\u011bla b\u00fdt krom\u011b ur\u010den\u00ed barev, font\u016f \u010di rozm\u011br\u016f tak\u00e9 pravidla pro um\u00edst\u011bn\u00ed loga.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kam tedy um\u00edstit firemn\u00ed logo?<\/h3>\n\n\n\n<p>Um\u00edst\u011bn\u00ed loga mus\u00ed b\u00fdt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>vizu\u00e1ln\u011b p\u016fsobiv\u00e9, aby podpo\u0159ilo dobr\u00fd dojem a <a href=\"https:\/\/lindstromgroup.com\/cz\/article\/firemni-image-prodava-budte-pro-zakazniky-nezapomenutelni\/\">pozitivn\u00ed image<\/a>,<\/li>\n\n\n\n<li>marketingov\u011b funk\u010dn\u00ed, aby podpo\u0159ilo v\u00e1\u0161 brand,<\/li>\n\n\n\n<li>praktick\u00e9, aby pomohlo z\u00e1kazn\u00edk\u016fm se zorientovat.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Obaly produkt\u016f, webov\u00e9 str\u00e1nky, newslettery, e-maily, let\u00e1ky \u010di soci\u00e1ln\u00ed s\u00edt\u011b \u2013 tam m\u00e1 samoz\u0159ejm\u011b logo svoji nezastupitelnou funkci. Logo by ale nem\u011blo chyb\u011bt nap\u0159\u00edklad ani na va\u0161ich kancel\u00e1\u0159sk\u00fdch dokumentech, firemn\u00edch vozidlech, pracovn\u00edch od\u011bvech \u010di u vstupu do budovy. Zkr\u00e1tka v\u0161ude tam, kde p\u0159ich\u00e1z\u00ed va\u0161e firma do kontaktu s ve\u0159ejnost\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kdy se naopak logo nehod\u00ed?<\/h3>\n\n\n\n<p>I u loga v\u0161ak plat\u00ed, \u017ee v\u0161eho moc \u0161kod\u00ed. C\u00edlem <a href=\"https:\/\/www.expresta.cz\/blog\/branding\" target=\"_blank\" rel=\"noreferrer noopener\">brandingu<\/a> nen\u00ed <strong>zahltit z\u00e1kazn\u00edka prvky va\u0161\u00ed vizu\u00e1ln\u00ed komunikace<\/strong>. V\u017edy pamatujte na to, \u017ee p\u0159\u00edli\u0161 agresivn\u00ed branding m\u016f\u017ee p\u016fsobit nevkusn\u011b a z\u00e1kazn\u00edka odradit.<\/p>\n\n\n\n<p>Firemn\u00ed logo neumis\u0165ujte tam, kde by mohlo odpoutat pozornost od d\u016fle\u017eit\u00fdch informac\u00ed, nebo na m\u00edstech, kde by se mohlo opot\u0159ebit \u2013 o\u0161oupan\u00e9 \u010di \u0161pinav\u00e9 logo firmy je hor\u0161\u00ed ne\u017e \u017e\u00e1dn\u00e9 logo. Tak\u00e9 zva\u017ete <strong>ekologick\u00fd aspekt brandingu<\/strong>. Trval\u00fdm um\u00edst\u011bn\u00edm loga toti\u017e m\u016f\u017eete omezit mo\u017enost dal\u0161\u00edho vyu\u017eit\u00ed dan\u00e9ho p\u0159edm\u011btu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Logo na pracovn\u00edm oble\u010den\u00ed pro lep\u0161\u00ed z\u00e1kaznick\u00fd z\u00e1\u017eitek<\/h2>\n\n\n\n<p>Pracovn\u00ed od\u011bvy jsou p\u0159i <a href=\"https:\/\/lindstromgroup.com\/cz\/article\/branding-a-image-firmy\/\">budov\u00e1n\u00ed zna\u010dky<\/a> \u010dasto opom\u00edjen\u00e9. Ov\u0161em nepr\u00e1vem. Jsou to pr\u00e1v\u011b va\u0161i zam\u011bstnanci, kdo p\u0159ich\u00e1z\u00ed do kontaktu s va\u0161imi z\u00e1kazn\u00edky a klienty. Va\u0161i zam\u011bstnanci a jejich od\u011bvy tak do zna\u010dn\u00e9 m\u00edry ur\u010duj\u00ed prvn\u00ed dojem z va\u0161\u00ed firmy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mo\u017enosti brandingu na pracovn\u00edch od\u011bvech<\/h3>\n\n\n\n<p>Mo\u017enosti pou\u017eit\u00ed loga na oble\u010den\u00ed jsou velmi \u0161irok\u00e9. M\u016f\u017ee b\u00fdt <strong>um\u00edst\u011bno na jak\u00e9mkoliv pracovn\u00edm od\u011bvu<\/strong>, a\u0165 u\u017e jde o mont\u00e9rky, ko\u0161ile, tri\u010dka \u010di bundy. <strong>M\u016f\u017ee b\u00fdt na hrudi<\/strong>, z\u00e1dech \u010di na ruk\u00e1vech. Logo na hrudi by m\u011blo b\u00fdt men\u0161\u00ed a je vhodn\u00e9 zejm\u00e9na do prodejen \u010di pro komunikaci se z\u00e1kazn\u00edky. Na z\u00e1da lze um\u00edstit i v\u011bt\u0161\u00ed logo, kter\u00e9 je dob\u0159e viditeln\u00e9 i zd\u00e1lky, a proto je toto \u0159e\u0161en\u00ed obl\u00edben\u00e9 nap\u0159\u00edklad na stavb\u00e1ch \u010di v pr\u016fmyslu.<\/p>\n\n\n\n<p>Logo m\u016f\u017ee b\u00fdt aplikov\u00e1no jako:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>v\u00fd\u0161ivka, kter\u00e1 se vy\u0161\u00edv\u00e1 p\u0159\u00edmo na od\u011bv,<\/li>\n\n\n\n<li>n\u00e1\u0161ivka na oble\u010den\u00ed, co\u017e je samostatn\u00fd kousek textilu, kter\u00fd se k od\u011bvu p\u0159i\u0161ije,<\/li>\n\n\n\n<li>na\u017eehlov\u00e1n\u00edm pomoc\u00ed speci\u00e1ln\u00ed na\u017eehlovac\u00ed f\u00f3lie.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>V z\u00e1kaznick\u00e9m servisu \u010di v showroomech ocen\u00edte mo\u017enost personalizovan\u00e9ho <strong>loga se jmenovkou zam\u011bstnance<\/strong>, kter\u00e1 usnad\u0148uje komunikaci se z\u00e1kazn\u00edky a podporuje d\u016fv\u011bru. V takov\u00e9m p\u0159\u00edpad\u011b v\u0161ak doporu\u010dujeme <strong>vyu\u017e\u00edt sn\u00edmateln\u00e1 loga<\/strong>, aby bylo mo\u017en\u00e9 od\u011bvy d\u00e1l pou\u017e\u00edvat jin\u00fdmi zam\u011bstnanci.<\/p>\n\n\n\n<p>Zorientovat se ve v\u0161ech mo\u017enostech a vybrat spr\u00e1vn\u00e9 \u0159e\u0161en\u00ed nemus\u00ed b\u00fdt snadn\u00e9. Na\u0161i odborn\u00edci jsou p\u0159ipraveni s v\u00e1mi probrat va\u0161e o\u010dek\u00e1v\u00e1n\u00ed a vybrat pro v\u00e1s takov\u00e9 pracovn\u00ed od\u011bvy, kter\u00e9 budou nejen vkusn\u00e9, funk\u010dn\u00ed a pohodln\u00e9, ale podpo\u0159\u00ed i v\u00e1\u0161 brand.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/new.lindstromgroup.com\/cz\/wp-content\/uploads\/sites\/25\/2025\/03\/lindstrom-udrzitelny-a-funkcni-branding-032025-2.jpg\" alt=\"Pracovn\u00ed oble\u010den\u00ed na m\u00edru s logem va\u0161\u00ed firmy\" class=\"wp-image-19312\" style=\"width:600px\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2025\/03\/lindstrom-udrzitelny-a-funkcni-branding-032025-2.jpg 683w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2025\/03\/lindstrom-udrzitelny-a-funkcni-branding-032025-2-200x300.jpg 200w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\"><em>Pracovn\u00ed od\u011bvy s logem a jmenovkou podpo\u0159\u00ed v\u00e1\u0161 brand i d\u016fv\u011bru z\u00e1kazn\u00edk\u016f<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00e1\u0161 p\u0159\u00edstup k udr\u017eitelnosti je tak\u00e9 sou\u010d\u00e1st\u00ed va\u0161eho brandu<\/h3>\n\n\n\n<p>V\u00fdznam udr\u017eitelnosti a odpov\u011bdn\u00e9ho p\u0159\u00edstupu k \u017eivotn\u00edmu prost\u0159ed\u00ed neust\u00e1le roste. V\u00e1\u0161 proaktivn\u00ed p\u0159\u00edstup v t\u00e9to oblasti zv\u00fd\u0161\u00ed va\u0161i konkurenceschopnost a podpo\u0159\u00ed va\u0161i image mezi z\u00e1kazn\u00edky i na pracovn\u00edm trhu. Vyb\u00edrejte proto pracovn\u00ed od\u011bvy od dodavatele, kter\u00fd db\u00e1 na <strong>ekologick\u00e9 aspekty v\u00fdroby a p\u00e9\u010de o textilie<\/strong>.<\/p>\n\n\n\n<p>V Lindstr\u00f6m vyr\u00e1b\u00edme pracovn\u00ed od\u011bvy z ekologick\u00fdch nebo recyklovan\u00fdch materi\u00e1l\u016f. D\u00edky tomu, \u017ee je pronaj\u00edm\u00e1me, prodlu\u017eujeme jejich \u017eivotn\u00ed cyklus na maximum. Od\u011bvy ekologicky a \u0161etrn\u011b pereme a opravujeme, aby slou\u017eily co mo\u017en\u00e1 nejd\u00e9le. Po skon\u010den\u00ed jejich \u017eivotn\u00edho cyklu z nich vyrob\u00edme nov\u00e9 textiln\u00ed v\u00fdrobky. <strong>Udr\u017eitelnost je zkr\u00e1tka hlavn\u00edm pil\u00ed\u0159em na\u0161\u00ed firemn\u00ed filozofie<\/strong>, o \u010dem\u017e sv\u011bd\u010d\u00ed i presti\u017en\u00ed <a href=\"https:\/\/lindstromgroup.com\/cz\/udrzitelnost\/lindstrom-ziskal-platinovou-medaili-ecovadis-za-vynikajici-vykon-v-oblasti-udrzitelnosti\/\">platinov\u00e1 medaile EcoVadis<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Roho\u017eky s logem firmy podpo\u0159\u00ed v\u00e1\u0161 brand je\u0161t\u011b p\u0159ed vstupem do budovy<\/h2>\n\n\n\n<p>Vstupn\u00ed \u010distic\u00ed roho\u017ee s logem maj\u00ed pro firmy celou \u0159adu benefit\u016f. Jejich hlavn\u00edm \u00fa\u010delem je <strong>udr\u017eovat v prostorech \u010distotu a bezpe\u010dnost<\/strong>, jeliko\u017e omezuj\u00ed rozn\u00e1\u0161en\u00ed ne\u010distot a vlhkosti. U\u017e t\u00edm, \u017ee budou va\u0161e prostory \u010dist\u00e9 a such\u00e9, podpo\u0159\u00edte pozitivn\u00ed vn\u00edm\u00e1n\u00ed va\u0161\u00ed zna\u010dky.<\/p>\n\n\n\n<p>Z\u00e1rove\u0148 je roho\u017e velice zaj\u00edmav\u00fdm <strong>reklamn\u00edm prostorem<\/strong>, p\u0159esto\u017ee \u0159ada klient\u016f m\u00e1 obavy, aby \u0161lap\u00e1n\u00ed po logu nep\u016fsobilo nevhodn\u011b. Opak je v\u0161ak pravdou, vstup je m\u00edstem prvn\u00edho kontaktu z\u00e1kazn\u00edka s va\u0161\u00ed firmou, a tak mu d\u00edky logu na roho\u017ei z\u0159eteln\u011b a jednodu\u0161e sd\u011bl\u00edte, \u017ee je na spr\u00e1vn\u00e9m m\u00edst\u011b, a nav\u00edc upevn\u00edte pozitivn\u00ed prvn\u00ed dojem. Na roho\u017e m\u016f\u017eete um\u00edstit i velk\u00e9 a dob\u0159e viditeln\u00e9 logo, ani\u017e by ru\u0161ilo design budovy. Va\u0161i z\u00e1kazn\u00edc\u00ed s n\u00edm budou p\u0159ich\u00e1zet opakovan\u011b do kontaktu, d\u00edky \u010demu\u017e podpo\u0159\u00edte zapamatovatelnost va\u0161\u00ed zna\u010dky. Logo na roho\u017ei jednodu\u0161e dod\u00e1 va\u0161\u00ed firm\u011b osobitost a uk\u00e1\u017ee, \u017ee se zaj\u00edm\u00e1te i o detaily.<\/p>\n\n\n\n<p>Roho\u017ee s logem m\u016f\u017eete um\u00edstit i v interi\u00e9ru, kde nav\u00edc podpo\u0159\u00ed \u00fatulnost \u2013 nap\u0159\u00edklad na recepci \u010di v showroomu. M\u016f\u017eete je vyu\u017e\u00edt i pro vkusn\u00e9 a funk\u010dn\u00ed ozna\u010den\u00ed jednotliv\u00fdch prostor a navigaci.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pron\u00e1jem ekologick\u00fdch \u010dist\u00edc\u00edch roho\u017e\u00ed Lindstr\u00f6m v\u00e1m u\u0161et\u0159\u00ed starosti<\/h3>\n\n\n\n<p>Roho\u017ee nemus\u00edte nakupovat a starat se o jejich \u010di\u0161t\u011bn\u00ed a v\u00fdm\u011bnu \u2013 d\u00edky na\u0161\u00ed slu\u017eb\u011b pron\u00e1jmu budete m\u00edt <strong>k dispozici v\u017edy perfektn\u011b \u010dist\u00e9 roho\u017ee <\/strong>bez jak\u00fdchkoliv starost\u00ed. Roho\u017ee pro v\u00e1s navrhneme, vyrob\u00edme a na\u0161i zam\u011bstnanci je budou v domluven\u00fdch intervalech m\u011bnit za \u010dist\u00e9.<\/p>\n\n\n\n<p>D\u00edky pron\u00e1jmu roho\u017e\u00ed z\u00edsk\u00e1te nav\u00edc v\u011bt\u0161\u00ed flexibilitu \u2013 <strong>motivy na roho\u017e\u00edch m\u016f\u017eete obm\u011b\u0148ovat<\/strong> podle sezony nebo na nich t\u0159eba propagovat aktu\u00e1ln\u011b prob\u00edhaj\u00edc\u00ed akci. Fantazii se meze nekladou.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V Lindstr\u00f6m pom\u00e1h\u00e1me firm\u00e1m budovat brand s rozumem a respektem k \u017eivotn\u00edmu prost\u0159ed\u00ed<\/h2>\n\n\n\n<p>Kolekce pracovn\u00edch od\u011bv\u016f Lindstr\u00f6m navrhuje n\u00e1\u0161 t\u00fdm specialist\u016f, kte\u0159\u00ed maj\u00ed v mal\u00edku nejen bezpe\u010dnostn\u00ed a hygienick\u00e9 normy, ale tak\u00e9 nejnov\u011bj\u0161\u00ed m\u00f3dn\u00ed trendy. M\u016f\u017eete se spolehnout, \u017ee pro v\u00e1s navrhneme pracovn\u00ed od\u011bvy a \u010distic\u00ed roho\u017ee, kter\u00e9 budou <strong>odpov\u00eddat va\u0161im individu\u00e1ln\u00edm pot\u0159eb\u00e1m, estetick\u00fdm n\u00e1rok\u016fm i va\u0161\u00ed zna\u010dce<\/strong>.<\/p>\n\n\n\n<p>V Lindstr\u00f6m v\u00edme, jak propojit firemn\u00ed identitu, funk\u010dnost a udr\u017eitelnost. Pro konzultaci ohledn\u011b brandingu pracovn\u00edho oble\u010den\u00ed a \u010distic\u00edch roho\u017e\u00ed n\u00e1s nev\u00e1hejte kontaktovat.<\/p>\n\n\n\n<div class=\"wp-block-columns has-grey-background-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/new.lindstromgroup.com\/cz\/wp-content\/uploads\/sites\/25\/2025\/03\/lindstrom-udrzitelny-a-funkcni-branding-032025-3.jpg\" alt=\"Pracovn\u00ed oble\u010den\u00ed spl\u0148uj\u00edc\u00ed bezpe\u010dnostn\u00ed a hygienick\u00e9 normy\" class=\"wp-image-19313\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2025\/03\/lindstrom-udrzitelny-a-funkcni-branding-032025-3.jpg 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2025\/03\/lindstrom-udrzitelny-a-funkcni-branding-032025-3-300x200.jpg 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2025\/03\/lindstrom-udrzitelny-a-funkcni-branding-032025-3-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-purple-color has-text-color\"><strong>Pron\u00e1jem pracovn\u00edch od\u011bv\u016f s logem<\/strong><\/h2>\n\n\n\n<p>Pracovn\u00ed od\u011bvy navrhneme na m\u00edru va\u0161im individu\u00e1ln\u00edm pot\u0159eb\u00e1m a opat\u0159\u00edme je prvky va\u0161\u00ed vizu\u00e1ln\u00ed identity.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-lead-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/group.lindstromgroup.com\/cs-cz\/kolekce_pracovn%C3%ADch_od%C4%9Bv%C5%AF?_gl=1*nbr5i4*_ga*MTcxODQyMjE4My4xNjM4NTE5NjEw*_ga_WMQL1BGZ96*MTY5MzM4MDg3MC4xNjAuMS4xNjkzMzg0OTI0LjAuMC4w\" target=\"_blank\" rel=\"noreferrer noopener\">Kolekce pracovn\u00edch od\u011bv\u016f<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Logo je z\u00e1kladn\u00edm prvkem va\u0161\u00ed firemn\u00ed identity. Spr\u00e1vn\u011b vytvo\u0159en\u00e9 logo zrcadl\u00ed obor podnik\u00e1n\u00ed, hodnoty a jedine\u010dnost organizace, je snadno zapamatovateln\u00e9 a odli\u0161uje v\u00e1s od konkurence&#8230;.<\/p>\n","protected":false},"author":14,"featured_media":19311,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[51,57],"coauthors":[20],"class_list":["post-19310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-pracovniodevy","tag-udrzitelnost"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Udr\u017eiteln\u00fd a funk\u010dn\u00ed branding - Lindstr\u00f6m Czech<\/title>\n<meta name=\"description\" content=\"Z\u00edskejte tipy, jak strategicky pou\u017e\u00edvat firemn\u00ed logo na od\u011bvech i roho\u017e\u00edch. 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