{"id":17930,"date":"2023-07-01T21:20:00","date_gmt":"2023-07-01T20:20:00","guid":{"rendered":"https:\/\/lindstromgroup.com\/cz\/?p=17930"},"modified":"2025-05-26T13:23:40","modified_gmt":"2025-05-26T12:23:40","slug":"ekologicke-podnikani-inovace-udrzitelnost-pro-budoucnost","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/cz\/article\/ekologicke-podnikani-inovace-udrzitelnost-pro-budoucnost\/","title":{"rendered":"Ekologick\u00e9 podnik\u00e1n\u00ed \u2013 inovace a udr\u017eitelnost pro budoucnost"},"content":{"rendered":"\n<p>S ohledem na sou\u010dasn\u00e9 environment\u00e1ln\u00ed v\u00fdzvy je ekologick\u00e9 podnik\u00e1n\u00ed st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00edm trendem, kter\u00fd je z\u00e1sadn\u00ed pro na\u0161i budoucnost. \u201eZelen\u00e9 podnik\u00e1n\u00ed\u201c vytv\u00e1\u0159\u00ed koncept, kter\u00fd zahrnuje v\u00fdrobu zbo\u017e\u00ed a slu\u017eeb s minim\u00e1ln\u00edm negativn\u00edm dopadem na \u017eivotn\u00ed prost\u0159ed\u00ed. Jeho c\u00edlem je <strong>sni\u017eovat environment\u00e1ln\u00ed z\u00e1t\u011b\u017e<\/strong> a z\u00e1rove\u0148 <strong>vytv\u00e1\u0159et u\u017eite\u010dn\u00e9 produkty nebo slu\u017eby<\/strong> pro z\u00e1kazn\u00edky, zam\u011bstnance a investory.<\/p>\n\n\n\n<p>Jedn\u00edm z hlavn\u00edch \u00fakol\u016f <a href=\"https:\/\/lindstromgroup.com\/cz\/udrzitelnost\/rozhovor-dan-heuer\/\">ekologick\u00e9ho podnik\u00e1n\u00ed<\/a> je snaha o <strong>minimalizaci v\u00fdrobn\u00edho odpadu a \u0161kodliv\u00fdch emis\u00ed<\/strong>, tzn. p\u0159echod na obnoviteln\u00e9 zdroje energie, zlep\u0161en\u00ed energetick\u00e9 efektivity budov a za\u0159\u00edzen\u00ed, recyklaci a kompostov\u00e1n\u00ed odpadu, stejn\u011b jako v\u00fdvoj a vyu\u017e\u00edv\u00e1n\u00ed ekologick\u00fdch materi\u00e1l\u016f a proces\u016f. Ekologick\u00e9 podnik\u00e1n\u00ed usiluje o <strong>sn\u00ed\u017een\u00ed dopadu na p\u0159\u00edrodn\u00ed zdroje<\/strong> \u2013 zodpov\u011bdn\u00e9 nakl\u00e1d\u00e1n\u00ed s vodou, zachov\u00e1n\u00ed biodiverzity a minimalizaci vlivu na krajinu a ekosyst\u00e9my.<\/p>\n\n\n\n<p>Udr\u017eiteln\u00e9 podnik\u00e1n\u00ed zahrnuje i soci\u00e1ln\u00ed vlivy, sna\u017e\u00ed se p\u0159isp\u011bt k <strong>soci\u00e1ln\u00edmu a ekonomick\u00e9mu rozvoji <\/strong>vytv\u00e1\u0159en\u00edm kvalitn\u00edch pracovn\u00edch m\u00edst, podporou m\u00edstn\u00edch ekonomik a podporou spravedliv\u00e9ho obchodov\u00e1n\u00ed a etick\u00fdch obchodn\u00edch praktik.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Udr\u017eitelnost jako konkuren\u010dn\u00ed v\u00fdhoda<\/h2>\n\n\n\n<p>Ekologick\u00e9 podnik\u00e1n\u00ed p\u0159edstavuje obrovsk\u00fd <strong>potenci\u00e1l pro inovace<\/strong>. Nov\u00e9 technologie a obchodn\u00ed modely mohou p\u0159in\u00e9st efektivn\u011bj\u0161\u00ed a udr\u017eiteln\u011bj\u0161\u00ed \u0159e\u0161en\u00ed pro \u0159adu <strong>pr\u016fmyslov\u00fdch odv\u011btv\u00ed<\/strong>. Od v\u00fdroby a vyu\u017e\u00edv\u00e1n\u00ed obnoviteln\u00e9 energie p\u0159es dopravu a\u017e po stavebnictv\u00ed a zem\u011bd\u011blstv\u00ed.<\/p>\n\n\n\n<p>Existuje tak\u00e9 <a href=\"https:\/\/old.lindstromgroup.com\/cz\/article\/rozhovor-dan-heuer\/\">rostouc\u00ed popt\u00e1vka spot\u0159ebitel\u016f po <strong>zelen\u00fdch produktech a slu\u017eb\u00e1ch<\/strong><\/a>. Tento trend poskytuje p\u0159\u00edle\u017eitosti pro podniky, kter\u00e9 se cht\u011bj\u00ed st\u00e1t l\u00eddry v oblasti udr\u017eitelnosti, a to jak prost\u0159ednictv\u00edm sv\u00fdch produkt\u016f a slu\u017eeb, tak prost\u0159ednictv\u00edm sv\u00fdch intern\u00edch operac\u00ed a dodavatelsk\u00fdch \u0159et\u011bzc\u016f.<\/p>\n\n\n\n<p>Mnoho podnik\u016f ji\u017e p\u0159ij\u00edm\u00e1<strong> ekologick\u00e9 postupy<\/strong> a vyu\u017e\u00edv\u00e1 inovativn\u00ed technologie k <strong>dosa\u017een\u00ed udr\u017eitelnosti<\/strong>. V oblasti v\u00fdroby je to nap\u0159\u00edklad cradle-to-cradle design, kter\u00fd se zam\u011b\u0159uje na vytv\u00e1\u0159en\u00ed produkt\u016f, kter\u00e9 mohou b\u00fdt pln\u011b recyklov\u00e1ny nebo kompostov\u00e1ny.<\/p>\n\n\n\n<p>Ekologick\u00e9 podnik\u00e1n\u00ed nen\u00ed jen trendem, je to nezbytnost. Podniky, kter\u00e9 maj\u00ed udr\u017eiteln\u00e9 postupy a strategie, jsou v\u00edce odoln\u00e9 v\u016f\u010di ekonomick\u00fdm a environment\u00e1ln\u00edm rizik\u016fm a jsou l\u00e9pe p\u0159ipraveny na budoucnost. A\u0165 u\u017e se jedn\u00e1 o velk\u00e9 korporace nebo mal\u00e9 start-upy, ekologick\u00e9 podnik\u00e1n\u00ed je cestou vp\u0159ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zelen\u00e1 dohoda pro Evropu<\/h3>\n\n\n\n<p><a href=\"https:\/\/lindstromgroup.com\/cz\/udrzitelnost\/green-deal\/\">Green Deal <\/a>je strategie Evropsk\u00e9 unie, kter\u00e1 m\u00e1 za c\u00edl transformovat EU na spravedlivou a prosperuj\u00edc\u00ed spole\u010dnost s modern\u00ed, zdrojov\u011b efektivn\u00ed a konkurenceschopnou ekonomikou. Hlavn\u00edm c\u00edlem je <strong>do roku 2050 dos\u00e1hnout nulov\u00fdch emis\u00ed sklen\u00edkov\u00fdch plyn\u016f<\/strong> a zaru\u010dit, \u017ee hospod\u00e1\u0159sk\u00fd r\u016fst bude odpojen od vyu\u017e\u00edv\u00e1n\u00ed zdroj\u016f.<\/p>\n\n\n\n<p>Tato iniciativa se t\u00fdk\u00e1 t\u011bchto oblast\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>biologick\u00e1 rozmanitost,<\/li>\n\n\n\n<li>udr\u017eiteln\u00e9 potravinov\u00e9 syst\u00e9my,<\/li>\n\n\n\n<li>udr\u017eiteln\u00e9 zem\u011bd\u011blstv\u00ed,<\/li>\n\n\n\n<li>\u010dist\u00e1 energie,<\/li>\n\n\n\n<li>udr\u017eiteln\u00fd pr\u016fmysl,<\/li>\n\n\n\n<li>v\u00fdstavba a renovace,<\/li>\n\n\n\n<li>udr\u017eiteln\u00e1 mobilita,<\/li>\n\n\n\n<li>eliminace zne\u010di\u0161t\u011bn\u00ed a opat\u0159en\u00ed v oblasti klimatu.<\/li>\n<\/ul>\n\n\n\n<p>Green Deal je p\u0159\u00edle\u017eitost\u00ed pro podniky. Podn\u011bcuje inovace a r\u016fst v oblastech, jako je obnoviteln\u00e1 energie, udr\u017eiteln\u00e1 doprava a <strong>cirkul\u00e1rn\u00ed ekonomika<\/strong> a m\u016f\u017ee taky podporovat vytv\u00e1\u0159en\u00ed zelen\u00fdch pracovn\u00edch m\u00edst.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"674\" height=\"551\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2024\/05\/cirkularni_ekonomika.png\" alt=\"\" class=\"wp-image-18427\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2024\/05\/cirkularni_ekonomika.png 674w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2024\/05\/cirkularni_ekonomika-300x245.png 300w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><figcaption class=\"wp-element-caption\"><em>Obr\u00e1zek: Srovn\u00e1n\u00ed cirkul\u00e1rn\u00ed a line\u00e1rn\u00ed ekonomiky<\/em><\/figcaption><\/figure>\n\n\n\n<p>V Lindstr\u00f6m chceme b\u00fdt nejudr\u017eiteln\u011bj\u0161\u00ed spole\u010dnost\u00ed ve sv\u00e9m oboru. Zav\u00e1zali jsme se, \u017ee budeme recyklovat 100 % sv\u00fdch produkt\u016f a <strong>principy udr\u017eitelnosti prom\u00edt\u00e1me do v\u0161ech oblast\u00ed na\u0161\u00ed \u010dinnosti<\/strong>. Ka\u017ed\u00e1 ze 24 zem\u00ed, kde na\u0161e spole\u010dnost podnik\u00e1, m\u00e1 stanov\u00e9 ECO c\u00edle a t\u00fdm, kter\u00fd pracuje na jejich spln\u011bn\u00ed.<\/p>\n\n\n\n<p><strong>Zelen\u00e1 ekonomika<\/strong> je cestou, jak d\u00e1t na\u0161\u00ed planet\u011b budoucnost. Uv\u011bdomuj\u00ed si to nejen \u010dlensk\u00e9 zem\u011b Evropsk\u00e9 unie, ale tak\u00e9 \u0159ada spole\u010dnost\u00ed a podnikatel\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ve kter\u00fdch oblastech se m\u016f\u017eete zam\u011b\u0159it na ekologii okam\u017eit\u011b<\/h2>\n\n\n\n<p>Je n\u011bkolik oblast\u00ed, na kter\u00e9 se m\u016f\u017eete p\u0159i prom\u011bn\u011b na zelen\u00e9 podnik\u00e1n\u00ed zam\u011b\u0159it ihned, u\u0161et\u0159it a z\u00edskat dal\u0161\u00ed v\u00fdhody.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pron\u00e1jem a pran\u00ed pr\u00e1dla<\/h3>\n\n\n\n<p>Nechte si navrhnout ekologick\u00e9 firemn\u00ed oble\u010den\u00ed, kter\u00e9 bude spl\u0148ovat pot\u0159ebn\u00e9 normy a v\u00e1\u0161 podnik reprezentovat, a z\u00e1rove\u0148 p\u0159enechte starost o jeho pran\u00ed a \u010di\u0161t\u011bn\u00ed n\u00e1m. <strong>U\u0161et\u0159\u00edte za skladovac\u00ed prostory<\/strong>, n\u00e1kup a provoz pra\u010dky i n\u00e1klady na pracovn\u00edka, kter\u00fd by se musel starat o evidenci a sledovat kvalitu vypran\u00e9ho pr\u00e1dla.<\/p>\n\n\n\n<p>O \u010distotu ve firemn\u00edch prostor\u00e1ch se postaraj\u00ed na\u0161e <a href=\"https:\/\/lindstromgroup.com\/cz\/servisni-sluzby\/cistici-rohoze-na-miru\/\">EKO \u010dist\u00edc\u00ed roho\u017eky<\/a>, kter\u00e9 v\u00e1m um\u00edme taky pronajmout. V\u00fdroba, \u010di\u0161t\u011bn\u00ed i \u00fadr\u017eba textilu Lindstr\u00f6m <a href=\"https:\/\/lindstromgroup.com\/cz\/article\/ekologicka-vyroba-pracovnich-odevu\/\">prob\u00edh\u00e1 <strong>podle nejp\u0159\u00edsn\u011bj\u0161\u00edch ekologick\u00fdch standard\u016f<\/strong><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1500\" height=\"1001\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2024\/05\/Lindstrom-Latvia-WWS-laundry.jpg\" alt=\"\" class=\"wp-image-18393\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2024\/05\/Lindstrom-Latvia-WWS-laundry.jpg 1500w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2024\/05\/Lindstrom-Latvia-WWS-laundry-300x200.jpg 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2024\/05\/Lindstrom-Latvia-WWS-laundry-1024x683.jpg 1024w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2024\/05\/Lindstrom-Latvia-WWS-laundry-768x513.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><figcaption class=\"wp-element-caption\"><em>Obr\u00e1zek: Pr\u016fmyslov\u00e9 pran\u00ed u\u0161et\u0159\u00ed pen\u00edze i va\u0161i energii<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Udr\u017eiteln\u00e1 doprava<\/h3>\n\n\n\n<p>Ve\u0159ejn\u00e1 doprava a sd\u00edlen\u00ed j\u00edzd jsou mnohem efektivn\u011bj\u0161\u00ed alternativy k individu\u00e1ln\u00ed doprav\u011b autem. Ch\u016fze a cyklistika maj\u00ed nulovou uhl\u00edkovou stopu a jsou vhodn\u00fdm \u0159e\u0161en\u00edm pro kr\u00e1tk\u00e9 vzd\u00e1lenosti.<\/p>\n\n\n\n<p>Vytv\u00e1\u0159en\u00ed bezpe\u010dn\u00fdch a p\u0159\u00edstupn\u00fdch tras pro chodce a cyklisty a <strong>budov\u00e1n\u00ed m\u00edst pro ukl\u00e1d\u00e1n\u00ed kol a sportovn\u00edho oble\u010den\u00ed <\/strong>ve firm\u00e1ch podporuje tuto formu dopravy. Vyu\u017e\u00edt m\u016f\u017eete tak\u00e9 modern\u00ed technologie pro sledov\u00e1n\u00ed a optimalizaci tras, sd\u00edlen\u00ed n\u00e1klad\u016f nebo vytv\u00e1\u0159en\u00ed efektivn\u011bj\u0161\u00edch rozvrh\u016f j\u00edzd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Osv\u011btlen\u00ed a energie<\/h3>\n\n\n\n<p>LED \u017e\u00e1rovky jsou mnohem \u00fa\u010dinn\u011bj\u0161\u00ed ne\u017e tradi\u010dn\u00ed \u017e\u00e1rovky a v\u00fdrazn\u011b sni\u017euj\u00ed spot\u0159ebu energie, ve v\u011bt\u0161in\u011b firem u\u017e do\u0161lo k jejich v\u00fdm\u011bn\u011b. Sol\u00e1rn\u00ed panely, v\u011btrn\u00e9 turb\u00edny a dal\u0161\u00ed zdroje obnoviteln\u00e9 energie poskytuj\u00ed udr\u017eiteln\u00fd a ekologick\u00fd zp\u016fsob, jak <strong>pokr\u00fdt energetick\u00e9 pot\u0159eby podniku<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vyu\u017eit\u00ed sol\u00e1rn\u00ed energie v ekologick\u00e9m podnik\u00e1n\u00ed<\/h3>\n\n\n\n<p>Rozvoj sol\u00e1rn\u00ed energie, konkr\u00e9tn\u011b fotovoltaiky, je kl\u00ed\u010dov\u00fdm prvkem udr\u017eiteln\u00e9ho podnik\u00e1n\u00ed a nab\u00edz\u00ed \u0159e\u0161en\u00ed pro sn\u00ed\u017een\u00ed emis\u00ed sklen\u00edkov\u00fdch plyn\u016f a z\u00e1vislosti na fosiln\u00edch palivech. Investov\u00e1n\u00ed do sol\u00e1rn\u00edch panel\u016f p\u0159edstavuje nejen krok k zelen\u011bj\u0161\u00edmu a energeticky nez\u00e1visl\u00e9mu provozu, ale tak\u00e9 umo\u017e\u0148uje podnik\u016fm v\u00fdrazn\u011b sn\u00ed\u017eit n\u00e1klady na energie a z\u00e1rove\u0148 p\u0159isp\u011bt k ochran\u011b \u017eivotn\u00edho prost\u0159ed\u00ed.<\/p>\n\n\n\n<p>V kontextu <strong>ekologick\u00e9ho podnik\u00e1n\u00ed<\/strong> se fotovoltaika jev\u00ed jako strategick\u00e1 volba pro zaji\u0161t\u011bn\u00ed <a href=\"https:\/\/lindstromgroup.com\/cz\/udrzitelnost-2\/\">dlouhodob\u00e9 udr\u017eitelnosti<\/a> a konkuren\u010dn\u00ed v\u00fdhody. Pro podrobn\u011bj\u0161\u00ed informace o v\u00fdhod\u00e1ch a implementaci fotovoltaick\u00fdch syst\u00e9m\u016f si p\u0159e\u010dt\u011bte <a href=\"https:\/\/www.loxone.com\/cscz\/blog\/uspory-energie-domacnost-spot-fve\/\" target=\"_blank\" rel=\"noreferrer noopener\">tento \u010dl\u00e1nek<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Obaly a odpad<\/h3>\n\n\n\n<p>Podporov\u00e1n\u00ed <strong>kompostov\u00e1n\u00ed a recyklace<\/strong> mezi zam\u011bstnanci a z\u00e1kazn\u00edky sni\u017euje mno\u017estv\u00ed <a href=\"https:\/\/lindstromgroup.com\/cz\/article\/uhlikova-stopa-a-textilni-odpad\/\">odpadu<\/a>, kter\u00fd kon\u010d\u00ed na skl\u00e1dk\u00e1ch, stejn\u011b tak zaveden\u00ed syst\u00e9mu <strong>vracen\u00ed a op\u011btovn\u00e9ho pou\u017eit\u00ed obal\u016f<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns has-grey-background-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"394\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2024\/04\/lindstrom-recovering-heat-energy-efficiency-042024-1.jpg\" alt=\"\" class=\"wp-image-17684\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2024\/04\/lindstrom-recovering-heat-energy-efficiency-042024-1.jpg 700w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2024\/04\/lindstrom-recovering-heat-energy-efficiency-042024-1-300x169.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-purple-color has-text-color\"><strong>Udr\u017eitelnost v Lindstr\u00f6m<\/strong><\/h2>\n\n\n\n<p>Udr\u017eitelnost je z\u00e1kladn\u00edm pil\u00ed\u0159em na\u0161eho podnik\u00e1n\u00ed. Dlouhodob\u011b rozv\u00edj\u00edme strategie udr\u017eitelnosti ve v\u0161ech oblastech na\u0161\u00ed v\u00fdroby i slu\u017eeb.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-lead-font-size\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2024\/04\/Lindstrom-Sustainability-Report-2023_FINAL.pdf\">Pod\u00edvejte se na na\u0161i zpr\u00e1vu o udr\u017eitelnosti<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">N\u00e1vrhy pro efektivn\u00ed p\u0159echod na ekologick\u00e9 podnik\u00e1n\u00ed<\/h2>\n\n\n\n<p>Ka\u017ed\u00fd podnik by m\u011bl m\u00edt jasn\u011b definovanou strategii, <a href=\"https:\/\/old.lindstromgroup.com\/cz\/udrzatelnost\/\">jak se st\u00e1t udr\u017eiteln\u011bj\u0161\u00edm a ekologick\u00fdm<\/a>. To zahrnuje <strong>c\u00edle pro sni\u017eov\u00e1n\u00ed emis\u00ed<\/strong>, \u00fa\u010dinn\u011bj\u0161\u00ed vyu\u017eit\u00ed zdroj\u016f a zlep\u0161en\u00ed soci\u00e1ln\u00edch a pracovn\u00edch podm\u00ednek.<\/p>\n\n\n\n<p><strong>Inovace a technologie<\/strong> hraj\u00ed kl\u00ed\u010dovou roli p\u0159i p\u0159echodu na ekologick\u00e9 podnik\u00e1n\u00ed. To znamen\u00e1 investice do obnoviteln\u00fdch zdroj\u016f energie, v\u00fdvoj udr\u017eiteln\u00fdch produkt\u016f a slu\u017eeb nebo zlep\u0161en\u00ed efektivity v\u00fdrobn\u00edch proces\u016f. Lindstr\u00f6m nap\u0159\u00edklad spolupracuje s dal\u0161\u00edmi firmami na v\u00fdvoji nov\u00fdch materi\u00e1l\u016f (z mo\u0159sk\u00fdch \u0159as, \u0161krobu nebo celul\u00f3zy), kter\u00e9 pak vyu\u017e\u00edv\u00e1 p\u0159i v\u00fdrob\u011b <strong>pracovn\u00edch od\u011bv\u016f<\/strong>.<\/p>\n\n\n\n<p>Vytv\u00e1\u0159en\u00ed udr\u017eiteln\u011bj\u0161\u00edch dodavatelsk\u00fdch \u0159et\u011bzc\u016f zahrnuje v\u00fdb\u011br dodavatel\u016f, kte\u0159\u00ed tak\u00e9 dodr\u017euj\u00ed udr\u017eiteln\u00e9 a <strong>ekologick\u00e9 normy<\/strong>. Jedn\u00edm z va\u0161ich dodavatel\u016f m\u016f\u017ee b\u00fdt na\u0161e spole\u010dnost Lindstr\u00f6m, kter\u00e1 se komplexn\u011b a ekologicky postar\u00e1 o va\u0161e <strong>firemn\u00ed textilie<\/strong>.<\/p>\n\n\n\n<p>Pro \u00fasp\u011b\u0161n\u00fd p\u0159echod na <strong>ekologick\u00e9 podnik\u00e1n\u00ed<\/strong> je d\u016fle\u017eit\u00e9 zapojit v\u0161echny z\u00fa\u010dastn\u011bn\u00e9 strany, v\u010detn\u011b zam\u011bstnanc\u016f a z\u00e1kazn\u00edk\u016f. Zam\u011bstnanci mohou p\u0159isp\u011bt sv\u00fdmi n\u00e1pady a dovednostmi, zat\u00edmco z\u00e1kazn\u00edci mohou b\u00fdt motivov\u00e1ni k n\u00e1kupu <strong>udr\u017eiteln\u00fdch produkt\u016f a slu\u017eeb<\/strong>.<\/p>\n\n\n\n<p>Podpora m\u00edstn\u00edch komunit, <strong>vytv\u00e1\u0159en\u00ed dobr\u00fdch pracovn\u00edch m\u00edst<\/strong>, nebo poskytov\u00e1n\u00ed podpory pro soci\u00e1ln\u011b znev\u00fdhodn\u011bn\u00e9 skupiny jsou aktivity, kter\u00e9 vytv\u00e1\u0159\u00ed <strong>atraktivn\u00ed image firmy<\/strong>.<\/p>\n\n\n\n<p>Existuj\u00ed r\u016fzn\u00e9 <strong>programy a iniciativy<\/strong>, kter\u00e9 mohou podnik\u016fm pomoci v jejich p\u0159echodu na <strong>ekologick\u00e9 podnik\u00e1n\u00ed<\/strong>. To m\u016f\u017ee zahrnovat finan\u010dn\u00ed podporu, technick\u00e9 poradenstv\u00ed nebo pomoc s marketingem a komunikac\u00ed.<\/p>\n\n\n\n<p>Zaveden\u00ed environment\u00e1ln\u00ed a soci\u00e1ln\u00ed obchodn\u00ed strategie vedlo ve firm\u00e1ch k lep\u0161\u00ed spokojenosti z\u00e1kazn\u00edk\u016f, lep\u0161\u00ed pov\u011bsti, vy\u0161\u0161\u00ed efektivit\u011b, a dokonce i <strong>zv\u00fd\u0161en\u00ed pod\u00edlu na trhu<\/strong>. Zaj\u00edm\u00e1 v\u00e1s to? R\u00e1di v\u00e1m v Lindstr\u00f6m pom\u016f\u017eeme podnikat udr\u017eiteln\u011bji s na\u0161\u00ed slu\u017ebou pron\u00e1jmu firemn\u00edho textilu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S ohledem na sou\u010dasn\u00e9 environment\u00e1ln\u00ed v\u00fdzvy je ekologick\u00e9 podnik\u00e1n\u00ed st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00edm trendem, kter\u00fd je z\u00e1sadn\u00ed pro na\u0161i budoucnost. \u201eZelen\u00e9 podnik\u00e1n\u00ed\u201c vytv\u00e1\u0159\u00ed koncept, kter\u00fd zahrnuje v\u00fdrobu&#8230;<\/p>\n","protected":false},"author":14,"featured_media":17931,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[57],"coauthors":[20],"class_list":["post-17930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-udrzitelnost"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ekologick\u00e9 podnik\u00e1n\u00ed \u2013 udr\u017eitelnost pro budoucnost - Lindstr\u00f6m<\/title>\n<meta name=\"description\" content=\"Udr\u017eitelnost je z\u00e1kladn\u00edm pil\u00ed\u0159em na\u0161eho podnik\u00e1n\u00ed. Dlouhodob\u011b rozv\u00edj\u00edme strategie udr\u017eitelnosti ve v\u0161ech oblastech na\u0161\u00ed v\u00fdroby i slu\u017eeb.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ekologick\u00e9 podnik\u00e1n\u00ed \u2013 udr\u017eitelnost pro budoucnost - Lindstr\u00f6m\" \/>\n<meta property=\"og:description\" content=\"Udr\u017eitelnost je z\u00e1kladn\u00edm pil\u00ed\u0159em na\u0161eho podnik\u00e1n\u00ed. Dlouhodob\u011b rozv\u00edj\u00edme strategie udr\u017eitelnosti ve v\u0161ech oblastech na\u0161\u00ed v\u00fdroby i slu\u017eeb.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lindstromgroup.com\/cz\/article\/ekologicke-podnikani-inovace-udrzitelnost-pro-budoucnost\/\" \/>\n<meta property=\"og:site_name\" content=\"Lindstr\u00f6m Czech\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-01T20:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-26T12:23:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lindstrom-sites.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/sites\/25\/2024\/04\/lindstrom-ekologicke-podnikani-inovace-udrzitelnost-pro-budoucnost-042024-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"587\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lindstr\u00f6m Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lindstr\u00f6m Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Lindstr\u00f6m Group\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lindstromgroup.com\/cz\/article\/ekologicke-podnikani-inovace-udrzitelnost-pro-budoucnost\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lindstromgroup.com\/cz\/article\/ekologicke-podnikani-inovace-udrzitelnost-pro-budoucnost\/\"},\"author\":{\"name\":\"Lindstr\u00f6m Group\",\"@id\":\"https:\/\/lindstromgroup.com\/cz\/#\/schema\/person\/9111900e3f15be99cf4a104112bf0bc3\"},\"headline\":\"Ekologick\u00e9 podnik\u00e1n\u00ed \u2013 inovace a udr\u017eitelnost pro budoucnost\",\"datePublished\":\"2023-07-01T20:20:00+00:00\",\"dateModified\":\"2025-05-26T12:23:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lindstromgroup.com\/cz\/article\/ekologicke-podnikani-inovace-udrzitelnost-pro-budoucnost\/\"},\"wordCount\":1622,\"publisher\":{\"@id\":\"https:\/\/lindstromgroup.com\/cz\/#organization\"},\"image\":{\"@id\":\"https:\/\/lindstromgroup.com\/cz\/article\/ekologicke-podnikani-inovace-udrzitelnost-pro-budoucnost\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2024\/04\/lindstrom-ekologicke-podnikani-inovace-udrzitelnost-pro-budoucnost-042024-1.jpg\",\"keywords\":[\"#udrzitelnost\"],\"articleSection\":[\"\u010cl\u00e1nek\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lindstromgroup.com\/cz\/article\/ekologicke-podnikani-inovace-udrzitelnost-pro-budoucnost\/\",\"url\":\"https:\/\/lindstromgroup.com\/cz\/article\/ekologicke-podnikani-inovace-udrzitelnost-pro-budoucnost\/\",\"name\":\"Ekologick\u00e9 podnik\u00e1n\u00ed \u2013 udr\u017eitelnost pro budoucnost - Lindstr\u00f6m\",\"isPartOf\":{\"@id\":\"https:\/\/lindstromgroup.com\/cz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lindstromgroup.com\/cz\/article\/ekologicke-podnikani-inovace-udrzitelnost-pro-budoucnost\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lindstromgroup.com\/cz\/article\/ekologicke-podnikani-inovace-udrzitelnost-pro-budoucnost\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2024\/04\/lindstrom-ekologicke-podnikani-inovace-udrzitelnost-pro-budoucnost-042024-1.jpg\",\"datePublished\":\"2023-07-01T20:20:00+00:00\",\"dateModified\":\"2025-05-26T12:23:40+00:00\",\"description\":\"Udr\u017eitelnost je z\u00e1kladn\u00edm pil\u00ed\u0159em na\u0161eho podnik\u00e1n\u00ed. 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