{"id":17905,"date":"2023-02-23T20:33:00","date_gmt":"2023-02-23T19:33:00","guid":{"rendered":"https:\/\/lindstromgroup.com\/cz\/?p=17905"},"modified":"2025-05-26T14:09:17","modified_gmt":"2025-05-26T13:09:17","slug":"radek-hochmut-nemecky-trh-rozhovor","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/cz\/nasi-zakaznici\/radek-hochmut-nemecky-trh-rozhovor\/","title":{"rendered":"N\u011bme\u010dt\u00ed z\u00e1kazn\u00edci vy\u017eaduj\u00ed v\u00edce informac\u00ed"},"content":{"rendered":"\n

Radek Hochmut pracuje v Lindstr\u00f6m jako Account manager pro n\u011bmeck\u00fd trh. P\u0159e\u010dt\u011bte si rozhovor o tom, v \u010dem jsou n\u011bme\u010dt\u00ed z\u00e1kazn\u00edci jin\u00ed, jak\u00e1 jsou specifika n\u011bmeck\u00e9ho trhu nebo jak\u00fdm klient\u016fm v N\u011bmecku Lindstr\u00f6m poskytuje svoje slu\u017eby. <\/strong><\/p>\n\n\n\n

Jak\u00e9 pracovn\u00ed \u00fakoly V\u00e1m na pozici Accounta pro n\u011bmeck\u00e9 z\u00e1kazn\u00edky zab\u00edraj\u00ed nejv\u00edce \u010dasu? A jak\u00e9 pracovn\u00ed \u00fakoly V\u00e1s nejv\u00edce bav\u00ed?<\/strong><\/h2>\n\n\n\n

Nejv\u00edce \u010dasu tr\u00e1v\u00edm v aut\u011b. M\u00e1me z\u00e1kazn\u00edky opravdu po cel\u00e9m N\u011bmecku, tak\u017ee se star\u00e1m o z\u00e1kazn\u00edky v Bavorsku, kousek od \u010desk\u00fdch hranic a\u017e po z\u00e1kazn\u00edka u n\u011bmeck\u00fdch hranic s Belgi\u00ed a Franci\u00ed.<\/p>\n\n\n\n

Ale nevad\u00ed mi to, r\u00e1d \u0159\u00edd\u00edm a cestu si u\u017e\u00edv\u00e1m. Nav\u00edc s v\u011bt\u0161inou n\u011bmeck\u00fdch z\u00e1kazn\u00edk\u016f m\u00e1me skv\u011bl\u00e9 a dlouhodob\u00e9 vztahy<\/strong>, tak\u017ee se v\u017edycky t\u011b\u0161\u00edm, jak se s nimi setk\u00e1m.<\/p>\n\n\n\n

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Radek Hochmut pracuje v Lindstr\u00f6m jako Key account manager pro n\u011bmeck\u00fd trh<\/figcaption><\/figure>\n\n\n\n

M\u016f\u017eete jmenovat konkr\u00e9tn\u00edho z\u00e1kazn\u00edka z N\u011bmecka a popsat, jak\u00fdm zp\u016fsobem prob\u00edh\u00e1 spolupr\u00e1ce?<\/strong><\/h2>\n\n\n\n

Jeden z velk\u00fdch n\u011bmeck\u00fdch z\u00e1kazn\u00edk\u016f je spole\u010dnost Mets\u00e4 Tissue GmbH. V t\u00e9to spole\u010dnosti se star\u00e1me o pracovn\u00ed od\u011bvy pro bezm\u00e1la 700 zam\u011bstnanc\u016f ve 3 pobo\u010dk\u00e1ch<\/strong>.<\/p>\n\n\n\n

Celkov\u011b se tedy jedn\u00e1 o servis a \u00fadr\u017ebu 15 000 kus\u016f pracovn\u00edch od\u011bv\u016f<\/strong>. Kolekce pracovn\u00edch od\u011bv\u016f Mets\u00e4 byla vyvinuta speci\u00e1ln\u011b na m\u00edru pro tohoto z\u00e1kazn\u00edka, s logem a ve firemn\u00edch barv\u00e1ch.<\/p>\n\n\n\n

Jak se li\u0161\u00ed \u010desk\u00fd z\u00e1kazn\u00edk spole\u010dnosti Lindstr\u00f6m od n\u011bmeck\u00e9ho z\u00e1kazn\u00edka?<\/strong><\/h2>\n\n\n\n

N\u011bme\u010dt\u00ed z\u00e1kazn\u00edci vy\u017eaduj\u00ed v\u00edce informac\u00ed o produktech a servisn\u00ed slu\u017eb\u011b<\/strong>, dobrou organizaci, transparentnost a nepsanou podm\u00ednkou je i kvalitn\u00ed z\u00e1kaznick\u00fd servis.<\/p>\n\n\n\n

N\u011bme\u010dt\u00ed z\u00e1kazn\u00edci jsou st\u00e1le trochu konzervativn\u011bj\u0161\u00ed<\/strong> ne\u017e ti \u010de\u0161t\u00ed, z\u00edskat si jejich d\u016fv\u011bru obvykle trv\u00e1 trochu d\u00e9le. P\u0159esto i dlouhodob\u00fd z\u00e1kazn\u00edci jsou neust\u00e1le ve st\u0159ehu a neust\u00e1le si hl\u00eddaj\u00ed vysokou kvalitu servisu<\/strong>.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n\n
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Pron\u00e1jem a \u00fadr\u017eba pracovn\u00edch od\u011bv\u016f<\/strong><\/h2>\n\n\n\n

Velk\u00e9 nebo mal\u00e9, m\u00e1me pro v\u00e1s \u0159e\u0161en\u00ed. Nab\u00edz\u00edme pron\u00e1jem pracovn\u00edch od\u011bv\u016f pro r\u016fzn\u00e1 pr\u016fmyslov\u00e1 odv\u011btv\u00ed.<\/p>\n\n\n\n

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Pod\u00edvejte se na nab\u00eddku na\u0161ich pracovn\u00edch od\u011bv\u016f k pron\u00e1jmu<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Z jak\u00fdch materi\u00e1l\u016f jsou od\u011bvy pro z\u00e1kazn\u00edky v N\u011bmecku nej\u010dast\u011bji vyr\u00e1b\u011bny?<\/strong><\/h2>\n\n\n\n

Na to nem\u00e1m kr\u00e1tkou odpov\u011b\u010f. \ud83d\ude0a Ka\u017ed\u00fd z\u00e1kazn\u00edk m\u00e1 specifick\u00e9 po\u017eadavky a preference<\/strong>. Ale daj\u00ed se vysledovat ur\u010dit\u00e1 pravidla a mo\u017en\u00e1 i trendy pro materi\u00e1ly pracovn\u00edch od\u011bv\u016f v ur\u010dit\u00fdch odv\u011btv\u00edch.<\/p>\n\n\n\n

Nap\u0159\u00edklad pracovn\u00ed od\u011bvy pro manu\u00e1ln\u00ed pr\u00e1ce jsou vyrobeny z velmi odoln\u00fdch materi\u00e1l\u016f<\/strong> a v posledn\u00ed dob\u011b jsou vylep\u0161ov\u00e1ny r\u016fzn\u00fdmi elastick\u00fdmi prvky pod koleny nebo v loktech pro v\u011bt\u0161\u00ed pohodl\u00ed.<\/p>\n\n\n\n

Jak\u00e9 hygienick\u00e9 a bezpe\u010dnostn\u00ed normy mus\u00ed od\u011bvy pro n\u011bmeck\u00e9 z\u00e1kazn\u00edky spl\u0148ovat? Jsou zde n\u011bjak\u00e1 specifika?<\/strong><\/h2>\n\n\n\n

V podstat\u011b ne. N\u011bmeck\u00e9 hygienick\u00e9 a bezpe\u010dnostn\u00ed normy<\/a> jsou v souladu s legislativou a po\u017eadavky EU, tak\u017ee jsou velmi podobn\u00e9 t\u011bm, co m\u00e1me v \u010cR. Pokud se vyskytnou n\u011bjak\u00e9 odli\u0161nosti, tak souvis\u00ed s intern\u00edmi normami<\/strong> a v\u00fdrobn\u00edmi specifiky jednotliv\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

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Zdravotnick\u00e9 oble\u010den\u00ed Lindstr\u00f6m p\u016fsob\u00ed profesion\u00e1ln\u011b a je v\u017edy hygienicky \u010dist\u00e9. \n<\/figcaption><\/figure>\n\n\n\n

Jak prob\u00edh\u00e1 spolupr\u00e1ce s klientem ve f\u00e1zi v\u00fdb\u011bru oble\u010den\u00ed? M\u00e1te n\u011bjak\u00fd seznam ot\u00e1zek, na kter\u00e9 se klienta zept\u00e1te a dle toho doporu\u010d\u00edte konkr\u00e9tn\u00ed pracovn\u00ed od\u011bvy?<\/strong><\/h2>\n\n\n\n

V\u011bt\u0161inou z\u00e1le\u017e\u00ed na velikosti z\u00e1kazn\u00edka. Velk\u00e9 nadn\u00e1rodn\u00ed firmy vypisuj\u00ed tendry pro dodavatele<\/strong>, kter\u00e9 obsahuj\u00ed velmi p\u0159esnou a podrobnou specifikaci pracovn\u00edch od\u011bv\u016f pro jednotliv\u00e9 pracovn\u00ed pozice.<\/p>\n\n\n\n

U men\u0161\u00edch z\u00e1kazn\u00edk\u016f \u0159e\u0161\u00edme sp\u00ed\u0161e funk\u010dn\u00ed z\u00e1le\u017eitosti<\/strong>: v jak\u00e9m pracovn\u00edm prost\u0159ed\u00ed budou pracovn\u00ed od\u011bvy pou\u017e\u00edv\u00e1ny, jak \u010dasto bude pot\u0159eba od\u011bvy pr\u00e1t<\/strong> nebo jak\u00e9 bezpe\u010dnostn\u00ed nebo hygienick\u00e9 po\u017eadavky mus\u00ed od\u011bvy spl\u0148ovat.<\/p>\n\n\n\n

Samoz\u0159ejm\u011b \u0159e\u0161\u00edme i spokojenost a pocit pohodl\u00ed nositel\u016f na\u0161ich pracovn\u00edch od\u011bv\u016f. To je pro n\u00e1s i pro na\u0161e z\u00e1kazn\u00edky velmi d\u016fle\u017eit\u00e9. Vytv\u00e1\u0159\u00edme t\u0159eba testovac\u00ed sady od\u011bv\u016f<\/strong> pro malou skupinu zam\u011bstnanc\u016f tak, aby si je mohli vyzkou\u0161et p\u0159\u00edmo v provozu, p\u0159i v\u00fdkonu jejich pr\u00e1ce.<\/p>\n\n\n\n

Rad\u00edte klient\u016fm i s designem od\u011bv\u016f?<\/strong><\/h2>\n\n\n\n

Jen m\u00e1lokdy. N\u011bme\u010dt\u00ed z\u00e1kazn\u00edci maj\u00ed v\u011bt\u0161inou p\u0159esnou p\u0159edstavu<\/strong>, jak maj\u00ed pracovn\u00ed od\u011bvy<\/a> jejich zam\u011bstnanc\u016f vypadat a jak\u00fdm norm\u00e1m a p\u0159edpis\u016fm maj\u00ed odpov\u00eddat.<\/p>\n\n\n\n

Na\u0161e rady se tak v\u011bt\u0161inou t\u00fdkaj\u00ed sp\u00ed\u0161e detail\u016f<\/strong>, kter\u00e9 souvisej\u00ed s hladk\u00fdm pr\u016fb\u011bhem servisn\u00ed slu\u017eby<\/strong>. Nap\u0159\u00edklad, kde um\u00edstit logo firmy nebo jakou formu loga zvolit: jestli je lep\u0161\u00ed vy\u0161\u00edvan\u00e9 logo, nebo n\u00e1\u0161ivka.<\/p>\n\n\n\n

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Porad\u00edme, kam um\u00edstit logo<\/figcaption><\/figure>\n\n\n\n

Co klienti nej\u010dast\u011bji \u2013 s ohledem na po\u017eadovanou kvalitu \u2013 vy\u017eaduj\u00ed a co si na Va\u0161\u00ed slu\u017eb\u011b cen\u00ed?<\/strong><\/h2>\n\n\n\n

V o\u010d\u00edch n\u011bmeck\u00e9ho z\u00e1kazn\u00edka je absolutn\u00ed nezbytnost\u00ed kvalitn\u00ed z\u00e1kaznick\u00fd servis<\/strong>. B\u00fdt dostupn\u00fd na z\u00e1kaznick\u00e9 lince, vy\u0159\u00eddit kompetentn\u011b a rychle probl\u00e9m \u2013 to jsou o\u010dek\u00e1van\u00e9 samoz\u0159ejmosti z\u00e1kaznick\u00e9 podpory<\/strong>.<\/p>\n\n\n\n

Tyto podm\u00ednky mus\u00edte opravdu spl\u0148ovat a pokud ne, rychle poc\u00edt\u00edte nespokojenost n\u011bmeck\u00e9ho z\u00e1kazn\u00edka<\/strong>. N\u011bme\u010dt\u00ed z\u00e1kazn\u00edci jsou v\u0161ak i v tomto sm\u011bru dost konzervativn\u00ed. V\u011bt\u0161ina z nich preferuje telefonn\u00ed spojen\u00ed<\/strong>, zhruba 60 % pravideln\u011b vyu\u017e\u00edv\u00e1 kontakt p\u0159es e-mail. Online chat vyu\u017e\u00edv\u00e1 jen velmi m\u00e1lo z\u00e1kazn\u00edk\u016f a miziv\u00e9 procento komunikace se z\u00e1kazn\u00edkem prob\u00edh\u00e1 p\u0159es soci\u00e1ln\u00ed m\u00e9dia. <\/p>\n\n\n\n

Firma Lindstr\u00f6m si zakl\u00e1d\u00e1 na udr\u017eitelnosti v\u00fdroby, recyklaci a ekologick\u00fdch postupech \u010di\u0161t\u011bn\u00ed pracovn\u00edch od\u011bv\u016f. Rezonuje tento aspekt mezi z\u00e1kazn\u00edky z N\u011bmecka?<\/strong><\/h2>\n\n\n\n

Udr\u017eitelnost<\/a> je v N\u011bmecku obrovsk\u00fdm trendem<\/strong>. Zaznamenal jsem t\u0159eba, \u017ee nejv\u011bt\u0161\u00ed n\u011bmeck\u00fd online srovn\u00e1va\u010d cen nasadil na sv\u00e9 str\u00e1nky speci\u00e1ln\u00ed filtr, kde si z\u00e1kazn\u00edk m\u016f\u017ee vyfiltrovat zbo\u017e\u00ed bez r\u016fzn\u00fdch \u0161kodliv\u00fdch l\u00e1tek<\/strong> nebo s minim\u00e1ln\u00ed ekologickou z\u00e1t\u011b\u017e\u00ed, u\u017eivatel si tak\u00e9 m\u016f\u017ee zapnout m\u00f3d, kter\u00fd mu vyhled\u00e1 jen ji\u017e pou\u017eit\u00e9 zbo\u017e\u00ed. N\u011bmeck\u00e9 e-shopy za\u010d\u00ednaj\u00ed nab\u00edzet tak\u00e9 ekologickou formu dopravy a podle pr\u016fzkum\u016f jsou ochotni si za ni z\u00e1kazn\u00edci p\u0159iplatit v\u011bt\u0161inou do 1 \u20ac.<\/p>\n\n\n\n

Na\u0161e servisn\u00ed slu\u017eby jsou zac\u00edleny na B2B z\u00e1kazn\u00edky<\/strong>, tak\u017ee se udr\u017eitelnost prod\u00e1v\u00e1 trochu obt\u00ed\u017en\u011bji, ale p\u0159esto je to d\u016fle\u017eit\u00e9 t\u00e9ma i pro v\u00fdrobn\u00ed podniky.<\/p>\n\n\n\n

N\u011bmeck\u00e9 z\u00e1kazn\u00edky v tomto sm\u011bru nejv\u00edce upout\u00e1 ocen\u011bn\u00ed na\u0161ich slu\u017eeb zlatou medail\u00ed EcoVadis .<\/p>\n\n\n\n

Pl\u00e1nujete n\u011bjak\u00e9 zm\u011bny ve slu\u017eb\u00e1ch pro z\u00e1kazn\u00edky na n\u011bmeck\u00e9m trhu? Jak\u00e9?<\/strong><\/h2>\n\n\n\n

Ur\u010dit\u011b bychom na n\u011bmeck\u00e9m trhu cht\u011bli r\u016fst. Moment\u00e1ln\u011b hled\u00e1me nov\u00e9 kolegy do obchodn\u00edho t\u00fdmu, kte\u0159\u00ed by n\u00e1m s akvizicemi v N\u011bmecku pomohli. M\u00e1me spoustu dobr\u00fdch referenc\u00ed<\/a> od velk\u00fdch zna\u010dek z potravin\u00e1\u0159sk\u00e9ho nebo z automotive pr\u016fmyslu, co\u017e by mohlo u potencion\u00e1ln\u00edch n\u011bmeck\u00fdch z\u00e1kazn\u00edk\u016f tak\u00e9 pomoci.<\/p>\n","protected":false},"excerpt":{"rendered":"

Radek Hochmut pracuje v Lindstr\u00f6m jako Account manager pro n\u011bmeck\u00fd trh. 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