{"id":17887,"date":"2022-11-18T20:05:00","date_gmt":"2022-11-18T19:05:00","guid":{"rendered":"https:\/\/lindstromgroup.com\/cz\/?p=17887"},"modified":"2025-05-26T14:12:10","modified_gmt":"2025-05-26T13:12:10","slug":"pracovni-odevy-ve-zdravotnictvi-rozhovor","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/cz\/nasi-zakaznici\/pracovni-odevy-ve-zdravotnictvi-rozhovor\/","title":{"rendered":"Je velice p\u0159\u00edjemn\u00e9 vid\u011bt usm\u011bvav\u00e9ho a spokojen\u00e9ho z\u00e1kazn\u00edka v na\u0161em od\u011bvu"},"content":{"rendered":"\n<p>P\u0159e\u010dt\u011bte si rozhovor s Veronikou Masopustovou, account managerkou Lindstr\u00f6m pro odv\u011btv\u00ed zdravotnictv\u00ed o tom, jak vznikaj\u00ed kolekce pro zdravotnick\u00e9 profese, v \u010dem jsou tyto od\u011bvy specifick\u00e9 a co je na spolupr\u00e1ci s klienty nejzaj\u00edmav\u011bj\u0161\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak\u00e9 pracovn\u00ed \u00fakoly V\u00e1m na pozici Accountky pro odv\u011btv\u00ed zdravotnictv\u00ed zab\u00edraj\u00ed nejv\u00edce \u010dasu? A jak\u00e9 pracovn\u00ed \u00fakoly V\u00e1s nejv\u00edce bav\u00ed?<\/h2>\n\n\n\n<p>Nejv\u00edce \u010dasu t\u00e9m\u011b\u0159 u ka\u017ed\u00e9ho z\u00e1kazn\u00edka <strong>zabere anal\u00fdza a zji\u0161t\u011bn\u00ed pot\u0159eb<\/strong>. Doladit detaily tak, aby slu\u017eba byla skute\u010dn\u011b na m\u00edru a z\u00e1kazn\u00edk byl maxim\u00e1ln\u011b spokojen\u00fd. To je p\u0159esn\u011b to, co m\u011b na m\u00e9 pr\u00e1ci bav\u00ed: v\u017e\u00edt se do situace z\u00e1kazn\u00edka a jeho zam\u011bstnanc\u016f, vymyslet a zvolit pro n\u011b to opravdu top. Spousta \u017een, ale i mu\u017e\u016f, cht\u011bj\u00ed m\u00edt <a href=\"https:\/\/lindstromgroup.com\/cz\/servisni-sluzby\/pronajem-pracovnich-odevu\/pracovni-odevy-pro-zdravotnictvi\/\">pohodln\u00e9 pracovn\u00ed od\u011bvy<\/a> a z\u00e1rove\u0148 cht\u011bj\u00ed vypadat reprezentativn\u011b. A tady je m\u016fj prostor se anga\u017eovat. \ud83d\ude0a<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jakou zdravotn\u00ed specializaci maj\u00ed klienti Lindstr\u00f6m nej\u010dast\u011bji?<\/h2>\n\n\n\n<p>V\u0161eobecn\u00e9 zdravotnictv\u00ed: m\u00edstn\u00ed mal\u00e9 ordinace obvodn\u00edch l\u00e9ka\u0159\u016f a stomatologick\u00e9 ordinace.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-medium\"><img decoding=\"async\" width=\"203\" height=\"300\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2024\/04\/Veronika_Masopustova-203x300.jpg\" alt=\"\" class=\"wp-image-17958\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2024\/04\/Veronika_Masopustova-203x300.jpg 203w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2024\/04\/Veronika_Masopustova.jpg 544w\" sizes=\"(max-width: 203px) 100vw, 203px\" \/><\/figure>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Jak\u00fd dopad m\u011bla na segment zdravotnictv\u00ed pandemie a co to znamenalo pro spole\u010dnost Lindstr\u00f6m?<\/h2>\n\n\n\n<p>Pandemie koronaviru bezesporu <strong>zas\u00e1hla v\u0161echny obory podnik\u00e1n\u00ed<\/strong>. Ve zdravotnictv\u00ed to bylo velmi turbulentn\u00ed, ale nejv\u011bt\u0161\u00ed zm\u011bna je pravd\u011bpodobn\u011b v chov\u00e1n\u00ed pacient\u016f. Mysl\u00edm, \u017ee p\u0159i pohybu ve zdravotnick\u00fdch za\u0159\u00edzen\u00edch nebo v ordinac\u00edch l\u00e9ka\u0159\u016f jsou pacienti v\u00edce ostra\u017eit\u00ed, pozorn\u011bji sleduj\u00ed okol\u00ed a pracovn\u00ed chov\u00e1n\u00ed l\u00e9ka\u0159e. Lid\u00e9 v\u00edce vn\u00edmaj\u00ed <strong>\u010distotu a hygienu<\/strong> a pot\u0159ebuj\u00ed v\u00edce ujistit, \u017ee jsou v bezpe\u010d\u00ed.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/group.lindstromgroup.com\/cz\/kolekce_pracovn%C3%ADch_od%C4%9Bv%C5%AF_zdravotnictv%C3%AD\">Chci zaslat kolekci pracovn\u00edho oble\u010den\u00ed pro zdravotnictv\u00ed<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e1 na Va\u0161i pr\u00e1ci n\u011bjak\u00fd vliv sou\u010dasn\u00e1 situace na Ukrajin\u011b?<\/h2>\n\n\n\n<p>Ur\u010dit\u011b ano, bohu\u017eel, spousta z\u00e1kazn\u00edk\u016f <strong>poci\u0165uje strach z nejist\u00e9 budoucnosti<\/strong>. Nev\u00ed, jak se situace vyvine, jak\u00e9 budou ceny energi\u00ed, jak se vyvine inflace, co\u017e je dost stresuje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z jak\u00fdch materi\u00e1l\u016f jsou od\u011bvy pro zdravotn\u00ed obory nej\u010dast\u011bji vyr\u00e1b\u011bn\u00e9 a pro\u010d?<\/h2>\n\n\n\n<p>Tencel a bavlna. Lid\u00e9 pracuj\u00edc\u00ed ve zdravotnictv\u00ed maj\u00ed opravdu hodn\u011b pohybu a dost \u010dasto cht\u011bj\u00ed m\u00edt pracovn\u00ed od\u011bvy vyrobeny z bavlny, aby se v nich <strong>c\u00edtili pohodln\u011b<\/strong>. \u010casto se v\u0161ak setk\u00e1v\u00e1m i s po\u017eadavkem na \u201en\u011bco chladiv\u00e9ho\u201c. I p\u0159i p\u00e9\u010di o pacienty se \u010dlov\u011bk prost\u011b ob\u010das zapot\u00ed.<\/p>\n\n\n\n<p><strong>V na\u0161\u00ed nab\u00eddce pro zdravotn\u00edky najdete toto oble\u010den\u00ed:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lindstromgroup.com\/cz\/servisni-sluzby\/pronajem-pracovnich-odevu\/zdravotnicke-plaste\/\">Zdravotnick\u00e9 pl\u00e1\u0161t\u011b<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/old.lindstromgroup.com\/cz\/zdravotnicke-bundy-a-mikiny\/\">Zdr<\/a><a href=\"https:\/\/lindstromgroup.com\/cz\/servisni-sluzby\/pronajem-pracovnich-odevu\/zdravotnicke-mikiny-a-bundy\/\">avotnick\u00e9 bundy a mikiny<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lindstromgroup.com\/cz\/servisni-sluzby\/pracovni-odevy-carepro\/\">Kolekce pracovn\u00edch od\u011bv\u016f CarePro<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Maj\u00ed od\u011bvy pro zdravotn\u00edky n\u011bjak\u00e9 bezpe\u010dnostn\u00ed prvky, nap\u0159. kv\u016fli rozpozn\u00e1n\u00ed specializace?<\/h2>\n\n\n\n<p>V\u011bt\u0161inou se jedn\u00e1 pouze o barvu pracovn\u00edch od\u011bv\u016f, kter\u00e1 pacient\u016fm pom\u00e1h\u00e1 rozli\u0161it mezi doktory a o\u0161et\u0159uj\u00edc\u00edm person\u00e1lem. <strong>Nejobl\u00edben\u011bj\u0161\u00ed barvy pracovn\u00edch od\u011bv\u016f<\/strong> ve zdravotnictv\u00ed jsou b\u00edl\u00e1, r\u016f\u017eov\u00e1 a pastelov\u011b \u017elut\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak\u00e9 hygienick\u00e9 a bezpe\u010dnostn\u00ed normy mus\u00ed od\u011bvy pro zdravotn\u00edky spl\u0148ovat?<\/h2>\n\n\n\n<p>P\u0159i vytv\u00e1\u0159en\u00ed nab\u00eddky pracovn\u00edch od\u011bv\u016f ve zdravotnictv\u00ed se dr\u017e\u00edme <strong>Vyhl\u00e1\u0161ky o podm\u00ednk\u00e1ch p\u0159edch\u00e1zen\u00ed<\/strong> vzniku a \u0161\u00ed\u0159en\u00ed infek\u010dn\u00edch onemocn\u011bn\u00ed a o hygienick\u00fdch po\u017eadavc\u00edch na provoz zdravotnick\u00fdch za\u0159\u00edzen\u00ed a \u00fastav\u016f soci\u00e1ln\u00ed p\u00e9\u010de.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak prob\u00edh\u00e1 spolupr\u00e1ce s klientem ve f\u00e1zi v\u00fdb\u011bru oble\u010den\u00ed? M\u00e1te n\u011bjak\u00fd seznam ot\u00e1zek, na kter\u00e9 se klienta zept\u00e1te a dle toho doporu\u010d\u00edte konkr\u00e9tn\u00ed pracovn\u00ed od\u011bvy?<\/h2>\n\n\n\n<p>Ano, p\u0159esn\u011b tak, m\u00e1m seznam ot\u00e1zek, na kter\u00e9 pot\u0159ebuji zn\u00e1t odpov\u011bdi, abych mohla <strong>vytvo\u0159it kolekci pracovn\u00edch od\u011bv\u016f pro z\u00e1kazn\u00edka<\/strong>. N\u011bkdy z\u00e1kazn\u00edk m\u00e1 p\u0159edstavu o fungov\u00e1n\u00ed na\u0161\u00ed servisn\u00ed slu\u017eby tro\u0161ku zkreslenou. Zde je pot\u0159eba si vysv\u011btlit d\u016fvody, skute\u010dn\u00e9 pot\u0159eby a z\u00e1kazn\u00edkova o\u010dek\u00e1v\u00e1n\u00ed tak, aby bylo v na\u0161ich sil\u00e1ch zajistit v\u0161e, co je pot\u0159eba.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1le\u017e\u00ed na barv\u011b l\u00e9ka\u0159sk\u00e9ho od\u011bvu? Cht\u011bj\u00ed klienti nej\u010dast\u011bji jen od\u011bvy ve standardn\u00edch barv\u00e1ch? Nebo jste se setkali i s n\u011bjak\u00fdm na zdravotn\u00edky neobvykl\u00fdm po\u017eadavkem?<\/h2>\n\n\n\n<p>Velice \u010dasto se setk\u00e1v\u00e1m s po\u017eadavkem na b\u00edlou barvu, ale v posledn\u00ed dob\u011b za\u010d\u00edn\u00e1 b\u00fdt popul\u00e1rn\u00ed t\u0159eba pastelov\u011b r\u016f\u017eov\u00e1. \u017d\u00e1dn\u00fd neobvykl\u00fd po\u017eadavek jsem zat\u00edm nezaznamenala.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rad\u00edte klient\u016fm i s designem od\u011bv\u016f?<\/h2>\n\n\n\n<p>Ano. Je to n\u011bco, co m\u011b na m\u00e9 pr\u00e1ci bav\u00ed nejv\u00edce. M\u00e1m r\u00e1da ten moment, kdy spole\u010dn\u011b vymysl\u00edme, <strong>jak by kolekce mohla vypadat<\/strong>. A pak je velice p\u0159\u00edjemn\u00e9 vid\u011bt z\u00e1kazn\u00edka v na\u0161em od\u011bvu s \u00fasm\u011bvem a j\u00e1 v\u00edm, \u017ee jsem tam nechala kousek sebe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jsou n\u011bjak\u00e9 barvy od\u011bv\u016f p\u0159id\u011bleny jen konkr\u00e9tn\u00edm zdravotn\u00edm specializac\u00edm?<\/h2>\n\n\n\n<p>Nev\u00edm o tom. M\u016f\u017ee se st\u00e1t, \u017ee ve v\u011bt\u0161\u00edm zdravotnick\u00e9m za\u0159\u00edzen\u00ed jsou barevn\u011b odli\u0161eny r\u016fzn\u00e9 pracovn\u00ed pozice: l\u00e9ka\u0159i a <a href=\"https:\/\/lindstromgroup.com\/cz\/servisni-sluzby\/pronajem-pracovnich-odevu\/zdravotni-sestry\/\">zdravotn\u00ed sestry<\/a>. Tradi\u010dn\u011b se sp\u00ed\u0161e rozli\u0161uj\u00ed trochu rozd\u00edln\u00fdm pracovn\u00edm od\u011bvem.<\/p>\n\n\n\n<p><strong>Nab\u00edz\u00edme zdravotnick\u00e9 od\u011bvy pro tyto profese:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lindstromgroup.com\/cz\/servisni-sluzby\/pronajem-pracovnich-odevu\/pecovatele-a-osetrovatele\/\">Zdravotnick\u00e9 od\u011bvy pro pe\u010dovatele a o\u0161et\u0159ovatele<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lindstromgroup.com\/cz\/servisni-sluzby\/pronajem-pracovnich-odevu\/prakticti-lekari\/\">Zdravotnick\u00e9 od\u011bvy pro praktick\u00e9 l\u00e9ka\u0159e<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/old.lindstromgroup.com\/cz\/ocni-lekari\/\">L\u00e9ka\u0159sk\u00e9 od\u011bvy pro o\u010d<\/a><a href=\"https:\/\/lindstromgroup.com\/cz\/servisni-sluzby\/pronajem-pracovnich-odevu\/ocni-lekari\/\">n\u00ed l\u00e9ka\u0159e<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lindstromgroup.com\/cz\/servisni-sluzby\/pronajem-pracovnich-odevu\/zdravotni-sestry\/\">Oble\u010den\u00ed pro zdravotn\u00ed sestry<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lindstromgroup.com\/cz\/servisni-sluzby\/pronajem-pracovnich-odevu\/fyzioterapeuti\/\">Zdravotnick\u00e9 od\u011bvy pro fyzioterapeuty a rehabilita\u010dn\u00ed l\u00e9ka\u0159e<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lindstromgroup.com\/cz\/servisni-sluzby\/pronajem-pracovnich-odevu\/zubari\/\">Zdravotnick\u00e9 od\u011bvy pro zuba\u0159e, dent\u00e1ln\u00ed hygieniky<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Co klienti nej\u010dast\u011bji \u2013 s ohledem na po\u017eadovanou kvalitu \u2013 vy\u017eaduj\u00ed a co si na Va\u0161\u00ed slu\u017eb\u011b cen\u00ed?<\/h2>\n\n\n\n<p>Sna\u017e\u00edm se spolupr\u00e1ci se z\u00e1kazn\u00edkem od za\u010d\u00e1tku nastavit na co nejup\u0159\u00edmn\u011bj\u0161\u00ed a <strong>nejotev\u0159en\u011bj\u0161\u00ed diskusi<\/strong>. V\u017edy se sna\u017e\u00edm vyj\u00edt z\u00e1kazn\u00edkovi ve v\u0161em vst\u0159\u00edc, ale po\u0159\u00e1d existuj\u00ed hranice, kter\u00e9 mus\u00edm dodr\u017eet.<\/p>\n\n\n\n<p>Kdy\u017e si na za\u010d\u00e1tku \u0159ekneme, co je opravdu v m\u00fdch sil\u00e1ch a z\u00e1kazn\u00edk b\u011bhem slu\u017eby pozn\u00e1, \u017ee to, co jsme si domluvili, plat\u00ed p\u0159esn\u011b tak, jak jsem \u0159ekla, je to radost, z\u00e1kazn\u00edk si toho opravdu v\u00e1\u017e\u00ed. Bohu\u017eel se mi ob\u010das stane, \u017ee dne\u0161n\u00ed doba je nastaven\u00e1 tak, \u017ee se na up\u0159\u00edmnost moc nehraje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Firma Lindstr\u00f6m si zakl\u00e1d\u00e1 na udr\u017eitelnosti v\u00fdroby, recyklaci a ekologick\u00fdch postupech \u010di\u0161t\u011bn\u00ed pracovn\u00edch od\u011bv\u016f. Rezonuje tento aspekt mezi Va\u0161imi klienty?<\/h2>\n\n\n\n<p>Ano, mysl\u00edm si, \u017ee <a href=\"https:\/\/lindstromgroup.com\/cz\/udrzitelnost\/\">udr\u017eitelnost<\/a> je siln\u011bj\u0161\u00edm a siln\u011bj\u0161\u00edm t\u00e9matem v odv\u011btv\u00ed zdravotnictv\u00ed. Pr\u00e1v\u011b lid\u00e9 pracuj\u00edc\u00ed ve zdravotnictv\u00ed jsou \u010dasto nastaveni tak, \u017ee cht\u011bj\u00ed pom\u00e1hat nejen lidem, ale i <strong>sv\u011btu kolem n\u00e1s<\/strong>.<\/p>\n\n\n\n<p><strong>Reference<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lindstromgroup.com\/cz\/nasi-zakaznici\/dr-max\/\">Kolekce pracovn\u00edch od\u011bv\u016f pro l\u00e9k\u00e1rny Dr. Max<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lindstromgroup.com\/cz\/nasi-zakaznici\/benu-ceska-republika\/\">Kolekce pracovn\u00edch od\u011bv\u016f pro l\u00e9k\u00e1rny Ben<\/a>u<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159e\u010dt\u011bte si rozhovor s Veronikou Masopustovou, account managerkou Lindstr\u00f6m pro odv\u011btv\u00ed zdravotnictv\u00ed o tom, jak vznikaj\u00ed kolekce pro zdravotnick\u00e9 profese, v \u010dem jsou tyto od\u011bvy&#8230;<\/p>\n","protected":false},"author":14,"featured_media":17888,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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