{"id":17835,"date":"2022-05-24T10:19:00","date_gmt":"2022-05-24T09:19:00","guid":{"rendered":"https:\/\/lindstromgroup.com\/cz\/?p=17835"},"modified":"2025-05-26T14:14:51","modified_gmt":"2025-05-26T13:14:51","slug":"design-pracovnich-odevu-v-retailu-rozhovor","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/cz\/nasi-zakaznici\/design-pracovnich-odevu-v-retailu-rozhovor\/","title":{"rendered":"\u201eReprezentativn\u00ed vzhled a n\u00e1padit\u00fd design pracovn\u00edch od\u011bv\u016f je v retailu velmi d\u016fle\u017eit\u00fd\u201c, \u0159\u00edk\u00e1 Ond\u0159ej \u0160\u00edda"},"content":{"rendered":"\n

Ond\u0159ej \u0160\u00edda se v Lindstr\u00f6m star\u00e1 o klienty z retailu. Zku\u0161enosti jeho klient\u016f potvrzuj\u00ed, \u017ee v\u011bt\u0161ina nakupuj\u00edc\u00edch si obchod vyb\u00edr\u00e1 podle vzhledu<\/strong> a jednotn\u00fd a upraven\u00fd vzhled zam\u011bstnanc\u016f jednozna\u010dn\u011b p\u0159isp\u00edv\u00e1 k image cel\u00e9 spole\u010dnosti.<\/p>\n\n\n\n

Co v\u0161echno m\u00e1te jako Key Account Manager v Lindstr\u00f6m na starosti?<\/h2>\n\n\n\n

Ve spole\u010dnosti Lindstr\u00f6m m\u00e1m na starost p\u00e9\u010di o strategick\u00e9 z\u00e1kazn\u00edky<\/strong>, a to hlavn\u011b z oblasti retailu<\/a>. M\u00fdm hlavn\u00edm \u00fakolem je rozvoj z\u00e1kazn\u00edk\u016f a p\u00e9\u010de o bezprobl\u00e9mov\u00fd pr\u016fb\u011bh slu\u017eby a z\u00e1kaznickou spokojenost. Ned\u00edlnou sou\u010d\u00e1st\u00ed je tak\u00e9 \u0159\u00edzen\u00ed intern\u00edch proces\u016f a projektov\u00e9 \u0159\u00edzen\u00ed.<\/p>\n\n\n\n

Z jak\u00fdch oblast\u00ed retailu jsou klienti nej\u010dast\u011bji?<\/h2>\n\n\n\n

Nejv\u011bt\u0161\u00edmi z\u00e1kazn\u00edky jsou celorepublikov\u00e9 obchodn\u00ed s\u00edt\u011b supermarket\u016f s potravinami. Na\u0161i d\u016fle\u017eit\u00ed retailov\u00ed z\u00e1kazn\u00edci jsou v\u0161ak i jin\u00e9 prodejn\u00ed \u0159et\u011bzce, nap\u0159. l\u00e9k\u00e1rny, stavebniny, pek\u00e1rny<\/strong> nebo \u0159eznictv\u00ed<\/strong>.<\/p>\n\n\n\n

O kter\u00e9 nejv\u011bt\u0161\u00ed retailov\u00e9 klienty se star\u00e1te?<\/h2>\n\n\n\n

Jsou to spole\u010dnosti, kter\u00e9 vlastn\u00ed retailov\u00e9 prodejny ve v\u0161ech v\u011bt\u0161\u00edch m\u011bstech po cel\u00e9 \u010cesk\u00e9 republice. Mezi na\u0161e z\u00e1kazn\u00edky<\/strong>, kter\u00e9 m\u00e1m na starosti, pat\u0159\u00ed t\u0159eba Dr. Max<\/a>, BENU l\u00e9k\u00e1rna<\/a>, Rohl\u00edk.cz, Penny Market, Zeman maso-uzeniny, Pro-Doma. T\u011bmto z\u00e1kazn\u00edk\u016fm zabezpe\u010dujeme p\u0159edev\u0161\u00edm servis pracovn\u00edch od\u011bv\u016f<\/a>, ale u n\u011bkter\u00fdch se star\u00e1me i o \u010dist\u00edc\u00ed roho\u017ee<\/a>.<\/p>\n\n\n\n

\"Pron\u00e1jem
Mezi spokojen\u00e9 klienty Lindstr\u00f6m pat\u0159\u00ed i l\u00e9k\u00e1rny Dr. Max.<\/em><\/figcaption><\/figure>\n\n\n\n

Jak prob\u00edh\u00e1 spolupr\u00e1ce s klientem ve f\u00e1zi v\u00fdb\u011bru oble\u010den\u00ed? M\u00e1te n\u011bjak\u00fd seznam ot\u00e1zek, na kter\u00e9 se klienta zept\u00e1te a dle toho doporu\u010d\u00edte konkr\u00e9tn\u00ed pracovn\u00ed od\u011bvy?<\/h2>\n\n\n\n

V\u00fdb\u011br od\u011bv\u016f je pro retailov\u00e9 z\u00e1kazn\u00edky velmi d\u016fle\u017eit\u00fd<\/strong>. Zam\u011bstnanci retailov\u00fdch prodejen jsou v ka\u017edodenn\u00edm styku s koncov\u00fdm z\u00e1kazn\u00edkem a pro jejich zam\u011bstnavatele je proto velmi d\u016fle\u017eit\u00fd reprezentativn\u00ed vzhled a n\u00e1padit\u00fd design jejich pracovn\u00edch od\u011bv\u016f.<\/p>\n\n\n\n

V\u00fdb\u011br pracovn\u00edch od\u011bv\u016f tedy velmi \u010dasto prob\u00edh\u00e1 v \u0161ir\u0161\u00edm t\u00fdmu, jak ze strany z\u00e1kazn\u00edka, tak ze strany Lindstr\u00f6m. Za Lindstr\u00f6m se v\u011bt\u0161inou jedn\u00e1 o t\u00fdm na\u0161ich intern\u00edch, ale i extern\u00edch design\u00e9r\u016f<\/strong>, za z\u00e1kazn\u00edka se v\u00fdb\u011bru z\u00fa\u010dastn\u00ed HR manager nebo manager, kter\u00fd se star\u00e1 o bezpe\u010dnost pr\u00e1ce a dodr\u017eov\u00e1n\u00ed hygienick\u00fdch standard\u016f. \u010casto do v\u00fdb\u011bru vstupuje i marketingov\u00e9 odd\u011blen\u00ed z\u00e1kazn\u00edka, kter\u00e9 hl\u00edd\u00e1, aby byly zaji\u0161t\u011bny po\u017eadavky brand designu. Samoz\u0159ejm\u011b ve v\u00fdb\u011brov\u00e9 f\u00e1zi tak\u00e9 nav\u0161t\u011bvujeme provozovny z\u00e1kazn\u00edka, kde zji\u0161\u0165ujeme, v jak\u00e9m prost\u0159ed\u00ed budou od\u011bvy pou\u017e\u00edv\u00e1ny. P\u0159ed fin\u00e1ln\u00edm zaveden\u00edm nov\u00e9 kolekce pracovn\u00edch od\u011bv\u016f prov\u00e1d\u00edme testov\u00e1n\u00ed v provozu, aby bylo zaji\u0161t\u011bno, \u017ee nov\u00e9 pracovn\u00ed od\u011bvy budou spl\u0148ovat o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edka a u\u017eivatel\u016f.<\/p>\n\n\n\n

Rad\u00edte klient\u016fm i s designem od\u011bv\u016f v retailu?<\/h2>\n\n\n\n

Ano, s na\u0161imi design\u00e9ry navrhujeme nov\u00e9 modely od\u011bv\u016f, postaven\u00e9 na m\u00edru jednotliv\u00fdm z\u00e1kazn\u00edk\u016fm<\/strong>. Nap\u0159\u00edklad pro zam\u011bstnance \u0159et\u011bzce l\u00e9k\u00e1ren Dr. Max jsme vytvo\u0159ili kolekci pracovn\u00edch od\u011bv\u016f, kter\u00e1 vznikla ve spolupr\u00e1ci s p\u0159edn\u00ed \u010deskou n\u00e1vrh\u00e1\u0159kou Beatou Rajskou<\/strong> a je specifick\u00e1 pro zna\u010dku Dr. Max.<\/p>\n\n\n\n

Mysl\u00edte, \u017ee pr\u00e1v\u011b image obchodn\u00edka m\u016f\u017ee pomoci k tomu, aby se ze zna\u010dky stal lovebrand?<\/h2>\n\n\n\n

S t\u00edm pln\u011b souhlas\u00edm. Zku\u0161enosti na\u0161ich z\u00e1kazn\u00edk\u016f potvrzuj\u00ed, \u017ee v\u011bt\u0161ina nakupuj\u00edc\u00edch si obchod vyb\u00edr\u00e1 podle vzhledu<\/strong> a jednotn\u00fd a upraven\u00fd vzhled zam\u011bstnanc\u016f jednozna\u010dn\u011b p\u0159isp\u00edv\u00e1 k image cel\u00e9 spole\u010dnosti.<\/p>\n\n\n\n

Co klienti nej\u010dast\u011bji \u2013 s ohledem na po\u017eadovanou kvalitu \u2013 vy\u017eaduj\u00ed a co si na va\u0161\u00ed slu\u017eb\u011b cen\u00ed?<\/h2>\n\n\n\n

Na\u0161i retailov\u00ed z\u00e1kazn\u00edci samoz\u0159ejm\u011b vy\u017eaduj\u00ed vysokou kvalitu servisn\u00ed slu\u017eby<\/strong> a vysokou kvalitu pracovn\u00edch od\u011bv\u016f. Ale to nen\u00ed nic neobvykl\u00e9ho, to v podstat\u011b cht\u011bj\u00ed v\u0161ichni z\u00e1kazn\u00edci. Retailov\u00ed z\u00e1kazn\u00edci jsou mo\u017en\u00e1 specifi\u010dt\u00ed t\u00edm, \u017ee se neboj\u00ed inovac\u00ed a velmi oce\u0148uj\u00ed proaktivn\u00ed p\u0159\u00edstup, kter\u00fd jim pom\u00e1h\u00e1 z\u00edskat konkuren\u010dn\u00ed v\u00fdhodu<\/strong>.<\/p>\n\n\n\n

\"\"
Kvalita a reprezentativn\u00ed vzhled pracovn\u00edch od\u011bv\u016f jsou v retailu velmi d\u016fle\u017eit\u00e9. <\/em><\/figcaption><\/figure>\n\n\n\n

Firma Lindstr\u00f6m si zakl\u00e1d\u00e1 na udr\u017eitelnosti v\u00fdroby, recyklaci a ekologick\u00fdch postupech \u010di\u0161t\u011bn\u00ed pracovn\u00edch od\u011bv\u016f. Rezonuje tento aspekt mezi va\u0161imi klienty?<\/h2>\n\n\n\n

Ano, ur\u010dit\u011b. V posledn\u00ed dob\u011b zaznamen\u00e1v\u00e1me, \u017ee se na\u0161i z\u00e1kazn\u00edci za\u010d\u00ednaj\u00ed o udr\u017eitelnost v\u00edce zaj\u00edmat. V retailu se udr\u017eitelnost<\/a> \u0159e\u0161\u00ed p\u0159edev\u0161\u00edm v r\u00e1mci obalov\u00fdch materi\u00e1l\u016f<\/strong>. Obchodn\u00edci se sna\u017e\u00ed nahradit jednor\u00e1zov\u00e9 obaly ekologi\u010dt\u011bj\u0161\u00edmi variantami nebo vratn\u00fdmi obaly<\/strong>, kter\u00e9 cirkuluj\u00ed. I zde m\u016f\u017ee Lindstr\u00f6m pomoci, nap\u0159. textiln\u00edmi n\u00e1kupn\u00edmi ta\u0161kami se servisem<\/a> jejich pran\u00ed a \u00fadr\u017eby nebo \u010dist\u00edc\u00edmi roho\u017eemi, jejich\u017e vl\u00e1kna jsou vyrobena z recyklovan\u00fdch PET lahv\u00ed.<\/p>\n\n\n\n

Zm\u011bnilo se mno\u017estv\u00ed popt\u00e1vek v dob\u011b p\u0159ed pandemi\u00ed a pot\u00e9?<\/h2>\n\n\n\n

B\u011bhem pandemie byl kladen vy\u0161\u0161\u00ed d\u016fraz na hygienu<\/strong>, kterou Lindstr\u00f6m jako servisn\u00ed spole\u010dnost zaji\u0161\u0165uje certifikovanou slu\u017ebou pran\u00ed a \u010di\u0161t\u011bn\u00ed.<\/p>\n\n\n\n

B\u011bhem pandemie na\u0161i z\u00e1kazn\u00edci ocenili p\u0159edev\u0161\u00edm to, \u017ee jsme po celou dobu jej\u00edho trv\u00e1n\u00ed pln\u011b zaji\u0161\u0165ovali slu\u017ebu a na\u0161i z\u00e1kazn\u00edci nemuseli narychlo hledat jin\u00e1 \u0159e\u0161en\u00ed. Dnes u\u017e se situace uklidnila, ale m\u00edrn\u011b se zm\u011bnilo chov\u00e1n\u00ed u\u017eivatel\u016f na\u0161ich pracovn\u00edch od\u011bv\u016f<\/strong>. Mysl\u00edm, \u017ee by se dalo \u0159\u00edct, \u017ee jsou v\u00edce opatrn\u00ed a pozorn\u00ed k hygien\u011b a \u010distot\u011b. Kladou na sebe i na sv\u00e9 pracovn\u00ed od\u011bvy v\u011bt\u0161\u00ed n\u00e1roky, co\u017e se samoz\u0159ejm\u011b pozitivn\u011b odr\u00e1\u017e\u00ed ve vzhledu prodejen.<\/p>\n\n\n\n

Vn\u00edm\u00e1te, \u017ee pandemie zm\u011bnila n\u00e1kupn\u00ed chov\u00e1n\u00ed? Co to z Va\u0161eho pohledu m\u016f\u017ee znamenat pro obchodn\u00edky? Maj\u00ed po pandemii jin\u00e9 n\u00e1roky na bezpe\u010dnost a hygienu, co se t\u00fdk\u00e1 od\u011bv\u016f?<\/h2>\n\n\n\n

Vysok\u00e9 standardy hygieny zaji\u0161\u0165ujeme z\u00e1kazn\u00edk\u016fm dlouhodob\u011b<\/strong>, na tom pandemie nic nezm\u011bnila. Nap\u0159\u00edklad v prodejn\u00e1ch potravin se po\u017eadavky na bezpe\u010dnost a hygienu pracovn\u00edch od\u011bv\u016f z\u00e1sadn\u011b nezm\u011bnily, proto\u017ee jsou d\u00e1ny hygienick\u00fdmi normami pro bezpe\u010dnou manipulaci a nakl\u00e1d\u00e1n\u00ed s potravinami.<\/p>\n\n\n\n

Na\u0161e pracovn\u00ed od\u011bvy jsou hygienicky \u010dist\u00e9, proto\u017ee b\u011bhem procesu pran\u00ed pou\u017e\u00edv\u00e1me tepelnou a n\u011bkdy i chemickou dezinfekci<\/strong>. Pr\u00e1dlo se pere p\u0159i teplot\u00e1ch kolem 50-55 \u00b0C s pomoc\u00ed speci\u00e1ln\u00edch prac\u00edch prost\u0159edk\u016f. Na\u0161e postupy pran\u00ed a su\u0161en\u00ed zajist\u00ed likvidaci a\u017e 99 % v\u0161ech mikroorganism\u016f z od\u011bvu.<\/p>\n\n\n\n

Nav\u00edc pr\u016fb\u011bh t\u011bchto prac\u00edch a \u010dist\u00edc\u00edch proces\u016f neust\u00e1le kontrolujeme<\/strong>. Vzorky odeb\u00edr\u00e1me v pravideln\u00fdch intervalech v r\u016fzn\u00fdch kontroln\u00edch bodech procesu a v\u00fdsledky se zpracov\u00e1vaj\u00ed v certifikovan\u00fdch za\u0159\u00edzen\u00edch.<\/p>\n\n\n\n

Na\u0161i z\u00e1kazn\u00edci se tak mohou spolehnout, \u017ee pracovn\u00ed od\u011bvy jejich zam\u011bstnanc\u016f budou \u010dist\u00e9 a bezpe\u010dn\u00e9<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ond\u0159ej \u0160\u00edda se v Lindstr\u00f6m star\u00e1 o klienty z retailu. 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